Tag Archives: 2014

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Section 4 - Mistakes To Avoid

As you develop your site, you are bound to make errors, blunders and gaffes. Several of these mistakes are so common, we know there is a good chance you will run into them. Save time and trouble by reviewing them below and learn how to tackle them.
Not Collecting Email Addresses

Always get e-mail addresses. Marketers often say ' ' The money is in the list.' ' That means you can profit handsomely by offering valuable products and solutons to your email list.

People stll check their e-mail regularly. It's a good way to communicate with your members, fans and followers. Gone are the days of doing it yourself. Use a service like Mail Chimp or AWeber. You can create a free account that allows you to send a limited number of e-mails every month. As your list grows, you can sign up for a premium account to handle larger email blasts.

A good way to get people to sign up for your e-mail list is to offer free reports or other valuable incentves. Basically you're saying, '' Give me your e-mail address so I can communicate with you, and you can get this valuable free content.''

Not Using Google Analytics

Google Analytcs is a free service that helps you analyze your site's traffic. It provides many useful statstcs including:

Which content is most popular.

Where your visitors come from.

How they navigate your site.

How long they stay on the site.

The bounce rate which indicates how many people visit only one page and leave.

These analytics are important because they help you learn how to adapt your site for better conversions. Install Google Analytes as soon as possible after building your site. There are several Google Analytes plugins which make it easy to add the service.

Another alternatve is to use Jetpack which is a plugin that accesses the power of WordPress.com. You need to have a WordPress.com account and install the Jetpack plugin. It will give you basic stats, but Google Analytcs is a recognized industry leader. Whichever you choose, make sure it is up and running, and each week check to make sure it is stll installed and pulling data.

Poor Security

Most WordPress sites could use much better security. Experts call it ' ' hardening the site, ' ' in other words making it hard for hackers, crackers and crooks to get in your site.

Don't take this lightly. Hackers know how to hide nasty viruses DEEP in your site where they are very hard to find. The evil code sits there and slowly steals your content, personal data and bandwidth. Worse, they are very hard to get rid of. The best way to prevent potental problems is to keep them out in the first place.

Here are several security plugins you should immediately put to use. You may know other plugins that perform similar functons. That's fine—the important thing is to lock down your site as soon as possible:

Wordfence. A newer security plugin on the WordPress scene, it has gained a lot of fans in a short tme. One of its unique features is that it compares your site's core, theme and plugins to the same packages on the WordPress download repository. If there is anything different, it may mean a hacker changed one of your important files, and Wordfence will send you an email alert.

Login Lockdown. Lets you limit the number of login attempts. This is especially useful in defeatng ' ' brute force ' ' login hackers, who use special software to try thousands of login names and passwords on your site, one right after another at high speed. After a set number of attempts, Login Lockdown shuts them out for good.

TimThumb Vulnerability Scanner. TimThumb is PHP code that helps resize images. Hackers were able to get access sites through holes in this code. Now the problem is fixed in the code, but thousand of blogs were penetrated by hackers, and many people never knew. The TimThumb Vulnerability Scanner scans your site to make sure no baddies got in.

Exploit Scanner. Similar to the TimThumb scanner, but it is not designed to handle one problem. Rather, Exploit Scanner checks for all kinds of potenDal hacks, viruses and trojans in your files and database.

Not Changing Default Sehngs

A standard WordPress install has default sem'ngs you should change as soon as possible. In the Sem'ngs menu you should change site Dtle, tagline and ' ' permalinks.''

Site ]tle - what is the Dtle of your site? Change this to reflect the name of your site. Example: ' 'Jim's Super Internet MarkeDng Club. ''

Tagline - this expands on what your site is about. Do you have a slogan, saying or tagline? For the above example, the tagline might be ' 'Internet markeDng training for new marketers. ''

Permalinks - Also make sure you set the permalinks which is found under the sem'ngs. Use the ''post name '' selecDon, which turns the URL from gibberish into easy to read words-easier to find for both humans and search engines.

Not Targeting Exact Keywords

Google likes WordPress sites not just because they are WordPress, but because they make it easy to add content. Google LOVES fresh content. You need to tell search engines what each page is about. Designate keywords for each page so that Google knows the topic.

When you optimize each page with keywords, your site will rank higher in the search results. An easy way to do this is with the plugin ' ' WordPress SEO by Yoast. ' ' You can enter specificatons so that each page and post it represented in a certain way. It will also check if the keywords you specify are represented properly. If not, it instructs you where to change the entries so that the keywords are entered correctly. It's drop dead easy.

No Backup

Always, always, always backup your site and database. Backups allow you to roll back your site in case some sort of virus or Trojan infiltrates your site. Also, WordPress is constantly updatng new versions, and there might be a situaton where it breaks your site. If you have a backup, it is easy to quickly go to the latest backup.

The easiest way to backup your site is with plugins. You can find some very good free and paid backup plugins: Backup Buddy is a popular paid version, and BackWPup, BackUpWordPress and Snapshot Backup are excellent free choices. There are many others.

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Now that you have completely unique PLR content for your product, it is time to re-package it to create a truly unique product. Slapping the same squeeze page, sales page, and graphics together with your new content doesn’t make it a different product.

Remember, people will see the same sales and squeeze pages over and over again, so even though if the main PLR product is different, they are not going to realize it they are reading the same stuff they have seen attached to a similar product before.

This means that in order to make what you have to offer totally unique, besides modifying the main content, you will still need to change the name of the product, create or add in new graphics, and revamp the sales and squeeze pages. When all of these are completed, you will have a marketable product different from anything else available on the Internet.

It might seem overwhelming and the best way to handle this is to break it down piece-by-piece.

