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This is the most important activity you're going to do, because your website won't make you a single thin dime if no one visits it. So you need to build traffic. And this is where your marketing and advertising comes into effect.

Now you have to be careful here too because it's easy to get stuck in information overload again. And what works for one person, may not work for another person. So if I'm using press releases to promote my business, it's not necessarily the best way for you to promote your business.

So your marketing becomes a bit of a trial and error process. You have to go out and try everything and see what works for you. Don't be afraid to try things. It doesn't matter if some tells you safe lists don't work. If you try one and find out that it works really well for yo u, then go for it. Use safe lists like crazy. Or maybe you find that you're really good at advertising in ezines, or doing joint ventures, or using Google AdWords, or classified ads in magazines. So it doesn't really matter what you try, but try lots of things so you can develop a marketing toolbox that you're comfortable with and it works for you.

And this is where your business gets exciting. Because once you've developed a marketing system that works for one website, you can start plugging other websites into your system and build your business exponentially.

It doesn't mean that you're going to advertise your internet marketing website in the same places as your model train website, what I mean is you have a system that you can plug into.

As an example, maybe your marketing campaign, your marketing system includes the launch a new website with a press release, Google AdWords, working some joint venture partners, and maybe some ezine ads.

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Just about every Internet marketer that I have ever known has worked at some kind of job other than Internet marketing before they launched their Internet marketing careers.

It is a funny thing about working at a job that pays you for the work that you do. You get into a ‘work-equals- money’ mindset. After all, when you work for others, work does, in fact, equal money.

But when you launch an Internet marketing career the ‘work’ that used to make money for you now prevents you from making money.

It is true. The ‘work’ that you are doing that you once got paid to do, like answering the telephone, answering emails, filing papers, etc. is actually preventing you from making the deals that will put money in your pocket.

Yet we continue to seek work because we are programmed to think of work as the thing that makes money. We get stuck in the ‘work-equals-money’ mindset that is actually counter-productive to building a successful Internet marketing business.

We focus our time and energy on finding work for ourselves rather than on focusing our time and energy on making the deals that will really make money for us.

It isn’t hard to see why we get into this ‘work-equals-money’ mindset. We have been living with that concept since we were kids.

Think about it. What was your first job? Did you cut grass for a neighbor? Didn’t you get money after you had done the work? Of course, you did. He wasn’t paying you to think...he was paying you to cut grass.

When you got older and got a job at the local burger joint, you got paid for cooking hamburgers and French Fries. You cooked the hamburgers and fries and then you got paid. Word did in fact equal money.

The owner of the hamburger joint wasn’t paying you to find a better way to cook hamburgers or paying you to look for a new market to sell hamburgers. He was only paying you for doing the work of cooking the hamburgers.