Tag Archives: 2009

Membership Websites Demystified Plr Ebook With Audio

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Terry: When you first started the site did you contact FK technologies first and describe what you wanted?

Darryl: Actually I didn’t start through FK I found FK through some affiliates of mine. I started with two friends that I was working with and they created the initial site. However they were part of the corporate downsizing so they had to move across country and we kind of lost touch, but they initially created the site based on what I wanted. I laid everything out for them and they made it happen. The same thing for FK. The amazing thing with FK is I sent them what I called my butchered layout. I will make something up in word for a part of the site where we want to make it happen, and they take that and turn it into a beautiful work of art. I think that is very important for people who want to create a website. You have to have a good relationship with your programmers and build the trust so they can almost anticipate what you’re thinking and what you are trying to say when you’re telling them.

Terry: Great. As far as doing a layout, when you first started with ISO you put it on paper and then went to programming guys, they put it together, it went back to you and you uploaded it on line?

Daryl: No, they do all that stuff.

Terry: They do that as well, okay. So you have your finger on the button and the overview of everything?

Darryl: True. I know what I want and I know that with the internet there has not been one thing that I wanted to do that my guys have not been able to figure out how to do it. To give you an example the auto responder was a big undertaking. We launched the auto responder in May of 2004. We went to our current members and told them we were going to include an auto responder in the system because it’s something they were saying they wanted. We asked the members what they wanted an auto responder to do and we had about twenty five pages of requests from our members. Jeremy and I went through these things and created a customized outline, took it to FK, and then they built the auto responder based on what our members wanted. That’s how the entire ISO system works. It’s not just us now creating websites; we get input from our members and put something together to get a functional product. Then FK creates the backend of the site so everything works together.

Terry: It sounds like it runs really smooth now, but did you hit any stumbling blocks as you were going along?

WordPress Website Secrets Mrr Ebook

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Plugins are the powerhouse engines that drive WordPress – and that’s true both for blogs or static websites. And where else could you get high-level custom code written for you, to perform any one of a variety of complex functions – all installed with one click!

Plugins perform tasks like create perfectly coded and customized Privacy Policies, build you a customized Google Sitemap from scratch, protect your website from spammers and spyware, help you run photo galleries and videos, optimize your content for the Search Engines – and a whole host of other tasks too numerous to mention.

That being said; let me offer one warning: The more plugins you have, the slower your site will run. Try to stick with the essentials only.

38 Plr Products PLR Ebook

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Podcasts were thought to be the hobbies of computer freaks and people who spend hours in front of the screen trying to do everything possible with the available range of options. Nowadays this medium has garnered sufficient attention in the corporate world with business concerns taking note of this unique device of communication and using it to the fullest to create advertising effects like never before.

Podcasts serve the basic cause of promoting your enterprise. But this promotion can proceed via several avenues without making it look like too brazen an attempt to advertise your firm. What is possible is intensive information sharing via podcasts that help your firm pass on all the relevant information to the customers without running the risk of over advertising.

Thus, podcasts can serve the dual role of advertisement for the company and service for the customer. Examples would include medical firms offering health related advice and educational institutions providing weekly advice to students on podcast.

The further use of a podcast in a commercial enterprise is that it can be used to train employers and all they will need is an mp3 payer or a laptop to access the training information and thus go through it right there without going through elaborate training schedules. This saves your money and your employee gets some time.

Like any other device, podcast comes with costs and expenses to be borne. The nature of these expenses is particular to the product and in case of podcast you will need people with technical know how and along with people who will be the content on the podcast. This cost could be managed by attaching costs to the podcast the customer views on your website.

Or you could start a service for which the customer receives podcast updates from you for a fee. These measures really depend on the success of the podcasts or else the customer might just bypass it if he or he has to pay a price for it.

Podcasts are amazing innovations that you can put to good use to help your enterprise. They could be used for advertising, passing on information, training employees or even for bonus customer service that you want to offer.

Given this wide range of things that a podcast could do for you, it can only be an asset to your firm and nothing less. But key to a better functioning of such apparatus is that you maintain high quality content on such devices and also do not really hold back the initial expenses that you have to bear on this. The more promising the start, the better the results and consequences involved. Use this device creatively and efficiently to get the best returns possible.

Pocket Coach PLR Ebook With Audio

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Terry: Right. Something that you mentioned briefly a couple of minutes ago is the seven to ten steps of neuro-linguistic programming. Can you just go over NLP?

