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Free reports are hot items today among Internet marketers. Most of the very savvy ones have discovered just how valuable a free report can be and how it can serve to help build those all-important opt-in lists. Free reports do help to build opt-in lists, that’s true, but they can serve other purposes as well.

A good free report is something that your average, garden-variety Internet surfer actually seeks out all by himself. You never have to beg people into taking free stuff. When a surfer is looking for information on any given topic, the first thing they usually look for are free reports on the subject. People do pay for information but only after they have gotten the free information first and are looking for more specific and detailed information. One thing that you can absolutely count on, though, is that people will download and read free reports if they are interested in the topic of the report. That’s a given.

So, the next question is how do you get the most mileage out of a free report? After all, that ‘free’ report is only free to the people who download it. It sure isn’t free for you, the marketer. You have spent time, effort and energy writing it yourself or you have paid a ghostwriter to write it for you so you need to get something back, right? Yes, you do need to get something back and that’s what we are going to talk about.

The first, and maybe the most important thing you get, is the name and email address of the person who downloads your free report. That is usually the main object of producing a free report, after all, but you benefits don’t have to stop there. There are other ways to profit.

In a free report, you can strategically place advertisements for your affiliate products or even for your own products. Now... the free report cannot be a blatant advertisement... hat is just not acceptable but that doesn’t mean that you can’t place links to products or services that you will make a profit on, does it?

You do need to use good judgment and possibly some restraint in placing links to products and services that you can profit from. Remember that the people who have downloaded your free report didn’t expect nor want to get yet another advertisement. They intended to get information and information should stay the main focus in your free report.

You can add links to products and services that you make a profit on but only within the context of the information being supplied to the reader. For example: if within your report you are discussing the importance of providing a dog house for a dog, you can include a link to a dog house product that you will make a profit on. What you can’t do is expound on the virtues of the dog house that you will make a profit on. In other words...you can’t advertise it.

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Have you ever wondered WHY people sell their “secrets”?

It’s running out of time. Not as effective as it once was. They see the light at the end of the tunnel. Haven’t you noticed how quickly Adsense died once multiple page generation software hit the market? The guys using it KNEW it would be short lived.

Want the praise of discovery. Have you seen the FedEx commercial where the guy made ONE right decision in a meeting then used that as his life-anchor? Some want this. They want the praise that comes with sharing something new and being smart.

Nice. Believe it or not some guys. Some just want to help the “other team” out a bit. That’s what Travis has done with BM. Sure, he’s going to do some affiliate sales, but for the most part, he’s just a good guy looking to help.

Money. They know the idea is good and won’t lose effectiveness. Relationship forged with those helped may create income down the road.

If you have some secrets you feel like sharing here’s what I’ve noticed: People argue, critique, and whine when FREE tips are shared. They see no value.

If you have VALUABLE information, then sell it. I’ve ordered dozens of WSOs and will gladly continue to pay for great ideas and concepts.

The Key: The reason this is part of your P.L.A.N. is that you should be creating some valuable processes. WORTH selling even if you give them away.

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You know the difference an idea makes. You may not realize it, but if you look about you where you work, in a large office, on an assembly line, in the government, on a salesman's beat, in a small store, in a laboratory, in the shipping room or the executive suite, you will see the difference an idea makes.

You will see the difference in the men who move ahead. You will see it in the products which make sales records. You will see it in the business which prospers. You will see it in profit and loss statements, on the stock exchange, in the delicatessen which closes, in the headlines. You will see it in your home and other homes, in the family which does things, in your church and lodge, in your political party, in your government. The one quality which turns the ordinary into the extraordinary is ideas.

For example, visit the engineering department of a large manufacturing company, say in the field of electronics, and you will see row upon row of drawing boards and row upon row of engineers, all in shirt sleeves, who look remarkably alike. And they have much in common. Each man in the room has an engineering degree, each has been graduated from the company training program. Most of the men are married, have about the same number of children and the same number of bedrooms in their split-level homes, about fourteen payments left on the car, and seventeen years to go on their mortgage. They all get the same pay, give or take a few dollars.

If you came back in a year to that vast room full of seemingly identical engineers you would see that a strange process had taken place. One man way back on the left had moved his slide rule and drawing pens up to a drawing board at the front of the room. Another came in one day and sat down at a desk, not a drawing board, in an office down the corridor. Still another, apparently lost in the center of the room full of shirt-sleeved workers, moved out to the front office and started to wear a suit jacket and carry a brown leather dispatch case to work instead of a lunch box.

This process might seem strange, mysterious, and completely nonunderstandable viewed from a distance. You might feel like an anthropologist on a South Sea island viewing some native rites that were unaccountable. But if you investigated you would find an enormous difference between the look-alike men in the look-alike shirts in the hangar-sized workroom: the men who moved ahead had ideas.

Sure, not all the ideas were good ones, not all of them worked, others were too expensive, still others had been tried before. But they were ideas, that ingenious, creative element which makes all the difference in our lives. Notice I said they had ideas, not an idea, and they expressed those ideas. Actually they had a flood of ideas, and, in effect, the whole engineering department depended on the creative energies of a tiny minority.

That fellow on the left was working over a drawing when he had an idea for a new material which would make a better part, at less cost. The next day he worked on another part and realized that one of the manufacturing processes could be eliminated by a redesign. A fortnight later he saw how the company could save money by purchasing stock screws rather than tooling their own connections. All year long he kept seeing the same products and processes as the rest of the men in the room, but in them he saw problems, and then he thought up solutions to those problems.