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Chapter 5: HowTo Avoid Being Slapped By Google Updates

Ever heard of the phrase “Google slap”? The phrase has been misused a few times and quite a number of people assume it refers to any perceived punishment by Google such as de-indexing or a drop in rankings but it has nothing to do with that.

The slap refers to a situation where Google reviews and concludes that your ad and associated landing pages are of such poor quality that the search engine endeavors to get your ad removed from the paid listings and the way to do this is to lower its position and raise the current bid price so that the campaign ceases to make economic sense.

A Google slap is not pleasant at all, particularly when it hits your PPC. There are quite a number of horror stories relating to websites that got smacked by Google and never recovered, many of them choosing to abandon their domains and start all over.

In the interest of self-preservation, websites should attempt to avoid engaging in poor ad campaign that triggers the sabotage. Here are some of the ways smart markers stay safe:

1. Multiple page website

Back in the day people linked their ad to a single-page site but that doesn’t work at all. It won’t matter to Google how important your single page is, if it doesn’t operate as a component of a bigger, more established website, then the search engine won’t see it as being of any use to a visitor. So basically, your website should have at least 10 pages of quality content, and an additional Privacy Policy, and of course a Contact US/About Us page.

2. Avoid excessive advertising

A lot of people get tempted into trying out alternative avenues for boosting revenue aside from the paid traffic. While AdSense might make sense as a separate revenue stream, it raises the chance of your page being viewed as irrelevant.

3. Link to pages on your site

When a visitor gets to your landing page you don’t want them distracted. You want them completely focused on what you’re selling, and so you might have to remove the menu sidebar you have posted on your landing pages. It is important though, that you ensure to keep links to other parts of your website posted on the page; the bottom of the page is a good place to place them.

4. Bouncing visitors to affiliate links

Google does not view it as reasonable user experience when you send your visitors directly from your landing page to an affiliate website. The way around this is to convert the affiliate links into redirects, whereby the visitor will go through a page on your site, then finally direct them to your Clickbank hoplink.

5. Skimming on landing page content

As a marketer you will be tempted to send each visitor to your affiliate link as quickly as possible but try not to. Instead, consider that when you keep your landing page unique with relevant content to the visitor, it keeps your overall PPC costs down.

Most engaging pages contain a good amount of text, images and embedded video which all keeps the visitor glued to the page. Google doesn’t “see” some of these elements so it’s always a good idea to mention the keyword in the image name.

6. Optimize your landing page

You can do this by making sure that the content you create for the landing page is uniquely geared on the keyword. This is one of the main reasons it’s a good idea to keep two separate landing pages for two separate ad groups. The point here is to make sure the visitor gets the feeling that they found exactly what they’re looking for when they get to the page, and that’s harder to do when you combine ads.

It won’t be the end of the world if you get slapped but it will be the end of your campaign so if you don’t want to wait for months as Google reviews your case, and you don’t want to move to MSN or Yahoo, then your best move would be to avoid getting in trouble.

Marketers combine a bunch of techniques to ensure their ad campaigns don’t raise any eyebrows. Here are a couple more ways smart people protect their ads:

Become an authority

You may have heard this before that the more value a website provides the more traffic it gets. The more people read your website and like the content, then link it to their own social web copy via social media, the more Google takes you seriously. It grows over time and the more authoritative you get the higher you get ranked, and you never have to worry about your ads being whitewashed.

Obviously this involves a lot of work and it makes perfect sense that Google would reward websites that undergo this kind of work in an effort to become an authority figure. If you don’t update your blog or website regularly, chances are you’ll lose your connections and people will start to forget about your brand.

This will happen whether or not you post green information. If you go for six months without updating your site or blog, then most search engines will overlook you and rankings will drop as a result. Think of it this way, who would you rather affiliate yourself with- the person who works hard every day, learning new things and sharing them, or the guy who sits quietly at the corner, watching everybody else work and not doing anything?

Promote your content via social media

It doesn’t matter how much of an authority you are on a given subject. If you don’t let people know what you’re up to, you’ll be missing out. Let’s say you publish a new blog post, how do you let people know there’s new material? The best way to do this is through your social platforms. That’s why they exist, so you can establish a more personalized and direct form of communication with your audience.

