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Testimonials are a great way to build consumer confidence in your product. Hearing from other people who have purchased the product and are satisfied with the results goes a long way toward making sales. Testimonials can range from short blurbs (a sentence or two, or a paragraph) to letter-length endorsements. The blurbs are great for interspersing with the text of your autoresponder messages; longer testimonials are excellent for posting on your web site.

How do you get testimonials? Once you start selling your product, you will likely receive unsolicited notes from buyers who are pleased with their purchases. But at the outset of your campaign, before you have actually began selling anything, there are several ways to get testimonials;

Friends and family. Ask friends and family to review your product and write a few sentences describing what they like about it and why they would recommend it to others. This may seem like cheating, but no one has to know you’re acquainted with your testimonial writers—and besides, if they actually like the product, there is nothing dishonest about it.

Colleagues and experts in your field. If you work or have worked in a field relating to your topic, ask your coworkers (or former coworkers) to write up a testimonial blurb for you. If you don’t work in a related field, look up people who do online (groups or forums are good places to start) and e-mail them to ask if they would mind reviewing your product in exchange for a free copy. Most reviewers work on a free-product basis and will be happy to do so.

Other affiliate members and resellers. Think all people trying to sell the same product as you are bitter enemies? Think again! Many internet marketers working with affiliate and reseller programs are happy to help other entrepreneurs, because believe it or not, there is plenty of market to go around. Of course, they will expect the same courtesy from you. Since they are already familiar with the product, they will have no trouble coming up with a testimonial for you.

NOTE: Always make sure you have the permission of the person who wrote the testimonial to use their name and words in your marketing materials. Get it in writing or by e-mail, even from friends and family. Make that especially from friends and family—you never know when a disagreement will result in a rescinding of an offer to help. If you get permission via e-mail, simply end your disclaimer message (I hereby give [your name] permission to use my name and remarks for marketing purposed, signed X) with a line that states: Typing my initials here constitutes my official signature___. Then just ask them to reply to the message, add their full name and initials, and hit send. Most people will be willing to do this.

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Chapter Eight: Creative Daydreaming

Most of us were taught that daydreaming was a waste of time and that we should concentrate our mental energies on the “here and now”. Rarely is it mentioned that some of the greatest advancements in human history were the result of someone’s daydream.

For instance, Albert Einstein worked out many of the details of his Special Theory of Relativity in daydreams. Thomas Edison would have never invented half of the things he did were it not for his active imagination and the daydreams he had about the possibilities that electricity held. Stephen King taps the power of his daydreams to create the immense stories for which he is so famous. In psychoanalysis, patients are healed in large part using a process of a directed daydream. Everywhere you look, you find examples of people using daydreams to create prosperity in all forms.

The Power of Daydreams

When we engage ourselves in daydreaming, there are a couple of things that happen. First of all, we generally allow our mind to shift focus away from the world around us and focus it specifically on the subject of our daydream. When our mind is focused intensely, there is an increase in the power of our thoughts.

You know how your computer slows down when you run many programs at the same time. Although the CPU may be the fastest thing on the planet, it will eventually be brought down to its knees if you ask it to do more than it can handle. Well, your mind is a very powerful computer, and just as the computer on your desk will slow down if it is asked to do many things at once, your mind also slows down when you try to focus on too many things. By focusing on only 1 thing, you are bringing the full power of your mind to bear on that 1 thing, making you much more efficient in dealing with it.

You can also think of this in terms of the martial artist, who practices regularly to focus his attention on performing the motions of his art in as smooth and direct a way as possible, eliminating all resistance to his attack and defensive moves. Spend time focusing your mind on one thing at a time, and you will find that you are able to perform at a higher level than you were ever able to before.

In the intensity of mind that can be achieved by someone who is good at daydreaming, something else happens too. A doorway is opened between your mind and the mind of God.

When you open this doorway between your mind and the mind of God, you get a sensation of strength and assurance that everything will be okay. It’s almost like you have grown in some way that makes you powerful and wise. Usually, you will also feel a sense of compassion and acceptance for the frailties of humanity.