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Chapter 6: The Right Mentality when It Comes to Marketing

Summary

Yes, marketing needs a mindset - a different mindset. Here is what you must cultivate.

The Right Mentality when It Comes to Marketing

Have you ever given it a thought why some marketers have a bad name? There are a lot of instances when people would say, "Ah, forget him, he is just pushing his wares." There are situations where people blankly ignore marketers. It makes you feel ostracized, doesn't it? After all, all you are doing is earning a living.

But the reason why people have this impression about marketers is not completely unjustified either. Marketers are too pushy. But when it comes to the real goods, when they have got their subscribers or customers or whatever it is they are after, they forget all of that. They are not least concerned about the quality of the product they give to their people. And the word gets around. It doesn't take time for a bad comment to go round the world. The marketer ends up with a bad name, adding to the general vibe that people have about marketers.

Now consider a good product. Think about any good product you ever purchased, online or offline. Do you think about it the same way? If you are really pleased with that product, you will actually want to know more about that company. You will be eager to know what they will bring out next. You will not brush that aside.

The crux is this - If your product is great, people won't think you are nauseating! They will actually want to speak with you, learn about your products and your business and even become your customers over and over again.

There is a particular mindset when it comes to business marketing, online or offline. And that is, you have to think about the value of the product you give to your people first. First think whether the product you are giving is really good or not. Think about the money aspect afterward. If your product is indeed good, no one can stop the money from coming in.

The best way to do this is to think whether you would want to buy your own product. Would you buy it for the money stated and still think it's a good buy? This is a good judging factor to decide the merit of your product. If you think it is a good buy for the money, your customer thinks so and they will not mind buying more from your oeuvre.

Your mindset is most important. Endeavor to give quality. If it takes you additional investment to build a better product, invest it. It will all come back to you. If you skimp on these essential things, your product will be half-baked and you will lose whatever trust you have gained in your buyer market. You don't want that. No one wants that.

Chapter 7: Ethical Selling

Summary

Ethics are highly important in the Internet marketing world. Here are the ethics that you should know and practice.

Ethical Selling

Simply put, ethical selling means selling with righteous principles. You are selling in such a way that no one is at a loss. Though the customer pays you, you make sure that they don't pay anything more than your product is worth. You don't overcharge. You deliver everything that they have hoped for. When you have all these principles pat down, you are an ethical seller.

But you need to promote your product, don't you? Selling blatantly would do you no good, but there are several soft-sell ways in which you can promote your product and don't seem too pushy too. The first important concepts that come to mind are up-selling and down-selling products. Let us see what these mean. They definitely fall within the realm of ethical selling.

Up-selling

Up-selling is when you go to buy a product and the seller tells you to go for an upgrade or go for an additional product that would complement what you are already purchasing. Like, if someone is buying a software application, you could ask them to also download an eBook that's a tutorial on how to use the product.

Now, why is this ethical selling? It is, because the person who bought the software might actually be confused about using it or may not be able to realize its full potential. The eBook might actually be very useful to the customer. You could apply this situation to other scenarios and see. In a movie hall, when you go for popcorn, they ask you to buy a Coke at a discount. This is up-selling but it does work in your favor. You would probably have bought the Coke anyway later but at a higher price.

When you up-sell anything to a customer, make sure that you are upselling something that adds to the value of what they are already purchasing. This keeps it within the domain of ethical selling.

Down-selling

Down-selling is trying to sell something to a person who is just about to leave. It happens in the physical world. You start to move out of a shop and the storekeeper tells you that he will knock something off the price. In the Internet world, when you try to leave certain websites, a popup suddenly appears that tells you they are ready to give you the product at a reduced price.

It is difficult to talk about down-selling with the same ethical flair that we use for up-selling. But it can be ethical too. An indecisive person might get a product for a reduced price which they might have come back later to buy at a higher price. Also, if the person is not clear about the product, they might be missing out on something that's actually useful to them. Down-selling ensures that they buy the product that will be of some value to them.

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Chapter 8: Healing Herbs

Synopsis

Because of Native Americans' intimate relationship with nature, a lot of therapies emphasize plants' mind-body-spirit healing potential.

Plant Life

Native-American herbalism is much more composite than herbs merely serving as a plant matrix to deliver physiologically active chemicals.

First of all, because numerous plant elements affect bodily functions and bioavailability, the total remedy is considered the active agent.

Secondly, as plants are believed to possess spirit and intelligence, they're conferred with to determine their best healing relationship with patients, and permission is obtained prior to and gratitude expressed following harvesting them.

