Tag Archives: 2011

Break Out Of The Niche Marketing Fishbowl Personal Use Ebook With Video

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The very definition of niche is that it is relevant to a specific area of interest. “Car repair” could be considered a niche, but it’s not a very specific one. “BMW car repair” is more of a niche. You probably get the idea – you can get extremely specific with your niche, but as mentioned in an earlier article, it’s important to balance the scales between mastery and a broad range of knowledge. Not specific enough means that people won’t know if you can answer their questions directly, yet too specific means that you’re pigeonholing yourself and you’ll lose out on a great deal of potential business.

Outside of the specific area of interest that your business is involved in is the actual location of the business. Of course, with the advent of the Internet it’s entirely possible to market yourself worldwide, and common sense seems to say that appealing to as wide of an audience as you can is the best way to hook in more customers.

There is some truth to this, and it’s very true that the most profitable companies are international. But the flip side to this is that most of these companies did start out as local enterprises that simply grew and grew. Very few companies make their start hitting the international scene directly. Working worldwide requires an incredible attention to detail and generally a large staff of people who can pay attention to what regions are interested in what products and services.

In short, if you’re a smaller business, you’ll undoubtedly find it’s much more cost effective to market to your local area first. Of course, the nature of the Internet and international shipping being what they are, if you’re running a car parts dealership in Detroit and you get a query from Seattle, you’ll be able to help. Yet for marketing to be most effective, if you’re based out of Detroit, it will help if most of your marketing is targeted toward Detroit. This means that even if you don’t have a brick and mortar outlet, the costs of shipping and communication are much lower as compared to trying to do business with people in Moscow.

Once your business takes off, you can start marketing yourself to a wider arc of audiences. If you start in Detroit, move from there to the greater Michigan area, to the Midwest, to the country, to Canada and across the world. There’s a definite procession to the art, and you’ll likely find it much less expensive and a lot more effective to start small and then think big, rather than trying to take the entire world on at once. Start with your niche, start local – and grow.

Maximizing Your Business With Facebook Mrr Ebook

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All the above techniques are ways to use Facebook's service for free and get the maximum exposure. Facebook also offers advertisers and others who are willing to spend a little money a lot more options and these are discussed next.

The amount of money you spend depends on the size of your target audience, and the length of your ad run. While short run ads can cost you only a few dollars, there are options for you to take advantage of sponsored ads that can cost in the hundreds of thousands.

Social Ads

This feature was brought out in 2007 by Facebook specifically for businesses because it allowed targeting of certain demographic groups within Facebook. You could target your ad based on age, sex, location, keywords, relationship, education, workplaces and basically any other field that you enter into Facebook.

This gives it a huge advantage over other tools that rely mostly on keywords. When you compare them to Facebook, you can see how narrowly you can target your audience. Not only this you can target your audience on other parameters like for paying for newsfeeds. These ads generally have a much higher return than sponsored ads.

Yet, another way is to target people who have approached you, or have browsed through your profile or your companies profile in the recent past. This gives the maximum click through ratio and is one of the best ways to get a response to your advertising.

On the other hand, sponsored ads are probably the best when it comes to brand building. Depending on the kind of marketing strategy you have, you can choose the kind of applications to use. While initially this kind of focused targeting may not have given many returns simply because the number of users were not too high, with over 600 million users and climbing, it makes good sense not only because you can configure your marketing strategy much better, but it is also good experience for the future when Facebook will play a much bigger role in advertising strategies.

If you are a large player, or have a marketing budget greater than $50,000, you can contact Facebook directly to configure your strategy even more. All you have to do is to contact them and tell them what you are looking for, and you will receive a call back from Facebook with various solutions to your problem.

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Affiliate Kingpin Personal Use Ebook With Video

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The key to most of these traffic methods is proper keyword research. If you don’t take the time to research your keywords carefully, you aren’t going to have a very good chance to get a level of traffic that will help your site make good money.

Fortunately, keyword research is a relatively simple process. If you know what you’re doing, you can research plenty of good keywords for your niche in just a few minutes.

When it comes to keywords, there are head keywords and what are referred to as “long tail keyword phrases”.

Head keyword terms are typically shorter phrases such as “weight loss”, while tail keywords consist of multiple keywords that describe a market or niche, such as “weight loss strategies for seniors”.

For the most part, head keywords are always targeted by a greater number of competition as they are a short-form description of a market, and long tail keyword phrases will generate less traffic, but are much easier to dominate within the search engines.

Savvy marketers focus on long tail keywords and gauge their exposure by a COLLECTIVE count of all traffic generated from multiple long-tail keyword based campaigns.

You will find it much easier to position yourself in the top search engine results if you primarily focus on injecting long tail keywords into your traffic generation strategies.

Consider the fact that it could take you months (and serious cash) to rank for the term “weight loss”, however if you set up a dozen different campaigns targeting relevant, long tail keywords including “weight loss after pregnancy”, “how to lose weight quickly”, or “safe and easy methods of losing weight”, you would generate steady traffic from all campaigns (although lower than a single main keyword), collectively giving you MORE exposure than a competitive keyword that you are consistently struggling to rank for much less maintain your position.

Coconut Oil The Healthy Fat Plr Ebook

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Introduction – The Coconut myth

The coconut tree is one of the most versatile plants in existence. Whilst we are all familiar with the coconut as a food source not many of us know the myriad of other benefits the coconut holds. In many countries coconut husks are woven into fabrics for mats, insulation and much more. The shells themselves are used as bowls, to make utensils and as floatation devices for rafts. Yet it is the coconut itself that draws the most interest. Coconut flesh has a beautiful taste and is used all over the world in a variety of cooking styles. Coconut milk is gorgeous to drink on its own and also is the chief ingredient in curries all over the world.

