Tag Archives: 2015

Online Traffic Secrets Give Away Rights Ebook

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Chapter 4 - Social Media Marketing

Invest your valuable time & resources on developing social media campaigns because it is a platform where you can get engaged with real people and talk to them. You can surround yourself with qualified prospects and thus generate enormous traffic towards your site. In the previous chapters, you have learnt the ways to identify best social media channels to find your targeted audience. By utilizing that information, you can solidify brand messaging and improve the conversions drastically. Before digging deep into the subject, you need to decide on the social networks that you want to go with. Let's have a look at top social media networks you can choose for your marketing campaigns.

Facebook: Undoubtedly, it is vibrant, crammed with features and tools to deliver a strong business message to larger audience. You can generate high level of engagement; utilize fan pages, paid ads and even viral effect on your posts if executed just perfectly. It is ideal for all kinds of businesses.

Twitter: This micro-blogging channel has an amazing ability to distribute information quickly. The use of hash tags in Twitter has opened new avenues for businesses to reach their potential prospects. It is an ultimate platform to develop a strong and impactful branding.

Pinterest: It can be an awesome referral traffic generator and offers visually appeal to the posts. It can be bit challenging for those businesses with minimum images but ideal for those who would like to focus on audience that love to see content via images or Info graphics.

Quora: Serve your community by answering their questions and concerns via Quora. This platform can be utilized by small, medium and large businesses to build their brand. Intelligence in answering questions plays vital role here and a great way to distribute blog posts but needs significant amount of time and research.

Linkedln: It is the biggest professional network that is especially designed for businesses to develop new connections and relationships with individuals and other businesses. Employee recruitment, interest based groups and various paid marketing solutions are key strengths of Linkedln.

Yelp: Build a super effective local business page by utilizing the power of Yelp. Enhance business effectiveness by exhibiting useful customer reviews and get engaged with your audience directly. By executing appropriately, it can prove to be a wonderful source of traffic for your website.

How to Generate Traffic through Social Media Channels?

In order to succeed, it is essential to build a super strong social media presence so that your business can get visibility that it needs. Choose optimal networks to get started and you will witness a good social media engagement. Get connected with people if you want them to follow you. It is also crucial that you talk with them consistently. Understanding their demographic, preferences, browsing and interest patterns can work wonders for you.

Build Your Own Community

Online community can add value to your content marketing and distribution efforts. Chances are that small amount of your followers can convert but needs a powerful plan for distribution. That is why increasing your fans and followers can be of utmost advantage when it comes to generating traffic and sales. Increasing fans and followers does not mean to buy them instead make sure to get them organically. Only organic followers can engage and reply to your posts consistently. Referral traffic can bring over 30 to 40 % shares in overall web traffic.

Develop Email List via Social Media

There are various tools such as 5 Minute Fan Page in order to gather leads through your Facebook fan page. You can also create a landing page on Facebook and offer the audience something free but of great value to them. Ask them about giving their email addresses and create a huge list this way. Another way is to buy email addresses of people in the same interest or category as your business.

Post At Right Time

There is a wonderful tool called Simply Measured which helps businesses to identify at which time their posts got highest number of visits or exposure. It is free to use and provides useful social media analytics data that you can utilize to target audience at the right time. In this way, you can schedule your posts and get best results out of your efforts.

Post Valuable but Entertaining Content

Content marketing through social media can yield great results. Post all kinds of content i.e. text, videos, images, Infographics etc to provide actual value to them. Your business could have different kinds of customers from different backgrounds. Some may like text based content while some could get engaged via videos. It is not only about posting business content instead you need to develop a special relationship with them. You can do that by posting some other interesting things, apart from your business. Act like their friends to let them connected emotionally with you. Do not shy in sharing posts from other people in your community.

Hosting events online not only helps in building a brand but also establish brand loyalty. Hosting online events specifically for your fans and followers can be a great way to address their questions and concerns. You can host events online using Facebook and get connected with them like never before.

Use Images

Many of your online audience can easily get bored from text based content but you can grab their attention for sure by distributing excellent looking images. For instance Infographics can generate huge amount of attention from people looking for highly useful content. Hire a designer who can develop interesting and valuable content images for the audience.

Measuring Results

Just like other online marketing campaigns, ROI from social media should be tracked and measured. From engagement to vitality and conversions to value should be measured. Make sure to keep a close tab on unique visitors, page views, bounce rate and number of shares. You can easily track conversion rates, leads and users behavior via this way.

