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Everyone procrastinates; it can happen in short bursts, where you ignore the dirty dishes until bedtime, or it can be long-term such as when you put off quitting smoking until that terrible diagnosis comes back from your doctor.

Putting off or procrastinating unpleasant tasks and chores is only natural; we don't want to do something, so we don't. This can make us feel more in control, it can seem like a slight indulgence to walk away from unpleasant tasks, or we can simply ignore that thing we don't want to think about or handle at the moment.

Very often procrastination is something that is remedied after a short amount of time. Those dirty dishes eventually get done. The laundry gets folded or the gutters get cleaned out. We may also eventually find other solutions to the problem, such as having one of the kids do the dishes or paying someone else to clean out the gutters.

But there are many times when procrastination becomes a complete time waster. It may interfere with small goals but with larger ones as well. If you procrastinate when it comes to learning how to prepare healthy meals and procrastinate when it's time to go grocery shopping, your larger goal of losing weight is sidelined. This might also.

interfere with your goal of saving money since it may mean eating out more often, which is typically more expensive. So you not only need to scramble to find something to eat every day, you also put off those other goals as well.

As we've already mentioned, once time is gone, it's gone for good. So the time you use up procrastinating is not going to be given back to you. This too is another important reason to think about how procrastinating is an enemy of maximizing your schedule to accomplish your goals and take control of your life.

But this is easier said than done. Simply saying, "Get up and do this," isn't enough to motivate most people to stop procrastinating. If it were, no one would fall prey to this habit!

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Introduction

You’ve realized the importance of follow up… but that’s only the start of your story. Now you need to create a follow up cash plan – one you can use with every campaign. Setting up a good plan that is flexible yet consistent contributes more to becoming an authority figure – one who people naturally and automatically turn to – than any other single strategy.

Using your follow up plan with every campaign ensures you make the most profit possible out of all the work you do and every product you create.

In this Special Report, we’re going to take a detailed look at what makes a top-notch follow up plan – and why. Understanding not just the `what’ or ‘how’, but also the `why’ makes it easy to implement and adapt your follow up methods to any online (and offline) marketing situation.

Exactly What Is “Follow Up”?

In talking to website owners about follow up, some surprising assumptions emerged. Some people thought “follow up” was something you do only after a product has been delivered. One defined follow up as “troubleshooting problems when they don’t like your product”. A third defined it as: “Bugging people to buy your next product.”

One common belief held by this group of newer marketers was that follow up was being aggressive, or indulging in “hard sell” tactics.

In other words, these particular respondents were far more comfortable politely sending a letter to their list, waiting for the sales, and then accepting (with disappointment) a fraction of the results expected – or indeed possible!

Internet overwhelm, distraction and not having “six pairs of eyes and hands and any employees” were also offered as reasons for not implementing a regular follow up routine.

One or two of this group admitted to sending a reminder a few days before their introductory offers were about to end. (And that’s a good follow up tactic – a lot of potential customers simply forget about your offer, especially when you’re not consistent in maintaining the relationship). But they also admitted that they had “no particular reason” for sending that follow up letter – and indeed didn’t do it every time.

Sending a single “this offer is about to end” is not using a follow up plan. It’s like only putting eyeliner on one eye; then wondering why your prospective new employer looks at you funny during your job interview (before hiring your perfectly groomed rival to become the new TV anchorwoman).

Follow up is not an area you can choose to ignore. Inconsistent, spotty or hit-and-miss follow up efforts brand you as inexperienced and unreliable. They weaken your credibility.

Consistent follow up routines and practices encourage people to have confidence in you. They brand you as a seasoned professional, and strengthen your reputation and web worth.

Consistent follow up routines produce tangible, consistent results!

Beyond Consistency

Do you know why Olympic athletes are able to achieve such superhuman results? It’s because they not only train systematically until they are consummate experts: To them, that’s only the basics. Once they’ve become the absolute masters of their sport, they then spend an equal amount of time refining the smallest details and addressing the most minor weaknesses until they shave milliseconds from their fastest times, or add millimeters to their highest jumps.

They do all this because, at the Olympic level, even a millisecond or millimeter can mean the difference between a Gold Medal… or coming in fourth and “falling off the podium”. Now, you certainly don’t have to invest the years that an Olympic athlete invests in order to become a successful marketer. But adopting Olympic-level work ethics and focus when it comes to your follow up habits really will help you get miles – not millimeters – further ahead than many of your peers.

Here are the 7 hallmarks of a strong follow up plan. It should:

1. Take familiar, consistent steps, presented the same way in the same format every time, so that people “recognize” and welcome your email or letter, when it arrives.

2. Feel helpful – not intrusive – to your site visitor or list member. It should make everything easier for them.

3. Bring you a consistently predictable profit ratio with every campaign

4. Have measurable results you can track and improve upon

5. Run on autopilot, requiring minimal investment of time and effort from you.

6. Solidify your reputation and boost your credibility.

7. Help your visitor move through the follow up process smoothly and easily.