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This is a great way to reuse an article but it will include rewriting parts of the content as well. When writing a press release you do not want your release to be a sales pitch. Instead it needs to provide news.

When writing your press release it is perfectly acceptable to use strong words and always write in the active voice. This brings your press release to life and engages the reader immediately. Keep your press release fairly short and make it concise. The following are some great topic ideas for creating your press release.

Announcing a new feature or product

Hosting or participating in an event

Sharing results from a survey

Announcing any new changes in your business

Guest Post Material

You can use any of your articles and reports and use them for guest post material. When it comes to writing a guest post most blog owners require that you use original content that hasn’t been published anywhere else.

This can be easily done by taking several of your articles and then rewriting them into one new guest post. Just take all the main points from each article and combine them. Include a new image and a link back to your main blog and your guest post is written.

You will have created a new original article without having to do a ton of research. Repeat this process as many times as possible so you can publish lots of guest posts on related websites. This helps your business by giving you additional exposure, back links and traffic back to your own site.

Research & Outline Material

With this method you are simply going to take the basic article or report and expand on it. This method is perfect for using with PLR content to expand it and make it unique to your own site.

PLR content is great for using as an outline for a new article, report or to create your own products with. Just use the base material and then perform some additional research to find more content.

For example say your PLR content is about dieting. Look for health related news and sites to see what new developments or trends are happening. Then include these in your report or product.

This allows you to take your dieting material and turn it into a highly relevant product. Think about when Acai Berries were popular or right now with the Juicing niche. By doing this you are also finding a target market at the same time. Your product will be targeted to those people looking to buy the latest diet trend. This in turn will help you get more sales once your product is released.

Mind Maps

People love visual aids and depending upon your niche and the content you can easily create a Mind map with your content. There are several Mindmaps software available, just do an internet search and download a program. Some of these will be paid software but you can still download free ones as well.

Social Media Content

We wanted to expand on using your content for social media. Today social media is becoming a huge factor for anyone who wants to have an online presence. The downside to using social media is that you need to add content regularly. Once you stop posting people will forget who you are.

You can reuse any of your articles or blog posts and turn them into social media content. Simply take a paragraph or two from each blog post and post it to your social sites. Make sure you add images as this will encourage people to share your content.

With Facebook marketing you can schedule content on your Fan Pages in advance. Try to add a heading that is a little controversial as this will help attract attention to your posts. You can also use a program such as Paint dot net and add a few words with the text feature.

For Twitter reuse your content by condensing sentences so that they ask questions or make comments. Short and sweet will work effectively here and you can schedule Tweets with programs such as Buffer and Hootsuite.

Don't forget to add images and graphics to your content and then post your images to Pinterest.

Using Your Content in Forums

Another way to reuse your content is by using the content to answer questions in forums and to answer questions left on your blog or on your social pages. If you are answering questions on sites such as Yahoo Answers then you can leave longer replies. Quora is a great question and answer site that you can use to build up your branding and showcase your expertise.

On other sites just leave a short paragraph and then suggest to the reader to read the rest of your article on your website.

When joining any type of forum always read the guidelines and abide by them. Showing your credibility on a forum can provide you with tons of exposure, but this method does take time to build upon. You definitely don’t want to rush in and start dropping links and sales pitches all over the place.

Instead you want to join in various discussions and help people by answering questions and offering advice. In time you will become known as an expert in your niche. Use your article content to draft informative replies to questions. You may even be able to offer one of your free reports to members.

Quick Rewriting Tips

While we have mainly discussed reusing your content in this report we also wanted to give you a few rewriting tips. Again these tips apply to any type of content but are particularly useful when it comes to customizing PLR content.

When changing content one of the easiest ways to make your content different is by changing up some of the words. This is easy to do in Word or Open Office. Just highlight the word you would like to change and then right click your mouse. Choose Synonyms and a new list will appear. Make your selection and your choice is automatically placed into the content. Use the Thesaurus to find additional word replacements for your content.

Adding your personality to any piece of content will immediately render it as ‘your content’.

While you do not need to rewrite the entire article or report you should add a couple of additional paragraphs.

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41. Make Use of Brain Storming Sessions

Before sitting down to write you may prefer to make use of a brain storming session. This allows you to come up with several ideas and scenarios and then decide which one suits your purpose the best.

Brainstorming sessions can be done alone or in a group session. While you can make notes some writers prefer to have more of a brain storming chat session. By vocalizing their ideas they can often come up with additional topics from suggestions of the other participants.

You can enjoy a brain storming session online by making use of Google+ Hangouts or by connecting with people on Skype.

Don’t forget that your brainstorming session doesn’t have to be a vocal one. You can simply section off a particular time period and use pen and paper, a spreadsheet or a mind mapping tool and brainstorm that way.

42. Have Someone Else Proof Read Your Content

If you have poured your heart and soul into your writing it can be extremely difficult to be objective when editing your work. Another disadvantage is that you know all of the content along with the sequence of events. Being aware of all of this information can make you skip over certain sections and miss errors.

For this reason it is often quite helpful to have someone else look over your work for you. They will be looking at the content with a fresh set of eyes. They will have the ability to pick out any grammar and punctuation mistakes. As well they can point out if a sequence of events does not make sense or there is a gap in something.

