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How to offer this service

The next key to properly succeeding and being able to deliver this service is to decide what kind of video you want to give them.

Outsourcing or making them yourself?

Almost everybody I know here specifically wants to only outsource it.

What is this site?

This site provides you with all the tutorials to create these videos all on your own. They offer you a free 7 day trial, which I would recommend you try doing, but I would also mainly recommend starting off on doing the outsourcing first, this way, you can focus more on delivering the service to your customers.

It can take around 2-3 hours to actually finish the tutorials, so it can be a bit tiring for those of you who have very important time. If you don't want to waste time, just start sending out emails right now.

I am still paying monthly for the site, so I know it is still very worth the investment. I know personally that it is very worth it, but do not invest in it just yet. You are not allowed to join again for another free trial, so I would suggest that you consider outsourcing this, and once you get that second or third client, invest in this.

What to say in the video?

There are multiple different videos I like to use. I can use different kinds of scripts to give a business an interesting take with the video. Scripts are usually supposed to be short. If the customer wants talking in the video, do not be afraid to make them pay another $50-$100 or so. You can then outsource it on Fiverr. There are some whiteboard service providers who will provide the speaking for an additional $20 or so. However, to save more money, consider hiring one of the many voice over artists on Fiverr for only $5 who can offer talking, and then have the artist add that voiceover to the video.

Here is one of the scripts I love to have written in the video:

(For a Chinese restaurant)Are you in the mood for some traditional Chinese food? Here at the (name of restaurant), you will be treated with delightful food, an amazing array of meals, and top notch customer service in (name of city). Drop by today and snag $9 off!:)

Sometimes, I like to have them pay me per video, but it has only happened twice. They can pay you twice as well because of the fact that you can make them offer a specific discount after several days or weeks.

Be creative with the script. It is not that difficult to make one. Just be sure to showcase the script to the client first before making the video, and then ask if they want to have words spoken rather than written.

What to do after a client replies?

Once a client replies, there are multiple ways to respond. Some of them may ask for samples, but this is when using Sparkol comes in handy.

This is what I do to properly make my way out of this if you decide not to use Sparkol at first.

I first like to ask some people on Fiverr if I could possibly use their's to show to a client of mine. I will tell the outsourcer that I am not going to say it is mine, but something ME AND MY PARTNER have done! This way, you aren't taking full credit while also not even lying to your customer.

Some of the questions the clients will reply with will all be simple and easy to reply to. My experience with this is that only those who are very interested will buy.

Pricing -30 seconds = $90 - 1 minute = $150 (Say this is a special offer) - 2 minutes = $297

You can charge more once you get more comfortable with selling and getting clients.

There are some outsourcers on Fiverr who are very different and will provide 2 minutes for just $5 while others will offer only 30 for $5!

We have now reached the end of this short and to the point WSO!

Here is what you are going to do right now! Follow this simple guideline, and you will be well on your way to getting your first $90-$397 client. You just may get it in the next 24 hours!

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Perhaps the most common woe among internet marketers is "not enough traffic". Many of us consider "traffic" to be the 'missing link’ to our success: if we had enough traffic, everything else would somehow work itself out.

It even overshadows our keyword research objectives: if we could only find that 'golden' keyword - the one with huge search volume and little competition - or at least somehow hit that Top Spot for one of those high-volume keywords, we'd have so much traffic coming to our site, everything else would somehow work itself out.

We're as guilty as anyone in pandering to this idea - prior versions of this course focused on "traffic".

So, what's the problem?

The problem is that "traffic" isn't the answer to anything, and a flood of it won't make your website or business successful.

On the other hand, "buyers" can, and will.

By "buyers" I don't necessarily mean "people who buy things". I mean "visitors who are qualified conversion candidates". Said another way, "buyers" are: "visitors who are interested in the topic of your site, and can be motivated to buy from you, provide their email address, or click an ad".

"Ok, I get it.." you reply. "But aren’t we 'splitting hairs' here? I mean, of course we want people who are going to BUY something, or whatever else you said... but it's still 'traffic', or at least 'qualified traffic', right? There, that’s it - "qualified traffic" is what we want!"

Yes, "qualified traffic" is another way to say it. But what we find is that the pursuit of "qualified traffic" often ends up simply being the pursuit of "traffic" with a little bit of "qualified" thrown in.

