Tag Archives: 2008

The Worlds Greatest Marketing Stories Personal Use Ebook

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Big, so what we try to do is help all of our clients come up with what we call a “big idea” when they’re doing marketing.

I’ve seen people develop marketing tools like websites and brochures, and go out there and attend trade shows and do all these kinds of things, but the basic content of what they’re pre-senting to their market is boring. It’s flat. There’s nothing there. There’s nothing new or interest-ing. There’s nothing to get the other person excited. You’re just there.

What we believe is that you’ve got to really think a little harder and say, “Let’s come up with a big idea. Something that will get us all excite, that’s a really interesting story to tell, that we can tell other people and get them listening to us. Get the attention of that person that’s in the bunker. Something new that will get them inter-ested.” A big in my case is the lobster book. That’s why I called it How to Sell Lobster. It doesn’t have anything to do with lobsters except for that one story.

Dan: People might misread it as, “How to cook a lobster.”

Bill: It gets their attention. The book’s been out a little while. I run across people who say, “Oh, I read the book. It was great! You’re the lobster guy.” Suddenly, I’m the lobster guy. That’s my big idea, “Here’s something about lobster.” It’s just completely different. They can remember the lobster, and then they associate that with me.

I’ve had many different big ideas, but this is the current one I’m using. It just makes everything stand out. Otherwise, you’re just not going to get people’s attention.

Dan: The book is interesting. It’s like nonfiction, but it’s also fiction.

Bill: It’s a little bit of both. I’m telling my story,these things I learned, in a narrative so it’s not just a boring, “Here’s what I did.” I’m telling it like in a novel. That’s the style of it. I thought it would be useful. People like it because it’s a short book. They get many ideas out of it and it’s easy to read.

Dan: Bill, do you have any marketing mentors? Who did you learn from?

Bill: There’s many people that I’ve learned from. I guess I would start with my dad, because he was the first marketing person I ever knew. He was really brilliant. He was great at coming up with big ideas. That was his thing. Of course, one of his big ideas was dressing me up like a frog and a bunny rabbit, but it worked! He was a terrific influence.

Ties That Bind Personal Use Ebook

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The fact is, they did. Every married couple has encountered some rough sailings along the way. The difference? Those who are still together have been successful in overcoming these difficulties and they are still together to celebrate the vows they have made to one another many years ago.

So what’s their secret, you might ask? How did they last that long? How did they survive those trying times? The answers to these questions are the topics we will explore in this chapter.

We just can’t pile up all the possible marital problems in one group, however. We have to discuss them individually. There’s an entire gamut of tribulations that a marriage is bound to encounter. For this chapter, we are going to enumerate 10 of the most common of these problems.

Based on my experience, if I would just talk about the problems for what they are, and provide suggestions on how to deal with them, I end up sounding preachy, or worse, boring.

So for this chapter, we’re going to do something different. I have taken the liberty to solicit some letters from couples who are experiencing the problems we will be discussing. They are real letters, etched in flesh and blood. For every situation you will read about, please bear in mind that there are real people – breathing, existing people – behind these tales.

Their stories are open-ended. They are, after all, experiencing those problems at the time they sent their letters. I will provide the conclusion and the answers as well.

Through this process, I sincerely hope that all of us, especially those who find themselves in similar situations, will be able to gather some useful information so that they may make their marriages stronger and go on to fulfill the vows they have pledged to their partner.

Info Product Creation Strategies MRR Ebook

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Most people like to read testimonials about how good a product is before they buy it. They are particularly interested in what other customers have to say about a product. This holds true for digital informational products, as well.

If you have written a how-to E-Book, testimonials about how others have succeeded by using the information provided in the E-Book are the testimonials of the greatest value you can get to add to your sales letter.

You can waste a lot of time, effort and energy seeking out testimonials by giving away free copies of your E-Book or other digital informational product to E-zine editors and others that you believe could be influential in getting your product noticed.

Not that you shouldn’t do so…you should…but you shouldn’t expect to get those testimonials right away. Pursue all avenues to get good testimonials as to the value of your informational product but concentrate on getting testimonials from your customers first.

For starters, reserve some space in your sales letter for testimonials from your customers…even if you only have a few customers. Everybody has to start somewhere and don’t expect miricals. You will be sadly dissappointed. Your conversion rate might not be earth shaking to begin with.

Ask your customers for feedback. Surprisingly enough, people like to be asked what they think. They really like for their opinion to be sought after and they will usually give you testimonials if you will only ask and most espcially if you have a terrific product.

