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75) Invest in banners ads from web directories. You should use secret curiosity in your paid ads. Also you want to be attentive of your ad's tests.

76) Purchase booth ads from trade shows. You can use good punctuation in your paid ads. And you need to be calculating your ad's experiments.

77) Buy content ads from contextual ad companies. You might use tips in your paid ads. Plus you should be alert of your ad's tracking.

78) Order sponsor ads from report publishers. You could use colored text in your paid ads. Also you want to be keeping track of your ad's feedback.

79) Pay for wanted ads from career/job sites. You may use borders in your paid ads. And you need to be totaling your ad kitty.

80) Invest in product review ads from review web sites. You should use personal opinions in your paid ads. Plus you should be watchful of your ad's worth.

81) Purchase app ads from add web sites. You can use free services in your paid ads. Also you want to be observant of your ad changes.

82) Buy banner ads from free web hosting sites. You might use product ratings in your paid ads. And you need to be wary of your ad vestment.

83) Order display ads from stores. You could use samples in your paid ads. Plus you should be alert of your ad funding.

84) Pay for promo product ads from specialty advertising services. You may use emotional words in your paid ads. Also you want to be overseeing your ad cash.

85) Invest in commercial ads from cable stations. You should use product jingles in your paid ads. And you need to be keeping tabs of your ad's modifications.

86) Purchase graphical ads from image sharing web sites. You can use peer pressure in your paid ads. Plus you should be attentive of your ad's account.

87) Buy text link ads from blogs. You might use the word 'free' in your paid ads. Also you want to be calculating your ad's competition.

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The Team (Upline, Sidelines, even the Company Staff)

Joining the right team is also crucial in MLM. No man is an island in this world. Uplines will always be there to help but the attitude to be adopted is that I am in business for myself but not by myself. Since I am in business for myself, I am the master of my fate, I create my own luck, and I am the author of my own book - it all boils down to ME. Having an upline to help you is considered a BONUS. If you were to run a traditional business, would you expect other people to open shop for you and close the shop for you? Same goes in MLM.

Like wise, you have to be a good, responsible upline as well. No one has succeeded in any industry without learning and MLM is no different. It is the upline’s responsibility to guide, train, teach and motivate the downline. New people in MLM without guidance are like sheep wandering into a wild forest - what are their chances of survival? It is no wonder 95% of Network Marketers fail to break even. The upline must lead them, empower them but must never spoon feed them. Uplines must not be abused. If you give a man a fish, he will feed himself for a day. Teach him to fish, and he will feed himself for life!

Sidelines or Crosslines are people not in your line of sponsorship. Why should I bother with sidelines? They are all somebody’s downline. Somewhere ‘up’ the line they are probably in one of your upline’s group. Many companies now encourage sideline team support. Because you will always have more sidelines than uplines and downlines, it is crucial that side lines help one another. One upline has limited time and resources, but if sidelines work as a team, you leverage on more people.

Developing a good relationship with the company staff is also necessary for success. Imagine if you are holding a team meeting and you need them to arrange or prepare the rooms for you. Getting shipment on time for your products? Check with the staff. If you have a good relationship with the owners of the company, it is also a great advantage for moving in the same direction together. This is even more so for pioneers with a new company, the first batch of distributors and the owners of the company must work closely together to bring the company to success.

The Trend of the Time

One last aspect to consider about a company is the state of it’s current market trend. Many people at one time or another has heard about aggressive marketing and campaigns on certain companies based on the need for their product and how hot the opportunity is at the moment.

They could be in the pioneer stage, marketing the latest health products to a growing or maturing market (for example, aging baby boomers). Some could be in a mature stage after surviving in the market over 10 years.

The comparison of the new, smoking hot companies over the mature, or aging counterparts have its pros and cons. New companies are not vulnerable to saturation. Collaboration with new companies put you in positions of power where you can negotiate with the management team on the direction of the company or even enhance the marketing plan. People who has heard of those new companies may jump on the opportunity and it is generally easier to create a large group in a short time.

