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This is the MOST important part to determine the success rate of a niche market before starting to market in it.

If you DON’T like the niche and there is no sign of the niche market being successful offline, you can still go ahead with your niche market IF your online research shows positive results.

A guideline is between 30,000 to 100,000 searches a month from Overture. Searches below 30,000 are considered too small a market to be highly profitable in and size above 100,000 searches may be too competitive (This is subjective and it’s only a benchmark for you to consider).

By using this research method, you can estimate the amount of searches for the keywords related to the niche market you are interested in.

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It is through effective marketing that you can stand out of the crowd, while setting your own standards. The public is always supportive of the innovative leader of trends, and not copycats. However, there are many companies out there that waste thousands of dollars with ineffective marketing. So instead of following their footsteps in wasting money though advertising, it is better to follow these keys to increase marketing IQ.

The first key is to find your advantage by finding what it is that your organization does better than the competition. Marketing means communicating the advantage of your business over others and so to compete in the market place, it is necessary that you know what your company offers that is better than the competition. You can find out what makes you better than your competition through a SWOT analysis. However, while finding out what is advantageous in your company, don’t base it on a unique product.

Today, it is difficult to remain having an advantage over competitors because of modern technological know-how. It was easy to maintain an advantage in the past as others found it rather difficult to copy products. However, today products are, and can be copied within a few days or weeks. Today, you find many software applications that are copied immediately, which make it rather difficult to maintain a competitive advantage on competitors. This is the reason there is now emphasis on customer service and other components in the marketplace. Don’t consider low price a competitive advantage as this can be very easily and quickly copied by the competition. Today, competitive advantages depend on service, longevity and reputation.

Realize the purpose of your business and service. Define what exactly it is that you intend to achieve, and how you intend to measure success. The answers to these questions are important in defining your purpose as you need a clear mission to determine the goals of your organization. On developing a clear purpose, make all levels of the organization stand in alignment to go in the same direction. This can be done by getting stake holders involved in developing the mission, instead of having a few decision makers decide on what is best and handing it down to be followed.

Aim at creating an image that promotes image and awareness through your advertising. You have to first create an image to implement any promotion. You can define an image as both a physical visual representation and a concept. It is necessary to have the right look to compete today. Having a good product is not sufficient; you should also have the capacity of attracting the attention of the audience. So create a look that not only enhances the image of the product, buy also maintains alignment with the mission. The look should also promote the competitive advantages of the organization.

The important parts of an image are logos, colors, style and branding; and it is the symbol of your company and product. So it should be very pervasive in communications. Use the right colors to promote the right messages, as it is these colors that provide recognition of your brand.

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Chapter 6: Pets- What to do?

One of the difficulties with moving to another country is deciding what to do with the family pet. For some there may not be a choice as different countries have different regulations in regards to animals.

Contact your representative embassy in your intended destination in order to obtain any regulations that might exist. Any country allowing the importation of a pet will require a detailed health certificate and an import permit.

Before making a decision on what to do with your pet, consider its needs and what would be best for it. Will the animal be able to withstand travel? How old and healthy is your animal? How will the animal cope with an extensive stay in quarantine in your intended destination? Remember moving can be just as stressful for the animal as it is for you.

In the event that you do decide to take your pet with you ensure you have a thorough vet check up in which you confirm that all relevant vaccinations and immunisations are completed and up to date. During this time ask your vet to provide you with the required health certificate.

Before leaving the country ensure you provide your pet with appropriate identification including your name and contact details. To avoid problems upon arrival at your intended destination, contact the customs vet to inform them of the date and time of arrival and any other information relevant to your pet. Your chosen airline should be able to provide you with contact details for the vet.

During transportation your pet will be contained within its own carrier. Upon arrival to your destination a period of quarantine is generally required and often ranges from one month to one year.