Promotion is an essential element in online business but keep in mind there’s a right way and a wrong way of doing things. Social media is available to any business for the purpose of creating relationships that make it easier to learn tons about your audience and use it to grow the business.

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One of the easiest ways to siphon in customers and squeeze out more money from your affiliate campaigns is to become the leading “content authority” in your market.

This means that you have to over-deliver. You become second in command to the product developer, the original merchant, and position yourself, as an “authority affiliate” who people know will provide more value than anyone else will.

It’s the winning formula to maximizing profit quickly, while actually having to do very little in exchange.

One way of bundling in tons of extra value is to build your bonus around PLR (private label content). By doing this, you instantly eliminate two important factors:

1: You don’t have to pay a fortune to outsource content to freelancers.

2: You don’t have to spend any time creating content yourself.

Private label content also comes in many different forms, so you’ll have greater access to tons of content that your customers want, such as:

Complete tutorial guides

People love full sized collections of tutorials and guides, and you can easily compile your own by bundling together a variety of PLR based reports, guides, and ebooks.

Done For You Tools

If you can eliminate the learning curve and workload for your customers, you can easily make more money with every affiliate campaign.

Create a ‘done for you’ package around the product you are promoting, and include as many different tools and resources as possible, each one designed to save customers time.

Extended Training

Even the greatest product on the market leaves room for improvement, and by compiling extra training tools out of private label content, you can extend the level of training to give customers a well-rounded system, designed to maximize their results.

Building Your Business From Other People’s Work

So, you are about to make money promoting a product from another merchant. Why not leverage the value of every customer by thinking beyond the front-end commission?

You can maximize your income instantly by taking things a step further and focusing on building YOUR business while promoting other people’s products.

You do this by building a targeted mailing list of your own! You probably already know the importance of having a mailing list in any business online. It will give you instant access to a built-in customer base, help you solidify your place in the market and build a recognized brand. But did you know that even as an affiliate marketer, you can start building your own list without a product of your own?

You now understand the importance of creating bonus products as part of your affiliate marketing campaign, but here’s where things get interesting. Rather than just offer a bonus as part of their purchase, you can offer additional FREE bonuses in exchange for their subscription to your list.

Sounds simple? That’s because it is. You build a squeeze page around every product and topic you plan to promote, and on the squeeze page you highlight the key benefits of joining your list, including the free bonus items that will become available instantly after each visitor subscribes to your list.

Just make sure that your bonus ties in directly with the product you are promoting, so that you can build an individual mailing list for every market. This will make it easier to segment later on, so you can effectively target your core customers.

Your bonus offers can be anything imaginable, provided it adds direct value with the main product, including:

Audio/Video Guides

Ebooks & Reports

Software & Graphics

PLR Products (offer resell rights to your customers and give THEM a bonus they can offer their customers as well!)

eCourses

Templates & Web Design elements

One critical part of the process is to “circulate” your bonus items. You don’t want to offer the same item on your squeeze page for more than a few months before switching it up to offer something else.

That way, you don’t have to worry about losing potential subscribers simply because they’ve seen the same bonus on another squeeze page.

Use private label as the foundation for all of your bonus products, and you’ll be able to create new offers quickly and easily, every few months. Keep your offers fresh!

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Building Relationships: Better Relationships = More Money There is nothing that will skyrocket your income and maximize your sales, like being a solid, recognized brand and a leader in your market. This is why it's critical that you begin to build relationships with your website visitors and subscribers from day one.

You need to communicate your brand message consistently, so that new visitors and subscribers are given an open channel in which to communicate with you in return. One way of doing this is by using private label content, to form the basis of your free content library.

The more you give away, the easier it is to build a brand as an educational source of quality content. You can do this a number of different ways including rewarding return visitors with bonus tools, information and resources, as well as by offering new visitors, the chance to download educational tools, and training just for opting into your mailing list.

And you can use private label content to fuel ALL of this!

You can:

Repurpose private label reports into incentive offers that motivate visitors into joining your mailing list.

Fill your autoresponder campaigns will follow-up messages derived from private label content and articles.

Offer free downloadable products like ebooks, reports, videos based on private label creations.

Create full scale compilations and training courses for resale on your website, and through your mailing list.

In order to maximize the value of your website’s visitors, and to make more money than ever before, you need to start building a mailing list in your niche. With a mailing list, you're able to connect with your target audience instantly (and whenever you wish) with just a few clicks of your mouse.