This does not mean you should not join older companies. Older companies are more stable and has survived the times. They have run a time tested system which has helped many people to succeed. International companies are even more reliable as they have the manpower to tap the international market. Think of McDonalds. They have been around for so many decades yet people are still profiting from them today because they all follow a system.

There is No Such Thing as a Perfect MLM

In spite of all there is discussed above, certain companies may claim they are the best. Different companies market different products and they all claim to be the best in their line. Each claim to be selling the best skin care, nutrition, aromatherapy, insurance programs, investment opportunities or even online digital products.

Let’s face it. There is no such thing as a perfect MLM, just there is no such thing as a perfect church or perfect government. MLM companies are just like normal companies in the sense that there will always be management problems, staff problems, cash flow problems, shipment difficulties and product faults.

Take the skin care industry for example. There are many skin care products that have long histories, extensive research, powerful testimonials, and so on. But no matter how good the skin care is, they will not benefit EVERY SINGLE PERSON ON THE PLANET. We are all different. Some has drier skin. Some are more sensitive. You can’t prescribe a drug that will cure everything for everyone.

Likewise with teams. Certain teams are more suitable for younger crowds with all the excitement and the hoo-hah going on. Others are for a more mature crowd.

All this I am highlighting will lead to my next point in the next chapter which is:

An MLM That Would Suit YOU

Understanding this principle could save your MLM life. Many people label everyone who joins more than one MLM company a ‘junkie’. It is true that there are junkies that goes around recruiting their friends when he tries COMPANY A, dies a natural death after a while and joins COMPANY B. He starts talking to the same friends how good COMPANY B is and always talk bad about COMPANY A. Then he quits COMPANY B after running into some struggles and joins COMPANY C, does the same thing promoting C while talking bad about A and B and goes on and on.

No. I am not teaching you to be a junkie.

I have explained in the previous chapters that even the ‘best company’ in the world would not be suitable for everyone. I may LOVE supplements for my health and buy it from the ‘best health supplement opportunity in the world’ but my passion is being on the Internet! Don’t get me wrong, the supplement company would have a FANTASTIC TEAM, a SOLID COMPANY BACKGROUND, and even an UNBELIEVABLE COMPANSATION PLAN. But I prefer to sell digital products. I don’t care if I don’t get to meet or socialize as many people in person on my Internet MLM, I don’t even care if I don’t operate at an office! I am making money at my Internet MLM.

I think we get the picture now...

Here is another scenario. What do you do when you are already in one MLM and a good friend approaches you for another? Do you refuse? Remember, you must not treat your MLM business like a RELIGION. I don’t refuse because I will always find benefits in every MLM company that I join. I may like the products there. I can SHARE these products (for example, supplements) to friends who do not believe in buying on the Internet! No single company will cover the ENTIRE market so we have to be realistic. I may even join that company so I can build relationships with them and get them to try my own MLM products too! If I don’t keep an eye out for other opportunities, I don’t feel that I am a good business man. But you must FOCUS on one business, some may say. Yes,I focus on one, but I also open the door to many other potential customers too.

Always be open to new opportunities and cross sell! That’s where you put the ‘network’ in network marketing. But don’t make the mistake of joining every opportunity just to get people because it costs you time and money and only join different MLMs if you see a tangible benefit. If you don’t make it in your first MLM, don’t despair! People make mistakes and they (hopefully) grow wiser the next time they choose again. This is what I hope for all who read this book because you must never give up when you fail the first time. Most people don’t make it in their first MLM but they might succeed in the second or third.

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Chapter 7: Aspects Of The Trade

You are now versed in the functionality of the stock market and have decided that you are willing to accept the risk factors involved. However, you want to know everything you can about balancing that risk with intelligent investment options. How can you be sure that the risks you take are more likely to be rewarding in the long run than destructive?