Having said all that, we’re going to work on "traffic generation", not "buyer generation". But keeping that goal of "qualified buyer traffic" in mind will help us realize that traffic just for the sake of traffic is wasted effort.

Another consideration is that many of the 'non-paid' methods for going after 'buyers' exclusively requires a great deal of effort and isn't scalable.

Back at Headquarters (that would be Analogy Marketing World Headquarters, otherwise known as... 'the office'), we've been working more and more with paid traffic. Free traffic is nice, but it will not scale beyond a certain point, and typically has a required "time-to-volume" ratio.

When we have more money than time, buying traffic becomes the ONLY way to go.

If we had to distill “$100k Affiliate" into 2 'parts' or objectives, it would be (V building a strong, quality affiliate marketing site, and (2) getting qualified visitors to the site.

Traffic, Promotion, and the Social Web

Today, we simply must take the Social Web into account if we intend on building a longterm, sustainable internet marketing business.

And it is in traffic & promotion where it has the greatest impact.

People are 'social animals', always have been. But it's only recently that the Internet has evolved to the point that it's begun to reflect this. That evolution continues, and at a h eightening pace. In fact, I'll make a prediction:

From both a user perspective, and a markets perspective, a "Social Web" will be a much more accurate description than anything else within the next 3-5 years.

What's more, within that same period, from a marketers perspective, virtually EVERYTHING will have changed: how we market, what we market, how we build sites, what we build, and how users behave.

Finally, this: every tactic & strategy that works today will at the least have to evolve significantly over the next few years, or they will not work.

In other words, if you don't 'stay current', you will have nothing, and nothing to fall back on.

Ranking Your Site

Our traffic will come primarily through two avenues: search engine ranking, and referral traffic.

Search engine ranking is a function of two considerations: the quality and relevance of our website content, and external links from other sites pointing to ours.

The sections on content and organizing your website will have covered the first function; what follows are the mechanics of getting those external links pointing to our site.

The Backlinking Solution

This isn't going to be the longest section of the book, even though it might have the most impact on the profitability of your site. I don't want to overwhelm you and explain every method of free traffic in the world or explain to you how SEO works. I want to clue you in to the stuff that's working right now for getting niche sized websites running and ranked, give you a simple plan for backlinking without breaking your back, and put you to work.

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Now that you have an understanding of some of the important terminology involved in copywriting and how you can make the most of those elements, here are some more tips to help you craft great copy.

Speak to Your Audience

Since the sales copy you write is to promote your own products, it’s easy to make the mistake of talking about yourself in your copy too much. The problem is, your potential customer doesn’t really care about you. They care about themselves, they want solutions to their problems and they want to know what you can do for them. You need to focus on your customer first.

A lot of sales copy is too focused on the business who is doing the selling:

“We sell this...”

“We’re great at this...”

“We believe in customer satisfaction..."

It’s simple enough to change wording around to focus more on “you” and how you can help your potential customer. Turn it around and write things like this instead:

“Are you looking for...”

“If you need reliable...”

“Your satisfaction is guaranteed..."

Exercise: Go through your copy and change many of the "we’s” to “yous” and rewrite your copy based on the change in focus. When you’re done, you’ll see how much more of a connection you can make with your reader. In most cases you’ll be saying essentially the same thing (ex. Saying, “We believe in customer satisfaction” is pretty much the same as, “Your satisfaction is guaranteed”), but the focus is on your potential customer.

Avoid Excessive Adjectives

Can you see what’s wrong with the following copywriting example?

“The biggest and best e-book that will make you the happiest person on your block.”

Here’s the problem: Outside of the fact that it’ pretty over-the-top with its claims, that sentence above is pretty meaningless. Nobody really cares if an ebook is the biggest and this sentence really doesn’t say anything about why it's the best. Also, the word happiest is kind of meaningless. We all want to be happy, but if we are unhappy right now we have specific problems we need to have solved. Telling someone they’re going to be happy doesn’t answer much for them. They want to know HOW you’re going to make them happy and how you’ll make their specific problems go away.

The real problem with the sentence above is that it’s filled with adjectives that don't give specifics. Adjectives describe nouns and they don’t provide readers with good information.

Make sure you answer these questions in your copy:

How are you the best

What makes you great

How do you care for your customer

That’s what people want to know. If you use too many adjectives, it ends up sounding like too much hype and the meaningfulness is lost.

