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Writing Your Sales Letter

This chapter will be long – and the most important as well. I cannot cover every ground on copywriting in this manual alone, but I’ll show you the important aspects of creating a copy that sells.

Regardless of which of the 3 models you choose, the ability to write a persuasive sales letter is not optional, which is why I am dedicating this entire chapter to writing your sales letter.

The good news is that this is only a one-time activity and you won’t need to repeat it again! It’s a system, remember? It’s supposed to be taking care of your boring chores!

The other good news is that like anything else, it requires nothing more than practice and testing your sales letter conversion rate and results.

In the next page, I detail to you a draft format of what your sales letter should be like in a nutshell.

You will discover that what works offline works online, too. In this case, you are taking a direct response piece to cyber space.

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Very few people enjoy exercise. Exercising and seeing results is like walking up a hill. It takes an effort which people don't like to give because effort means work. But on the downside, much like coming down the hill, it's easy to pack on the pounds by simply doing nothing. Physical activity can indeed be tough for some because of aching knees or problematic backs, etc. But there are solutions to get some amount of exercise into your day. Whether it's to use a machine like the elliptical instead of running, or whether it's to use the exercise bike instead of biking down trails and rocky terrains, or whether it's to just pick up a tennis racquet and fit a little session into your evenings by hitting with your friends or family, any little bit always helps.

Thanks to technology and video games, there is also the Wii Fit which allows you to participate in fun exercise routines right in your own living room while keeping a measure on your fitness level and calories burned. Adding to that, there are also games like tennis, boxing and bowling which require real-motion movement so you can literally get involved physically while enjoying yourself at the same time.

If you're a novice in the world of exercise, it's unlikely you will be burning 500 or so calories in a single session if your plan is to lose a couple of pounds per week. In the case of a person weighing 165lbs or so, it's unlikely they will lose 500 calories in just a 30 minute session playing football or tennis or going jogging. It would take more of an effort and a longer amount of time to cut that amount of calories. But similarly to spreading out meals, you can also divide up your exercise routines throughout the day and attain your goals.

One of the great things about exercise, specifically cardio-type training is that it can be done during different parts of the day and still get you the same result as you'd get doing one solid continuous workout. If you normally wake up at 6:30am in the mornings to get ready to go to work, consider waking up earlier at perhaps 6:00am and doing a 30 minute run on the treadmill before getting into the shower. Not only will you have done a tremendous workout, you'll be extremely fresh and alert and feeling inspired before heading off to work.

Depending on your level of fitness, a 30 minute run can burn 400-500 calories at a fairly good pace but you can also do a brisk walk which still can burn around 200 or more calories. After work, you may consider going for a walk in the evening time, going cycling or even playing a little sports such as soccer, basketball, tennis…basically anything to help you build up a sweat and get your body working hard.

You may even consider during rainy days or the winter season to get a gym membership and try out the variety of cardio-machines available from the treadmill and the exercise bike to the elliptical, stair climber and rowing machine. Everything there is specifically designed to get your heart pumping and helping you build up a great sweat. You can always start off slow and build up to a faster pace over the weeks. Never force more out of yourself at the beginning than what your body can handle. You will naturally improve over time and your health will also improve greatly.