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There are a few important factors you must consider before starting your Twitter marketing campaign. You need to ask yourself two questions.

What do you want to accomplish? Set yourself a goal before you start a Twitter account. Know your niche and know what you want to provide them with. Will you alert them to great new products? Will you help them solve problems? Will you invite them to your newsletter? Will you answer their questions?

Are your customers on Twitter? If a large segment of your prospects and customers are on Twitter (and there are members of a large variety of niches using Twitter) then Twitter will give you a no-cost avenue for getting your message in front of your target prospects and existing customers.

Naming Your Twitter Account

When you are ready to open your business Twitter account (as opposed to your personal, chatting with friends account) take some time to consider your account username. Unless you have an established business name, try getting a username that matches your niche, as this will help others find your Twitter.

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One of the most commonly used strategies for getting people to subscribe is simply offering them a free report. Generally, these reports are somewhere between 10 and 20 pages long and provide useful information about some facet of the niche in question.

For instance, let’s say your niche is golf. You might create a guide that tells visitors how to shave 10 strokes off of their game using a specific training regimen. This is something that visitors will find enticing. And once you make it clear that the guide is free and that they can opt out if they’re not satisfied, you’ll have many people who are willing to subscribe.

Take this concept and apply it to your own niche. It doesn’t matter what you sell; creating a guide and giving it away for free is virtually always a great way to build a large list.

To make things easier, you don’t even need to create the guide yourself. If you’re not an expert in your own niche, that’s fine (maybe you’re just good at marketing or administrative tasks). You can always hire someone else to research and write your short guide.

Using a site like Elance.com or Guru.com, you can hire someone to create a professional-quality PDF guide. If you’re not sure what the topic should be, you can even ask them to come up with the topic for you.

And there you have it: using a free report, you can easily add value to your offer. This will help to reduce people’s resistance to your offer; and once they read and appreciate the quality of your report, it will also make them more likely to listen to your follow-up emails.