Tag Archives: 2008

Google Adwords Made Easy Personal Use Ebook

Ebook Sample Content Preview:

Chapter 4 "How to Write Ads that Attract Clicks"

One of the best things you can do to really kick butt with AdWords is to understand that managing your PPC campaign is a step by step process which each step designed to accomplish a specific objective, and with all steps linked, leading your prospect from the start (where they search for the key terms you're bidding on) to the end (where they 'convert' either into buyers or leads orsubscribers).

Note: What I've found is that when I break down AdWords (or keyword research, or SEO, or sales writing basically, any skill) into small steps like this, people instantly find it a lot easier to understand what's going on. I'm hoping that you'll find the same thing with today's chapter on ad writing.

Writing ads, then, is just one step of this process. But before we dive into the specifics, I want to discuss something that is at the heart of any successful Google AdWords campaign:

Focused Keyword Lists.

If you remember from the previous chapter on keyword research, you will remember that it is absolutely critical that you break down your main keyword lists into smaller lists that are focused around subtopics. If your ads are not targeted to your keywords (i.e. a general-purpose ad on insurance showing up for someone who is searching for car insurance) they might not click on your ads. Worse, if your site does not offer a particular type of product (you are targeting custom home theater systems when you don't offer any customisation), all those clicks will be wasted.

And that's the single biggest problem with most AdWords campaigns-a lack offocus. Start off with a basic list, and then expand it into specific subtopic lists as you refine your campaign. One of the ways to do this is the 'Peel and Stick' method (I'll talk about this in more detail in chapter5).

Okthen, on to writing ads.

Ad Writing Basics

Before you write an ad, you have to remember that in even a low-competition market, your ads are under pressure to perform (that is, your clicks must also convert), or otherwise they will end up costing you money. Because of this you should always write ads with two thingsin mind:

The ad must persuade the prospect that the page this ad points to will hold the answer to what they are looking for.

The landing page must deliver on what the ad promises , otherwise the clicks will be wasted (we discuss landing pages in chapter 5).

In addition, you also have to ensure that only those people whom you are targeting will click on your ad. Or to put it differently, you want to make sure that you get the clicks that are most likely to convert into buyers.

Nowthat we knowwhat's required, we can map outsome guidelines forwriting the ad.

Identify what you are selling

Makesureyou have a clearidea ofwhatyou'reselling and howthatwill tiein withyourad. Choose the keywords that apply to yoursite, and include them in your ads.

Narrow down your target market

Understand who you are selling to. An excellent example of this is one of Perry Marshall's recent ads for his book, Guide to Google AdWords. He's targeting serious business-minded people who are willing to pay for quality products, so he's made sure that he lists the product price in the ad. Does that help? It will potentially keep out people who are looking forfree advice or those who cannot afford the book. Narrowing your market.

You can refine the focus of your market by writing down who exactly you are selling to for my weight loss e-book that I wrote way back when I was starting out in Internet Marketing, I focused on young adults who led extremely busy lives and wanted an easy, effective and time-saving solution to managing theirweight problems.

Use focused keywords to help you create a targeted ad

As I've explained in the previous section, focus on subtopics rather than ads for the general keyword they convert much better into customers because you are able to direct them to exactly that page that contains the information they are looking for.

Write to persuade this is sales writing in a very small space

Sales writing boils down to a simple principle convincing the reader to take immediate action on what the writer wants them to do (sign up to a list, buy a product, etc). To do this right, you have to first attract their attention (headline), convey the most powerful benefit (first line) and provide a logical justification for taking that action through your most powerful feature (second line).

Magic Copywriting Give Away Rights Ebook

Ebook Sample Content Preview:

A slogan is a “noun, usually repeated and persuasive that creates a memorable catch phrase, motto, or jingle, that expresses a particular aim or concept. A concept that you want to stick in your audience’s mind like glue to paper.”

What makes a slogan unforgettable? Conciseness is first aspect to consider— normally 10 words or less. The slogan should follow a particular rhythm.

Third, what are the benefits for using slogans? Brevity, as mentioned earlier, meets the requirements of today’s fast pace. Slogans also manipulate decisions, persuade, and add trustworthiness. A slogan usually makes it easier for the prospect to remember and identify a product or service.

Simple powerful phrases motivate your customer's feelings and generate an emotional decision to buy from you. You can augment your sales by using powerful phrases in your sales letters.

A powerful phrase helps your customer envisage how he will feel when he owns your product or uses your service. It creates an imagined feeling and motivates your customer to translate that feeling into reality. Power phrases increase a customer's longing for your product or service and cause an emotional decision to buy.

