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Your layout is very important in a sales letter, because you want your letter to look inviting, refreshing to the eyes. In short, you want your prospect to stop what he‘s doing and read your letter.

If he sees a letter with tiny margins, no indentations, no breaks in the text, no white space, and no subheads…if he sees a page of nothing but densely-packed words, do you think he‘ll be tempted to read it?

Not likely. If you do have ample white space and generous margins, short sentences, short paragraphs, subheads, and an italicized or underlined word here and there for emphasis, it will certainly look more inviting to read.

When reading your letter, some prospects will start at the beginning and read word for word. Some will read the headline and maybe the lead, then read the "P.S." at the end of the letter and see who the letter is from, then start from the beginning.

And some folks will scan through your letter, noticing the various subheads strategically positioned by you throughout your letter, then decide if it‘s worth their time to read the entire thing. Some may never read the entire letter, but order anyways.

You must write for all of them. Interesting and compelling long copy for the studious reader, and short paragraphs and sentences, white space, and subheads for the skimmer.

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When it comes to rental cars the costs can vary widely and it really pays to shop around. Sometimes you will be offered good deals as part of your hotel stay or airfare, consider these as combination deals will also be a lot cheaper than you could get on your own.

Booking car rental when you have reached your destination is normally cheaper than reserving in advance if you have not got a good combination deal.

Make sure that you have suitable insurance, as any accident could make a huge dent in your holiday budget! There are good ways to save money, but insurance is not an area that you should scrimp on.

Always select the smallest car that is suitable for your needs, this will be cheaper and will cost less in gas. There is also a reasonable chance that you will be upgraded for free. If you are feeling bold, it is worth asking at the counter if there is any chance of a free upgrade, you never know your luck!

If you are booking car hire from a distance, look at the costs of car hire from the airport as well as from the city that you are staying in. Car hire companies will pay more to have an airport franchise and you may find this reflected in the prices that you are quoted.

Always fill up the gas before you get back to the car rental office. Car rental companies will charge well over the odds for any extra gas that they need to replace on your behalf so take the time to tank up before you get back if you do not want a large bill at the end.

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58. Coupon Book

Create a coupon book filled with any number you like of 20 - minute massages. One day when least expected, when your mate comes dragging in the door tired after a long, hard day at work, present this along with a gentle kiss. Although you are the one offering the massages, if you remain faithful to your coupons and never grumble, your love life will more than likely be enhanced and before long, your mate will be the one giving you massages.

59. Dinner by the Fire

Order in some of your favorite food, open a bottle of fine wine, light some candles, and lay out a cozy blanket in front of a roaring fire. Enjoy feeding each other food, sneaking little kisses in between. This wonderful romantic moment will help build your relationship even stronger. This kind of gesture shows your mate that you really want somethi ng special from your relationship and that spending quality time together is a priority.

60. Scavenger Hunt

If things have been a little stressed in your relationship, do something extra special. Start by creating a trail of rose petals from the door to the kitchen where your mate will find a note to go to the bedroom. In the bedroom, have another note next to an overnight bag telling them to meet you at a specific hotel restaurant where you know the ambience is cozy and romantic. The note should dire ct them to ask for you at the restaurant where you will be waiting to enjoy a fine dinner together. After dinner and cocktails, gently lead your mate by the hand to a beautiful room that you have reserved for the night. There on the bed is a robe and a r ed rose. This will do more for your relationship than you can imagine.

61. Photo Album

As a wonderful keepsake, create a photo album for your mate. Include the parents or siblings to come up with some special childhood and teenage pictures. Include fa mily, friends, special occasions, and times of the two of you together. Whenever the two of you feel as though you are drifting apart or taking one another for granted, pull out the photo album as a reminder of the incredible person in your life.

62. The Art of Gift Giving

Everyone loves to be given a gift, especially as a surprise or “just because.” Just remember while giving gifts is a beautiful thing to do for the person you love, there are five key essentials for making your mate know that you a re giving just because you love them. First, put some thought into the gift. Do not just pick up something at the last minute so you are not empty handed. Second, make the effort. Even if you have a busy schedule, be sure to schedule time to shop. Third , give with the right attitude. You give because you appreciate and love, not because you want something back. Fourth, plan what you are going to give. Find something that is important for your mate and not necessarily to you. Finally, add the element of surprise into the gift giving. Using this equation is sure to impress your mate and leave a lasting impression.

63. Family History

Perform some extensive research on your mate’s family history, which will involve some help from the family, and create a website especially for your mate’s family where they can share information, pictures, family recipes, and more! This will take some time and planning but very little money. Myfamily.com is a great site that is extremely reasonable. This will not only touch your mate’s heart, but the hearts of the entire family.

64. A Day at the Spa

For couples where the mother or father stays home and takes care of the children all day long, show your appreciation for the hard work that takes. Hire a babysitter fo r about four hours and give your mate a gift certificate to a local spa where they can enjoy a relaxing massage, mineral springs, sauna, mud wrap, or whatever special treatments are available.

65. Charity

Find a charity that you would both like to contr ibute to and give something special in both names. For example, if there is a synergy house near where you live for unwed mothers, go in together and purchase a crib or baby clothes. Another option would be if a local park needs donations, find out what kind of trees they need and purchase a tree together. Make this something special where you go shop together and then present together. These types of kind acts are great for bringing couples closer together and help both people love and appreciate each other even more for their kindness.