Surviving An Urban Disaster Personal Use Ebook

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Taking Your Preparedness With You When You Travel

You have probably been planning your prepping around where you live and the likely disaster scenarios that are most probable in your area. You have done your research and you know whether or not you are in an area prone to tornadoes, earthquakes or a nuclear power plant meltdown. That is great, but what if you want to get out and see the world?

You don't want to spend every minute of the day focusing on what could happen. This will hold you back from really getting out there and enjoying life. It is important you see the world and all it has to offer just in case it is all gone one day. Traveling is something that some preppers are hesitant to do.

Some common questions that run through the minds of preppers who are well aware of the condition of our world and the potential for disaster are as follows.

What if disaster strikes and you are a thousand miles from home?

What if you travel to a place where disaster strikes?

What happens if a disaster occurs and you get separated from family while on vacation?

These are all legitimate questions that do require some thought. We cannot possibly know the time and place of the next disaster. There is always going to be a next disaster, that is a given, but where it will strike is unknown.

You need to do just like you do at home—plan for anything. Be prepared for anything no matter where you are.

How do you do that?

In this section, we are going to talk about how you can implement a plan that will walk you through what you need to pack and how to create a survival plan before you ever walk out the front door.

Do Your Research Before You Walk Out the Front Door

If you are going on vacation or if you are planning a business trip, you will likely have some advanced notice. Do some research about where you are going. Investigate the type of disasters that are prone to that area. If you are headed to Disneyland in California, you would want to plan ahead for an earthquake. If you are headed to Disney World in Florida, prepare to ride out a hurricane. Knowing the area will help you plan.

When you are prepping, you typically base your preps around likely scenarios that may strike in the area where you live and work. You know your home, your neighborhood and your typical route around town like the back of your hand. When you travel, you won't have that same luxury, which is why you need to collect as much information as possible before you head out the door.

Establishing Evacuation Routes

Before you head out the door, spend some time researching the area around your hotel and where you plan on spending the majority of your time while you are visiting another city. Most travel destinations are to cities or out of the way towns. This is great for you in today's world when you want to go sightseeing or experience all another area has to offer, but in a world where people are fighting for survival, this could be dangerous.

You need to have a plan to "get out of Dodge” and to safety. If you are visiting a touristy city, this is especially important. Imagine being in Los Angeles with the local population and the thousands of visitors to the city from all around the world. It is a recipe for chaos when you have that many people in the same are, all fighting for the same resources. You need a way out.

If you are in some sleepy mountain town, you won't have to worry about the population so much as finding resources. Mountain folk tend to be pretty possessive of what they have. They are not likely to welcome visitors who they deem to be a threat.

You need to locate where you will be staying and plan evacuation routes from your lodging as well as any of the main attractions you will be visiting. It is important you follow the rules of prepping and have a Plan A and Plan B. Know the highways and learn the local towns. It is easy to get twisted around when you are not familiar with an area.

Establish some reference points. This will help you get an idea of where you are and which direction you need to head. Your goal is always to find safety first. If you are dealing with a strong storm that puts the area at risk for flooding, head uphill. Run through various scenarios in your head and have an evacuation plan for each. Typically, you can use the same evacuation plan for any event.

Know the sounds of emergency alert systems in the area you are visiting. Some towns and cities have automatic road blocks that will lock you in or point you in the right direction should the alarm ever be sounded. Pay attention to signs posted along coastlines that indicate a tsunami evacuation route. These routes are often noted on city websites.

You can find a lot of information about a particular area by visiting their online city hall, Facebook pages for the city or town and internet chat rooms. Learn where the good areas of town are and the places a tourist should avoid. The last thing you want is to find yourself in a bad section of town when things are already in chaos.

Packing A Travel Survival Bag

While it doesn't make sense to pack along your entire bug out bag, it is a good idea to pack along a survival bag that includes some basic necessities. If you are flying, you will likely be unable to take along a knife, which means you will have to do without that key piece of equipment. However, there are plenty of other tools you can pack that will help you survive the aftermath of a disaster, no matter where you are.

Your bag could be a small backpack, a purse or a satchel. You want something that you can grab and throw over your shoulder or carry on your back. You don't want something like a briefcase or duffel that you have to carry with your hands. You need your hands free to help balance yourself, hold a flashlight and to defend yourself if necessary.

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