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CRM Marketing Needs To Align With Multiple Technologies

If you are going to create customer relationship management that is highly effective at the enterprise level you are going to need to create a database strategy that incorporates many different technologies along with integrating different business functionality such as sales, customer service and marketing.

If you really want to get the most out of your CRM technology, marketing needs to have a solid relationship with the IT Dept. This is not the same type of alignment that marketing would have with sales. The IT Dept deals with installing, maintaining, and supporting technology within the organization and they make the decisions about technology. When marketing correctly aligns with the IT Dept, they will be able to get access to the marketing systems they need to achieve their goal and get the marketing outcomes they desire.

It takes time to build this relationship with the IT Dept, so start earlier rather than later. It will be especially beneficial to you. It's also important not to get IT involved too late in your CRM strategies. The earlier you integrate them, the better they will understand your needs and the more help they can be to you.

If you are using cloud based software you will need to have your IT Dept involved because there are many concern for your other data systems. Everything needs to be compatible, privacy needs to be ensured, and it must be secure. You need to your IT Dept's help here!

Another excellent alignment is with sales. Sales already has the data relating to current customers and in that, data will be trends that can help you with your current marketing campaigns. However, in today's world it's also important to reach out beyond the sales department.

For example, savvy CRM marketers are turning to social networking and integrating that into the CRM database. Again, here's a need for your IT Dept. Social media offers you an incredible amount of data on potential customers, such as what they like, what they watch, what they follow, personal information, and the list goes on. This information, when integrated with existing database information can be used to create powerful CRM marketing campaigns that are second to none.

To date, there has never been the ability to easily collect so much information on customers and potential customers. The use of social media is affordable and readily available. Many refer to it as the biggest marketing tool to ever be available.

The key is to make sure you are taking advantage of multiple technologies and venues to gather the information you need to build a strong and effective marketing campaign.

Are You Ready to Use CRM in Your Marketing?

Marketing is key to the success of your company, because without new customers your business will eventually grow stagnant. The exception is if you are constantly offering new products that your existing customers will be interested in. With either scenario, your marketing is important for your success.

You can do everything you need to do manually. People have been marketing manually for decades, but the question is why would you want to when you have a powerful tool like the CRM system. You can be far more effective and it will allow you to grow your business much easier. For many years CRM systems cost so much that small business wasn't interested, but in recent years that's changed significantly, so do yourself a favor and explore whether a CRM system would be beneficial to you.

Let us first look at when you do not need CRM:

CRM means you have to spend money, but the real cost is more than just the fee you pay each month. CRM must be correctly implemented once you have chosen the right solution for your business. It will need to be integrated with your other software. You will also have to hire a specialized staff or contract person to take care of the integration and train people.

You also need your sales and marketing team to be excited and buy into using CRM to make it worthwhile. If your sales team is entering the information consistently and right after any sale, you will have a very strong base for leads and generating marketing campaigns, but if they aren't interested and are not doing it correctly you will have wasted your money.

If your lead flow is low and you have a slow growth trajectory, you might want to use a spreadsheet for now. It isn't fancy but it will do the job until you increase your leads and customer conversions.

Now let's look at when you need to have a CRM system working for you:

If you are growing out of the small business, phase or you are already out of the 'mom and pop' stage that we talked about earlier, then you need CRM. The earlier you implement it the better. Many successful small companies have significant growth early on with leads growing by leaps and bounds. Then you NEED a CRM system now. Manually trying to track your customers and potential customers will quickly become a nightmare.

Think about it. Tracking 20 or 30 customers or leads in a database is easy. Tracking a 100 becomes very time consuming and over a 100 not only is it slow and a waste of your valuable time (time is money) you will have a cumbersome system that is not very effective. It's time to get your CRM setup and running, otherwise, you'll have a large part of your labor force focusing on maintaining a spreadsheet rather than doing their marketing or selling jobs.

Get your CRM system up and running today and begin to enjoy the many benefits including the ability to create effective marketing campaigns.

Why Do Marketers Use CRM Systems for Their Metrics?

Recent surveys have indicated that today's marketers are turning to CRM systems more than any of the other tools available to them to see their marketing metrics. Realistically, this is a good choice, since the CRM system when used properly can be a key player their marketing campaigns. There are three great reasons why you should be using your CRM system to measure your marketing results. Let's have a look at them.

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Update on my Fanpage

Here is an update on my Fanpage that I created from scratch. As you can see I now have 1000+ fans.

The strategies seem to be working and that means this page will effectively grow on complete Autopilot.

(I will teach you later on in the report on how to make money from your Fanpages).

Grow your Fans further by Facebook PPC Ads!

Facebook also allows its users to further increase its fans by the use of Facebook Ads. Now this is excellent because if you want to target a certain country then you can make sure you set the ads so that they only show to a certain country. For example, if you want just want the UK population to view your ad then you would set your ad to UK people only.

In order to create your campaign you need to click the “promote with an advert” link.Once you click this link you will then be taken to the page where you can customise your ad.

Now as you can see you can choose the body of the text. I usually make it short and simple and use eye catching words. I am going to target UK and USA people only.

As you can see I am going to target people who like “Rock” and “Emo” stuff in general. These categories are perfect and it will reach out over 3 million people on Facebook!

Now I would keep a daily budget of $5.00 and pay 0.60 per 9,100 impressions. I prefer to pay per impressions as opposed to paying per click.

Once you have created and customised your ad simply click “create ad” until you see a screen that looks like this.

Simply click “Place order”. Your ad should then be live after a few hours.

In the next section I am going to show you the type of Fanpages to create for the right Clickbank/CPA Offer. This section is very important so please make sure you study this carefully.

Types Of Fanpages To Create And Types Of CPA/Clickbank Offers

Now we come to the section where I am going to show you the type of fan pages to create and the type of offers to promote. Creating a fanpage is just the first thing you need to do. You need to make sure this fanpage is making you money.

Now generally speaking Fanpages that will make you money are ones that will have a community of “passionate” people who are passionate about something. An example of a “passionate” group of people is in the Tattoo niche. This is a huge market and this is a market where individuals can all “share” their tattoos on your Facebook fanpage. For example, here are several Facebook Tattoo Fanpages that have lots of fans.

Here is one Tattoo fanpage –created by someone. There are just over 153,000 fans on this fanpage and it is all full of “passionate” people who are all passionate about Tattoos.

Now let’s take a look at the landing page of this fanpage to see what this person is doing to monetise his Fanpage. Now we can see that if we click on the landing page the text URL directs the person to another link on the fanpage (see below).

As you can see this person is directing people to his Tattoo website where people can share their Tattoos with the world.

Here is another Tattoo Fanpage that is easily making $200-$500 a day. This fanpage has just over 481,442 fans at the moment and the first thing you should notice is that all of these people are passionate about this niche.