You can monetize your mailing list with affiliate offers and begin to build a relationship by opening a channel of communication, where you send out follow up emails, regular broadcast and messages, all set on complete autopilot!

Since there is no shortage of quality private label content, you can easily load up a series of messages relating to your niche and set it up to deliver on a regular basis. Then, whenever someone joins your mailing list, they are given an abundance of free tools and resources just for opening up your emails!

Not only will this help you build solid relationships within your niche market, but it will also, dramatically increase open rates, making it easier to monetize your campaigns with paid offers and affiliate products!

Building Your List: Bigger Lists = More Money We've touched on the importance of building a targeted email list for each niche market that you are involved in. With private label content, it's extremely easy to set it all up and automate the process of delivering high quality content to your subscribers.

But there's more to building a list than just offering viable incentives to your website visitors. You need to keep your email lists powered up with relevant content and information that helps your subscribers and motivates them into taking action.

One way you can do this is by setting up a delivery schedule that makes it easy to stay organized and current. You could repurpose 10 PLR articles into autoresponder messages just by breaking up the content into segments and releasing it every other day.

If you feel that you need to update your delivery sequence at any time, just log into your autoresponder account and click "edit" on your campaign. You will then be able to edit existing content, or extend your content cycle by adding in new private label articles and material.

Make sure to vary the type of information that you are offering, so that you're providing content in different formats.

For example, rather than powering up your autoresponder with just article content, consider adding in 2-5 emails that offer direct links to your website where readers can download other kinds of products (reports - videos - ebooks - lesson plans, etc).

People prefer to have choices when learning, so you will be able to trigger a consistent flow of traffic to your website using multiple types of information products!

If you struggle to convert website visitors into email subscribers, consider leveraging private label content so that you're able to offer irresistible incentives! For example, you can easily compile existing private label content into a printable ebook and report that will appeal to your target audience.

Maximizing Your Income With private label content in your arsenal, there's no shortage of ways in which you can maximize your online income. You could easily transform simple reports and ebooks into "Brandable Reports" that come bundled with your own affiliate links!

Then, offer the reports on your website or within your email campaigns as free training tools, and make money from the products and service links, promoted within the PLR content.

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One of the easiest ways of building authority in your market is to siphon credibility from established leaders. They have already done the hard work in building relationships with their peers and customers, and in solidifying their place in your niche, so by associating yourself to them, you can siphon instant authority that will go towards building your own brand!

You can begin by targeting 5-10 leaders in your market, paying close attention to any outlet in which you can become visibly active.

For example, one easy way of siphoning credibility is to begin communicating with their audience through forums, websites and blogs. Leave valuable feedback including tips that will help their visitors, and through direct association and by providing value, you’ll be able to garner attention instantly!

Another powerful technique is to interview the experts, and then offer this as a unique product on your own website!

By interviewing experts, not only are you able to develop a unique, high quality product absolutely free (and very quickly), but you are able to associate yourself with the authority in your market!

People love interviews, because it gives them insight into how an authority thinks, what they’ve done to be successful and what your audience can do to achieve the same success.

Trade Content For Credibility

Another easy way of building authority in your market by borrowing credibility by association is to become a guest blogger. You can submit quality content that features your website links for distribution amongst authority blogs and websites.

Marketers and authority figures are always on the lookout for quality content that they can publish on their website. Their objective is to cater to their audience, while minimizing their workload and so by offering to guest write on their site, you both win!

You can also submit your content into content syndication networks and outlets that will circulate your articles throughout some of the leading websites and communities in your niche market. Run a quick search for content syndication channels in your niche, and then begin contacting all of the top leaders. Make sure that you have at least 2-3 high quality, full length articles to submit and that they are 100% unique.

Authority blogs and websites do not want to post rehashed content or material that can be found anywhere else, so you need to be sure that your content provides exceptional value!

Create Your Own Product Line

You can also piggyback off of the success of authorities in your market by creating auxiliary products and special offers around THEIR products.

For example, choose 2-3 leaders in your field and identify what it is that they are offering their customers. Analyze their websites and products and then create your very own special offer around their main product.

Do NOT copy their product, but instead, create an offer that ties into their brand, and offers additional value to customers.

Then, give it away on your website! Not only will you be able to generate traffic quickly, but you can offer the download through the back-end of your mailing list, so you can build a massive list of your own!

