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Chapter 10 --- Know Your Competition

Doing a complete analysis of your completion is a crucial step in determining how to proceed in your marketing campaign. By analyzing your competition, you will have to look at the differences between your company and others. The analysis should also include how your competition markets their product and will give you insight on how you should respond with your marketing campaign. By analyzing your competitions marketing campaigns and strategies you will be able to see where they succeeded and where they failed giving your company an advantage when you implement your marketing campaign.

Key Information

When you are doing a comparative review of your company against your competitors there are certain elements of information that you want to look at. From the information that you have already gathered you will want to compare target markets, sales, pricing, packaging, customer service, marketing objectives, and publicity. The secondary research that you have already done will be the best sources of information when it comes to checking out your competition.

After you have done a complete analysis on your company and your competition you will be able to know the market share of your competitors in relation to your company. How your competitors distribute their product. Their marketing strategies, and where they were successful and where they were not. You will be able to determine if they have a loyal customer base or whether consumers of their products have looked elsewhere.

Marketing Analysis

Your comparative analysis should include an in depth look at your company and competitors marketing campaigns. After you have completed the review of your company and your competitors you will be able to get a clear understanding of your products strengths and weaknesses in comparison to the competition. You will also be able to see any trends in market share and sales. What percentage of the target demographic account for sales and is this the same target demographic as your competition. You will get a better understanding of your company’s marketing strategies and how they are like or different from your competitors.

In addition, you will be able to compare your products pricing to that of your competitors. You will also be able to know how your customer service stacks up against your rivals. You will see if your company relies on marketing more or less than the competition and you will see if your marketing campaigns were successful to driving business away from your competitors to your company.

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Holographic memory therapy used with clients is said to access memories and hard life consequences without having to be re-traumatized by the procedure of wading through and solely discussing the events in therapy.

Although this mental process calls for accessing both conscious and unconscious memories, it softly and simply empties frozen memory and pain from the nervous system where it's bound in the body on a cellular plane.

Trauma has been depicted as a spontaneous state of self-suggestion, which encrypts state bound issues. This is helped by the limbic-hypothalamus-pituitary system, and has a fundamental affect on the autonomic, endocrine glands and immune system. At the instant of trauma, all beliefs and thoughts are frozen one millisecond before the worst part of the event.

The brain and body encrypts it as a metaphor in the form of a memory shard of a bigger holographic scene in the individuals life history. Studies of Vietnam War vets have demonstrated that their flashbacks are not the toughest moment but are vividly accessed at the time right before the worst instant.

Individuals with allergies, habitual pain or immunological issues, depression, and anxiety may be helped. Any memory shards may be triggered however we medicate them with overwork, eating, drugs or intoxicants.

In holographic memory therapy, the opening move is to anchor the individual with a feeling of safety. It then needs the originative process of determining the metaphor from an impression in the body where the memory is contained.

As the subconscious carries the whole complexity of the memory and its metaphor, it may supply access to the original scene as well as the required resolution in an effort to naturally mend.

The role of the healer is to work with the cues demonstrated by the individual and supply a supportive bridge to map the crucial memory history while assisting to reframe the trauma and rectify the terrible scene.

The last step is to secure the reframed scene in the energy areas of the body grounding them in color frequencies. This opens up a natural path toward forgiveness while incorporating and learning the spiritual lessons that are presented to us by trauma.

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Here are some great benefits of cupping.

Increased energy flow. Cupping can be used to increase energy flow inside the body. By targeting specific parts of the body, stagnant, negative energy are brought to the surface, allowing the free flow of “Qi” or energy to flow through those points.

The cups can be placed over the traditional energy collection points, which are also stimulated during acupuncture and shiatsu massage. The Chinese believe that a healthy energy flow is thought to improve both the physical and mental well-being of the client.

Pain relief. Experiments have shown that patients who received cupping sessions found that it relieved chronic pain and helped improve range of motion to injured areas.

The clients who experienced this pain relief reported that the effects lasted longer than the pain relief from other remedies.

Loosening the muscles. Cupping has also shown to loosen the muscles and reduce muscle stiffness to the affected areas. Loosened muscles and bring an influx of blood to the area and softens the underlying muscle tissues, leading to increased flexibility and a better sense of mobility.

Relaxation. Like other massage techniques, cupping can be incredibly relaxing. The work is usually performed in soothing setting and the therapists touch is very light. Soothing music and ambient sounds can be incorporated to improve the whole experience.