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Chapter 17 --- Think Globally

There is a limited amount of space for your brand to grow in your home country. Do not fall into the trap that many brands do and start expanding because your brand has reached a plateau in its category. You must think bigger than your home country think globally. Think about being a consumer, how often has just the word imported made you take a second look at a brand. This happens so much that countries are known for certain products. Are not Swiss watches seen as the best or Japanese automobile seen as more reliable, and does not the best wine come from France and beer from Germany? This might not be the case, but when consumers hear these countries names and products it is what the majority of them believe.

Consumers would think the total opposite if you were trying to sell cars from El Salvador, wine from Zimbabwe, watches from Mongolia, and beer from Fiji. These countries have no history of producing quality products so consumers would look at those products as inferior and would likely stay away from them.

To be able to be successful in the global market, there are some factors that will help you get there. Ideally, your brand will be the first in its category to go global, giving you all the same advantages of being first into the category in your home country. You will also want your brand to be a fit into the countries into which you want to expand. This will take some time and research on your part, so it behooves you to get started right away once you know that your brand is a hit in your home country. If you are a company that makes winter clothing, you will not be successful if you try to expand into Jamaica, not a good fit.

Thinking globally should be in your mind when you are coming up with the name of your brand and product. English is the second most used language across the globe so it is best to use it for your product and logo. The most people speak Chinese, but most of them are in China. When thinking of the name for your product and brand it is important that you think about going globally, you do not want the name to mean one thing in English and another thing in another language, perhaps something that could be taken as offensive in a country that you are expanding into. Giving brands and product names in English as already been adopted by countries that do not even speak the language as their mother tongue. Diesel jeans come from Italy, and Red Bull, which sound like an all-American beverage comes from Austria.

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This stone opens up fresh pathways for the Kundalini Energy to rise, aids in the retrieval of wiseness and regains memories of past lives. Serpentine assists you to be more in command of your life, corrects mental and emotional instabilities and assists the conscious direction of healing power towards trouble areas.

Physically, Serpentine mineral is exceedingly cleansing and detoxifying for the body and blood to assure longevity. It does away with parasites, aids calcium and magnesium absorption and treats hypoglycaemia and diabetes.

Light-Green Serpentine is a gentle, tender-natured stone that gets you into contact with angelic guidance. It gets at and integrates the past, present, future and is an awesome stone for past-life exploration.

This stone encourages compassion and forgiveness for yourself for what you experienced. Holding this stone leads you into the healing regions that exist in the between-lives state, so that healing that wasn't undertaken after a former life ended may be accomplished.

This stone heals instabilities from past lives and clears up emotional baggage from old relationships. If placed on the Throat, it helps speaking of the past and resolves issues carried forward into the here and now. The stone is awesome to utilize when you want to confront anybody from your past, as it brings in a gentle touch to the meeting.

Physically, Light Green Serpentine is awesome for pain relief, particularly menstrual and muscular aches and annoyances.

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There are many aspects to consider when deciding to choose tai chi for either exercise or martial arts training. If an individual already has a preexisting medical condition which limits the time and type of activity followed, then tai chi is a good option to choose.

Being a predominantly gentle and slow moving art form, the level of stress on the body, while practicing tai chi, is quite mild when compared to other forms available.

Opting to choose tai chi as a martial art training regiment or as an exercise is also suitable as it does not require any medications or other supplementary additions. Those already on medications that don’t cause an immobile state of body can embark on some tai chi sessions.

Tai chi is also a good choice to make when recovering from bone related injuries. An individual with an osteoporosis condition can greatly benefit from taking up tai chi.

Because of its low impact style movements, people with weak or fractured bone conditions are able to strengthen their bones after practicing tai chi for a period of time.

Tai chi also helps to develop muscle strength and balance in the health of an older age group. As most elderly people increasingly lose their ability to maintain good balance, using tai chi can help to correct this problem.

The social aspect of taking up tai chi is another advantage to consider. Tai chi is commonly practiced as a group exercise. This allows the participants to interact with each other before and after the sessions, thus providing the much needed and important platform for socializing.

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As Gua Sha improves blood circulation, it can increase heart, lung, liver and kidney burden among people who is suffering from severe cardiovascular and cerebrovascular disease or liver and kidney failure. This might aggravate the patient?s condition and could be life-threatening.

Pregnant women should avoid Gua Sha as Gua Sha may cause them to faint or miscarry. People who are drunk, starving or tired might faint if they undergo Gua Sha.

On surfaces that have boil, swelling, ulcer, sore, rash or unexplained mass, it is advisable to avoid Gua Sha. Gua Sha can lead to infection and worsen the skin condition as scraping reopen the wounds and infection may spread.

If patient suffered from acute sprain, trauma pain or fracture, scraping will increase the bleeding and worsens the wound.

People with contact dermatitis should not use Gua Sha as it might spread the disease to others.

Patients suffering from advanced diabetes, severe anemia, leukemia, aplastic anemia and thrombocytopenia have bleeding tendencies as scraping marks arising from subcutaneous hemorrhage cannot be easily resolved.

Body parts such as eyes, lips, tongue, ears, nostrils, nipples and navel are prohibited to undergo Gua Sha as scraping will do damage the sensitive areas of the skin.