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Tip #10: Create a Membership Site

Another great way to make money from PLR content is to become a direct reseller. In general, you can do this by doing one-off sales of PLR content through sales letters and on forums; or you can create a membership site. In this section, I will discuss the membership site approach in three steps.

Step #1: Create Your Site

Since we’ve already discussed it, I won’t go into detail about getting hosting and registering a domain name; however, there’s two very important parts about creating a membership site that you might not have experience with: 1) creating a high-quality sales page; and 2) managing your members.

The first one—creating a high-quality sales page—is something that I recommend that you hire a freelancer to do. Unless you have persuasive writing experience; and are intimately familiar with sales language, there’s a good chance that you’ll end up with a very bad salesletter that does not convert.

With that said, it is important to specifically look for a freelancer who has created sales letters previously and has them on display in his or her portfolio. This will allow you to independently verify that the freelancer is capable of writing a persuasive salesletter. Additionally, it will be useful if you can find feedback from salesletter projects that he or she has completed.

Another important part of getting the job done correctly is to clearly describe to the freelancer what should be included in the salesletter. For instance, if your membership site will have six important features, it is really important that the freelancer knows what these are, so that she can refer to them in the salescopy. Additionally, if you have already created the membership site, you should give the freelancer access, so she can do a better job of describing its features in the salescopy.

The other tricky part about a membership site—actually managing it—may prove to be considerably trickier than getting a good salesletter. With a membership site, you will have to continuously manage sign-ups, cancellations, product downloads, product uploads, and membership area content and forums (if you offer this feature).

This can prove to be a lot of work if you don’t do it correctly. For this reason, I suggest that you purchase membership site software, such as amember.com, which will allow you to centrally manage memberships, payments, uploads, etc. all from one convenient control panel.

Step #2: Add Content

Once you’ve completed the general theme for your site, your next task will be to assemble an impressive amount of content. You can do this by buying from every firesale that offers resell rights and master resell rights. You can also do this by signing up for a number of membership sites that offer resell and master resell rights.

As a procedural matter, it is a good idea to separate the PLR content you offer across two dimensions: 1) the rights permitted by the license; and 2) the topic of the content. This will make it easy for site visitors to find the content that they need and that they can legally use for their purposes.

Step #3: Promote the Site

Once you have a good salesletter and a strong membership area, your next step should be to promote the site. Good places to do this include Internet marketing forums and web design forums. Additionally, you will want to do this through other methods, such as by using PPC advertising services, such as Google Adwords; and by submitting articles to directories that reference your membership site in the resource box.

Tip #11: Give Away PLR Audio Content

Not surprisingly, PLR audio content is relatively rare. The reason for this is that it is generally more expensive to produce than articles, reports, or ebooks; and it is also expensive to “re-brand” it, so that truly appears to be your own.

Nevertheless, if you are able to get access to PLR audio content, it will make a great addition to your PLR membership site or to a niche authority site (if you created one following the instructions I provided). The reason for this is that audio content has higher perceived value than written content; and, thus, both membership site subscribers and authority site visitors will value it relatively higher.

Tip #12: Give Away PLR Video Content

Like audio content, video content has very high perceived value. For this reason, giving video content to membership site subscribers; and providing streaming video content for authority site visitors is an excellent way to gain additional customers and secure existing ones.

Tip #13: Offer to Create Niche Sites for Membership Site Subscribers

While many sites offer massive amounts of PLR content, few of them are willing to assemble that content into a workable, professional-looking niche site for subscribers. If you want to give yourself a large advantage over your competitors, you should consider doing it.

For starters, you should begin by working through your membership site subscribers (if you created one as described). Make an offer to provide members with a complete site for a given fee. This complete site might include re-written niche articles; a clean, professional-looking template; unique graphics that are not used elsewhere; and some minor SEO work.

Of course, before you offer this package to your subscribers, you will want to begin by getting quotes from freelance providers. Find out exactly how much it will cost you to get all of this work done, so you can determine how much you will need to charge your subscribers in order to make a profit, as well as how quickly you will be able to deliver the sites.

Tip #14: Create Niche Minisites

Another way in which you can use PLR content is to create a number of niche minisites. This is a good strategy with PLR content because most packages you purchase will offer articles on a variety of different topics, rather than just one.

