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As you will know by now, any document can include hyperlinks to any website of your choice. Indeed, it is beneficial to the SEO ranking of your site to include a few, but not too many, internal and external hyperlinks in any blog post or online article.

The first place you should look toward posting online articles is your own site. As discussed in the SEO section of this eBook, the size of your site and the number of pages help to give it a certain amount of rank.

Next, you need to think about what articles can be written that you can link back to your original site. Think about it like this, you are running a business that helps people find work. Part of this includes a CV/Resume writing and editing service. This gives you a great opportunity to develop backlinks by writing articles on writing resumes and CVs.

Before you post your article or blog post, check it carefully. The last thing you want to do is say to readers that your English is poor. Or worse, that you are outsourcing your writing to people in developing countries on the cheap. You need quality content that is either interesting or useful, preferably both.

Once you have one article, it is possible to re-write, re-word and change the angle to develop a number of similar yet different articles. Be careful at this stage as repetition and exact copies are likely to fall foul of search engine spamming filters.

It is possible to post these articles on your website, but this does not grant you a backlink. Instead, you need to develop a fresh directory of article submission sites. Many of these allow you to create a backlinked article. They have varying degrees of editing and submission guidelines. Some, but not all, offer writers a share of income generated through advertising (usually using Google Adsense).

Ebook Sample Content Preview:

One of the great benefits of selling on the internet is that you have access to over a billion people. Yes, BILLION. When you think of what fraction of the total internet population you need to convert to customers to make a living online, it’s miniscule – a fraction of a fraction of a percent!

But the problem with dealing with numbers that large is that you can view any one particular customer as unimportant. You might think, “Well, it doesn’t matter if so-and-so is unhappy because there are 999,999,999 other people I can sell to.” In a way, that’s true. But in an even more important way, it’s not.

When information marketers treat their customers as expendable, or easily replaced, you lose something valuable. You lose the trust of your market.

And no matter how big the numbers are, the online world – particularly in any one niche – can also be a very small place. The time it takes for a bad reputation to be propagated is only a matter of seconds via Twitter, Facebook, forums, blogs, and other social media vehicles. It may take years to create a good reputation, but it can be destroyed in moments.

Which is someone more likely to tweet about: A routine interaction with the cashier at McDonalds, or one in which they were treated poorly? Which do you think would be retweeted ‘round the world until McDonalds rues the day they hired that particular cashier?

The same is true for your information marketing business. If you treat your customers like they’re easily replaceable, you’ll soon find that YOU are the one who’s easily replaceable. So pay attention to them. Read their emails. Respond to their questions, even if you’ve answered the same thing ten times before and it’s plainly stated on your FAQ page. Treat them like gold – because that’s what they are.