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Bum marketing is supposed to be simple, so it's not surprising that many would-be bums are interested in increasing their efficiency and output by utilizing PLR (private label rights) articles as directory submissions.

If you aren't familiar with PLR articles, here's a brief primer.

PLR articles are written and then distributed to a (usually) limited number of paying customers. This enables buyers to acquire the material for a fraction of what they would otherwise pay to have the articles custom-written. Each buyer receives rights to utilize the articles and to claim authorship of them. In some cases, the PLR sellers require a certain percentage of content to be changed prior to use or publication. Others do not. There may be other restrictions involved, too, depending upon the nature of the sale. However, the basic idea is that one can get a significant amount of content cheaply.

So, should a bum marketer purchase PLR articles and then tailor them to the keywords he or she has discovered?

At first glance, the seems to be a no-brainer. Bum marketing is all about speed and productivity, and PLR content is definitely the fastest way to build up a warehouse of content. One may be able to purchase fifty articles on a given topic for well under a dollar per article!

Before you go out and join every PLR subscription service, however, there are some problems with PLR utilization in a bum marketing context.

First, article directories aren't very accepting of materials that appear to be duplicates of other submissions. That means that a bum marketer will need to substantially modify the original source materials—if not rewrite them altogether.

Second, most PLR articles are not written with any specific keyword consideration in mind. They are written on-topic for particular niches, but that's about it. It may be difficult to custom-tailor the PLR materials you receive to exploit the particularly low-competition keywords on your list.

Third, not all PLR articles are well-written. There are some quality sources of great PLR content, but other subscription services suffer from quality deficiencies. Before anyone (bum or not) hops on the PLR bandwagon, he or she should be certain to find a great supplier.

Finally, part of the fun and value of being a bum marketer is supplying new and interesting information to your readers. If you're only rehashing PLR content, you're missing that opportunity. This may matter more to some bums than others, but it is a point worthy of consideration.

It is entirely possible to use PLR articles in a bum marketing context, but they are not a cure-all. The need to significantly re-write the articles and to modify them to comport to your individual keyword needs may make them a less-than-stellar investment.

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This is by far, the most important step. You need to determine what your triggers are so that you can avoid them. Triggers will be different for each smoker.

Personally, I had to avoid drinking coffee during the period of time when I initially quit because I associated coffee with cigarettes. For other people, it's specific foods, locations, places and situations including stepping out for a cigarette with that family friend, or even drinking alcohol.

So determine what your triggers are and avoid them during the first few months especially. If you have friends or family members that smoke, ask them not to smoke in front of you or around you. The smell of a cigarette will become one of your strongest triggers for quite some time so you want to avoid it as much as possible.

Focus On A Healthier You

Since you are quitting smoking, consider other areas of your life that you can improve. Working out, maintaining a healthy body weight and joining a gym can serve as great new hobbies (and distractions) while keeping you motivated and focused on a healthier, happier lifestyle.

If you begin to take care of your body on the outside, you will be far more conscious of what you do to your body on the inside by not wanting to inhale that harmful smoke again.

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Now that you have sent your customers an introductory email, you will need to follow it up with some valuable information. If you can give your subscribers information that they find interesting and/or useful, it will go a long way toward creating a strong bond and an ongoing relationship with them. Many companies don't take this step and fall short for their subscribers as a result. For their part, the subscribers may get bored. If this happens, they are much more likely to simply cancel their subscription. One way to counter the boredom is to offer your subscribers an e-course.

Developing an e-course and distributing it to your subscribers on a regular basis can help you keep your relationship with them going. Course "lessons" or components may be delivered in the form of an email message or as links to a specific page on your website. The goal of offering an e-course is to create a sense of value and importance to the messages you are sending out. If your subscribers find the information they receive from you is valuable, they may well share it with others voluntarily. With each chapter or portion of the course you share with your subscribers, you are creating a stronger relationship with the people on your list.

Each part of the e-course will include the articles or information itself, your company logo, a link to your website, and your contact information. You may want to consider the e-course as a portal to your website. The goal here is not to do any direct selling; instead, you will be creating a product that is interesting and valuable to the subscriber to keep them informed. Most of all, you want to keep your company on your subscribers' radar.

Plan on it taking a minimum of five emails for your subscriber to turn to your company or service for more information on a consistent basis. An e-course becomes an email workshop that will help your subscribers to stay interested and up-to-date on your product offerings. It's not enough to create a batch of articles; you really need to put together information that will capture the interest of your target group.