Testimonials from high-powered, well-known people are great. Get them if you can. Just don’t expend too much time and energy seeking them out. Testimonials from happy customers are of a great value as well and they are a lot easier to get.

50 Things Successful People Have In Common PLR Ebook

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The first is they either jump from guide to guide taking in the knowledge but not doing anything about it, and never moving forward. This was me several years ago, until I realized I actually had all this knowledge and knew in depth and often more about a subject than the actual author. It was time to start asking questions. Turns out I had all the knowledge already, but just didn’t know it. Are you in the same position? Is it time to stop reading and start acting on the knowledge that you’ve gained?

Second is the broken the vase syndrome related to being pro-active or reactive. Imagine you wake up in the morning and decide you’re going to clean the house up that day. You jump out of bed, jump in the shower have breakfast, and wash the dishes afterwards, the clean the surfaces. You’ve improved the kitchen already by cleaning the surfaces and doing the dishes right? Not so, you’ve just been reactive, and carried out required maintenance and things are now back to how they were when you first woke up. No progress, just reactive maintenance.

So you head out to the hall ready to do some dusting, and on the way out you break a vase, so out comes the Hoover, and you Hoover up all the bits and take the broken bits outside, and make everything nice and clean again. After putting your stuff away, you realize you cut your leg on a sharp plant outside. No matter, you head upstairs, give it a clean and place a plaster on it, then head back downstairs. What have you achieved so far? Nothing at all. This is reactive maintenance also, because there’s no progress, you’re literally just maintaining. It’s important to distinguish between proactive and reactive, because quite often you can come home after a hard days work and you might be so tired and feel like you got a lot done and moved forward, when actually all you did was pull out a bit of maintenance.

It’s the same with business. If you sit down at your computer and do your maintenance, answer some mails, change the color of your site, talk to a few people about what’s been going on, have a look at a few products, there’s nothing here to move you forward. Create those products, develop those products, enhance those ideas, write those sales letters, contact those JV’s, gain knowledge and understanding and get real tired doing it and I guarantee you’ll be moving forward at such a fast pace no one will know how you’re doing it. Whilst they’re tired and say things like “Wow I’m real tired and I still haven’t got much done” now you know why, and how to avoid it. Of course maintenance is a big part of every day life and needs to be done, but learn to differentiate between the two, learn to spot them and recognize them and you’ll immediately see a difference in your speed and efficiency. Give it a go, and you won’t be disappointed.

This brings me on to the final type of person that doesn’t succeed. The maintainer. The prettying up the website twelve times a year, the adding bundles and bundles of stuff to a membership site and their current market instead of creating new products and breaking into new markets and creating multiple specialized income streams. Think about that next time you go to redesign something. Are you redesigning because your tracking tells you that your redesign will make more sales, pull more leads or more resources? Or are you doing it because it doesn’t quite look as nice as you’d like. Don’t get stuck in the circle of ever improving without moving on, because you might just find yourself in the same place in a year’s time, just with a slightly prettier website. Not proactive, productive or profitable at all. I know many people who have fallen into this trap, and in fact some people still in that trap and aren’t looking like they’ll be getting out of it very soon. Avoid it at all costs and you’ll do fine, move forward, move forward quickly, and gain valuable knowledge and first hand experience along the way, something no one can put a price on because It’s just that valuable.

These aspects are more important than most will ever discover for themselves, and if you remember back to the top ten reasons for success section, the above was put in there too, simply because I can’t help but push this and push this because it really is the difference between getting somewhere and not getting anywhere at all. There’s no in between. This should be your top priority, more important than that product creation, more important than making any sales, more important than resource building or any marketing method anyone can ever teach you.

Osteoarthritis PLR Ebook

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Before any treatment regimen can begin with successful results, a proper diagnosis must be made, and this is handled by a medical professional such as a family doctor.

Make an appointment with your doctor to discuss current symptoms you may be experiencing. Be 100% honest so that he/she can make a proper diagnosis from the problems you describe.

Don't be surprised if your doctor recommends doing some X-Rays to better determine whether or not you may have Osteoarthritis. This is a common practice. However, X-Rays cannot alone determine a proper diagnosis of Osteoarthritis and a combination of diagnostic methods are usually incorporated. You may be given an MRI or blood work may be done too.

You may also be given a physical examination as well checking your reflexes, muscle strength, and overall health. All these things can be effective in a competent diagnosis of Osteoarthritis.