While it can be frustrating and un-nerving to let another person read your work, it is often the best way to go. Choose someone whose opinions you value and trust and allow them to look over your manuscript for you. They may even come up with helpful tips which can actually improve your book or content.

43. Start Your Articles with a Question

Website visitors are often looking for an answer to a specific question or a solution to a problem. So it can be helpful to them if your article starts off with a question. If they are looking for information on this particular topic they will be more likely to read your article to find the answer.

Plus writing content that has more of a question and answer format makes your content stand out from other websites. Also by starting with a question you can easily answer the question with your own thoughts and opinions. Everyone is allowed to offer their own opinions so why not you as the writer of the article?

In addition articles and posts which begin with a question often receive more comments on them. This is a great way to discover what topics are popular and which ones are attracting the attention of your readers. Of course you just want to keep writing more of them.

44. Try Writing in the Second Person

The majority of writers like to write from their own perspective and use the first person when writing. While there is nothing wrong with this, the reader may feel as though they are just reading an account or report from you.

You want to draw in the reader through your writing. One effective way to do this is by making use of the second person using words like ‘you’. The use of this word immediately draws the reader’s attention and they start to feel as though you are writing them a personal letter.

If you have ever read a second person article you will agree that you finding yourself nodding in agreement. Or you start to feel the emotions which are being described on the page. This is the connection that you want to build with your reader. It is very powerful and will have them coming back for more!

45. Read Your Work Out Loud

An easy way to find mistakes with your own writing is by reading it out loud. This can identify things such as sentences which run on too long. Or will help you find sentences or paragraphs that are not clear or have not been placed in the right sequence.

When reading out loud each time you stop to take a breath there should be some form of punctuation. This could be a comma, a question mark or a period or full stop. If you can’t speak a certain sentence in one breath then add commas so that you can.

Reading out loud certainly helps you pick up on things in your writing, if the words don’t sound good when spoken then simply rewrite them until they do.

46. Know Your Audience

This writing tip is especially important when it comes to writing copy for your sales pages. If you know who your audience is you can then target them with your writing. This includes writing copy that will provoke feelings and emotions in them. As well as writing for a specific gender, age group and possibly for a targeted audience in a specific geographical location.

To learn who your audience is you will want to make time to do your research. This way you will know what their likes and dislikes are, what their educational level is and what type of income range they fall into. As well as helping you create good copy this information will help you price your content so that it is affordable to your audience.

47. Keep Your Readers Engaged and Entertained

The one thing you want to keep in mind is that when people are reading content online they want to find their information quickly. For this reason your content needs to deliver on its promise immediately. Plus it must keep the reader engaged so that they read your entire article, post or book.

When your readers are entertained they will come back for more. Repeat visitors are important for your business as the more often they return the more likely they are to make a purchase from you.

Your main goal should be to develop a loyal following of readers. This can be achieved by continually adding new content to your site. You don’t necessarily have to always come up with fresh ideas. In fact there is nothing wrong with adding a new angle to something old!

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Appearance is critical for sales people. If you want to look successful then you must dress as if you are. If you are not sure what to wear then check out what the other sales people are wearing. The main point to remember is that you want to dress the part.

If you are selling golf clubs and accessories it may be perfectly acceptable to wear golf attire to work. However if you are selling software to major corporations you would be viewed in a more professional light by wearing a suit.

Many companies adhere to a dress code and you will be given a copy of this when you are hired. Stick to it and dress appropriately, even if others tend to wear more casual clothes than what is called for.

Remember that first impressions count, and your clients and customers will make a mental impression of you before you even get to shake their hand. This includes the way you are dressed and how you carry yourself.

Your body language can convey messages that are not always favorable. If you are nervous or unsure of yourself, your body language sends this message out loud and clear. So as well as dressing for success you must be confident in the way you look and in your abilities.

One of the easiest things for you to do is to smile and make eye contact with your new prospects or clients. This immediately makes you a likeable person and helps to reduce any fears or tension that both parties may have.

Dressing for Success Exercises

For this exercise you want to go through your wardrobe and select a suitable outfit that you can wear when meeting clients. Look for ways you can accessorize your outfit so that it looks different. Can you add a scarf to it or maybe a jacket over the top?

When you have this completed, write out a description of your outfit below.
Your Body Language

Your body language is important, use the following tips to ensure that you present the best image possible at all times.

Your goal when meeting a client or delivering a speech is to get your audience to like you. Making eye contact with your audience helps them to pay more attention to you.

When standing keep your back straight and concentrate on opening up your chest and arm area. This helps to boost your confidence and helps you to relax. You will be able to deliver a more confident sounding speech or presentation.

Use small gestures that are controlled to demonstrate your authority and your knowledge of the subject in question. Do not use any small flimsy gestures that could make you appear weak and vulnerable.

When you want to make a point about something on the presentation screen, get into the habit of pointing at it directly and looking at it. The audience will automatically follow your gestures. It can be helpful to hold something in your hand if you are pointing at slides or places on a map.