Rather than just pulling the content that you need from the PLR packs, you can create many small sites that use all of the content. In contrast to the authority site, where you will want to invest a significant amount of time and resources on each site, you should invest a minimal amount of effort and money into each minisite.

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Chapter 6: Content Marketing and Social Media

Social media and content marketing can work really well together, especially for small business owners and entrepreneurs with limited resources. Once you’ve created a piece of content that you’d like to use for marketing and set up a functioning email list, you can use social media to look for leads.

There are four social networking websites that all business owners should be aware of. While you shouldn’t try to maintain a profile on all of them, you need to know they exist. Here is a short description of each of those websites as a refresher.

Facebook

This is currently the largest social networking website in the world. It has been said to have over a billion users. In fact, some people would say that the number of Facebook users makes it the size of a country. The billion users are on the website for a variety of reasons but they’re largely social. People use Facebook as a tool for keeping in touch with friends, family, classmates, business associates and anyone else they want to connect with.

Because there are so many people using Facebook, it’s very valuable for businesses. There are about 15 million businesses using Facebook as a marketing and community building tool. One of the reasons that number is so high is because it’s free to have a Facebook account whether you’re a business or an individual. Another reason that number is so high is because being on Facebook gives you direct access to a lot of people in one central place.

Not only does Facebook have a free option for reaching your audience, it also has a paid service called Facebook Ads. This allows you to run ads on Facebook targeting a very specific demographic. You can also do it while working with any sized budget. You choose the keywords, audience and region you want to target and set the budget then run your campaign.

You pay a set amount for each person that clicks on your ad. Once your budget runs out, your ad stops running. Then you can go in and review the statistics and see how effective your ad was at getting leads.

With these two different ways to engage and interact with the Facebook community, it makes sense that about 15 million businesses would have a presence on the website.

Twitter

This is one of the largest social networking websites with a focus on micro blogging. Twitter users communicate through short 140 character posts. There are about half a million users on Twitter and over four million businesses on it. It’s free for a business to create a profile and start using Twitter. Many businesses use Twitter to communicate with their audience. Some of them use it to feature giveaways and share special offers while others use it as a customer service tool.

Twitter provides a lot of value to businesses because it makes it possible for them to have conversations with their audience. It also makes it possible for them to tune in to the conversations being had and gain some insight into what people really want. Some brands have found very creative ways to leverage their Twitter community and experience a lot of benefit from it.

In addition to the free profile that every business can create, Twitter has a new advertising feature. You can either promote your specific Twitter account or promote specific tweets. It works two different ways.

Promoted Account

If you want to get more Twitter followers overall, you would create a campaign to promote your account. You choose your budget and are charged only when someone follows you. Once your budget is exhausted, your campaign will stop running.

Promoted Tweets

If you want to highlight a specific tweet, you would create a campaign to promote that tweet. You choose your budget and are charged when someone interacts with your tweet in some way. This means that any time someone retweets, favorites or replies to your tweet you

will be charged. Once your budget is exhausted, your tweet will stop being promoted.

Twitter is a very active community and the new advertising option makes it very valuable for businesses to reach a large audience at once. It’s even more valuable because you don’t pay until your tweet garners some kind of interaction or response.

Linkedln

With over 250 million users, Linkedln is a social media community with a strong business to business audience. It’s largely used by companies as a recruiting tool and by people seeking job opportunities. The format of the profile is like an interactive resume and the groups are all centered on a type of professional development. People can only request connections from others that they have some kind of relationship with or have been referred to by someone else.

Linkedln is the top business focused social media network. It’s free for businesses to create a page as long as there is a personal profile created by the person setting it up. There are different safeguards in place to ensure that Linkedln remains a valuable network for the business community. Linkedln has a focus on networking which is why users can’t randomly send requests to anyone. It also has different communities set up for individuals with similar professional interests can come together.

Those safeguards have worked pretty well so far which is why there are about three million businesses using the network. You can rest assured that the people following your business are doing it because they’re interested in your company specifically.

As a business user, you can share information about your company, including the website. You can also share company updates. In fact, the best way to make your Linkedln page valuable is to actively share updates and information on a regular basis.

As with the other social networking websites, Linkedln has a feature that allows you to purchase sponsored updates. You choose your target audience and how you’d like to pay and set your bid. Your post will be visible to that audience until your budget is exhausted then your update will stop being featured. The same goes for any ads you’d like to run.