In the early stages of Osteoarthritis, you can try some self prescribed changes such as increasing your daily physical activity through exercise, changing your eating habits to include more healthy foods that contain natural anti-oxidents, vitamin c, b9, b12, d, and vitamin e, or taking pain relievers such as acetaminophen can all help to lessen pain associated with Osteoarthritis in combination and moderation.

Socializing For Profit Ecourse PLR Autoresponder Messages

Do You Know What Social Networks Can Do For Your Business? Are You Ready To Meet Thousands Of New Prospects And Put Your Profits In To MEGA Overdrive? Not Sure Where To Start? Your Not Alone!

Let us help with our Brand New 5 Day Ecourse - Socializing For Profit

Inside this free ecourse you will learn what socializing for profit is and exactly what it can do for your business.

We will cover topics like:

What is Social Networking

Why Is It So Popular

Getting to know MySpace and YouTube

Your Socializing for Profit Profile

Socializing to Promote Your Business

Signing up for this free course is easy. Just fill in the short form above and you will start receiving your lessons right away!

Your privacy will be respected at all times - I will never rent or sell your information to any third parties.

Recipes With Rights MRR Ebook

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Cheddar Chili Cheesecake

1 1/2 tb Butter -- (for pan)
1/4 c Breadcrumbs -- fine, toasted
1/4 c Cheddar cheese -- finely grated
6 oz Ham -- thinly sliced
1 1/2 lb Cream cheese -- room temperature
3/4 lb Cheddar cheese -- grated, sharp
1 c Cottage cheese
3/4 c Chopped green onions
4 Eggs
3 tb Jalapeno pepper -- optional
2 tb Milk
1 Clove garlic -- halved

Preheat oven to 325 degrees F. Butter 9" springform pan. Mix breadcrumbs and 1/4 cup cheddar. Sprinkle mixture into pan, turning to coat. Refrigerate. Dice about half of ham; reserve remaining slices. Mix diced ham with remaining ingredients in blender or processor until smooth. Pour slightly more than half of filling into prepared pan. Top with reserved ham slices in even layer. Cover with remaining filling. Set pan on baking sheet. Bake 1 1/4 hours. Turn oven off and cool cheesecake about 1 hour with door ajar. Transfer cheesecake to rack. Remove sides of pan. Cool to room temperature before serving.

Money Bombs : 100 Explosive Revenue Campaigns Resale Rights Ebook

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92 Give your customers more than they expect. Send thank you gifts to lifetime customers. E-mail them online greeting cards on holidays or birthdays. You could always send a back-end product offer with any contact you make. Award bonuses or points to your customers who make big purchases.

93 Always be polite to your customers. Use the words ‘you’re welcome’, ‘please’, and ‘thank you’. Be polite to your customers even if they are irate with you. Always apologize to your customers should you make a mistake. Admit your mistakes quickly and make it up to them in a big way. You can make it up by giving discounts, rebates, refunds, gifts, etc.

94 Reward customers one point for every dollar they spend. Let's say your customers can get a free com- puter for 300 points. That means your customers will spend $300 on your products and services to get enough points to get the free computer. You will make a bigger profit off each customer in the long run.

95 Build strong relationships with your customers. Invite them to company meetings, luncheons, work shops or seminars. Create special events for your customers, like parties, barbecues, dances etc. It will make them feel important when you include them in regular business operations and special events. Treat them like you would your best friend or family member.

96 Utilize holidays to increase your visitors or sales. You could give away free electronic greeting cards, hold discounts, send customers holiday cards, etc. Also don't forget to reward your employees on most holidays. A happy employee can help you increase your sales and visitors too.

97 Become well-known by speaking or chatting at seminars. The seminars could be held offline, in a chat room, by telephone or via e-mail. You could charge a fee for the seminar or hold it for free and mention or sell your products at the seminar.

98 Start a free e-book club on your web site. People could sign up to receive a free e-book from you each month. Just include your product’s ads in the e-books. Allow them to give away the free e-books too. All those e-books floating around will increase your traffic and sales.

99 Give away your products or expertise to Internet business newbies. Just ask them in return to place your link on their web site. Those newbies are the future of online business. They could become your friend, ally or strategic business partner down the road.

100 Trigger your visitors to buy your products by using colors. You should totally relax and think about which colors would compel prospects to order. For example, if you were selling a business product, you could use green as it usually represents money and prosperity in the business world.