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8.0 Day 6: Prep Your Ebook To Sell

First of all, you need to reach your arm up over your shoulder and pat yourself on the back. You’ve just accomplished something that very few people ever do—you’ve written your own ebook. You have your own product now. Welcome to the big leagues!

Your book still needs a little polishing, but you’re nearly finished.

Before I dive into the details, let me tell you why you’re going to do this stuff... What you’re working on here is the reading experience. This is a huge issue.

Your goal is to write a book that people will buy.that’s a given. But, what you really want is for those initial buyers to become long term customers...your long term customers. If your books are pleasant to read, are laid out well and are written in a way that sounds like you’re talking with them.you wj]] make them long term customers, and have a long-term business as a result.

This is an important lesson for you to learn right now, during the preparation of your first ebook. Put some time into it, it’ll pay you dividends for years.

Okay, let’s get to the nitty-gritty.

8.1 Does It Sound Good?

Go back through the entire book and read it out loud.

That may sound really stupid to you and you may feel really stupid doing it, but it’s something you should do. Here’s why.

The average reader actually "hears” the words in their head as they read. If what you’ve written doesn’t sound right to you when you read it out loud, it probably won’t sound right to your readers either. So, don’t skip this step. Read it out loud and change things that need changing.

Make sure you check your spelling. Word or Open Office will do a pretty good job of this, but they won’t catch everything. For example, this probably won’t get flagged as an error:

Exercise regularly yourself so walking your Dachshund won’t give you a heart at tack.

When what you really meant was this:

Exercise regularly yourself so walking your Dachshund won’t give you a heart attack.

That won’t get flagged because "at” and "tack” are spelled correctly...but it’s not what you meant to say.

That’s another reason for reading it out loud.to save yourself from some embarrassing spelling errors the built-in spell checker doesn’t catch.

8.2 Is It Formatted Well?

Watch for paragraphs at the bottom of a page. Try not to split a paragraph between pages to often. Testing over the years has shown that this really bugs readers. Just slide that last paragraph down to the next page most of the time and your readers will thank you for it.

NOTE: I broke that rule myself in the book you’re reading because the book was already longer than average, and I didn’t want to scare people off by increasing the number of pages.

8.3 Do Your Links Work?

This is an important one! If your affiliate links don’t work, you won’t get paid. So it almost literally pays to check them.

Word and Open Office will make anything you tell them to into a link.even if it’s spelled wrong. Nothing is as frustrating as wanting to click on a link that your ebook has gotten me really interested in and it doesn’t work, so do your reader a favor and check them.

8.4 “Publishing” Your Ebook

I put "publishing” in quotes because the world of publishing has really changed.

You don’t need to have your book professionally published and printed anymore. This the digital age!

All you really need is a digital ebook people can download and read...but not change, except in ways you want them to (remember the rebranding feature of this book?)

That’s why you need to know a little something about Adobe’s PDF format.