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A lot of you will know what a blog is, while some of you are sitting there scratching your head wondering what I am talking about. So for those that still do not know what a blog is I will give a brief explanation before moving on as to the differences with traditional blogs and Web 2.0 blogs.

A blog is basically an online journal that you can create and post entries into. The difference is that in most cases a blog is open to the public so others can read what you have entered, where as a journal or dairy is a private book that you keep hidden. That is the simplest explanation there is for what a blog is.

Traditional blogs and Web 2.0 blog sites differ in a large way. Traditional blogs allow you to create the blog and post the entries, but unless you market the blog no one is going to see it. Now once the search engines pick up on it, then you may see a little traffic trickle into your blog from it but not much. Therefore, you will need to do some major promoting to get people to your blog. Now with a Web 2.0 blog site you can create your own blog and post your entries but people will see your blog entries almost as soon as you post them.

Web 2.0 blog sites are a social site that does a lot of the promoting within for you. Other users or people surfing around on the site will see your blog entries and can visit your blog from there or read just that individual entry that interests them. Most blog sites such as this allow you to not only place your blog in a category that fits the blog but also allows you to place each entry into an appropriate category.

I use Tblog for one of my marketing avenues with Web 2.0 blogs. I use them because they have a few features that quickly allow me to get my blog entries seen. First off when I place a new blog entry in my blog that entry automatically appears at the top of the list of other entries from other users under that category. Therefore it is in a prime location to be seen. Also on the front page of Tblog is what they call a tblurt box. I can type in a tblurt telling other users that I have a new entry on my blog. This will appear on the front page for everyone to see. Both quickly allow me to drive users to my blog entry and from there try to get to them to the website I am promoting in that entry.

A good way to gain a little more traffic is to take the time to read other people’s blog entries and place an appropriate comment on their entry. Most blog authors will return the favor and go and look at your blog. I have converted traffic somewhat from this practice.

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There are numerous ways to make money through Internet Marketing. What you’re going to need is a product to sell, whether it be a physical product or a digital product of information.

Let’s say you create ceramic Faeries, in all shapes and colors. Some are happy some are sad and a few are just plain creepy looking. Now you want to make money off your Faeries. You will need to market them.

You’ll need a website, a sales page, pictures of your Faerie inventory and your prices. Setting up a domain, an account with paypal and then advertising your wares in various places is all well and good, but what if no one comes to visit your site? You have no traffic. You need traffic.

Market yourself. Put your name out there as THE person to see for ceramic Faeries. Put in keywords, the words that search engines look for people are searching for things online, all through your website. Visit other sites that are Faerie related. Trade links with them, foster a relationship in Faerie forums and brand your name. Advertise through Google or other web pages. Bring in the customers.

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How to Write a Squeeze Page that Converts

Most people have no (or simply the slightest) idea how to write a Squeeze Page that converts. Instead, they slop together elements that they have seen used in other Squeeze Pages - but usually do not put them together in the same way the owner of the successful Squeeze Page did.

One major problem is copy. And that's fine. Not everyone is going to be an excellent writer - never mind a copywriter. But as someone selling a product or trying to build a list, it is important that you know your strengths and weaknesses - and that you either spend the time to overcome them or hire someone else to do it for you.

With copywriting, for instance, it is important to use a mix of compelling sales points with powerful psychological triggers. Most people who create a sales page miss either one or both of those elements.

For instance, they might concentrate so much on building hype that they don't actually explain what solution they are providing - and for whom they are providing it. If I don't have a specific problem that your product solves, why would I buy it? I wouldn't.

Now, if they fail to sprinkle in psychological triggers, such as “scientifically proven,” “guaranteed,” and “shocking,” no one will feel compelled to continue reading, as the benefits will have a low or average perceived value.

In addition to these two problems, some sales pages lack coherency and direction. The copy looks amateurish and it doesn't slowly grind forward, breaking down the visitor's resistance to the sale - and compelling him or her to buy more and more at each sales point.

Additionally, if there aren't multiple calls to action - another form of psychological trigger - then a potential visitor might never feel compelled enough to pull out his or her credit card on the spot and make the purchase.

In addition to careful copywriting, there are other important things you must take into consideration when writing a Squeeze Page that converts. For instance, it is important to build a compelling case for a time-bound offer.

Now, this doesn't mean you have to invent fake deadlines and constantly revise them each week. This is a good way to guarantee your complete loss of credibility in the shortest amount of time possible.

