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Intensifiers are practically useless, as is any type of sales page or squeeze page, if you don’t understand your market fully. You need to be inside the mind of your average prospect in order to understand how to push the right emotional buttons.

You must learn as much as you can about your prospects. Never, ever make assumptions, especially if you don’t understand the market on a personal level. (You shouldn’t make assumptions even if you do, because you may not be the “average” prospect in your market.)

You also shouldn’t blindly trust that your competitors know the market any better than you do, because it’s quite possible they made assumptions themselves! So let’s take a look at a few ways you can get to know your market.

Studying Your Market

The first thing you need to do is observe your prospects in their natural setting. Jane Goodall was famous for studying primates, particularly silverback gorillas, by becoming one of them. She lived with them, socialized with them, and they took her into their clan as one of them eventually.

This allowed her to really observe their true behavior, because they weren’t acting differently because they were afraid of her or curious about her. Once she became one of them, they acted normally around her and she was able to see behaviors other scientists never saw.

I’m not saying you have to go gain weight if you’re thin in order to understand the weight loss market, but you can join a weight loss forum and read their posts. Join a Facebook group and see what people are discussing. Attend local meetings if you can find any. Make notes. Find out what problems they have, and what really makes them emotional.

This can work in nearly any market, because most niches have at least a few forums, Facebook groups or other places where people gather. And people naturally talk to each other about their problems, because they know the group understands what they are going through.

In order to really make this effective, you need to join in. You can ask people questions and offer feedback. This is invaluable!

Eavesdropping

If you’d rather not join in, you can still spy on their group. You can easily do this online, because people probably won’t even know you’re there!

Best of all, you’ll be able to read months, even years of archives. These are a wealth of information that will help you improve your sales pages, because you’ll be able to spot recurring themes that will help you know which problems are most common.

Look At Reviews

Another great way to find out what people are thinking is to read reviews of your competitors’ products. Make noted of what they like and don’t like, and make sure you use these to tweak your product as well as your sales page.

Let’s say your competitor has a lot of reviews that complain they were hungry constantly. You now know that people struggle to lose weight because they get hungry and end up eating more than they should.

Not only can you tweak your product itself, but you can be sure to use that emotional button in your sales copy. Please don’t trust testimonials on sales pages. They’ll either be fake, or they’ll pick only the most glowing reviews. Instead, read reviews elsewhere. This is especially helpful if you find reviews on forums that are made by long-term members.

Check Keyword Tools

Keyword tools make it easy to figure out what people are thinking, because when they have a problem they will often go to a search engine and search for something.

You’ll get plenty of keywords that aren’t particularly helpful like “weight loss” and “how to lose weight”. But you’ll also find some real gems like “how to lose weight without being hungry” or “how t o lose weight in time for prom”.

Surveys

Another way to learn what people are interested in is to ask them, but remember that people will often be telling you what they think you want to hear.

Remember how we talked about Jane Goodall fitting in with the gorillas? They were natural around her because she was one of them. But they behaved differently around humans they didn’t know. Still, surveys can be very useful.

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Never, ever promote a product just because you want a commission. I know, the bottom line is making money. But remember, if you promote a product without checking it out to ensure its quality, you could destroy your reputation in your niche!

Here are some tips for choosing products:

1. Be sure you’re promoting quality products.

2. Make sure they appeal to a wide audience. If they are too specialized, you’ll lose sales.

3. Focus on new product launches.

4. Chose recurring commissions whenever possible.

Preselling

You always want to presell prospects, because the sales page may not be enough to get them to buy. Additionally, they’re already warm because they know you and trust you. (Remember, you’ve built authority!)

So how should you go about preselling? First, establish the basics:

1. Make sure they know and trust you. If they like you and trust you, they are much more likely to buy.

2. Add value. People will always prefer to buy with a bonus. Who doesn’t like free stuff?

3. Trigger reciprocity. If you give someone something for free, they feel indebted to you. This makes them more likely to do what you ask.

4. Presell the product itself. Let them know how good it is and why you think it’s so good.

Once the basics are in place, it’s time to start preselling in earnest. Even if the vendor’s sales page is pretty good, preselling will always boost conversions.

Here are some ways you can presell prospects:

1. Use an email series. Build excitement and anticipation using a series of related articles or emails.

2. Share the product’s benefits. Tell them exactly what is in it for them if they buy. What benefits will they see? What problems will it solve? Push those emotional buttons!

3. Use a strong call-to-action. Make sure you tell them exactly what you want them to do. Don’t expect them to guess! Tell them, “Go grab your copy right now, because my special bonus is only available for another 24 hours!”

4. Use notification bars. You can overlay a bar over the sales page that will draw attention to a special offer, create a sense of urgency and include a call-to-action. This will increase conversions. (We’ll take a closer look at this bar later.)

Super Affiliate Stealth Secrets

Now you’ve seen a glimpse of one of the really sneaky stealth tricks super affiliates use to boost their conversions – notific ation bars, also called attention bars.

You can put notification bars on your own site to call attention to things such as a special sale or your newsletter opt-in. But did you know you can overlay them on top of a vendor’s sales page?

You’ll have to use some iframes trickery to do this. An iframe lets you put something over someone else’s own webpage by loading two frames… one yours, and the other with the vendor’s site in it.

Fortunately, you don’t need to use any coding to do this. You can use a neat little tool call Attention Monkey to create these bars for you, so that all you have to do is insert a little snippet of code onto your web page, and boom!

WARNING!!

Before you attempt to use attention bars, you need to keep a few things in mind. And these are very important, so pay attention!

1. Always ask the vendor for permission! The last thing you want to do is lose your commission because the vendor thinks you somehow hacked his site and you’re stealing from him. (And yes, there are people who would think that.

2. Highlight a key benefit. Tell readers about the bonus they’ll get when they buy. Make sure it lets them know how beneficial the bonus will be to them, and perhaps how it complements the product you want them to buy.