Long and Short

One of the most important parts of making money on the stock market is to determine your position. The long position is basically the purchasing position - you are about to take on a long-term commitment for ownership of some stock, security, or other traded commodity. The short position, by contrast, is the selling position - you are shortly going to dispose of the same sort of ownership and any responsibility toward it.

The best time to take up the long position is when stock prices are low. This will get you into the market at a reasonable price and increase your chances for profitability as new offerings go up in price and older investment options recover or rebound. In fact, as others take the long position and purchase at the same time you do, this will actually drive the value of securities up through the standard rule of supply and demand, causing the beginning of what could be a bull market.

You may equate this with the end of the month at a car dealership. The prices tend to drop on any cars left on the lot for sale, and the dealer is more often willing to bargain because he or she wants less inventory on the lot. Likewise, when stock prices are low, some will panic and dump all of their holdings at these low prices, thinking that their shares will never recover the value. This can only be of assistance to you.

When prices are high, it is likely time to turn around and sell your shares to bring in a profit, not losing anything on unrealized gain (profit that cannot be counted in liquid assets or cash because it is still invested in a volatile stock option). You should never sell for a price that is below your cost, as this brings negative equity and loss of funds. You should always sell for the greatest amount of profit that you feel is safe.

In other words, if you buy a security at fifteen dollars per share, and it quickly rises to twenty-five dollars per share, you may very well feel that it could hit thirty dollars per share within a week. However, you must determine if you are willing to risk losing your already secured earnings of ten dollars per share to wait that long, should the price actually fall, so you may decide to sell at the current high price.

Market-Makers And Selling Short

What if the stock values are up incredibly high, but you did not get in on that particular commodity and own no shares? Your first step should be to visit a market-maker or to make a deal with a broker for a short sell. A market-maker is literally a stockbroker who purchases keeps a certain amount of shares of several securities or stocks on hand, which are purchased during a time when the market rates are low.

The firm will then turn around and sell those shares to an individual at that low price, regardless of the market rate, in effect making its own market (thus the name). The individual who purchases from the firm can immediately sell the commodities on the open market at market rate (which is higher), making an incredible amount of profit in a short period of time.

A short sell is another option for a quick profit. In this scenario, you will borrow a particular number of shares from a stockbroker to sell when the market value is high. Your job is to then wait for the stock price to go down, purchase the same quantity of stock, and return the holdings to the broker, keeping the profit from the sale, minus the broker fees.

The way that a car dealer works with trade-ins is very similar. They will purchase the car from you at a very low price, then turn around and sell it on the lot for a high profit margin.

One of the most positive aspects of a short sell is that you never actually take possession of the stock, meaning that you are never in a position to lose money. Because you have sold shares for a high price, you have already profited, and in the worst-case scenario, the particular stocks will not drop in price. Rather than return the stocks to the broker from whom they were borrowed, you can simply pay back the amount for which they were originally purchased, along with the premium.

How can you be sure that you will not overshoot the best price options or miss a good rate because you are unavailable to place a buy order or sell order with your broker? Is there a way to set limits on your trades? Next, we will discuss ways to protect your investments and limit your risk factors.

Chapter 8: Risk Management

One of the most important aspects of protecting your investments is balancing your risks with reassurances. There are several ways to do this, and we will discuss those in this chapter.

Limit Orders And Balancing Risks

A limit order is a standing amount at which you have agreed to buy or sell a particular security or other commodity. For instance, you have designated to your stockbroker that you will not sell X Security until its value reaches a minimum value of Y dollars. At the same time, you will not purchase the same X Security if it exceeds a value of Z. Setting limits for the price you pay for a particular security, as well as the price you will accept to sell it, protects you and your investment in several ways.

First of all, you are maximizing your gains, but mostly, you are avoiding loss. Any loss that occurs with limit orders will always be unrealized loss, or a loss that is not measurable in liquid assets or cash. In other words, until you sell the stock and reap the net loss, it will not affect your net worth.