Thirdly, involved procedures are utilized to harvest herbs, considering factors like plant part (e.g., flower, stem, root, and so forth), time or season of harvest, sun exposure, and a great deal more obscure factors.

Fourthly, native herbalists utilize plants that come up in dreams, a form of communication by which the plant's spirit may guide the healer.

Lastly, the plant's healing potency is empowered by ritual ceremony, prayer, song, or chants.

Chapter 9: Medicine Wheel

Synopsis

The medicine wheel, developing from Native American traditions, is likewise referred to as Sacred Hoop. The medicine wheel constitutes the sacred circle of life, its general 4 directions, and the elements.

Animal totems serve up as guardian of every one of the directions.

The 4 animals generally represented in this role are The Bear, The Buffalo, The Eagle, and The Mouse. All the same, there are no firm rules about which animals constitute the directions of the Medicine Wheel.

All native tribes have different spirit animals and significances of the directions, encouraging us in picking out our own. Every direction of the wheel provides its own lessons, color, and animal spirit guide.

Sacred Hoop

The medicine wheel is a symbolization of symmetry and balance. During the procedure of building the wheel you'll begin to realize what areas of your life are not in balance, and where your attending is lacking and demands centering.

Continuing working with the wheel after you built it. Sit with your wheel in still meditation. Allow the wheel to help you in acquiring fresh and different perspectives.

The medicine wheel constitutes the many cycles of life. The circle is representative of life's ceaseless cycle (birth, death, rebirth). Every stone or spoke placement in the wheel centers on a different facet of living.

A personal medicine wheel may be constructed utilizing fetishes like crystals, arrowheads, seashells, feathers, animal fur/bones, and so forth. Take time to reflect on every aspect of your life (self, loved ones, relationships, life aim, community, finances, wellness, and so forth.) as you place objects inside the circle.

A medicine wheel may likewise be constructed without the utilization of objects, merely draw out your circle with colored pencils and paper. If you have the room outside for a large scale medicine wheel and are up to the project plow ahead.

If you are able to make it large enough for you to sit inside the spaces between the spokes of the wheel after you've built it all the better!

Medicine Wheel Elements and Directions

Four Elements:

Air, Water, Fire, Earth

Four Directions:

North, East, South, West

Five Directions;

North, East, South,West, Center (Heart)

Six Directions:

North, East, South, West, Sky, Earth Seven Directions:

North, East, South, West, Father Sky, Mother Earth, Center (Self)

Medicine wheels are constructed by laying stones in a particular pattern on the ground. Most medicine wheels follow the general pattern of having a center cairn of stones, and encompassing that would be an outer ring of stones, then there will be "spokes", or lines of rocks, emerging from the cairn.

They often look like a wagon wheel lying on its side. The wheels may be large, reaching diameters of 75 feet.

Almost all medicine wheels would have at least 2 of the 3 elements mentioned above (the center cairn, the outer ring, and the spokes), but on the far side of that there are many variations on this basic design, and every wheel is unique and has had its own style and eccentricities.

The basic deviation between different wheels are the spokes. There's no set number of spokes for a medicine wheel to have. The spokes inside each wheel are seldom evenly spaced out, or even all the equivalent length. A few medicine wheels will have one certain spoke that's significantly longer than the rest, indicating something crucial about the direction it points.

A different variation is whether the spokes begin from the center cairn and go out only to the outer ring, or whether they go past the outer ring, or whether they begin at the outer ring and go out from there.

An odd version occasionally discovered in medicine wheels is the presence of a passage, or a doorway, in the circles. The outer ring of stones will be broken, and there will be a stone path going up to the center of the wheel.

Likewise many medicine wheels have assorted other circles around the outside of the wheel, occasionally attached to spokes or the outer ring, and occasionally just seemingly floating free of the chief structure.

Chapter 10: Medicine Man

Synopsis

The primary function of these "medicine elders" (who are not constantly male) is to secure the help of the spirit world, including the Great Spirit, for the advantage of the total community.

The Healers

Occasionally the help sought-after might be for the sake of healing disease, occasionally it may be for the sake of healing the psyche, occasionally the goal is to advance harmony between human groups or between humans & nature. So the term "medicine man/woman" isn't totally inappropriate, but it greatly oversimplifies and likewise skews the depiction of the individuals whose role in society complements that of the chief. These individuals are not the

Native American equal of the Chinese "barefoot doctors", herbalists, nor of the emergency medical technicians who ride rescue vehicles.

