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Chapter 6: Research What Your Market Needs And Supply That

Synopsis

Before venturing into any business venture some research should first be conducted as to its viability and possible anticipated success. The same amount of caution and attention should be given to researching the needs of the eventual prospect to ensure there is a confident supply to address those needs. Failing to consider this very important element would eventually result in the business engine being unable to meet the demands of its market’s needs.

What Do They Need

Understanding the prospect is a priority if one intends to set up a business that will be able to compel the prospect into becoming a loyal customer.

This research should include as many detailed facts about the market sentiment and its needs of the current time. Current needs and future needs should be carefully considered and anticipated in this exercise.

Therefore there is a need to first understand the business entity and its relation to being able to provide the necessary assistance needed for the prospect.

Upon gaining some insight into the eventual needs, then the business entity can focus on supplying these needs adequately and in a timely fashion. Being able to supply or cater to these needs is an important way to keep the relationship on a positive note.

Using the Autoresponders to keep track of the customers’ or prospectors’ needs will help the host focus on other perhaps more pressing matters such as ensuring the general flow of the business is kept on track.

It also gives the host time to focus on looking into new or other complimenting business areas that might be profitable to dabble in.

Should the need arise to address any issues of possible delays in the supply or if the supply does not suit the needs of the prospect then the host can concentrate on making the necessary adjustments to rectify the situation.

Chapter 7: Supply Support For Those Who Ask

Synopsis

Whenever a potential prospect visits a site there is already an indication of his or her interest in the material being presented. However there may be instances whereby some additional material may be required in order to further convince the prospect of the merits of the product or service being featured. At this point the follow up service provided by the host is most important as it will create the atmosphere for future trust and reliability issues.

Customer Service

Therefore the element of support or assistance to be provided for is a very important issue to consider in the quest to ensure a successful working relationship with all concerned.

Some of the supply support expected may come in the form of providing suitable management methods to the prospect so that they are able to handle the business entity which they desire to be part of.

It may also include various practices and procedures that should or could be adopted to ensure the optimum results are harnessed to facilitate the desired revenue.

Good and services is also another area where some assistance may be needed or sought. The prospect would definitely look to the host to provide such support as the host would be deemed to be the more experienced party and thus would know and understand the business, product or service on a much better level.

Product knowledge is also another area that there may be some support needed. Support in the form of assisting the prospect in understanding the merits of the product and its many uses or learning how to promote the items may be needed. Using the Autoresponders that can channel the request adequately is important so that the host can then deal with the issues being brought up by the prospects. Without the Autoresponders in place the host may not be able to reach out to the prospects as there may be a deluge of mail that is not categorized by its needs, thus creating a chaotic situation.

Chapter 8: The Importance Of Immediate Response

Synopsis

The competitive market arena today does not make allowances for tardiness which may come in the perceived form of delays and inadequate responses. Most people expect an immediate response to their requests, queries or problems and when this is not forthcoming the immediate reaction would be to seek this gratification elsewhere, thus the need to focus on the importance of an immediate and adequate response.

Response Time

Using Autoresponders are a huge help when the host in being overwhelmed with emails and time is an important factor in being able to adequately answer all the emails.

The level of professionalism is often shown and even reflected in the speed and adequacy of the response given to any query. A delay in response could result in the lost of business or the potential customer to a competitor.

The autoresponder can be programmed with the relevant input to ensure the various responses programmed are suitable and comprehensive in providing the information sought.

Timely responses can also provide valuable input into the progress of the business and how it is being received by the target audience. The responses when done in an immediate fashion can help to address and problems or discrepancies that may be in existence without the host being aware of it.

This is important to the survival factor of the business entity as not knowing about anything that is negatively affecting the business is just as detrimental as not working on its success.

Wrapping Up

As in most cases email is considered the primary platform of communication between the host and the prospects the business entity will not survive inadequate response time frames or delayed ones. The success of the business should not be based on impulse buying customers but with customers where a strong and lasting relationship can be fostered with email.

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DIGITAL MUSIC DOWNLOADS, THE BASICS.

This report is designed to help you overcome what may seem a daunting task getting to know the basics about Digital Music Download’s.

Ok, so you’ve heard this term in music use Digital Download, and often wondered what it is, what it means, what does it do? Sounds like something from Star Trek.

Well read on my friend I will let you know what I know, it may help ease some concerns you may have that someone has told you about it, to which you still could not understand the concept.

What do I know about music; well I’ve currently been in the music distribution business for over 25 years and seen the changes in attitudes towards the music business. I have seen cassette disappear over the years, mini disc (who remembers mini disc) came but did not stick around too long, the slow decline of vinyl’s but it still seems to be hanging around by its boot straps. I’ve also seen the rise of CD’s which still has its place in the market, but the new kid on the block it seems is digital music downloads.

