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Chapter 6 – Enhancing Your Private Label Rights Content

People who purchase an e-book want something that no one else seems to have. They want to be let in on secrets that no one else knows. They want to feel as though they are a special and valued customer. They do not want to purchase a product that everyone else seems to have.

When you purchase a package of private label rights, you may find that it will include graphics, fonts and even a sales page. You can use the content, but make sure that you change around the graphics as you do not want to give your customer a product that is just like everything else.

Make sure that your graphics are professional and look good on your product. You would be surprised at how the graphics can influence the mind of the reader. You may have the highest quality and informative content in the world, but if you have shoddy graphics, it is going to look like an inferior, shoddy product.

Professional graphic artists can create one of a kind graphics for you. These will be fresh and original and will make your product look all the more professional. Make sure that you look online for graphic artists and find one who you trust and with whom you can develop a working relationship.

You can also create your own graphics if you use a software for this purpose. You can try Adobe Photoshop to create graphics on your own. They offer a free trial period where you can discover the joys of creating your own graphics for your products. You may enjoy doing this and the software will be well worth the money.

Use the information on the sales pages but change the tone as many of them have been passed around the internet about 100,000 times at least. No one wants to read the same thing over and over. Try to come up with something fresh for each product by changing some graphics and some words around. Make sure that the sales page really grabs your potential customer.

The copy on the sales page should be informal and friendly. Do not worry about using proper grammar. Write the sales page in a way that you would write to a friend. This is not to say that you should have a bunch of typos and present an unprofessional product, but you do not want anything that looks too polished as it will seem like a very standard, run of the mill, sales letter. Make yours friendly and upbeat.

Another thing you may want to consider to brand your private label rights product as a way to further enhance your product. By putting a name to your product that is easy to remember, you build a “brand” that people will associate with your product.

One way you can create an instant brand is to put your name to your product. We talked about using “Dr.“ as your prefix in your title. You can do this legally. This instantly gives you creditability in the mind of the reader. Which would you rather buy - “Dr. Smith’s Guide To Lowering Your Cholesterol Naturally” or “How To Lower Your Cholesterol Naturally?“ Chances are that you will pick the one that has the “Dr” in front of it. Even if this is just a pen name.

Although you can add this prefix to your pen name, you cannot make up a bunch of fake credentials. This is fraud and, if you are discovered, could prove way more trouble than it is worth. Not to mention that you will embarrass yourself immensely.

Another way to create a brand is to create a logo that will instantly be associated with your product. You can have a graphic artist create the logo or create it yourself. Either way, make sure that it is something totally unique. It is also a good idea for you to register the logo with the United States copyright office as a trademark so that no one else can use the logo.

Anything that you do to associate your product with your business in the mind of your target market can be considered a trademark, be it a name or a logo. Even if you come up with a catchy name, you should protect this name by registering this trademark with the copyright office.

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075 PR
PR, short for page rank, is the number Google uses to measure how many links point to website and the “quality” of the sites providing the links.

076 PRE-SELL
Pre-selling can mean either 1) when you telling people about a product or service before they are sent to a sales page. 2) When you sell something before it’s made.

077 PRESS RELEASE
A press release is when you announce who, what, where, when and why of a topic in hopes that media will do a story on it. Many people also use press releases to generate back-links to their sites.

078 PUBLISHERS
A person who publishes information as in a website or creates a product.

079 RECIPROCAL LINKS
When someone adds a link on his or her site or directory in exchange for a link on your site.

080 REDIRECTING
Redirecting is when you have a site, page or special URL send someone to a different location. This is normally done when you promote affiliate programs.
Normally when you redirect people, you will want to use a script like Link Shrinker.

081 RESELL RIGHTS
With these rights, only you can sell the product and may not allow others to sell. If you would like to learn more about resell rights and how you can profit from them, click here.

082 RESOURCE BOX
A resource box, also known as a bio box, is a small area of text where you can put in information about you, your product or website at the end of an article. Tip: Tell people about a second part of the article only located on your website. This will help drive more traffic to your site.

083 RETURN DAYS
This refers to the number of days people are tracked after they click an affiliate link. If it’s 30 days, the person will be tracked for 30 days and if they order during this 30-day period, you will receive credit.

084 RSS
RSS, also known as rich site summary and really simple syndication, people the ability to broadcast information that can be read in a special program. Generally, blogs use this but other types of sites and programs can use it. If you would like to learn more about RSS, especially how you can use it to increase traffic and profits, click here.

085 SALES COPY
This is the information you have written on your sales letter to get visitors to purchase your product.
If you would like to learn how to write your own order pulling sales copy, click here.

086 SALES LETTER
Also knows as a sales page, this contains yours sales copy, images and other elements to entice your visitors to make a purchase or complete another desired action like joining a list.

087 SCRIPTS
Scripts come in various formats like JavaScript, ASP, PHP and CGI and perform whatever function they are programmed to do.
If you would like to learn how to install scripts, click here.

088 SEO
SEO, search engine optimization, is when you are making your website or page as search engine friendly as possible.
If you want to learn how to optimize your site for the search engines and other ways to create traffic, I highly suggest Traffic Blueprint.

089 SERVER
The server is the main computer(s) that runs the software for all the computers in the network.

090 SHARED HOSTING
This is where your hosting account is on the same server as other people’s sites and all share space and resources. This type of hosting is the most inexpensive and widely used. An inexpensive host that I highly recommend is HostGator.

091 SIGNATURE
Often referred to as a sig, is where you will put your name and link to your website or other information you want people to see on forms and in emails.
Tip: These are great to promote products without screaming “look at this” all the time.

092 SITE BUILDER
This is a software program that is used to create web pages without having to know HTML. One of the most popular, free, ones is Nvu.

093 SOCIAL BOOKMARKING
Social bookmarking is a new way of saving favorites by adding them to a site where others can see them and share theirs. This can be an effective way to get traffic. Some of the most popular ones are: Digg, Blinkbits, Yahoo, Del.icio.us, Furl, Ma.gnolia, Technorati

094 SPAMMING
This is the sending of unsolicited commercial communications. It can be done by email, PM, instant message programs, forum postings and any other means of communication. If you would like to learn more about SPAM and how you can help stop it,

095 SQUEEZE PAGE
A squeeze page is a special type of landing page that tries to get a persons email address before they see a sales letter. Normally, this also allows people to personalize the sales letter with the person’s details. If you would like to learn more about creating squeeze pages, you should take a look at Creating A Squeeze Page. You might want to also look at Poor Boy’s Squeeze Page to see an example.