Ebook Sample Content Preview:

Now is the best time ever to get started. Go to the Bonus Resource List and download two free software programs. They are listed first and you’ve already watched the videos on how to download them to your computer.

Set a time frame when you will get your first video complete and uploaded to YouTube. Make a commitment to follow through with this simple program and you’ll have your first video online and sending traffic to your website.

I’ve been making videos for a long time and I can tell you from experience that making your first video can become a stumbling block. You can be fearful that it won’t come out well, or no one will like it, or you’ll sound silly. There are a number of excuses that we all use to keep from getting started.

I know because it took me time before I finally sat down and put this program together. Even though I knew these simple steps I still hesitated getting started.

But what I’ve learned is to take the first step and the Universe will show you what to do next.

Ebook Sample Content Preview:

One mistake that a lot of companies make is trying to cram as much information as possible into the home page of their site. This is a sure-fire way to overwhelm any new visitors, and in many cases they will just click away and keep looking.

Instead, use the home page to grab the visitor’s attention and help them find the right page on the site for whatever information they’re looking for. Think of it as a sort of “directory” for the rest of the site. You want people to be able to find what they want within 5 seconds of landing on your website if at all possible.

Try to look at your website from the perspective of someone who doesn’t know your company and may not even know what you offer. If you look at it from the perspective of someone who already knows everything there is to know about your business, it makes it much harder to optimize for your visitors.

If you find it hard to distance yourself from your business this way, an effective way to do it is to create a customer “avatar” that you can use as a model for your typical customer.

Create a fictional customer who has most of the traits of your typical client. Give them a name, consider their age, their sex, what kind of knowledge they have about your product, their income, how many kids they have, etc. The more complete this avatar is, the better.

Then, whenever you are writing something for your customers, whether your website, an email, an article or any number of other types of content, write it as though you’re addressing that fictional customer directly. This can really help to filter out the stuff that’s either unnecessary or confusing and get right to the point you want to make.

We'll talk about how to get the people who are searching for what you offer to actually visit your website shortly (in fact, that's really the ultimate goal of everything in this book) but as far as personal connection and interaction goes, the internet has one very useful tool for this - email.

One of the most critical things you should be doing on your website is some kind of lead capture - getting your customers' names and email addresses so you can contact them via email.

Ebook Sample Content Preview:

While how you build and interact with them is up to you, there are some best practices to consider when capturing leads. Email marketing is no new phenomenon; many techniques, tones and methods have been proven to work. This step will take a look at some of them.

Offer Value - I see a lot of websites that just have a “Please Subscribe To Our Blog” link. While this will attract some people, it isn’t as effective has having some sort of offer in exchange for the email address. Many more people will sign up if your offer is something like “Sign up to our FREE Newsletter now and get instant access to...”. The offer could be a eBook you wrote, an eBook you bought (with resell rights) or even a coupon based on your product or service.

More Info = Less Subscribers - The more info you ask for, then the less subscribers you will get. I personally only ask for first name and email address. I know some marketers who only ask for the email address, but then they lose out on the benefits of personalization (more on that later).

Don’t Spam - When you have people on your list, you shouldn’t treat them poorly. Don’t make everyone one of your emails to the list be some sort of offer. Don’t hit your list up 5 times a day with offers. Some marketers claim that they get best results with daily mailers, while other marketers only mail once a week.

Free Content Builds Trust - When you are mailing your list, you don’t have to sell every time. Sometimes you can just offer a freebie, a tip or a how to guide. When people receive free bonuses like this it makes them feel more trusting of your future mailings.

Build Relationships - Treat your list well! The goal here isn’t to build a list as much as it is to build relationships. Respond to people who email you, ask questions to keep the flow of communication open as well. Treat your list as if you were emailing friends, this will help you treat your list properly.

Quality vs. Quantity - Of course a bigger list is better, but there is something to be said for quality. If you have a list of 500 people, in your own area who are very interested in your services, that is better than 2500 people overseas who never act. Don’t be worried if your list isn’t as big as others - if it converts better then who cares? 7. Be Consistent - Whatever frequency you decide to email at, I would stay consistent. This is a personal preference, but I believe it is an important step. You won’t leave people wondering where your latest email was, and it can build anticipation.

Remind People to Whitelist - SPAM filters on email do a decent job deflecting SPAM, but they can also deflect quality emails, including yours! I like to add a line to the top of my emails (or bottom) that says something like: “Please add *your email* to your address book to ensure you receive our emails”.