Creating a power phrase is simple. Start by recording some of the main benefits your customers receive when they decide to buy from you. Then merge a few highly expressive action words about one or more of those benefits into a short phrase.

The User-Generated Content Handbook Personal Use Ebook

Ebook Sample Content Preview:

Just a few years ago, web design and software development required special skills and training. Now, with the advent of Web 2.0 and technology developments, website owners can easily create their own web design, set up hosting, product delivery and other required applications.

Cheap hosting and data storage, along with widely available broadband Internet connections have resulted in a generation of netpreneurs doing Web business their way. Community driven sites are the frontrunners – sites like MySpace, Boing Boing and YouTube are revolutionizing website and business marketing.

Website owners seeking to stay up with advancing changes in web presentation and marketing will need to take a long look at website and blog pages. The visual impression may be the only chance you get to impress and keep the surfing customer.

Making fonts bigger and colors lighter is just part of the equation. Equally important is utilizing each and every applicable user generated content marketing method.

Implementing comments, feedback, forums, audio and video uploads are ways to encourage user content production. It’s important to read comments and take the time to reply. Many big businesses failed in this way when first trying to encourage user generated content. Do use every possible element of user generated content. Link your websites, your blog pages, your Squidoo and Hubpages and any other pages together.

Make the most of RSS feeds. Using news or other feeds that update daily will keep your website and blog content updated for you. Don’t overlook the fact that you can create feeds of your own material and have it showing on your pages. You can feed your blog posts to a link on your website.

Affiliate Commissions Smart Links V20 MRR Software

How To Quickly & Easily Protect Your Affiliate Commissions From Link Choppers, Look 1000 Times More Professional, And Instantly Increase Your Affiliate Profits By 900% Or More... Guaranteed!"

(Plus, I'll Reveal Exactly How You Can Save Yourself $97.00 In The Process!)

I bet you're thinking this is a sales letter, aren't you? If you are, you'd be wrong!

here’s no doubt about it affiliate marketing sounds easy, but it’s actually pretty tough! Affiliate marketing is the only thing about website building you can’t fake ...either the clicks are there, ...or they’re not! And when they’re not, …the checks are small! In case you don't know what affiliate marketing is I'll give you a very simple explanation and show you how you can protect yourself easily and for FREE!

Affiliate Marketers can earn huge commissions by promoting other peoples products or services. If you have a website and wish to make money without having to develop products, or build complex technology of your own, affiliate marketing allows you to make money by simply promoting other people's products and/or services in return for a percentage of the commissions.

It is an effective way for you to make money with your web real estate. If you advertise your own products online, affiliate marketing is an efficient way to generate additional monthly passive income.

It's a very cost effective form of advertising for merchants, a way of extending reach to more and more customers.

You may not be aware of this problem, but if you promote any affiliate program, it is almost certainly costing you a substantial proportion of your commissions.

The problem starts when instead of simply clicking on your affiliate link, a customer copies the link into the Address field at the top of their browser and modifies the link before using it.

Learn And Grow Collection Resale Rights Ebook

Ebook Sample Content Preview:

History is now understood to be more than memoriing names and dates. While being able to recall the details of great people and events is important, the enjoyment of history is enhanced by engaging in activities and experiencing history as a "story well told".

Original sources and literature are real experiences. Reading the actual words that changed the course of history, and stories that focus on the details of time and place help children know that history is about real people in real places who made real choices that had some real consequences, and that they could have made different choices.

Less can mean more. "A well-formed mind is better than a well-stuffed mind", says an old proverb. Trying to learn the entire history of the world is not only impossible, it feels too hard and reduces our enthusiasm for history. In-depth study of a few important events gives us a chance to understand the many sides of a story. We can always add new facts.

History is hands-on work. Learning history is best done in the same way we learn to use a new language, or to play basketball: we do it as well as read about it. Doing history means asking questions about historical events and characters; searching our towns for signs of its history; talking with others about current events and issues; writing our own stories about the past.

There is no final word on history. There are good storytellers and less good storytellers. And there are many stories. But very rarely does any one storyteller "get it right", or one story say it all. A good student of history will always look for other points of view, knowing that our understanding of history changes over time.

Your children do well to ask "So what?" Much that we take for granted is not so obvious to our children. We should invite them to clear up doubts they have about the reasons for remembering certain things, getting facts right, and collecting and judging evidence. At each step, asking "so what?" helps to explain what is important and worth knowing, and to take the next step with confidence.