Over the years there have been many, many claims made about the natural health benefits of coconut oil mostly surrounding the dietary and medicinal properties that it holds. This is why in the west coconut oil has quickly become a hot consumer product with thousands of companies including it in their beauty products and thousands of recipes including it as an alternative to other oils.

Yet a lot of controversy still surrounds the actual health benefits of coconut and debates still exist as to whether claims of its benefits have been exaggerated. This is where this book comes into play. We have carefully researched the benefits of coconut oil and outlined at length all the fantastic qualities that can come from eating coconut oil and applying it to your skin. We have left out some purported benefits through lack of evidence to support them and hope that this book will go some way to dispelling the myths surrounding coconut oil, whilst providing the reader with knowledge of coconut oil treatments that will be applicable to everyone in their normal lives.

Thank you for purchasing this eBook and we hope it will help you as it has helped us.

Chapter 1 – Coconut oil and your hair

Coconut oil has long been regarded as one of the best hair conditioning natural health products in the natural world.

Many people worldwide use coconut oil as their sole hair conditioning product as it is relatively cheap and gives remarkable results.

The benefits of coconut oil for your hair are numerous. Coconut oil helps keep your hair fully moisturised, it promotes full growth and creates strong hair whilst keeping the scalp free from flakes. Its main benefit comes from increasing the protein retention in your hair – allowing for fuller and stronger growth.

Whilst many companies use tiny amounts of virgin coconut oil in their high end products a lot of people are now turning to pure virgin coconut oil for the benefits it brings.

The key benefits of using coconut oil or even coconut oil cream in your hair can be exposed by looking at the chemical properties of coconut oil. Often people proscribe coconut oil as a remedy for hair loss - or at least to slow the onset of hairless and we can soon see why.

Lauric acid

Lauric acid is found primarily in the oil produced from coconuts. One of the primary causes of hair loss and recession of the hair line is the action of microbes on the scalp and at the base of the follicles.

Lauric acid acts as an anti-microbial oil that prevents the build-up of damaging microbes thus preventing hair loss and stimulating fresh strong growth.

This means that not only is coconut oil great for your hair but it can also prevent the loss of hair if used regularly.

Capric acid

Virgin coconut oil contains a high yield of not only Lauric acid but Capric acid as well. Capric acid is another anti-microbe that works in a similar way to Lauric acid. It tackles microbes at the source preventing further spread and loss of hair whilst stimulating new hair growth.

Vitamin E

We all know how important vitamin E is to natural health generally. Vitamin E helps keep the skin in tip top condition and is one of the key ways in which your hair retains its shine and bounce.

Fatty acids

The fatty acids in coconut oil serve as a great anti-dandruff mechanism that far outshines most anti-dandruff shampoos. Regular application softens and moistens the skin reducing the accumulation of hair and flakes.

The benefits of virgin coconut oil for your hair are fantastic. This is why more and more people are replacing their traditional shampoos and conditioners with either pure or high density coconut oil products. Many people have now started using coconut oil for stylistic reasons as it acts in a similar way to hair wax or gel - without producing the flakes of typical wax and without damaging the hairs strength. This is due to coconut oils ability to retain moisture at almost all temperatures.

The Ten Internet Marketing Commandments Personal Use Ebook

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The online Guru! I would like to say it is a rare species, but it isn’t. As soon as you begin trying to make money online, you will find yourself running into the online Guru. They know it all, they have made it to where you want to be and they are willing to show you how...for a price.

There is nothing wrong with online mentoring, it is one of the best ways to speed up your learning process. Mentoring made the largest difference in my bottom line.

That said, you have to be careful. Just because a person claims to be a Guru doesn’t mean they are! Remember at the end of the day, these guys want you as a customer.

You want to make sure these “Gurus” are legit as well. There is no way to really tell but it helps to use some common sense. If someone is a Twitter Guru, they better have tens of thousands of followers. If someone is a viral video expert, they better have videos with millions of views etc...

On your money making journey you will also sign up for a ton of mailing lists. There can be some great value in the emails you get, but expect a LOT of emails and offers. If you feel overwhelmed with these emails then unsubscribe. Trust me, although they may make you feel like it, you won’t miss out on the next big opportunity by paring your list of email subscriptions down to your favorites.

So what does the commandment mean? Basically, you want to position yourself as the Guru, not follow in the coattails of these guys.

Exercise Tips For The Elderly Mrr Ebook

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Exercise can help prevent bone loss, even in individuals already suffering from osteoporosis. A sedentary life style promotes the loss of bone mass and, for several years, doctors and scientists have been educating younger individuals that they can prevent bone loss through a calcium-rich diet and regular activity, including weight-bearing exercise.

Although this is excellent information for individuals who didn't have osteoporosis already, it didn't provide people help for people already suffering from severe bone loss with any way to help strengthen their musculoskeletal systems, prevent falls, or ensure faster recovery.

The great news is that more recent research suggests that individuals with existing osteoporosis can also benefit from exercise because exercising regularly not only cuts down the rate of bone loss, it also conserves remaining bone tissue, reducing the risk of fractures.

It can also help build the muscles surrounding your bones, increase flexibility in the joints, and generally enhance the ability of your muscles, tendons and joints to support and protect the bones.

To further reduce the risk of falls besides exercise, make your living areas safer. A lot of seniors spend a good deal of their time at home, and half to two-thirds of all falls occur in or around the home.

Most fall injuries are caused by falls on the same level, instead of falls down the stairs. To make living areas safer, seniors should remove tripping hazards, such as throw rugs and clutter in walkways and install non-slip mats in the bathtub and on shower floors.

Installing grab bars next to the toilet and in the tub or shower and having handrails put in on both sides of stairways will also give seniors a way to break their fall should they trip or slip. Finally, improving improve lighting throughout the home can also help.