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Making money through YouTube is in many ways similar to making money through a website; becoming profitable requires a strong following and a product that will entice visitors to return to one’s product. However, YouTube is also different from web sites in that it is more closely aligned with people’s spare time; in this regard, YouTube is somewhat similar to a mobile phone app. While anyone can create YouTube videos, the key to making money through YouTube is to develop a strong identity and market if effectively. The first step in making money is to create videos that will appeal to a broad demographic. If someone creates niche videos that will generate a limited viewership base, they will never be able to make money. Videos should be small in scope and target what people look for when they visit YouTube. In most cases, people do not look for lengthy lectures or other unwieldy subject matter; videos should be quick, informative, and provide maximum impact over brief time duration. In many cases, YouTube videos are comedic, although they can also provide news information or some other form of regular programming. The videos should also be broad enough in scope that the creator can generate new videos that deal with similar material; a YouTube channel cannot exist on one video alone. The actual subject matter is not as important as ensuring that it will appeal to a broad viewership.Before any money can be obtained, the YouTube videos must generate substantial traffic, which is tracked and enumerated through page views. During this period, the YouTube video creator can evaluate which videos generate more traffic, effectively monitoring which themes and subject matter draws the most interest. Videos also must be posted on a regular basis; if the public cannot rely on fresh content being provided on a regular basis, they will lose interest.

YouTube is an incredibly competitive landscape and someone will move on to a different video subscription if they do not receive fresh material. The public should be well-informed as to the regularity of video posting and know when to expect new videos to be posted. There should be a logo and a strong brand identity to the channel. It should be customized and it may be a wise decision to hire a professional to design the page, particularly if someone is not well-versed in web design. There are also procedures that can increase traffic; these include using search enging optimization techniques such as close captioning, naming the video with keywords, and adding script in the video description. To a great extent, YouTube is a zero sum business, and there are only so many video channels that can compete for public attention. It is vitally important that the video designer monitor any comments that may be placed, and keep an eye on which aspects of the videos are appreciated or disliked. Making money through YouTube involves being able to accurately product public taste. The videos that are most popular and attract the most page visits are not those that are necessarily most informative or most artistic, but those that will fill a niche and appeal to a mass audience.

After one has created strong video content and a fresh and original identity, they can begin the process of actually making money. For this, one must create an AdSense account, the same as they would if they operated a website.

Afterward, one can then apply to become a YouTube partner, which provides them with a percentage of the revenues generated by the clicks on the advertisements that appear on the YouTube page. Unfortunately, it is actually quite difficult to become a YouTube partner, and while there is no strict benchmark determining who is accepted, a channel should have at least 1,000 subscribers, 1,000 views on the videos, and at least 10,000 channel views. However, in most cases it is necessary to have significantly greater numbers of subscribers and page views. While it is difficult to make money through YouTube, following these tips will increase one’s profitability.

Paid Traffic

Paid traffic is one of the most effective ways of making money online. It capitalizes on a website's popularity and ensures that the website remains lucrative. There are a number of different forms of paid traffic, including finding a sponsor for a website, creating a pay wall or subscription service for the website, and receiving payments per click for even- advertisement on the website. The payment per click method is perhaps the most popular of all the procedures concerning paid traffic. In the payment per click method, a company will advertise their service or product on the website, and they pay the w ebsite operator for the clicks that customers make on their advertisement. It should be noted that this is not substantially different from advertising in traditional print, radio, or television journalism; the company purchases ''space” on the program and receives increased exposure and reaches a broader prospective client base. However, in the case of w ebsite advertisements, they are not charged a flat predetermined fee (as they are through traditional media) but instead on the basis of the number of times people click on their advertisement.

Because they do not pay a flat rate for their ad, if site visitors do not click on the advertisement, they do not pay. Typically, the companies are charged on the basis of a predetermined number of clicks on their ad and this also makes it very easy to monitor how often their ad is clicked on and whether or not it is popular with the audience of the given website. However, companies should make sure that they are advertising with a website that is geared toward a demographic similar to that of the company. For example, a fast food company would not likely advertise on a website that is geared toward weight loss strategies as they would be unlikely to generate significant exposure to their product; this would also result in a lack of revenue for the website as they would not receive the clicks on the advertisement. Thus, both the website and the advertising company should conduct comprehensive research beforehand and ensure a good fit.