The Bribe Machine Plr Script

Introducing.....The Bribe Machine StumbleUpon Version 1.0

"Automated Social Networking Software Attracts Thousands
of Highly Targeted Visitors To Your Websites Using Ethical Bribes!"
You Are The FIRST To See This Brand New Viral Tool!

StumbleUpon Bribe Machine Version 1.0

The SU Bribe Machine allows you to ethically "bribe" your site
visitors to take an action that shares your website with others
(viral marketing).

These "bribes" can be in the form of free software, ebooks, reports,
videos, membership access, discounts, or anything else you can
think of. Your user get's this "bribe" after they vote for your site.

In fact, you can see our own bribe at the bottom of this page.

Note: The Bribe Machine is actually a suite of BRAND NEW, never
before released tools that allow you to suck traffic from many
top social networking sites. (Digg and YouTube Versions Coming!)

The FIRST Bribe Machine title to be released is the one you see
here today: "SU Bribe Machine"

Income Blueprints Resale Rights Ebook

Ebook Sample Content Preview:

61 Find a strategic business partner. Look for some- one who has the same objective as you. You can trade leads, share marketing information, sell package deals, etc. You can find them in search engines, e-zines, message boards, newspapers, yellow pages, magazines and offline gatherings.

62 Brand your name and business. You can easily do this by just writing articles and submitting them to e-zines or web sites for republishing. You can also write free e-books, reports, books, print magazine articles, autoresponder courses, mini sites, etc.

63 Start an auction on your web site. The type of auction could be related to the theme of your site. You'll draw traffic from auctioneers and bidders. You could sell your products at the auction or you could display your product ads around the auction area.

64 Remember to take a little time out of your day or week to brainstorm. New ideas are usually the difference between success and failure. Just get rid of all your interruptions, sit back and relax. Try to imagine new products you could create or marketing campaigns you could try.

65 Model other successful businesses or people. I'm not saying copy them outright, but practice some of the same habits that have helped them succeed. For example, if you see a successful business person always eating healthy foods, you should try to do the same thing.

66 Take risks to improve your business. Sometimes businesses don't want to advertise unless it's free, sometimes you have to spend money to get results. Just be smart, test and know your risks before you fully take them. Make sure that you can cope and handle the consequences.

67 Ask people online to review your web site. You can use the comments you get to improve your web site or you may turn the reviewer into a customer. Just get the reviewer's permission to publish his or her comments. For example, the reviewer may say, “This is the most informative web site I've ever seen.”

68 Outsource part of your workload. You'll save on most employee costs. You could outsource your secretarial work, accounting, marketing, etc. For example, if you would like to have more time to to promote your business, you could outsource your bookkeeping and accounting.

69 Combine a product and service together in a package deal. It could increase your sales. If you're selling a book, offer an hour of consulting with it. Other benefits would be having another business promoting the product as well. You will be spending less on marketing and you'll create a profitable re- lationship.

70 Create a free e-book directory on a specific topic at your web site. People will visit your web site to read the free e-books and may see your product ad. You could also give away you own e-books with your ad included. You can just have people submit their e-books to your directory via e-mail or web site form.

71 Build up the number of people who join your free affiliate program quickly by temporarily offering your product for free to the people who sign up. You could always end it after you have a 1000 or so affiliates. Those 1000 affiliates should refer enough people to make up for your loss.

72 Please your complaining customers. You can refund their money, give them a discount, give them a free gift, solve the problem quickly, etc. For example, you could say, "I understand how you must feel, so I'm giving you a complete refund." Another example would be, "I’ve been in your shoes before. I'm going to give you a 50% discount on your next purchase."

How To Ftp Resale Rights Ebook

Ebook Sample Content Preview:

Connecting To Your Host

You are now ready to connect to your host and upload your HTML and graphic files. On page 6 you created a Profile Name. This profile name should now appear on your screen.

The name I entered was SFIweb so I click on this profile name to highlight it and then click on the Connect button.

If you have entered your Host address, User ID and Password correctly WS_FTP will connect to your host and log you on.

If your log on was not successful check your User ID and Password. This is usually the cause of not being able to connect to your host.

After you have connected to your Host your screen will have two windows.

The LEFT window is a view of your computer and the RIGHT window is your remote host site.

In the middle you will find two green arrows.

If you were to select a file in the left window and then click on the green arrow pointing to the right the selected file would begin to upload to your web hot. When the upload is complete the file will appear in the right window.

That’s it, you have just uploaded a file. That is EASY FTP!

But …… did you upload the file to the correct directory?