However, when planning your copy, you will want to make sure that you constantly urge the reader to act immediately by inserting a number of "calls to action,” as I've mentioned previously.

You may want to consider using fly-ins or pop-ups to create more urgency - or to make a time-bound offer. Perhaps you can use a countdown to build urgency (i.e., when someone arrives at your Squeeze Page, they have five minutes to purchase the product at the lowest price).

Now, if you're creating a squeeze page, you might want to employ slightly different tactics. Rather than building a compelling case with multiple triggers and calls to action over the course of 1000 words, you may want to simply condense that all into a compelling headline and one paragraph of "benefits.”

For a completely free-to-join squeeze page, you more than likely wont have a considerable amount of resistance to joining, unless the visitor:

Doesn't see any benefits; and

Suspects that you will sell their email address to spammers.

Both of these problems are relatively easy to overcome. In your headline, simply state the exact benefits they will receive for joining - as always, mixing in psychological triggers.

In your first paragraph of copy, give them a compelling reason to join now (i.e., the price might go up, the list might become private, you'll get this amazing report).

Now, to overcome the second problems, simply include a short line under your opt-in form that explains that you will not - under any circumstances - spam them or sell or give away their email address and name.

Tips on Increasing Your Squeeze Page Conversion Rate

There are three major ways in which you can create your Squeeze Page conversion rate. All Squeeze Pages created by professionals usually include these three elements at a few others.

The first way in which you can increase your conversion rate is through personalization. This is usually done in two ways: the first way is by providing a photo of yourself. The second way is by adding your signature to the bottom of your Squeeze Page.

This radically increases visitors' trust. Most people who resist buying products online do so because they're weary of getting scammed by a faceless liar, who wont be around when they need help or when they need to return the product.

Tip: By adding your picture and signature, you can significantly increase a gain in your visitors' trust. ©

Another way in which you can increase your Squeeze Page conversion rate is by using black text or a white layout. Regardless of what anyone tells you, this is one of the easiest ways in which to make your page look professional, rather than pathetic or desperate.

The third way in which you can gain trust is by offering something for free. This is generally what you will do if you're using a squeeze page to generate leads: you'll offer a free report or five-day course - and then use that to generate leads, which you will later up-sell or generate revenue from via affiliate sales. Why is this technique so effective?

Quite simply because it allows them to judge your work and ideas before they actually have to pay for them. Additionally, it builds trust.

In addition to these three general ways in which to increase your conversion rate, you should always guarantee a product. If you sell through Click Bank, you actually wont have a choice.

But if you're using Paypal or some other check out (Credit Card processing) program, you will want to make sure you clearly state that customers can return your product for any reason within a given period of time after the purchase.

Follow all of these steps and you will significantly increase your Squeeze Page conversion rate.

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Now, here is where all the hard work lies ahead. Well, let's omit the word "hard" there. Selling can be easy anyway, especially if you know what you are doing. To realize your goal as a salesperson, the first thing you have to do is to set it. What exactly do you want to achieve as one? Do you want to earn big bucks? Millions? Or do you want to be a sales supervisor then sales director? Maybe being the company's vice president for sales is such a good idea after all, don't you think?

When it comes to setting goals, there is only one rule to remember - set a goal that is possible to reach. There's nothing wrong in focusing on an extravagant goal, like being a sales division head. But it won't happen overnight, especially if you just started your job yesterday. It is better to set small, shortterm goals and go from there. Achieve all these small goals one at a time, one after another, and you will surely wake up one morning on top of your career and with loads of money in your bank account at that.

Short-term goals are much easier to achieve. It takes lesser time and sometimes even lesser effort to accomplish a short-term goal. Short-term goals are mostly done in a matter of months, or even days. Let's apply this concept and take college as an example. In order for you to finish college, you schedule yourself to attend university fairs and seminars. Doing that is a short-term goal, a small goal. Finishing college, on the other hand, is the long-term goal or the bigger goal.

Most people incorrectly set big dreams with their big goals. That's perfectly fine. No problem with that. But several people who are doing this get tired of pursuing their dream; and eventually, they give up. They became too weary of failing because they do not understand nor realize all the complexities associated to achieving those colossal goals.

It is always preferable to begin with small goals before you head on to take big challenges and bigger dreams. Try splitting your big, long-term goals into several small but achievable short-term goals. When you look at your goals from that perspective, you will realize that your bigger goals become more attainable.