66. Thunderstorms

While some people find thunderstorms to be scary, they can also be viewed as being romantic. If you have having a thunderstorm in your area, without putting yourself in harm’s way, sit out on you r porch if the storm is still off in the distance, or cuddled on the couch near a large window and just watch the lightening together.

67. Take Pride in Yourself

Every relationship goes through down time. Just because the flame has become a mild flicke r, that does not mean you have lost the love for each other, it just means you need to add a little fuel to the fire. When couples have been together for a long time, the makeup comes off, the nice clothes turn into oversized sweats and tee shirts, and instead of cuddling on the sofa or floor, one sits on the couch and the other in the recliner. Step back in time and start getting dressed up more on the weekends, invite your mate to sit with you on the couch, dance together in your living room to some music, or take a walk, hand in hand. It is important not to let yourself go, even when your relationship reaches a “comfortable” state. By taking pride in yourself means that you take pride in your relationship.

68. No Jealousy Allowed

To have a heal thy relationship, caring and concern are fine but when those emotions change into jealousy, this could be the beginning of trouble. Trust is probably the number one element needed in order to have a strong relationship. Without trust, things will quickly deteriorate. If one of you masters something special, receives a promotion at work, or achieves some great feat, there could be a small spark of jealousy on the other person’s side.

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20. If you have a sitting job, stand up and stretch yourself every half an hour. Most of the jobs today are indeed sitting jobs that are in one word sedentary. This is especially true for those who sit and punch away at the keyboard or toy with the mouse all day long.

21. Smoking is bad for weight loss. Smoking as such may not contribute to weight loss but smoking leads to other conditions like erratic eating habits and excessive dependence on things like coffee.

22. Any distance is walkable if you have the time, consider walking to places that you would normally drive (such as work or the market if they’re not too far away). It may take you longer, but the health benefits will last you a lifetime.

23. It sounds strange, but some people have reported that they lost more weight when they drank black coffee before a workout. While there’s no hard data to support this, nutritionists speculate that the caffeine in coffee makes the body rely more on fat for fuel during the work out. It’s worth trying!

24. During commercial breaks walk about. If you want to sit all evening with your eyes glued to the tube, then do so. But at least spare your eyes the agony of a commercial break.

When the next commercial flashes on screen, instead of surfing, get up and take a walk. Reach over and try to touch your toes or do any such simple exercise that will at least get the blood flowing in your veins.

25. Turn on music and dance like wild. Let your hair down once in a while. Go back to the days of wild child hood. Close the door of your room, turn on your sound system to the highest volume possible (but a little lower than the level at which your neighbors start to complain) and then do the wackiest dance that you can think of. Jump on your bed and jump off it again. Roll all over the floor. Pretend that you are Michael Jackson or Madonna (you will never see them keeping still) and do ever boogie move that you know.

26. Get down at a block before your destination and walk the rest of the way. You might not have time to fit in long walks in your busy schedule so this is one way of ensuring that you at least get to walk for a little bit every day. If you take the bus or the subway, get down at an earlier station and see if you can walk the rest of the way. If you drive to work, see if you can get space in a parking lot that is a little away from your office.

27. When nobody is watching try doing pelvic gyrations. If you take a moment to observe it you will see that it is the mid section of our body that gets the least bit of exercise and that is probably why the signs of weight gain are mostly seen there. It is the same reason why we find it very difficult to lose weight in that section. So the best thing that you can do is consciously try to give that part a little bit of exercise. Stomach crunches might be too strenuous an exercise to start off with but gyrations are relatively mild. Pelvic gyrations make you thrust your midsection towards all directions and this is the best way of tightening every muscle in that mid section and that is of course what weight loss is all about.

28. Try yoga. Yoga is one of the best ways of losing weight. Of course I can’t go into a full lecture about yoga, but I can tell you that I have never seen people with better-toned bodies than those who practice yoga. One of the benefits of yoga is that you learn to control virtually every muscle and joint of your body so that the issue of weight gain will cease to exist.

29. Instead of waddling up and down the staircase, try taking them two at a time. Now this is something that you have to be careful about because we do not want you to trip. So when you do this make sure that your feet are well and truly planted on each step before you increase the beat and try two at a time.

30. If you have a dog, take it for a run and let the dog lead you on. You will be surprised as to how much exercise a dog can give you.

31. Whenever you can, lean against a wall with your hands flattened against the wall and in such a way that your face is very close to the wall. Then use you hands to push your body away from the wall. Do this two or three times at a stretch.

32. Tuck in your tummy whenever you walk. Get that proper gait. And the best way for that is to tuck in your tummy and inflate your chest. Do not let your tummy hang above your belt line like some unruly layer of flesh. Bring it under the belt.

Each time you tuck in your tummy, you will feel the pressure on the muscles of your stomach. This tightening and loosening of these muscles is even better than stomach crunches.

33. While making telephone calls try walking up and down.

34. Select an exercise pattern to suit your life style. All f us have different life styles and professions so there is no sense in trying to follow the book strictly. Try and follow an exercise routine that is suitable for you. You have to understand that even more important than the exercise itself is sticking to it. So unless you choose something that can suit your life style, you are not going to stick on to it.

35. Try to get somebody to exercise along with you. But it should be somebody committed or else your interest might dwindle. This is indeed an excellent idea. One of the advantages of getting a committed person t exercise with you is that it keeps you going.

36. When you do notice a change, reward yourself. When I say reward I do not mean go for some goodies like chocolates or sweets. Maybe you could go for a movie or buy yourself something like a new dress or a trinket.