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Your Blog Empire, in order to be profitable, must generate sufficient income to cover not only your actual costs, but to pay you for your time and expertise. The costs you can keep under control by intelligently managing the money you spend on promotion and bandwidth. Potential customers you manage by attracting and keeping interested readers. But to make a profit, you’ve got to make a sale, and there are two ways to accomplish that: selling clicks or coffee cups.

The first method, selling clicks, means placing ads, like banners, on your site. When your customers click the ads (or occasionally when they simply view them) you collect a payment from the advertiser. In this case, your customers are companies to whom you sell access to your readers.

The second method, selling coffee cups, is not limited to ceramic drinking devices, but to anything you sell directly to your readers. In this case, your readers are your customers, purchasing from you products that advertise your site or information only you can provide.

Selling clicks is the easiest and most popular of the two methods, so let’s take a look at it first. But first, let’s take a look at your readers.

Readers don’t love ads. They don’t love banners. They don’t love intrusive, flashing distractions and you’re not going to please them by placing ads on your page. Thus you must take the advice Machiavelli offered his prince six centuries ago: “While it may not always be possible to be loved, it’s critical to avoid being hated.” That advice, delivered in a political context, holds true in an advertising one. It’s critical that if your ads do not attract readers to your site (and it’s a guarantee that readers are not coming to admire your banners), you should at least make an effort not to drive them away.

That’s a problem, because those ads which are most hated by readers are those which are most profitable to you: popups and java applets.

Popups we all know and hate. They are ads that open a new browser, usually displaying the advertiser’s own site or an ad with a link to it. They cause your page to load more slowly (especially if your reader is on a dialup connection) and they aggravate a reader who is not interested in the object advertised. Multiple popups on a single page should be avoided at all costs – if you open 6 browser windows on your reader’s desktop, it’s virtually guaranteed that reader is not one you’ll see again. Of course, most modern browsers and several specialty software products are available to banish popups altogether, and if your readers have them, your popup campaign will probably be strangled in its cradle.

The second hated ad-type is a java application that floats across the screen, necessitating that the reader close it before he can read your page. It’s an aggravation (most of them scurry around the screen, making them difficult to close) and an aggravated reader is not one receptive to your content. He may even decide your page is not worth reading before you have an opportunity to make a good impression.

Avoid the temptation of featuring these kinds of ads. The reason these ads are more profitable than unobtrusive pay-per-click ads is that they are more effective – your reader must interact with the ad in order to get to your content. But the reader’s reaction may be to avoid your content altogether. In that case, you have lost both a reader and a potential customer.

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When you are asked to decrease your expenses, cancel your credit cards, develop a plan, etc… you are changing the way you live, and especially the way you think. Following the steps mentioned above is not a rule to follow, you must change the way you think to be convinced with that.

Saving one dollar every day or any very small amount of money can be useful for a rainy day or to help in your debts.

Always pay off the smallest bills at first, this way you will save some money and add it to the highest bill. This work in most cases when you have for example 5 bills. You pay the small then allocate an extra payment from the saved amount into the higher bill.

Again and again, we repeat the same messages, keep your credit card for emergencies, do not carry the card with you, and have cash in your pocket unless you really and urgently need it. Get out of troubles, and put your credit card at home. Hide it somewhere out of your eyes.

Take this into consideration; the credit card business is very competitive. When you always make your payments on time, call and ask to lower your interests, this is a right for you.

Nowadays, everyone carries a mobile phone or a PDA (Personal digital assistant) or a pocket pc. Carry them with you all the time, and record your purchases whether by writing a note or downloading a free or paid financial management software, it wont cost you more then 30 bucks. If you are only using notes, write down the amount and what it was for. That way you can really see how much you are frittering away each month. This is the best way, to keep records of your financial life in your pocket every time and everywhere.

So it would be better to carry your PDA or small notebook rather then your credit card(s). When you need to buy something take a look at your notes, and see your total debt or purchases and the budget that you can really work with. You do not really need to buy an item or whatever product unless you really cannot live without it. In most cases, you spend money for something with less priority while you can save this money for something with higher priority or to pay existing debts.

Always make a monthly budget for yourself, if possible do it weekly or even daily; being financially organized is the key to success. You must include details in your budget. Add foods, bills, entertainment, transportation, shopping, miscellaneous and other and this way you will see how much you really need to spend and which is higher in priority… If you can make changes to your way of life and save some money, do so. Use that money to pay back debts and in the meantime you should stop adding to your borrowing by surviving only on cash or debit cards.

Are you a student? An employee? Bring everything with you to school/university or to work. Have your lunch, snacks and even your drink. It is better then buying from machine. You will save even with small amount but you are SAVING.

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Gain Market Share at the Expense of Your Rivals: Give customers a reason to abandon a competitor’s product/service for yours. Do what it takes to lower the switching costs. Pulling customers away from a competitor can be difficult, so you must devote many resources to raiding their customer base. Offering higher value and quality are crucial to this end. Buying a competitor is another way to do this.

Exploit Market Position: Show up where growth is going to happen by spotting it early. This can be done by watching the industry for shifts in buying criteria, product or service innovations, and population trends. You must be able to spot positioning opportunities to make the most of them by continually using a systematic approach to the process.

Invade Adjacent Markets: Before moving into a nearby market, decide whether it offers significant long-term growth and profitability. Determine whether you have an advantage over a competitor, and ensure you can match its standards of quality and value.

Invest In New Lines of Business: If you take this approach, never overpay for a new line. You must find simple strategies instead of complex ones, and partner with the new business by assessing its leadership team and balance sheet.