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In a blog, articles should never feel like articles. Instead, they should feel like a good friend telling you things you want and need to know. For this reason, posting an article just as-is to a blog often does not work. You must, at the very least, note that it's an article. At best, you can edit it, or have it edited, so that it reads like a blog posting – informal, friendly, and to the point.
Blogged articles can be very effective sales conversion tools. When someone's in your blog, they are probably feeling significantly more trusting than they would on your website at large, which means that whatever you tell them at that point will be met more openly. You should never try to sell anything through your blog that you yourself don't intimately believe in; an unhappy customer who's purchased something in this way will feel much more betrayed than one who just clicked on an anonymous link.
But what if you don't have the knack for blogs, or for articles? What if you can't write?
You don’t have to be able to write to use articles and blogs to convert your ideas into usable information. Did you know that most CEOs today who are "blogging" are actually directing a professional writer on what they want written? You may feel as if you're getting to know the executives at GM through their blogs – but you're actually having their ideas and information translated into a blog by a professional writer.
Hopefully, your impression of GM has not just been shattered! The point is, you can do the same thing. If you want to begin and maintain a blog, you can hire a professional writer to do one for you. If you feel comfortable with a blog to a certain degree, but you want someone else to write articles for posting on it from time to time, that's fine as well. As long as the information on the blog is your information or information you would have put there if you had the writing ability, you're not being dishonest.