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The most important component of an email is your headline. If your headline fails to grab your reader’s attention within the first few seconds, the whole email is wasted – They won’t even open it!

So what are good headlines, exactly?

It has to ignite the emotions of curiosity and don’t seem like blatant pitching. You have to word it in a way that makes it seem interesting, in a way that would make someone want to open it.’

For example:

Subject: “This Hopeless Beggar Turned Into A Self Made Millionaire Within 6 Months!

A title like this creates curiosity – People would like to know how someone as disadvantaged – Like a beggar turned his life around. If even a beggar could do it, so could he/she!

Recently I came across another headline which caught my attention because it managed to include sexual vibes without coming off as spammy. Sex is a powerful emotion and strong motivator and often gets people (especially guys!) to look.

The title went something like this: “Subject: Don’t let your wife know you’ve seen this!”. As suggestive as it sounds, it worked in getting people to open it.

Try to play around with your words to find the right balance between curiosity generation and getting the message across.

Last but not least, it is highly important that your headline be relevant to the content of the email body, or else you’ll be essentially training your subscribers to treat your emails like rubbish!

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Acquiring Inspirational Ideas

The first step is definitely to acquire the ideas. You can do this by going through the processes earlier discussed in chapter. You may also be surprised to find out that you have so many ideas already that you have but have never actually put them into practice. The only way to identify these ideas is by reading widely and interacting with other. For instance, reading this eBook may open your eyes to potential and opportunities that you didn’t even realize that you actually possessed.

Write It Down

Oprah Winfrey, one of the world’s richest women talked of keeping a notebook by her side at all times of the day or night. In this notebook, she wrote down any inspired thoughts that came to her. She also wrote down all her epiphanies. This is what everyone should have. If you have a nice idea, take a paper and pen and put it down. This will help you in analyzing the idea easily. It will also help you in ensuring that you don’t forget the idea or plan. If you have your notebook with you at all times, you will keep referring back to what you wrote down.

You should also have your notebook with you whenever you attend motivational seminars or any other talks that may get you inspired. Even if you are looking for inspiring ideas to empower you from the internet, you have to writ5e everything important. You may listen and get inspired at that time but then forget everything the minute you move on to other activities.

Research

It is always advisable to carry out research on your inspirational ideas before planning on how to put them into action. For instance, if it’s a business idea, there is no harm in carrying out further research about the idea before committing your finances into pursuing it. Reading more and consulting with others can inspire you even more. It’s never enough to just have a good idea.

Action

You have to put all your inspirational ideas into action. The process of empowerment will only occur once you try out your ideas. For instance, if you are inspired to be a writer, you have to start writing. You can’t just keep this idea and keep postponing it for a future date. The time to act is now. Remember, people like Nelson Mandela didn’t influence History by just resting on a good idea. They put their ideas into action and were able to get the desired results.

You will only be successful once you put your inspirational ideas into action.

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The SEO technicalities change from time to time, but there are still many basic SEO techniques for getting your website favored by Search Engines which I am about to reveal.

The first of all is in-site optimization. Basically, it involves tweaking your website and blog posts in such a way that its easy for Google “Spiders” to crawl your website and index it so that people can find your website easily.

For example, you should always include keyword phrases into the titles of your blog posts as this will help you articles get found by people who search for these phrases in the search engines.

Also, it is helpful to include keyword phrases and keywords in the first sentence of the first paragraph and bold or italicize them. This is often favored as well.

However, exercise caution when using keywords as excessive keywords will come off as “spam” by Google spiders and your website will be punished, so only use it when necessary.

The key is to find a good balance between SEO optimization and user readability. You don’t want to sound like a robot in all your blog posts as this will turn people off.

Next is backlinking. The more links your website gets from outside authority websites, the higher your page will rank in Google. As a general rule of thumb, it is better to get more quality backlinks (e.g more reputable websites of similar niches) than many links from smaller websites – A move that is often frowned upon as may come off as “link farming”.

You can also link between blog posts within your website to boost SEO points but this does not contribute nearly as much as outsider links.

Recently, a new trend has emerged in SEO which is social interaction. Which means, people must actively interact on your website, whether if it’s through sharing, tweeting or commenting on your blog posts. This is favored by search engines and will greatly boost page ranking for those that make their websites interaction friendly.

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One’s ability to sufficiently recall people’s names will serve him/her well particularly in social settings.

Take heed when someone else is being introduced to you. Several minutes after your meeting try to recall the name on your own. Incase you can’t remember, try to strike a conversation with this individual once more. And this time you may ask for his/her name but in a clever way which will not make the individual know your intentions.

Jot down this new name at least thrice while placing the individual’s face in memory. This should be done promptly as you meet up with the individual.

You can further ask how to spell hard to grasp names. One may take a quick glance at the individual’s business card for the same, but this is only if the same is offered. If you discern spellings of sentences and sufficiently picture the same in your mind it would be much simple to remember afterwards.

One can further connect particular names to general sentences that are much easy to recall. For instance, an individual known as Gratiano could be sounded as ‘grate I know’ for better recollection.

Moreover, you can sufficiently make a direct connection to ones vocational center or hobby. For instance, ‘Will the steel’ may assist you sufficiently memorize the name of a friend who owns a steel mill.

Jotting down new names is usually a very sufficient memorizing procedure which doesn’t necessitate lots of effort from the individual. For actual reminiscence boost, one should check out any significant book concerned with using mnemonic appliances or strategies.

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The process to traffic building via SEO marketing is a long one, and you’ll have to consistently produce good web content which meet standards and also is up to date with relevant information.

So how does one generate passive traffic through SEO? There are a few ways. For one, you can hire a ghost writer to post articles for you. This cuts you out of the equation and can give you more time to focus on the marketing aspects of your business.

You can also pay to have your blog posts featured in websites or directories. This is a faster way to get a boost in your traffic by having your featured article put in front of the website.

Another way is to higher an SEO consultant to optimize your web content so that the SEO will bring in long term steady passive traffic for your website.

Finally, you might consider collaborating with someone. That someone will do the SEO portion while you focus on the other aspects such as creating products, marketing etc.

Remember, you don’t have to do everything yourself.

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Demonstrate and do not tell your prospects how excellent you are. Studies demonstrate that nonverbal communication like body language and tone of voice are far more influential in motivating individuals than words.

Present your product at every chance and when you are speaking to a prospect, make certain you convey the excitement. It will be catching, while merely a boring fact-filled presentation will leave your prospect with little love for your services.

Ask questions and heed the responses from your prospects. They will tell you what they require and what motivates them to purchase. When you shut up and let them tell you, it is simple to turn things around and provide them precisely what they ask for.

Notice the feelings and passions affiliated with their needs and show them how you are able to satisfy those needs. The sales process is about the buyer, not about you.

Soft sell yourself with stories rather than reams of data. Prospects recall stories and how they associate to their own situation. In your story, tell them how they may win, just like the individual in your story. Individuals want what others have and are motivated to get it, occasionally simply for that reason.

Introduce a sense of importance when you speak to prospects, but don't utilize a hard-sell approach though, as no one likes being "sold" to.

Rather, simply present the deadline or time sensitivity of the offer as a fact. When prospects believe they have all the time in the world to make a determination, they will take it. They will not be motivated to act swiftly if you give them a cause to wait.