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CHAPTER 5 Does Content Matter?

Writing About What You Love?

That's the most common cliche amongst bloggers, online experts and internet entrepreneurs. I'm sure you heard it before. I utilized this advice myself. It goes like this: If you want to make money online, you got pick a topic that you're passionate about. You need to enjoy it, else it won't work.

I used to agree with it, one hundred percent. Lately, however, I started calling into question that rule. Creating a site on a topic that you love is certainly a great technique, and it does work well for many individuals, but I'm not sure if it's the only way to go. The first flaw I see on that rule is the following fact: if the niche or topic you love isn't a profitable one, it will be pretty hard to make a lot of money online with it no matter what you do.

Suppose you love tea. Should you write about it if you want to make money online? I am not sure. You could certainly create a popular website around tea, but if you decided to go with a more profitable niche instead, while putting the same effort and time, you could end up making much more income.

One argument that people use to back up the “you got write about what you love” theory is the fact that if you choose a topic merely because it is profitable, soon you will lose the motivation. If you write about something you love, on the other hand, you will have content for years to come. This is partially true, but not completely, because some people get motivated by the pure desire of making money or becoming successful.

In other words, if they start a website on a profitable niche and see that their efforts is bringing a good amount of money, they will get motivated no matter what the topic is. They will even do research and learn about it if needed. So what is my position now? I think that both strategies can work.

Choosing a niche or topic because you love it is a good route to success, but choosing a profitable one and approaching it scientifically can be equally successful.

Unless you have your niche idea planned out it can take a little bit of research on finding your niche. Try looking at some of the more important factors when it comes to choosing a niche:

What gives you energy and excites you? If you blog about your passion, you are never going to struggle for content.

If you have an expert hobby or job role then you have a distinct advantage over everyone who is interested in your niche. You are already and authority.

You may not be an expert, but you may have the knowledge to create a lot of good content. This way you can create a lot of content for the search engines.

By learning your niche and making it your focus or business, you can take an audience on your journey from novice to expert. This is a very good way to create community.

Try blogging about hot topics and trends? This doesn’t tend to be sustainable, but can be good for short term niche blogging and Google traffic as the current niches are hot.

Whatever you do, try to take on a niche that you are not going to run out if content with and what has the potential to make money.

CHAPTER 6 Can Income Streams be Made?

Making Money, Fact? Or fiction?

If I speak about the subject of blogging, folks roll their eyes or smile in an “I do not understand but okay” kind of way. If I bring up the fact that I make income blogging, however, I abruptly have their attention.

The concept seems easy enough. I write about issues in my niches, individuals read it, and I make profit from the advertising be it whichever form I use. To those of us who’ve been doing it for a while, it's simple. To the novice blogger who is just getting in the business, all the same, it is important to recognize what you are getting into.

If you are new to blogging and interested in doing it for earnings, here are a couple things to bear in mind before dedicating yourself.

Blogging is simple. Blogging for profit is harder. I will not go as far as to say it is hard to draw a secondary income from blogging, but it is definitely harder than most individuals think. It is not just about creating material and slapping up some advertisements from respective companies or affiliates. Good writing, proper tinplating, advertisement placement, developing an audience... there are a lot of skills required to make a blog fruitful, all of which you will need to learn.

You need to blog for the long run or not at all. A vast majority of blogs bomb in the first few months, falling under neglect and disuse. A Couple blogs see earnings during the first few months. Unless you are able to stick with it for at least a year, you will probably never see any return for your effort, although there are some exceptions. Pick a niche that you enjoy and stick with it. General purpose or multi-topic blogs have difficulty developing a readership. Brainstorm the topics that you care about most, then pick one and blog about it exclusively.

Start with one blog. If you have a lot of items on your list of possible topics, don’t give in to the temptation to start a different blog for each one. By dividing your effort between several blogs, you increase the likelihood that all of them will fail. Put all of your effort into one blog to start. Once you get the hang of things, then you might consider branching out with additional blogs.

If you’re unsure, test drive it. The fact is that many people do not have the drive or stamina to blog for income successfully. If you are not sure, try a starter blog on a free service such as Blogger or WordPress.com. Feel it out for a few weeks. If, by the end of this time, you have stuck with it and find you like blogging is right for you, go ahead and commit to the effort. This advice applies equally well to test driving new topics if you’re unsure what to write about.

