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You’re seeing these codes spring up everywhere from fast food chains, popular soft drink bottles and cans as well as flyers, tickets and business cards.

The beauty of these codes is they hold the information you want them to and allow anyone with a QR scanner on their phone (many are inbuilt into the devices or can be downloaded free as apps) to quickly scan the code and get information.

One of the other reasons these are so very good to use is because they add an element of suspense.

People are intrigued about what they’ll find behind the code.

The other day I was sitting in a restaurant and browsing through the restaurant’s own in-house magazine. They had a competition to win year’s supply of wine.

The write up underneath the competition picture was all about the wine itself and included factual information about its production.

The QR code, when scanned, led to a mobile friendly competition entry page. Of course all the answers to the few questions they asked were on the write up in the magazine. They didn’t make it difficult to enter.

The hook here is that this company has the ability to get a lot of information from people by way of asking them to a) enter the competition and b) having them opt-in for more information and future competitions.

I bet that company now has thousands of people’s information sitting on their data base so they are able to cross promote other offers and products. The QR code worked for me as an interested prospect because it was quick and simple to get my entry in. No need to send off an entry in the post, or wait until I got home to search again on the computer.

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The best advice that I can give you here is to test your outsourcer first. If your end goal is to have reports or e-books written give the person a trial or test job first. This could be a short report or one or two articles. Then if you are happy with the work you can offer them a 50 page e-book or more.

By taking the time to do this step you are making sure that you have first hired the right person, second that they can deliver the correct content and third that you are both happy with the payment terms. No one can afford to waste money.

When interviewing a prospect you can ask for references and examples of their work. Most professional freelancers will have their own website with a portfolio on it. One thing to remember here is that many freelancers or ghostwriters cannot disclose who they are working for, as this person is claiming all rights to their work. You will have to be discrete and accept their explanation for this.

Another thing that you can do is a quick search on their name and see what this comes back with. You can see if they are involved in other businesses or if they have blogs or websites created. This is an easy way to check on the quality of their content.

Also take into consideration that many freelancers are just starting out and have no references etc. If this is the case you could offer to provide them with a reference or testimonial once the task or job is completed. Many times a new freelancer will do one small job at no charge just to build up their portfolio.

Tap into your network of business associates and friends and ask them who they use for certain tasks. Many freelancers and virtual assistants simply get work from referrals and never actually advertise their services. This can be a fantastic way to find a wonderful addition to your team.

Payments

The easiest way to pay someone is normally via PayPal. Look into using their Mass Payment service as this can possibly save you money on PayPal fees, which can really eat into a chunk of your money.

If you do decide to use PayPal ensure that the outsourcers you hire have the ability to receive payments this way. PayPal has a huge list of countries which they are active in, so be sure that the country of your choice is listed.

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The Group feature in LinkedIn Corporation® can be extremely powerful for your business. Just click on the group directory and you will see a huge list of possible groups that you can join.

Because this list is so large LinkedIn Corporation® actually recommends Groups You May Like. This is based upon the information you provided in your profile. These would be the groups that are closely related to your industry and most beneficial to your business.

Once you find a group that you would like to join you simply click on the join group button. You will then see the message: Your membership is pending approval. Once you are approved you will receive notification in your email account. You can then start participating in the group.

Once you have been active for a while you can ask other members if they are interested in doing blog posts or have articles, reports or other information that you can use on your site. Many industry leaders will jump at the chance of writing a blog post or article for you. This provides you with unique content and gives you both additional exposure.

Remember LinkedIn Corporation® is a social site so sharing and being active are good ways to get yourself noticed.

You can also create your own LinkedIn Corporation® group but you must be prepared to monitor and lead the group on a daily basis. This could be another great way to show people how to use your product or service to enhance their business. You don’t want to just sell yourself in this group.

Give out advice and be helpful to others, this will again help strengthen your position as a leader within your industry.

The one huge benefit of creating a group is that it gives you access to an email broadcast tool for free. If used correctly this could be invaluable to your business.