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We couldn't over-stress the importance of updating WordPress if we wanted to. Besides adding new features, updates fix security bugs too. Never postpone an update. Install it right away when you see a prompt to do so on your blog's dashboard. Updates help prevent hacking! So...

Requirements

Before updating, make sure your web host provides WordPress's minimum requirements2. These requirements are nothing spectacular, and chances are, if you've successfully installed WordPress, your host already provides what's needed.

Backups

Back up your blog before proceeding. I describe how to securely back up your blog later on in the book, so if you like, you can jump to it now, or read through this section first before proceeding. In any case, never update your blog without backing it up beforehand. You'll find out why soon.

Disabling Plug-ins

After updating to a major version, some plug-ins may not work. Therefore, it is wise to not only back up your blog and all of its accompanying plug-ins (in case you have to restore it to its original state), it's important to disable plug-ins before you upgrade as well. If you don't, you may encounter compatibility issues and errors after updating your copy of WordPress.

Once your blog is updated, you can reactivate your plugins later. Only in cases of severe incompatibility and resulting errors will you need to disable a plugin (and keep it disabled) until its developer releases a version that's compatible with the latest WordPress upgrade.

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Introduction

A lot of marketers have been significantly hit as a result of the recent Google algorithm change known as the Google Farmer update.

It is quite clear that what has worked before is no longer effective as far as marketing is concerned. As a result of the Google Farmer update I released a comprehensive product on the Warrior Forum called Google Farmer Update Revenge. That product focuses entirely on what bum marketers can now do if past methods they were using are no longer viable. Almost 300 copies have been sold as at this time.

This product is not about bum marketing. This product is about your money sites… This product is about the sites that you send your visitors to that you hope to make money from one way or another.

This Google algorithm change has had a massive impact, not only in relation to driving traffic to your existing sites but also how your sites will rank in Google from now on.

Many website owners have seen their rankings disappearing the search engines without a full understanding of why.

Even sites that don't appear to be "content farms" have been penalised. Whether that changes as time goes by and the dust settles a bit remains to be seen.

However, it is not bad news for everyone. Because of a lot of the top search engine rankings disappearing on the web 2.0 sites it is actually now far easier to rank high in Google than previously… Because the search engine spots that these sites used to fill are now vacant and as result of that Google is looking for the best websites to fill those vacancies.

By following the steps, strategies and techniques that I recommend in this product you can more easily compete with the big guys that you are able to previously.

It is my hope that this product is going to help you achieve just that. As a result of the latest update Google has made it quite clear what it wants from Internet marketers from this point onwards.

It's made it quite clear what kind of sites it is going to pass its "love" to.

It has made it quite clear what content it wants to see on your website. It has also given indications of what it is looking for as far as on page optimization goes and back linking strategies.

Having the right kind of seo practices in place as well as giving Google the kind of content it craves on your websites will give you the highest chance of high Google rankings.

In these comprehensive modules you will discover ways to totally Google proof yourself from any negative impacts whenever Google does andalgorithm change.

When you follow my search engine marketing strategies you will be able to achieve higher rankings in Google for not only your domain names, but also each individual piece of content on your website.

You'll be able to quickly and easily rinse and repeat these on page optimisation techniques on your existing content and all future content. You will also be able to see results in a reasonable period of time as well. I look forward to sharing all this information with you.

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Module 1 - Introduction

The Google Farmer Update – How To Not Only Survive The Latest Google Farmer Update But Flourish From It

It’s 11 March 2011 here in Sydney right now.

Call it the google farmer update or call it a Google massacre but the recent algorithm change “affectionately” known as the Google Farmer update has been far reaching in the internet marketing world.

We’ve seen google slaps relating to Google Adwords campaigners and the reknowned GQS – Google Quality Score….

When that happened I was thrilled that I was by choice and through a lot of hard work a BUM marketer – a wonderful phrase created by Travis Sago’s wife.

My Ezinearticles.com account has over 1,000,000 article views and on a regular basis for years I’ve been submitting articles to them and driving traffic to multiple sites that way.

I gotta say some of my affiliate promotion sites are starting to feel the pinch. But I’m going to get through this and flourish even more on the other side – and I’m hoping to show you some strategies that I’ll be implementing and ones that I can recommend you look into to. I’m not an expert on Google or Google algorithm changes but I’m here to provide you some ideas in case you think all your hard work is going to waste.

We bum marketers aren’t going to take this lying down!

The Google Farmer Update – What Is It And Why Did It Happen?

There are discussions all over the web about why it’s happened and what kind of sites it’s affecting…..

Content farms

Duplicate Content/Scraper Sites

Adsense Sites

The best I can do is provide you some information from authority sites on this topic and the research they’ve done

Is Greed A Factor For Lost Rankings And Google Penalties?

If you look further at the post at seomoz https://www.seomoz.org/blog/googlesfarmer- update-analysis-of-winners-vs-losers they go into detail about potential culprits with a comparison of Ehow and Ezinearticles.com

Thoughts are sites with much more extreme and intrusive advertising ended up in the loser bucket.

I know for a fact if I've ever viewed an article on Ezinearticles.com the page was pretty much blasted with adsense blocks.

Not only did that take away from the effectiveness of the article but gave the reader so many choices to click on any link other than that in the resource box. I've heard rumours about how much Ezinearticles.com made monthly with Adsense and if it's true it's a staggering figure.

Perhaps their own greed could have been a factor in them receiving this penalty. Let’s Look Back At The Squidoo Slap Of 2009 For A Moment In 2009 Squidoo came up with a list of topics that they were no longer going to allow.

“The biggest offenders in the spam world, and topics that aren't okay on Squidoo, are:

--Pharmaceutical, drug, and diet aid reviews and diet pill sales. (Examples: Viagra, Hoodia Gordoni, Penis Enlargement pills, acai berry etc) Plus whatever the latest miracle cure drink happens to be, and affiliate/salesy lenses thereof.”

The Oversaturated Niches 2011

On 2 March 2011 Ezinearticles.com published a post on their blog titled "Oversaturated Niche Decisions" aka what do we do with all of these over-saturated niches?

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Press Releases lend instant credibility to a business, or brand even if it has just launched and by being circulated among leading publishing agents and authority sites, the association alone can jumpstart your business launch in a very powerful and effective way.

Press releases are also a cost effective method of advertising your info product, and is also one of the fastest and easiest methods of generating exposure for your new product.

Before your Press Release can even be circulated to your target market, it needs to pass the approval of editors. These people are used to reading Press Releases that are designed to provide news, not promotions or blatant advertisements.

This means that if you want your Press Release to be approved, you need to keep this in mind when you are designing your outline, and more importantly, when you are adding your content. Your press release needs to ‘announce your product’, rather than promote it.

Traditionally, a well-structured press release should not be more than one page long. Everything a reader needs to know about your news story will need to be included within a single page for best results.

A second page is acceptable, provided your story makes it worth the time a person would need to read it.

This means that you need to trim down the outline of your Press Release and ensure that it focuses on the key benefits and features of your release, whether it’s an introduction to a product launch, a story about your company, a new launch of a service, or a software program that will benefit the end user in some way.