During your presentation you want to smile, nod and move your arms in controlled ways. This helps you convince the audience of a point you want to get across.

Keep your breathing under control as well. This will help you stay relaxed and deliver a good presentation. The minute you allow your breathing to increase you will end up rushing through your presentation. This is not a good impression to make as your audience may think that you aren't interested in the topic or that you are really nervous.

Body Language Exercises

Make a point of doing the following exercises until you feel confident.

1. Practice your speech or presentation by making a recording of yourself. You can use Google + Hangouts to do this or simply record yourself talking via your webcam.

2. Practice speaking in front of a full length mirror. Make a note of your movements and your stance. You want to stand with your feet slightly apart so that you chest is pushed out.

3. Keep arm and hand movements to a minimum. If you tend to wave your arms then try using a remote or something like a stick or ruler to point to things in your presentation.

4. Get dressed in your business outfit and make sure that you look neat. Do not wear any jewellery that is distracting, while you want people to pay attention you want them to listen to what you have to say.

5. Practice deep breathing exercises on a regular basis. They will help you stay relaxed and confident during your presentation.

Your Sales Presentation

Your first step before delivering your sales presentation is to be prepared. This is very true for new sales people, but even experienced people need to make sure that they are well versed on any new product, services or software the company is now offering.

The worst thing you can do is to try and sell a product that you don't well enough. It is important to take the time to research all the ins and outs of the product or service. Find out how it is delivered, installed and used as necessary. Make an effort to actually use it yourself. This way you will know what problems or issues your customers may encounter. Plus you will know how to deal with them. Being able to solve your customer's problems, if any, after the sale will make you extremely invaluable to them.

The same applies to your company. If you have just been hired then research the company. See if they have received any awards or achieved any major milestones. The more knowledge you have about the company and the products you are selling, the more success you will have.

Delivering Your Presentation

When it comes to delivering your sales presentation there are a few key elements that you want to keep in mind. First you do not want to appear nervous or anxious and secondly, keep your presentation short.

One of the most common fears for people is the fear of public speaking. This can be talking in front of a large crowd or having to deliver a presentation to a few clients or prospects. This can be an intimidating process, but if you want to be a successful sales person, it is one that you will need to overcome.

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Chapter VII: Make a killing by selling Mobile Websites

If you've made it to this section of the training guide, you have acquired and honed some great skills. You have successfully created, uploaded, and activated your own mobile website. And it is possible that as you did so, you began thinking, “This is easy! I bet I could do this for others and make some money!"

You’re absolutely right. There are businesses out there whose owners are either hesitant to dive into this new technology, or perhaps they just don’t have the time to create their own sites.

Now that you know how to create a responsive site, create a mobile website, and adapt existing websites, you have a skill that can be marketed. The big questions now are how? And where?

Here are some great tips for making your mobile website building skill into a profitable business:

Go local

Look at the local businesses in your area. Many of these businesses may have desktop websites, but how many of them have mobile sites? Does the local florist or boutique dress shop need a mobile site? Use the connections you have in your community to offer your services.

Most small local business owners especially do not have the time to build a site themselves or the profit margin to hire a large web development firm. YOU are the perfect fit for them. And it goes along with one of the essential Sales 101 principles: "Make a sale, you'll make a living. Build a relationship and you can make a fortune"

Go surfing

From Groupon to UrbanSpoon to Expedia, websites that list businesses are a great place to find potential customers. On UrbanSpoon, for example, you might see a restaurant that has a great desktop site, but it hasn’t been optimized for mobile yet.

Contacting the owner, telling him his site looks great, and then telling him you can help him make it look great on an iPhone too could mean a new client (and maybe a free lunch as a thank you. The lovely bed and breakfast listed on Expedia might need a mobile website as well. The wider you cast your net, the more business you may “catch.”

Go personal

Just like the Sales 101 principle states above, relationships can drive long term business. When your initial contact results in a meeting or appointment, remember to make your pitch personal. While it may be tempting to create expensive visuals, videos, and storyboards, consider how your potential client’s customers will use the site you are going to build.

They’ll be taking the Droid out of their pocket and opening the site. A meeting can be a simple and personal as sitting down with the owner of the bed and breakfast and showing them what a difference a mobile web site can make. Use the stats given in earlier chapters of this guide to open their eyes to the possibilities of mobile marketing.

Go social

Let your friends on Facebook, Twitter, Tumblr, and Pinterest know you're available and ready to create a great mobile site for their businesses. “Like" businesses, ask them to like you in return, and ask them if they need help building a mobile site. Once you have your mobile site ready to show off, share it, and let them know you did it yourself!

Go everywhere

One of the best stories this writer has read about a successful mobile website sale can be found on a forum.

A poster there closed a mobile website sale with his family doctor by bringing up mobile marketing during a check-up! So be prepared; you never know when an opportunity will arise.

The woman next to you at the beauty salon may be musing about how to bring in more catering business. Or the hairstylist may be wishing for more clients.

The guy who changes your oil may wonder how he can do a better job of giving his customers information. All of these individuals can benefit from the skills you have learned by using this guide.

Great but... how much do I charge?

If you are considering selling mobile websites, the big question eventually becomes how much do I charge?