To be acknowledged as the one who executes this function of bridging between the natural world and the spiritual world for the advantage of the community, a person must be validated in his role by that community. Medicine men and women learn through a medicine society or from one teacher.

The term "medicine people" is generally used in Native American communities, for instance, when Arwen Nuttall (Cherokee) of the National Museum of the American Indian publishes, "The knowledge owned by medicine people is privileged, and it frequently remains in particular families."

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Foreword

We all understand what anger is, and we've all experienced it: whether as a fleeting annoyance or as full-fledged rage.

Anger is a totally normal, commonly healthy, human emotion. But when it gets out of control and turns destructive, it may lead to troubles—troubles at work, in your personal relationships, and in the total quality of your life. And it may make you feel as if you're at the mercy of an unpredictable and mighty emotion. This book is meant to help you comprehend and control rage.

Stay Free Through Rage Control!

Master your emotions and live a normal life!

Chapter 1: Understanding Rage

Synopsis

Anger/rage is technically not an emotion; rather it's a protective reaction to a sensed fear or threat. Let me state that again: rage isn't truly an emotion; it’s a protective reaction to a sensed hurt or threat.
Consider it; have you ever gotten mad about something that on some level didn't feel threatening to you? Somebody cuts you off, somebody tells you to do something you don't wish to do, a loved one sounds out or does something that feels controlling or simply plain mean. All of these situations may be felt as threatening. And when threatened, our inherent aptitude is to protect ourselves or something really bad may happen to us. That‘s where anger, rage and aggression come in.

Know The Basics

Once we think of anger we commonly think of the actions we see on the surface - for instance, your body tenses, you may shout, throw things or get violent. All the same, this is really more of a definition of rage than anger.

Anger and rage is not the same thing. You are able to be angry without being in a rage. Reviewing your own experiences you'll without doubt discover times where you got angry and dealt with it in an unaggressive way (e.g. Refusing the urge to hit your boss as you'd lose your job).

Anger is an emotion that's normal to all of us. Commonly, it’s an alarm that something is wrong. Utilize that signal the correct way and it may be your friend. Utilize it the improper way and its trouble. It’s good to release anger. It takes an tremendous amount of energy to hold rage inside and it may eventually lead to hypertension, diabetes, gastric reflux, heart condition, cancer and a whole cluster of additional things you likely don‘t wish to have.

Trust it or not, if you utilize anger properly, you might find that you have happier and fitter relationships. Positive utilization of anger may likewise build self-respect. If you're able to tell somebody your feelings rather than holding them inside (note - I said ?tell-not –shout), you're saying to them and to yourself, ?I'm a valuable individual and I expect to be addressed as such.

An illustration of a positive expression of anger may be that you've a friend that is perpetually late. This is really troubling to you, but you do say anything? If you don’t one of two matters will likely occur. You'll either stuff and stuff and stuff till you explode at her or you'll begin to become passive aggressive and start to make excuses to avoid her. Either way you might lose a friend.

On the other hand, If you're able to tell your friend that being tardy is hard for you and makes you feel insignificant, she might really listen, apologize, and start to arrive promptly. You might really wind up closer than you were to begin with.

The issue for many individuals in dealing with rage is that your habit (and its truly crucial to consider rage as a habit as that‘s all it truly is) is to drive right into the aggression acres. Your goal isn't to make anger disappear. Rather your goal here is to learn to deal with rage in different ways; ways that will leave you empowered rather than with the temporary fantasy of power that aggressiveness might give you.
The choice of how you respond to individuals or situations lies inside you . If your rage really was effective individuals or situations would change and we wouldn‘t keep becoming irritated at them. You can‘t control others, the only thing that you are able to control is how you deal with and express your rage.

In my experience, rage is almost like an addiction in that individuals are really creative in discovering all sorts of rationales for their rage. From time to time it’s almost as though they're in denial. Part of the reason for this is that they way our conduct appears on the inside may look a whole lot different to somebody on the receiving end of things!

Chapter 2: How Do You Deal With It

Synopsis

Rage comes in a lot of flavors. Individuals commonly fall into one of eight distinct styles of rage. Let’s take a short look at each one. Look for the one that most suits you.

Which One Are You

Dr. Jeckyl and Mr. Hyde

Dr. Jeckyl and Mr. Hyde are commonly pretty relaxed individuals till something goes wrong, and then look out! They may go from zip to 60 in the flash of an eye. They have really depressed frustration tolerances and will take out their exasperation on whom or whatever is sensed to be inducing a hitch in their lives: be it colleagues, loved ones, traffic, a lift that's slow in arriving, you name it. Frequently, when they chill out they realize that they went overboard and will apologize to whoever got on the receiving end of the attack. This might work the first time or two, but individuals frequently become alienated when the same thing occurs again and again. Frequently, they’ll see themselves as having a rage issue and vow to not react that way any longer, only to do so again and again. They frequently wish they could change, but feel themselves to weak to do so.

