Ebook Sample Content Preview:

In order to make money with your Udemy based course, you need students! Here are a few quick and easy ways to drive quality traffic to your course:

Choose a catchy title

It all being with your course title. You want it to be short, descriptive and memorable. Make sure that people understand exactly what your course is about and what they can expect to learn from it.

For example, if you are developing a course that teaches the basics of PHP, your course title may be:

Learning PHP for Beginners or Beginners Guide To Mastering PHP

You also want your course to provide detailed information on what is covered (and what is not). Ask yourself who your target audience is, what level of learning and what they would expect to learn after completing your course and include all of that information in your description.

Also consider:

What makes your course different from others available on Udemy? Why should someone choose your course over another?

Choosing a headline for your course is also extremely important, as it needs to stand out and capture attention from those browsing through lesson plans and available courses.

Avoid the over-use of exclamation marks using it only when necessary and instead, focus on injecting your course title with motivating, action-driven keywords.

Fast – Powerful – Master – All Inclusive – Improve – Learn – Easy - Simple

Here are a few examples of powerful headlines:

Go from Beginner to Pro In Just 7 Days And Master The Art of Web Development!

The A to Z guide to building custom websites on the Wordpress Platform!

Your course also needs a summary. Make sure that you keep it short and to the point, emphasizing key points and important highlights only available in your training.

Next, choose an attractive and professional image to represent your course. You could hire a graphic artist to develop a custom image (product box, course materials, etc) or use your logo for branding purposes.

The next step is to choose keywords. Keywords will help lead potential students to your course so it’s important that you inject tags into your course description, summary and headline.

Don’t OVER-USE keywords! It’s important not to over-stuff keywords into your course description and sales page, but that you use them only to optimize your course page so that potential students can find you.

Another important step is to choose the right category for your course. You want to make sure that it’s visible to students searching though specific topics on the Udemy website so classify your course appropriately.

And finally, set a price! Before you can determine the best price structure for your course, you should spend some time researching other courses in your market to determine average price point.

You want to price your course reasonably and within industry standard but that it’s also based on the actual course materials included as well as the overall scope and quality. Don’t underprice your course!

Promoting Your Udemy Course

Now that your Udemy course is ready to launch, the final step is to begin to promote it!

Here are a few ways to get started:

Social Media

Even if you don’t have a large following you can still promote your Udemy course to your social networks, including your Facebook followers, Twitter followers, G+ contacts, Pinterest followers and Linkedin contacts.

Be honest about what you are offering and provide a special discount code available only for a limited time.

Tip: Create a Pinterest page about your course and a Facebook page in order to gain instant ranking in the search engines! The more social signals, the better!

Forums

If you are active within community forums, add a link to your Udemy course in your forum signature or post about it in a new thread. Consider purchasing forum advertising such as a banner or ad box to announce the launch of your new course. Provide forum members with a special discount code or additional course materials/downloads, available only to them!

Authority Blogs

Seek out authority blogs and active websites in your market and post a link to your course in the comments section.

Video Channels

Scout out relevant videos on sites like YouTube.com and link to your Udemy course in the comments section or create a Video response!

Paid Advertising

You could purchase solo ads in relevant newsletters, banner ads, forum ads, or set up a PPC marketing campaign with Google Adwords or Facebook!

Ebook Sample Content Preview:

Google Resource #4 – Custom Search

You know the importance of offering “sticky content” to your website visitors in order to increase on-site retention and activity. Gamification marketing has become increasingly popular because business owners understand that in order to effectively communicate with their buyers; they need to engage them both through entertainment resources and communication channels.

One way to do this easily is with Google’s “Custom Search”, a free resource that gives you the opportunity to add Google search capabilities to your website.

Keep visitors on your site, customize search options, and make it easy for them to find the information they’re looking for!

Google Resource #5 – Google News

If you’re short on time there’s no faster or easier way to browse hundreds of news stories and clippings from within your industry than with Google News!

Explore top stories or customize your news based on interest, group, or category. Google News is also a fantastic resource for quick & easy market research, or to generate fresh new ideas for website content.

Google Resource #6 – Google Trends

One of the most valuable resources for both big and small businesses, Google Trends will transform the way you conduct market research.

With Google Trends, you can instantly generate a snapshot of trends based on specific keywords, analyzing search patterns and market popularity based on keyword search volume.

Launched in May 2006 this tool allows you to see how popular search terms are over time on Google and will help you identify “evergreen” niches.

It’s an incredibly powerful (FREE) tool that will help you discover hot topics, active discussions and in-demand products and services, instantly.

Google Resource #7 – Google Docs (Google Drive)

Google Docs (changing to “Google Drive” shortly) makes it easy to store, manage, and share everything including documents, images, photos, and video files.

Better yet, Google Drive is accessible from anywhere, whether it’s your home, office or on the road.

You can sign up for a free account and get 5 GB for free. Also works on iPad, Android, and iPhone devices!

Google Resource #8 – Google Groups

Google Groups has been completely revamped to offer a dynamic, new way to build theme-based discussion groups and community channels.

With Google Groups, you can create as many discussion groups as you wish and manage them all in one place. You can also use photos, translation tools and organize groups into folders making it easy to stay focused.

Google Groups is a fantastic (free) way to build a newsletter for your niche market, or open a private channel and charge a subscription for access by setting special permissions on your groups.

Other ways to use Google Groups to improve visibility and outreach:

Create private or public discussion groups for your market and get in touch with new prospects.

Build authority and credibility by running a Google Group in your industry that offers valuable information, weekly tips, and resources.

Find people in your market with existing Google Groups and conduct market research quickly and easily.

Create a question and answer support group for your products, and engage your customers!

You can also take advantage of Google Groups for market research. Simply join as a participant and scout out groups in your niche market or industry.

It’s a great way of keeping a pulse on your market, exploring new opportunities and ideas for content and products!

Google Resource #9 – Google Reader

Google Reader will save you a tremendous amount of time by organizing all of your favorite websites and giving you instant access to entire folders, at once!

You can also use Google Reader to stay up to date on all of your favorite news sites, blogs and websites.

Google Resource #10 – Google Translate

This is a very handy tool for webmasters! Google Translate is an entirely free service. You can also gain access to automatic translation with Google Chrome.

Need to translate text into multiple languages? Are you building a website that offers the option for immediate translation? Google Translate offers a free online translation tool that translates text in English, Spanish, and French.