Over the past 10 years and more we have seen the rise in digital music, what I mean by this is the recording of music has moved away from Analogue as we know it. No longer is the audio cassette, phonographic disc (vinyl record) the preferred choice for listening to music as we know it, we have moved on in leaps and bounds to the digital revolution.

We no longer have to be an expert musician or sound engineer to make music, or require the recording studio along with the big overhead cost of producing your music tracks.

Digital recording has opened the door to all those that want to use it. You can record music almost anywhere within reason, with a good computer and the correct equipment, software and a little knowledge at a much lower cost than using a professional recording studio

With the rise in digital music we now have a generation that has grown not knowing what a turntable is, or what it does, do you? I know I own a couple of turntables from when I use to DJ as a hobby but the funny thing is I’ve not switched it on in over a year.. ..shame on me I should be keeping vinyl alive. For now CD’s still have a place in the market place, but for how long? Will it go the way of cassette recording, vinyl recordings; the recoding of music will remain the same but how we deliver music may not. People want things now not yesterday; they want it delivered instead of going to their local store which will not be open 24 hours a day. In the comfort of your home you can browse on the internet any time so you have yourself a 24 hours store at your fingertip.

So the question is what is a music download? It is simply a music track that you can obtain via the internet which can be played on an electronic device made for purpose.

A digital music download would usually be delivered in a MP3 or DRM format which will enable you to play it on your device, the more popular of these two music formats is MP3.

They come in different bit rates, the commonly used bit rate is 128, 160,192, and 256, the higher the bit rate used the larger the file will be and the more space you will need on your hard drive.

The MP3 technology was originally developed by the German company Fraunhofer-Gesellshaft who now licenses the patent rights to the audio compression technology.

The inventors named on the technology MP3 are Bernard Grill, Karl-Heinz Brandenburg, Thomas Sporer, Bernd Kurten, and Ernst Eberlain. This team of experts began researching high quality low bit rate audio coding, a project named Eureka project EU147, Digital Audio Broadcasting.

MP3 stand for MPEG audio layer III which is the standard for audio compression, which makes any audio file smaller with little or no sound quality loss. You have other MPEG formats which are also used for video, but MP3 is just for audio.

All developers of MP3 encoders or decoder players now have to pay a licensing fee to Fraunhofer.

The first company to distribute this format was a company called SubPop, but Napster was the first major file sharing tool and popularized file sharing to the wider world.

DRM as it is called stands for Digital Rights Management that are used by hardware manufacturers, copyright holders, publishers and individuals that wish to limit the use of digital content and devices after sales. This is to stop the use of digital that are not desired or intended by the content provider, it is copyright protection to prevent piracy or obtaining unauthorized use to content, what does this mean? It means that it may not be able play in your device or computer like you would a MP3 track

The MP3 you obtain will be able to play on most up to date audio players; it will play on devices such as your computer, mobile phone, home DVD player and MP3 player, you will also be able to play it on some games consoles such as PSP hand held systems, and some car stereo’s can now play these files. Maybe you are lucky enough to have a stereo that you can attach your device to, manufactures are now making it easier for you to play on most devices. So you may be able to plug your iPod or USB memory stick in your car stereo and away you go, the modern Smart TV’s also have facilities to play audio including MP3.

As a general rule it is quite easy to obtain a MP3 track(s), you have various outlets where these are readily available, most you will be required to purchase but you have websites that offer free music, with the latter you will probably be limited to what you can actually obtain, they may not be the latest track(s) but if you pay for your music you will have the benefit of knowing that it is legal and the artist(s) producer will get some sort of royalty payment for their product.

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The free training can also act as an incentive that can be acquired only upon committing in some way to what is being advertised.

Therefore if the visitor was interested in the training session advertised as free, then making the commitment required would pose little or no problem at all.

The free training tool can go a long way to encouraging visitors to commit as opposed to having to pay a fee to acquire the same skill elsewhere.

Free training is also a way to address any fears or reservations the visitor may have after viewing the site which the email is attempting to introduce.

If the elements featured are of a rather foreign content or nature to the visitor, then the apprehension towards committing may cause them to be unwilling but if there was a clear indication that some training would be provided for free, this initial apprehension can be positively addressed.

Any free training provided will always be able to act as a positive incentive, because for the visitor, it would ensure that he or she is better equipped to sell or introduce the product or service to others in a professional and knowledgeable manner.

The free training incentive provided can also help to portray the company’s commitment levels to the potential prospect.

The willingness to provide such assistance clearly shows the lengths the company is willing to extend in the quest to provide as much assistance as possible to potential prospects. This can be a powerful tool to use to build a future loyal relationship.