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Wow! Well, this is a big question. While we don’t claim to be perfect in every way to all people, there's all manner of things that I've seen wrong with other guides, but I don't like to dwell on it, I'd rather talk to you about why these manuals are different, and as far as I'm concerned they definitely are.

I had an idea a long time ago that was related to all the things I wish I knew before I started, and at different stages of my online marketing career. I decided that when I figured this whole thing out, I was going to write the biggest and brightest guide and use every piece of information I've got in my head that I've learned over the years relating to how to become successful in online marketing, and here we are, you're reading it.

What I've tried to do, and hopefully succeeded over this and the other 14 manuals, is at the start of each report, give you clear goals so that you know exactly what you're learning and why you're learning it. Also at the end of the reports we've got summary sections that show you exactly what you've learned to do. What I didn't want to happen, was to get this out on the market, and have people come to me and say that they learned nothing at all. This was the reason for this particular style of presentation.

The way in which this differs to other reports, is it plugs all the gaps in as many ways as possible. For example, how many other reports have you read that tell you how to do something but not why? How can you adapt and learn if you don’t know why you’re doing something? Or maybe they tell you why you should do something but not tell you exactly how to do it. Maybe they even tell you the how’s and whys but it doesn't work and this tells me that, there is a missing piece of the puzzle somewhere and, they haven't told you the full story.

So what makes what you're reading right now different from the others? Well it's the fact that I haven't left anything out here, and you have my word on that. There are no secrets that I don't want you to know and there's not an amount of money or success that I don't want you to have. In fact, when you get launching your own successful products and have some heavy resources on your own, I hope very much to be able to joint venture with you, and hear about your success stories, and of course for you to tell other people.

With this very guide, whilst some will say it's too vague because it doesn't tell them step by step, to click here, go here, buy this, promote that, others, which I'm hoping will be the majority of readers, will say hey, yeah, I've filled in the gaps now and I feel like I'm confident enough to go out and promote my own products that I create. Get my own contacts, my own list and stand on my own two feet. If something changes now you know why and, the details of exactly how everything works and ties into other aspects of this whole system, it allows you to change and adapt the way you do business on your own terms.

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Personal mixed content list is a list gathered by you, that you don't use to sell outside ads to on a regular basis. Mailings contain research, new product information for your customers, a few articles that you write, the odd tips here and there, testimonial requests, and of course the ads for your own products. Mailings are very similar to an e-zine, except for the mixed content and the lower sales of ads to third parties. They also require less content on your part.

One of the most highly used list types by specialist marketers, and in my personal opinion, definitely one of the most interesting and robust of the lot. Imagine having a list of your own, which generally comprises of customers that know who you are, trust your word, many of them having bought from you before or subscribed to your list for the simple sake of following the progress and watching what you do as an authoritative figure in your chosen field of expertise. All of these factors come together to make a highly responsive list and one heck of a joint venture bargaining tool.

These types of lists are usually an evolution of some sort, either from previously published e-zines or newsletters, but of course you can go down this route right away if you think it'll be beneficial, and it probably will be. What we've got here is the quality without having to do the work, and in some cases, considering the content you'll be sending your list is solely related to you and the projects you get involved with, it's more personal and has higher response rates than even some of the best ezines, especially when your subscribers get to know you, or you make your mark as an authority. Bottom line is, you don't have to spend ages publishing a newsletter every week, packing it with masses of useful content to see a profitable list.

See if you play your cards right and gain the trust you need over time, you don't need to seduce people with masses of content, they're just happy to be receiving something for free from a respected marketer. That's great news for you, because the more you mail them, the more you teach them, share with them and have contact with them, the more trust you'll get. Usually this comes in the form of short articles, snippets or insights into what you're doing to succeed.

For example, many of these lists’ often owned by the well-known marketers, send small snippets of the letters they receive, their ad tracking results for a particular project, some small tips, and interesting story that applies to the subscribers interests that they learned that day. Contained within is the ad for a related product. Not all the time of course. It totally depends on whether your goal is to sell, educate, recruit affiliates or get them to tell their friends about you and talk (very powerful) etc. The fact is it's interesting. Reality TV even though on a larger scale is a big hit, but this is definitely similar with its entertainment value, but goes even further through education.

Who do you admire? Is there someone you want to be like or at least follow in the footsteps of, someone that is already doing something you want to do, and doing it well? If you had a choice, would you want to get on their e-zine list that sends you a list of outside published articles each week or on their personal list where you get an insight into what they're doing and what makes them successful? I know which I'd choose. So you see, again, the underlying features are the same. It's a list of people you're going to get to buy your stuff, but this time around it's far more focused on you, and the type of people that are subscribing here are the doers. The people that are interested in what you have to say. This is something very powerful that also contributes to the response rate that comes from these lists when selling your products.