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Chapter 7: The Sixth Requirement – ‘Make a Commitment’

Summary

Commit yourself to be there for your customer, always. They will be more convinced into buying your stuff.

The Sixth Requirement – ‘Make a Commitment’

People who want to buy from you want to make sure that you will be there for them. They want to see your commitment. No one likes flyby purchases in which they buy something and then lose all contact with the seller. This might work if you are selling something for a dollar, but for most things that people buy today, they want to see the seller remain involved even after the sale has been done.

There is reason for that. They want to make sure that if anything goes wrong with the product, there is some remedy for that. Only the seller can ensure such a remedy. That is the reason people are promising so many money-back guarantees on the Internet today. Take a look at a sales page on the Internet - any sales page - and you will find that there is almost always a money-back guarantee. Sometimes these guarantees extend to up to 90 days. This is the period in which customers are free to buy the product, use it and check whether they will work for them or not.

You must also provide a good money-back guarantee. It should be of an ample time so that people are convinced that could nicely check the product and return it if they are not satisfied with it.

Most likely, they will never return your product. People are already very discerning when they buy and if you make everything quite clear on your sales page, they will know exactly what to expect. Be honest there, and you will have no returns of your sold products.

But what people want more than the money-back guarantee is a support system that continues after the product has been purchased. Most people aren't technical-minded and if your product requires the customer to use some kind of technical knowledge, you have to be there to guide them. You have to promise your unstinting support even after the purchase is done.

Be honest and upfront about these promises and deliver them. This ensures long term selling prospects for your business.

Chapter 8: The Seventh Requirement – ‘Keep the Interest Factor Alive’

Summary

Very few people will buy from you at the very first go. It becomes highly imperative for you to keep them hooked.

The Seventh Requirement – ‘Keep the Interest Factor Alive’

Not many people are going to buy things from you at the first instant itself. Sales page conversions will happen but they will be very low. In the offline world, it is much more likely that you have guaranteed purchases when people walk into the store, but even so when it comes to expensive things the rate of conversion is low.

So, what must you do to clinch the deal in such cases? The one most important thing you must do is to keep the interest factor alive. Some time back we spoke about building a list and trying to get it to convert. It is for people like these - the drifters you might want to call them -that you build lists. These people might purchase, but they want that push to do so. When you have them on the list, you could keep promoting to them through emails and newsletters. Remember that you shouldn't send them such material without their opt-in permission because if you do so, you become a spammer, and there's no dirtier tag than that when you are trying to something on the Internet.

But send them quality material. Send them stuff that will really interest them. Research on what drives this particular niche. They might want to know more about how-to stuff, DIY stuff, or maybe some tips and figures interest them. Whatever it is they want to know, keep giving them such stuff at regular intervals.

The idea is to keep them hooked on. These people may have become interested in what you are trying to sell when they first visited you,

but now they might be losing interest. When one of your 'meaningful' emails comes into their inbox, their dwindling interest gets a shot in the arm.

If things are going too long, you might even consider inviting them to download another eBook or sign up for another newsletter subscription for free. It works. Probably you could get another marketer to giveaway things with you. Such collaboration works in mutual interest.

People who are selling offline could also do this by announcing offers and informing people through snail-mail. But the Internet tops when you are doing such recurrent marketing.

Chapter 9: What You Can Sell and What You Cannot - Some Taboos

Summary

Yes, you can sell anything to anyone, or let us make that 'most things'. There are some things that you cannot and shouldn't sell.

What You Can Sell and What You Cannot - Some Taboos

We have been speaking for a while about how you can sell anything to anyone. Now, it is time to be upright and honest about that statement. Can you sell anything? The point we are trying to make here is that there are some things that you shouldn't sell. But, even then this works for you, because when you know what these things are, you anyway won't sell them.

Here's the list.

Illegal Stuff

Our good governments have demarcated the legal things and illegal things. We live in this society and want to prosper and become rich in it, so it is most important that you don't sell any illegal stuff. In fact, people who sell illegal stuff are stupid. They take risks without reason. You can make a much higher profit selling legal stuff because there are more buyers who will be ready to buy it. You can market much more openly. Your prospects can increase thousand-fold. The profits in rightfully operated legal businesses are much more than those made through illegal ones.