Then, take it a step further by creating additional products that you can sell to your new audience. The objective is to swipe traffic and credibility from leading authorities, and then turn that traffic into your very own customer base. You will do this faster and easier when you’re able to offer a full product line of your own.

Brand Yourself

From day one, every marketing campaign, website, and product that you create should carry your brand messaging, identifying yourself as an authority in your market.

Create a signature for use on all blogs, websites and forums that you participate in and include direct links to all platforms that you are a part of including:

Your money pages (sales pages)

Websites

Blogs

Hubs

Social Media Accounts

Articles

Syndicated Content

You want to saturate your name and URL everywhere you can so that people begin to recognize it. Include a sign off in every email, every forum, and on every social media site that you participate in.

Forums are a great vehicle for building your brand and generating mass exposure for free, so search out the top 2-3 forums in your niche and get active!

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There are other ways to enhance your blog, and further optimize your website for maximum profits. Here are the most important components of a successful blog:

Build a high number of social signals from authority networks including Twitter and Facebook.

Provide 100% original content – of exceptional qua lity, focused and relevant. Make sure that you own sole rights to all content so that you can control distribution, ensuring that it is only available on your blog.

Use free plugins to speed up page load times. Faster page loads will improve visitor’s on-site experience and prevent lost traffic.

Minimize the number of affiliate links. Don’t overload your website with affiliate links or ads. Your objective is to create a positive environment for your visitor’s that nurtures relationships, encourages repeat traffic and motivates visitors to take action. Integrate only a handful of ads into the navigation bar of your website and make sure that ads vary, so that there isn’t a high number of affiliate links leading to the same product or website.

Create thick, content rich passion sites that are segmented by category, with every site carrying a specific theme (one main focus/category per site).

Build quality, permanent and one-way backlinks to your website from authority sources and trusted sites.

Minimize advertisements that appear above the fold, as well as on the top sidebar and headers of your website pages. Also, make sure that at least 30% of the browser display area consists of unique and relevant content.

Consider building review-based websites that offer detailed information on various products (recommended products similar to the primary one, etc), rather than individual pages that showcase only one product or service.

Traffic Funnels

In order to drive traffic from the major search engines to your blog, you will rely on a number of components, including building solid backlink campaigns, utilizing social media to target your customer base, and driving in traffic from established networks, relevant blogs and community sites.

But there’s another important component to flooding your website with unstoppable traffic – KEYWORDS.

Keywords help the search engines define the overall theme of your website, and in turn, they will direct customers’ to you based on the keywords they search for. Keywords also help you determine what your visitor’s are looking for, are interested in and currently buying. And finally, keywords are also used to name and label product categories on your website!

With search engine traffic, you will be able to leverage the value of repeat traffic to your website by engaging and interacting with your target audience, because you will know exactly what they are looking for.

You will also be able to cultivate the most targeted traffic available to you while also exploiting alternative sources of traffic outside of the major search engines, including social networking, backlink sources and community sites.

Your Next Step: Create a keyword swipe file

When evaluating search volumes, anything over 1,000 searches per month is a great sign that the market is viable. The greater number of searches, the better, however when using keyword research to determine a markets profitability remember to evaluate multiple keyword phrases rather than just one. You want to get a good feel as to the scope of the niche, by broadening your research to determine a combined estimation of searches relating to your topic.

There are easy ways of identifying profitable keywords, and injecting “traffic magnets” into your blog so that you’re able to quickly rank in the major search engines, and drive in unstoppable traffic to your site.

Blog Profit Crusher offers up a full platter of heavy-hitting strategies and profitable techniques that will skyrocket your income, and minimize your workload. In fact, just a few of the powerful strategies featured within this full-length profit building blueprint can push your blog over the edge, giving you the overall advantage to building instant “sticky” blogs in some of the Internet’s hottest markets.

Maximizing Sales

In order to build a profitable blog, you need to feature products that are relevant to your website’s overall theme. In other words, you need to match a consumer’s interest and demand, with relevant products.

You can do this a number of different ways, including by incorporating product links throughout your navigation menu, content pages, and articles as well as through direct response ads. The key is to wrap high quality content around every product or offer on your website. That way, your website is offering real value and will not only be better received by the search engines, but by your visitors! Think “sticky content”!