Richard: I’ll just briefly tell you the steps. Within NLP, there is something called well-formed outcomes. With NLP, they say you have to use language carefully because of the whole idea that the subconscious and the conscious will read what you say on two different levels. A classic example that you hear is you finish a sales call and you say, “Bye now.” Is it bye or buy? The subconscious will take that in and it might be taken as buy and you might think that you want to actually buy it now. Words have different meanings and can have meanings on two different levels.

This is something that we explore about how you communicate with different people. One of the elements that I look at is NLP and the sales letter process and how you can use words effectively to get your message across. If you take a sales letter apart, a lot of them just tell you about the products. The ones that make you buy are the ones that are well crafted. That’s one of the things.

With the idea of well-formed outcomes, the first thing is that you want to state what you want in the positive. You want to say, “I want to be earning X amount,” and not saying, “I don’t want to be having to go to work everyday.” That last one is not a great goal. If something is stated in the negative, it’s not good. State it in the positive.

You want to make sure that the outcome is in your control as much as possible. Obviously, as an Internet marketer, you’re going to have to outsource. If you’re saying that you want to put your money in a high yield investment program, that’s completely out of your control and you are not in control of that particular goal. A lot of people are getting burnt with someone of these money making systems because they’re not in control.

You also want to be as specific as possible. “I want to make X amount. I’m going to make it this way. I’m going to do it by this date.” A couple of exercises I do that are good for face-to-face or for phone coaching is that you want to use sensory-based evidence. What is it going to look like and feel like when you achieve this goal? I want to imagine flying in my helicopter. It would be the most wonderful feeling to know that I went out for the day and come home to money that I made while I was out. That gets an emotion going where you can feel what it’s going to be like when you achieve that goal.

Another thing that’s important is that you want to make sure you have the skills that you need to achieve the goal, and if you don’t, how are you going to get them? Do you need to go off and buy some eBooks, do you need to buy scripts to run your membership site? You want to plan that out. Another thing is that it has to be ecologically sound, which means, is it going to affect other areas of your life?

Super Affiliate Secrets Uncovered PLR Ebook With Audio

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Terry: You would also look at doing that… affiliate marketing offline products as well?

Rosalind: Well, not selling products offline, you’re selling them through online retailers. But, the way to get people away from going to the store down the street and getting them to buy online is by price point, because that’s usually the differentiation. You can suggest that they go and test the product out at a local store, but tell them, “When you buy, buy it through this link because we found that it’s typically 20% cheaper to buy it through this link than at your local store.

Terry: Okay, so if you were doing it in that respect, you wouldn’t be doing a review site? You’d be doing more of a price comparison site?

Rosalind: Well, you’re still reviewing because you’re still going to talk about all of the benefits and features of that particular treadmill. You can also lead into, “If you like this one but the price is too high, then we recommend this other model that is less expensive. It doesn’t have these features, but if you can live without them, then this would be a really good alternative.”

Terry: Okay. So, basically the affiliate marketing formula is really to set up a review site for whatever it is that you’re marketing.

Rosalind: That’s the model that I use and have found works really well, and I know so many other super affiliates that use that model successfully as well. I like it too; you’re connecting with people.

Terry: Excellent. Now, if we just take a step back to the big picture again, now you looked under palmistry, thinks that it might be a good market, should we be concerned if the market is expanding or shrinking or should we just look at it and say, “It looks good now, let’s just go for it.”

Rosalind: Well, that’s a really good question, Terry. You’re probably not going to be selling Y2K antidotes later. I like perennial products; I call it the seven deadly sins. If you can appeal to people’s greed, lust, and all of the rest… lust would be personals where people connect. The other end of that section is the adult site, and there’s money to be made there too but the competition is huge and it doesn’t work for everybody. I like big markets and I like perennial markets.

Winning Over Difficult People In Your Life MRR Ebook

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Now that you have a basic knowledge of the different causes and characteristics that govern difficult people, let us now learn how to master and, even enjoy, such difficulties.

First things first. If you do not want to deal with difficult people then you’re wasting your time reading this book.

Remember, though, that no place on earth is safe from difficult people. You really have no choice but to learn how to face them squarely and effectively. Otherwise they will have the power to make you miserable for the rest of your life.

Once there was a person who became fed up with life and so ran away to the beach and chartered a boat. He went far out onto the ocean and then dived into the deepest part of the Pacific and eventually made his way to the ocean floor.

Surely here he would be able to evade all the difficult people that had made his life miserable for many years.

While on the ocean floor, he found two tunnels and decided he should explore them, but wasn’t sure which tunnel to take.

He finally went into one of them, but immediately thought to himself: “Wrong choice! Why did I take this tunnel, I should have taken the other. I’m an idiot!”

For years he cursed himself for choosing the wrong tunnel, even though he never left the tunnel he had chosen.

