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As part of your sales campaign, there will be many opportunities to compose solo ads that can be used in a number of situations. In some cases, these may be general ads that are designed as part of the materials for a marketing campaign aimed at a new target group of consumers.

At other times, you may want to develop a solo ad that is aimed at appearing in a one time publication, such as an annual chamber of commerce directory. There are also situations where it may be advantageous to develop a series of solo ads that spotlight several of your high profile products or services. Here are a few tips to help you come up with solo ads that will work.

When planning an ad, it is a good idea to think about the amount of space you can afford. Obviously, you want to target print publications that will reach the types of consumers that you want to connect with.

Keep in mind that a quarter page ad in the right publication is a much better investment than a page ad in a publication that does not include a readership that would have an interest in what you have to offer.

Spend your money on ads that are geared toward the right people, and make sure the text of the ad makes that clear. Knowing where to place ads is your first step in deciding what type of copy to include in the customized solo ad.

The same type of approach can be applied to online ads as well. Creating a simple but effective solo ad that is targeted and can be placed on particular sites where potential clients visit. The text should be short, snappy, and make the point without taking more than a couple of seconds.

Generally, an online ad will also redirect visitors to your web site, so make sure that the tag or trigger you use with the ad is relevant to what the prospect will see when he or she arrives at the site.

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One of the newest yet oldest form of viral marketing is the usage of E-mail and Web 2.0 sites.

Remember the video called ‘Numa Numa’ who had this guy lip-syncing to a song… it was one of the MOST VIRAL VIDEOS of all time.

The owner of the site had TONS of traffic flooding into his site everyday and people everywhere WANT to imitate him and do their own parodies of the ‘Numa Numa Dance’ as well.

Another good example is the ‘Diet Coke & Mentos’ scenario.

Basically, when you have something interesting or extreme, people will tend to share it with their friends through forwarded E-mails, but in the case of Internet marketing, you can do a lot more if you play your cards right.

Facebook drives a lot of traffic as well because of the way they link applications and photos (tagging). For example, you can join an application for a game that builds empires using ‘GOLD’. They offer you MORE gold when you refer your friends to that application. That is how they build their list!

You can do the same by driving traffic to your opt-in forms, landing pages or blogs and you will be able to build viral traffic very quickly!

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Art is a great thing. But it is not the greatest. The most important of all perceptions is the continual perception of cause and effect—in other words, the perception of the continuous development of the universe—in still other words, the perception of the course of evolution. When one has thoroughly got imbued into one’s head the leading truth that nothing happens without a cause, one grows not only large-minded, but large-hearted.

It is hard to have one’s watch stolen, but one reflects that the thief of the watch became a thief from causes of heredity and environment which are as interesting as they are scientifically comprehensible; and one buys another watch, if not with joy, at any rate with a philosophy that makes bitterness impossible. One loses, in the study of cause and effect, that absurd air which so many people have of being always shocked and pained by the curiousness of life. Such people live amid human nature as if human nature were a foreign country full of awful foreign customs. But, having reached maturity, one ought surely to be ashamed of being a stranger in a strange land!

The study of cause and effect, while it lessens the painfulness of life, adds to life’s picturesqueness. The man to whom evolution is but a name looks at the sea as a grandiose, monotonous spectacle, which he can witness in August for three shillings third-class return. The man who is imbued with the idea of development, of continuous cause and effect, perceives in the sea an element which in the day-before-yesterday of geology was vapour, which yesterday was boiling, and which to-morrow will inevitably be ice.

He perceives that a liquid is merely something on its way to be solid, and he is penetrated by a sense of the tremendous, changeful picturesqueness of life. Nothing will afford a more durable satisfaction than the constantly cultivated appreciation of this. It is the end of all science.

Cause and effect are to be found everywhere. Rents went up in Shepherd’s Bush. It was painful and shocking that rents should go up in Shepherd’s Bush. But to a certain point we are all scientific students of cause and effect, and there was not a clerk lunching at a Lyons Restaurant who did not scientifically put two and two together and see in the (once) Two-penny Tube the cause of an excessive demand for wigwams in Shepherd’s Bush, and in the excessive demand for wigwams the cause of the increase in the price of wigwams.

“Simple!” you say, disdainfully. Everything—the whole complex movement of the universe—is as simple as that—when you can sufficiently put two and two together. And, my dear sir, perhaps you happen to be an estate agent’s clerk, and you hate the arts, and you want to foster your immortal soul, and you can’t be interested in your business because it’s so humdrum. Nothing is humdrum.

The tremendous, changeful picturesqueness of life is marvellously shown in an estate agent’s office. What! There was a block of traffic in Oxford Street; to avoid the block people actually began to travel under the cellars and drains, and the result was a rise of rents in Shepherd’s Bush! And you say that isn’t picturesque! Suppose you were to study, in this spirit, the property question in London for an hour and a half every other evening. Would it not give zest to your business, and transform your whole life?