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Chapter 6 Arrange The Ads In Your E-book

Though not widely accepted at the moment arranging ads for eBooks is fast gaining some level of popularity. The revenue earner is nowhere near phenomenal yet is would be something interesting and beneficial to consider.

The popular question that is currently hotly debated is whether or not eBooks should feature ads and if so how much should the authors receive in terms of revenue percentages.

Some eBook designers are now including platforms for advertising applications to facilitate revenue earning possibilities. Though it is still considered unfamiliar territory there are visible concerted efforts made to tap into this possibility for the future.

Attracting advertisers to the eBooks is an ongoing exercise but unlike other media there is some level of ambiguity when it comes to the accurate projection of sales derived from eBooks.

Some advertising can be comfortably applied to the particular device or brand author with a proven track record for sales to the digital versions made.

Then there is the possibility of garnering smaller advertising revenue projections which might be available to a target based audience for specific content. However meaningful projections of sales percentages which are to be based on corresponding advertising costs may prove to be rather difficult.

There are also those that are quite against the idea of including ads in the eBook style of publications as it is currently perceived to be somewhat annoying and cumbersome.

Those who choose not to be interrupted by such ads basically down load applications that stop such interruptions adequately thus defeating the overall intentions of advertising in the first place.

There is also the issue of interactive availability and color screen help when it comes to viewing the ad on eBook. To date both these issues though being addressed by the relevant experts it has reached a level where the eBook user gets optimum quality visual effects.

Chapter 7 Decide What Extras To Include In Your E-book Package

Designing an eBook is no longer just that. There should be other beneficial element added to the general make up of the eBook to make it more competitive. Exploring the various possibilities would be advantageous and definitely create the platform for more interest and revenue earnings.

The first and important step to take would be to ensure the material posted is done in a PDF format although HTML versions are also acceptable though not as accommodating. Apart from the revenue earning potential there is also the fact that eBooks present opportunities that ordinary printed information lacks.

Without restrictions in place such as using incompatible formats, the viewer should be able to access many platforms from the actual article posted. Understanding that simply be default the PDF format is searchable thus making is especially user friendly for “how to” eBook contents and other styles of reference works.

From the viewers point of view, finding and accessing information should be made easy and quick therefore making the text “clickable” would be advantageous.

Being able to click on a particular chapter, title or any segment and then having it immediately pop up is something that would be time and energy saving thus be looked upon favorably.

Providing further extras such as facilitating a link on the eBook that opens a web page or even starts an email is also a good idea. With this facility the viewer can easily make other references from different sources and also access web links.

The email pop up can be used to get immediate feedback from the viewer which would help the host to address any shortcomings.

Making recommendations on other products, services or businesses can also be done in the eBook. When the viewer clicks through to the site where the new information is being posted the affiliate program can then bring in extra revenue to the host.

Chapter 8 Market your E-book Depending On Its Use

Having a great eBook but marketing it without any real direction will bring about less than desirable results. Knowing the eBook contents and matching it with the target audience that will find the content suitable for their needs is an important factor to look into if the desired success rate is to be achieved.

Creating a market that is well served with the particular eBook is always a good idea and putting the relevant tool into practice to ensure this end will allow the eBook to be sold according to its particular niche market.

Once this is established more viewers will be interested in making a firm purchase.

Understanding that the eBook creator may not always be an authority on the current needs of the viewing public is a humble place to start.

Doing some research or arming one’s self with supporting information before the niche market is approached for the purpose of getting the eBook well received should be done at the very onset of deciding the marketing strategy.

Conducting surveys, keeping abreast with current comments on blogs, reading material from popular forums or any other information that can shed light on the perceptions toward the content of the eBook in the market will assist the eBook owner to make better judgments on who would be best served by viewing the said eBook.

This would then enable the owner to focus the attention on this group to promote the book to.

Understanding the customer is basically looking for real solutions when they source for eBooks will also assist in being able to promote the eBook according to its use. The target audience should be able to connect with the material in the eBook if it is to achieve any level of success.