Optimize Your Websites Plr Ebook With Audio

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David: The first thing I would focus on is the title tag. You want to get your keyword or keyword phrase in there. You also want to work on your description tag. You want it to be on your page once or twice. You want it in your header, in your headline, and you want the keyword and some links coming in from other websites or other pages from your own site. If you do all that, you’re already ahead of most of your competition.

Terry: So there’s a link from one page on my website to another page on my website. Does Google look at that as a positive aspect?

David: Yeah. That’s what tells the search engine what that page is about.

Tim: And you can apply the same concept to use some good keyword phrases within your link from page to page, and even in your navigation for example.

Terry: Ok. So my navigation links are also part of optimizing my website? So instead of a navigation link that says home page, it should say organic gardening, then another navigation link says organic tools. All of that makes the difference?

Tim: It does. Just to illustrate how simple this can be. A real sample that is an effective trick could be, instead of using the home page, I use a keyword title for that link.

Terry: Ok. So basically the title tag of your website should also be included in your navigation? Is that what we’re saying David?

David: Yes. Unless your website is about home pages, why would you link back to your home page using the keyword home page? All you’re doing is telling Google that your home page is about home page, which it isn’t. So instead of having the keyword “home page” in your link back to your home page, put your keywords in there. If your website is about dog food, have the links back to your home page with the keyword dog food in it.

Terry: Ok. That brings up another aspect of developing your website. The content. I would like to switch gears for a moment from search engine optimisation and take 5 minutes with you Roy. If you can describe how you start to write copy for your website. Right from the very beginning.

One Month To Membership Riches Mrr Ebook

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It is good to suggest numerous sites to pick up ideas, but at this stage the ideas are very general. It is essential to understand why people are seeking information that they are willing to pay for.

We have established that people who pay for information on the internet are generally looking for help. Now we need to know: “What kind of help do they need?”

As a general rule, most people who buy information on the internet are looking for guidance on ‘how to do’ something, whether it be something as mundane as how to tie a necktie, to something serious such as how to offset the worst and most painful effects of arthritis.

The most effective way of presenting information is to follow their line of reasoning, telling them how to do whatever it is they need to do. However, attempting to set up a membership site where you advise your members on how to lose weight is probably too generic and unfocused to be a success for several reasons.

Within the general ‘weight loss’ category, there are dozens of subcategories where people have specific problems or requirements.

For example, there are some people who are simply a few pounds overweight, but at the other end of the spectrum there are also people who are clinically obese. The requirements of these two groups are very different. If you try to include them both in the same membership site, you run the risk of supplying information to members that is too general to provide help to anyone.

People who suffer from eating disorders are generally categorized as having a ‘weight loss’ problem, but their needs are different from someone who just wants to shed a few pounds and get fit.

With your general area of interest in mind, narrow down the focus so that the information you provide to your members will be targeted to their specific requirements.

Work From Home Riches Give Away Rights Ebook

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This is contrary to what many people want to hear, but it’s a great idea to have some seed money to invest into your new venture. You’re starting a business remember? Everyone will be trying to sell you the story, “You don’t have to have money to make money,” but in reality, it’s best if you do.

Too many people expect to be able to start a thriving business without spending a dime. While you can start working online with no out of pocket expenses, you won’t be able to start the kind of business that allows you to quit your job right away if you’re determined to do everything for free.

Paying attention to this step in the process will make the previous steps much easier. If you have some cash to invest in the tools you need to succeed, it makes much more sense to quit your job and focus fulltime on your Internet marketing strategy.

And your spouse or family will take you far more seriously (in most cases) if you have some working capitol to play with.

Even a small amount of start-up money is far better than making the leap with empty pockets. How seriously would you take a person who tells you they’re starting a business, and then tells you they don’t have two nickels to rub together?

Be honest - you’d probably think they were being ridiculous.

A few examples of basic tools and resources you might need are domain names, a web hosting account, money for site building software or a web design service, and a keyword research tool.

For as little as $100 you can cover the basics and have a reasonable foundation for your first foray into e-commerce.

If nothing else, spending a little money on some great training information (such as reputable eBooks) is a very wise move. After all, you’re new to the Internet marketing game. Spending a few bucks on some expert advice can make a big difference in your results.

Ideally you can use your start-up funds to create a monthly operating budget for your first 90 days. Having this kind of security net in the beginning can lift a lot of stress off of you and help you focus on the best possible marketing plan in the shortest amount of time.

Do anything you can to come up with some initial cash. Beg, borrow, scrape - even have a yard sale! Get creative and generate even a small amount of funding and you’ll be in much better shape than somebody who tries to slide by on the freebie program.