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Your title is extremely important, and must be compelling. It must drive the surfer online to click into the article to read it. It must therefore be specific about what it is going to address, because the surfer is looking for specific information.

Keep in mind, if they do not open your article, they will not read it, and if they do not read it, they will not click through to your web page. So the title is critically important.

Now, not only should the title give specific information about what the article will cover, it also needs to have very specific, keyword-oriented language so that if someone is searching the internet or an article directory for specific information, they will be able to find your article.

I like to begin my title with the keyword that someone might use to find my article, if they are interested in the article topic.

For example, if I am writing an article about deep sea fishing, my article title might read like this:

Deep Sea Fishing - Fishing Equipment Hazards and Warnings

Now that is a very highly targeted keyword rich article title.

If someone types in something like deep sea fishing hazards or deep sea equipment warnings, I might get a click into my article. These are very targeted readers, as should be most of your article readers. You see, the more highly targeted is a reader, the more likely they are to be in the buying stages, and not just surfing aimlessly.

Now after the keyword beginning, 1 am very specific about what the article is going to cover.

Now, one thing that is very important here is that your article actually answers or addresses the question or specific topic in the title. That is a credibility issue. If the reader does not think you have been honest in your title about the article, they will doubt your credibility when it is time to subscribe or buy.

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One of the most important things, and you have to do this if you want to make money with your list, is to create rapport with your subscribers. They have to believe that you care about them, that you are offering them support to help them, not to make money.

Now, everyone realizes that you make money selling, but they have to believe that you are in this to help them and that you are making an income as a result, rather than feeling that you are just trying to make a buck selling something to them.

This is a critical distinction - and you have to project the right feeling to your list, or you will not become very profitable with your list.

Now, you may ask, well, I really am in this for the money. That is ok - but you have to decide what you are going to exchange for the money. You see, everything you do is an exchange. When you go to work at your day job, your boss pays you, not because you want to make money, but because you give him something that is worth what he pays you. And that something that you give him is whatever it is you do all day, whether you am a company, cook food, or count money.

You are exchanging something of worth for something else of worth - in the case of your job, your wage or salary. And you have to do the same thing online. You are exchanging your expertise for their money. And it is an exchange. It is not YOU selling THEM. It is an exchange - you are producing something that they need and they are willing to exchange their money for your expertise.

That is the attitude you have to have to make money online. You have to view this as an exchange, you have to be willing to help your subscribers - then they will pay you.

So how do you create rapport with your customers?

There are two things that have to happen - 1) you have to give first and 2) you have to interact with them 1 will cover giving first. It is a commonality among us humans that if you give something to someone, they feel obligated to give back. If you give me something for nothing, I feel obligated to give back to you.

What do you do (offline) when you meet someone new and you think they might make a good friend? You give. You ask them to lunch, or you give them something. What happens next? Either they accept the gift, and normally will respond by giving back or by asking you to lunch in the future. Or they do not (in which case they probably do not become your friend). You give. They give back. Eventually they give and you give back.

The same thing happens online. You give something of value to your subscribers.

Some accept and give back to you (they buy from you one day). Some do not accept, and never give back. Of course, there are many other points on this spectaim that occur - some take, and never give back - but they are generally ones that have no ability to pay (unforeseeable online, except through appropriate targeting) - or they don’t like what you give them - also fair - and some (very few) will give (buy from you) first.

But the typical pattern here is that you give first, some accept, most of those give back by buying.

So what do you give? You can give free ebooks, informational ebooks on your topic. You can give information - send them articles or exceipts from ebooks or other information you have.

So what is the second way you can create rapport?

It is via communicating with your subscribers, creating interaction. There are a number of different ways this can be done. You can ask questions of your subscribers, you can ask your subscribers to ask you questions, and in both cases you can continue the correspondence personally. You can create an online forum, you can hold teleseminars or online Q & A sessions for your subscribers.

The bottom line with this is that it has to be interactional. It cannot be one-sided - you have to have an open exchange of information flowing both ways.