In the right window you will notice a few different directories or folders. You may need to contact your host to find out where your main web site files need to be uploaded to. The above example uses httpdocs so I would need to click on that folder before uploading any files.

Httpdocs is the public directory on some host where your html and graphic files are uploaded to. Once in this directory they can be viewed by the public on the Internet.

Some host use username-www instead of httpdocs.

Host4Profit TIP: The files for your Web site are stored in the username-www folder. You can typically display the contents of this folder by double-clicking on it or singleclicking and using an Open or Open Folder command in the program. Once the folder opens, you can transfer files from your computer to your Web site at will. (where "username" is replaced by your actual user name as provided in Section 1 of your Welcome Letter.)

The files that you want to upload are displayed in the left window. You may need to explore your computer to find the directory where all the files you want to upload are.

Click on the small folder image above the left file display window to move around and locate the folder or directory of your choice.

SFIwebBuilder TIP: If you have used SFIwebBuilder to create your web site and have followed the guide to “Saving Your Web Site” simply click to this directory now and all of the files that were created for you will appear in the left window. Highlight all of the files in the directory and upload them to your web host.

In the example below, The file index.htm in the left window (my computer) found when I clicked on the small folder and moved around to C:\sfiwebbuilder\website. In the right window I made sure I was in the httpdocs directory and then I clicked on the green arrow pointing to the right and the transfer took place in a second.

I could actually upload all of the files in the left window at the same time by highlighting them all. Hold down the Ctrl key on your computer as you highlight more files.

That is basic FTP! You have successfully installed FTP software and uploaded files to your host.

You can download the files from your host to your computer by selecting a file in the right window and clicking the left green arrow.

Dominating Clickbank Leaked Report Give Away Rights Ebook

Ebook Sample Content Preview:

Dominating Clickbank 'Proof Case Study' #3

Employing my "Clickbank Swap & Double Profit Method" I generated a further $7,000+ PROFIT using the power of Clickbank.

Clickbank product owners are often looking at ways to increases there income. Quite often they will search through the Clickbank market place and promote similar products that are sold through Clickbank.

IMPORTANT POINT: The reason they will promote another product as an affiliate through Clickbank is because they know they are going to get paid on time. The affiliate does not handle the payments, Clickbank handles payment.

Case Study Analysis Report

For my product located at Ad_ens__rof___ide com (Domain name is revealed in Dominating Clickbank Course) I had built an opt in list and customer base of people who had purchased the product

I searched the Clickbank market place and looked for a product to promote that I felt was suited to the list.

*Double Swap & Profit Method about to commence*. I contacted the owner of the product at endlessoptin. (Full template of letter is given in the Dominating Clickbank Course)

Here's a Screen Shot of the "Clickbank JV Approach Letter"

The Clickbank JV Letter is VERY IMPORTANT. It's basic elements say "Hi , I've found your product over at www.yourproductname.com and think I could sell quite a few units as an affiliate. I own a product at myproduct and wondered if you would be interested in promoting my product?"

You will be surprised by how many product owners are open to this kind of offer. It means you are making money as an affiliate AND receiving sales for your own product.

Double the profit.

Here are the results after we promoted each other products. The results were so pleasing we sent another promotion 2 days after the initial one...

Meta Whiz V1 Resale Rights Software

An Astonishing New Software Package That Will Generate Meta Tags Quick-As-A-Whip...PLUS.... Get Rid of Those Annoying eMail Harvesters For GOOD!

....WITH RESELL RIGHTS....

Have you ever wondered how some webmasters just seem to have the knack for bringing in LOTS of web site traffic?

Well if you've ever wished for better web site traffic and need a Cheap way to obtain it, then you'll be interested in this hot new software package! So how's your web site traffic stats looking? Getting visitors in the droves yet? (If you answered yes, you don't really need this product.) Look, let's face it..if your answer is no, then your web business won't go very far. I don't mean to rain on your parade, but that's just the cold hard truth.

If you answered no, then please read this sales page carefully. I'm about to introduce to you a brand new Windows software package that will help you optimize your web site pages for all of the search engines so that you can bring in more targeted visitors!!

Introducing...Meta Whiz V.1 ..

Brand New Software For Effective Search Engine Optimization!

Do your web pages display the correct Meta Tag Codes? If not, you could be losing out on higher search engine rankings. Did you know that if you do not have the correct meta codes on your pages that searchers could be turned off by your search results? It's true!

For those of you who aren't sure what Meta Tags are, let me explain a bit here before going any deeper. Web Definition:: "A special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content. Many search engines use this information when building their indices."