First, change the name of your product. It doesn’t have to be totally different from the original product, because it still needs to convey what’s in the content. For example, if the PLR is titled: “How to Stop Smoking” you could rename your product to something like, “10 Tips to Stop Smoking for Good” or “Secrets to Quit Smoking.”

Then, break down the sales and squeeze pages. If writing is your forte, then you should not have too much issue with re-writing them yourself like you’ve done with the PLR content. However, if you struggle with writing, I suggest you to outsource the task to other people.

If you are confident that the writer you hired to re-write the PLR could produce high quality sales content, like just now, you may want to consider reaching out to that person again. You might want to take note that not all writers who are good at re-writing PLR will be successful with sales copy or squeeze pages. In this case, you got to judge for yourself how you want to do it, while considering the time and money investment as your guide.

Next, it’s time to focus on rebranding the graphics and images included in your PLR packages. If your product uses screenshots, create new ones that are similar. If there are other graphics, look for stock graphics and photography that convey the same meaning without using the ones in the original PLR.

Your product cover is a key area where you need to be unique from the original PLR, people will definitely recognize a cover they have seen more than once, regardless whether you have changed the product name or not. You have a few different options here.

You can create the graphic yourself using paid software such as Photoshop if you’re savvy when it comes to design. However, if you are not an expert in graphics, It is always best to outsource this task to people who are good in graphics because presentation is very important.

Profiting from your PLR products

So - after you’ve learnt how to choose PLR products and then turn them into your own unique products by re-writing, re-packaging and adding your own information.

Now it’s time to use them!

In this section, I am going to give you some ideas of what you can do with the unique products that you have created...

Put together a list building and money making funnel

You can use your new product as an incentive for people to sign up to join your email list, so you can sell to them again and again. If your product is of high quality is worth paying for, you’ll get a happy subscriber.

Even though the product is free, when a person signs up to join your list, you can include another paid product or another related PLR product that you have created as a one-time-offer (OTO) immediately after confirming their email address. Though not all subscribers will buy the offer, you can start getting a decent return on investment almost instantly.

For this to work, you’ll need to draft a series of auto-responder emails, and provide something of value to your readers on a regular basis. While it is an excellent sales funnel, if you spam them, you’ll lose subscribers.

For people who don’t want to give their new product away for free, you can offer it as a paid product, and use your OTO to promote another related product or service as an affiliate. This gives you income from the initial sale, along with the potential for additional earnings through your affiliate sales. Bundling the offers together can also increase the perceived value, and you can adjust your pricing accordingly.

No matter which path you choose, the products you promote should be related to one another. If they are not, it looks like you’re just trying to sell whatever you can to whoever will buy it, and this will greatly hurts your conversion rates.

Remember, your goal is to solve a problem or fill a need for your consumers; and by using related products, you can do this twofold. For example, if you are in the dog training niche, you can offer a free dog training report, while upselling dog training videos or courses as an affiliate.

Using JVZOO to launch your product

JVZOO is an excellent selling platform for your newly created products. You’ll get paid for any sale you make, and you will also have access to a variety of tools, without spending money out of your own pocket. One of the best things about JVZOO is that people who don’t have a product to sell can sign up an affiliate to promote any product listed there.

Setting up your own affiliate program can greatly increase your income, because you can have people promoting your products for you and you don’t pay them a dime until they make a sale. However, this is something many product creators always stay away from because running and maintaining an affiliate program can cause you money, depending on how you do it. By using JVZOO, you don’t have to pay to setup an affiliate program, and everything is handled for you. Every product you sell through JVZOO will have its own affiliate page where you can provide marketing materials to affiliates to help them succeed.

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Amazon Affiliate Golf Store PLR Template

Attention: A Flexible WordPress Amazon Store For Affiliate Marketers…

"Amazon Affiliate Golf Store"

Who Else Wants To Cash In On The Lucrative Golf Industry?

Dear Fellow Amazon Affiliate...

I don't think I have to tell you that Golf is HUGE. Golf players spend over $2,500 per year on their equipment, apparel and training. Wouldn't you like to grab your share of the pie? Now you can.

Here's A Screenshot Of Your Store...

"Amazon Affiliate Golf Store"

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You'll notice this Wordpress Theme is set up exactly like a real store -- not like a blog. People go to a blog to get information then click away on text ads. With a blog, you make a few pennies and someone else makes the real profits.

Well not anymore. Now you will make the real commission because there are not "cheap penny click ads" to lose your visitor. You now have a greater chance of getting paid in multiple dollars per sale instead of pennies per clicks.

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When you’ve got this far… When you’ve tested small Solo Ad purchases. Tweaked your system. Re-tested and started to turn those paid-for-leads into money in the bank… it’s time to scale your empire and grown your business.

And as someone trying to teach you what to do that makes it hard for me. Because now you have become an expert in your own right.

You’ll know what is and what isn’t working in your market and for your niche. From looking at what offers convert best and reading the feedback from your subscribers you’ll know more about them than anyone else. You’ll have found your own voice and created your own community.

From here on everything you do is based on the results of what is and isn’t working. And that could change in 6 weeks, 6 months, 6 years or never.

This is when I remember my uncles and aunts asking me “What do you want to be when you grow up? ” You might reply “A doctor, a nurse, a fireman… “. The adults don’t ask “… and then what do you want to do?”

Who knows?! By that time everything has changed and you’ll be older, wiser and experienced enough to know which direction you will take. This is why some many people end up in jobs or with businesses the ‘fell into’.

The “what do you want to do when your older” is a silly analogy but it’s very true and the exact same once you’ve mastered buying Solo Ads and tweaking your system.