That doesn’t mean you can’t use adjectives in your copy. Of course, you’re still going to use them, but your copy should be able to stand on it’s own without all the extra words.

Exercise: If you want to see if your copy can stand up on its own, pick a couple paragraphs from your website or your entire page and remove all the adjectives. Does it still sound compelling? Is it selling your product?

If not, it’s probably time to start working on being specific and we’ll talk about that next.

Be Specific

I talked about this briefly when we wrote about headlines. Let’s get into this more and really understand how being specific can help you sell more of your product.

Instead of saying you ARE the best, say WHY you are the best. Instead of saying you’re fast; explain how fast and in what specific ways. Let’s say, if you are a printing service and you provide fast printing, tell them on average how much time you need to finish a project. If you aren’t willing to say how quickly you can complete a project, then you’re probably not that quick and shouldn’t be using that angle.

When we’re talking about copy, we’re giving people as much detailed information as possible so people can make an informed decision about a product, newsletter, or whatever our call to action is.

Have you ever been to a website and thought about buying a product, but you weren’t 100% sure it had the features/benefits you needed? It happens all the time. A lot of product-sellers think they can slap up a picture and add a few words and watch the sales roll in. Unfortunately, it doesn’t work that way.

You simply can’t give too much information about your product. Yes, you can be too wordy and put your reader to sleep, but if you’re giving people information that they need to make a buying decision, there is no such thing as too much information. You want them to have all their questions answered and get them to buy.

Another good way to be specific is to quantify things. If you have an ebook, that has 37 ways to reduce your cholesterol, tell them there are 37 ways. Don’t say there are "plenty of ways” or “this ebook is packed with ideas to help you lower your cholesterol”. A specific number like 37 as opposed to a round number like 30 also tends to generate a better response. It’s not completely clear why this occurs, but it’s likely because round numbers might seem made up or estimated, but when you say 37 it puts a specific picture in their mind.

Exercise: Look at things you’ve written for your business. Where can you be more specific? What can you quantify?

Don’t Worry So Much about Grammar

As you continue with your business, there will be people that tell you that proper grammar is very important to maintain a professional image. Some of your websites visitors may even take the time to email and tell you about the spelling and grammar mistakes that completely outraged them. Don’t let this worry you too much. Correct the spelling and if the grammar is outrageous, fix it - but keep reading to find out why grammar isn’t as important as it’s cracked up to be.

The most important thing about your sales copy or articles is to sound natural and to relate to your target audience appropriately. Write the way you speak.

Naturally, if your audience is PHD students studying literature, then you might have to have a more formal tone and pay more attention to more grammar rules. If you’re audience is race-car enthusiasts or those interested in fashion trends, you might be more relaxed in your writing and speak more casually.

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Principle #178 - Commit Yourself to Improving Your Relationship with Your Spouse

Instead of seeing your spouse as a competitor, see him or her as a partner in life. Think about how you can work together to achieve better outcomes for both of you, rather than thinking about how you can get out of whatever task he or she wishes you to do.

Principle #179 - Diet and Exercise is Important

Regardless of whatever else is going on in your life, proper diet and exercise is something the successful never stray too far from. They know that a healthy body is an important supporting pillar of a healthy mind.

Principle #180 - Let Go of Your Fear of Failure

On the road to success, you will experience many failures. This is why it is so important to let these fears go; and instead focus on the process of achieving those goals that you want so badly.

Principle #181 - Define What Success in Your Personal Life Means to You

Success in your personal life can mean different things to different people. Define what it means to you. Does it mean that you become closer and more open with your spouse? Once you define it, focus on achieving it.

Principle #182 - Find Ways to Make Your Life Meaningful

Without meaning, our lives are dull and depressing. With meaning, each day is full of memories and important milestones. So find ways to make your life meaningful; and, if you are married or in a relationship, try to make it meaningful with your significant other.

Principle #183 - Plan Your Personal Life Carefully

Instead of allowing whims and chance events to control how your life plays out, focus on exerting your control over your life. Force it to give you what you want; and take control, as the successful do.

Principle #184 - Schedule Your Life

Instead of panicking about how disorganized events are in your life, make an effort to schedule things carefully. This will allow you to know what you need to do and when, rather than letting chance play the dominant role in determining your fate.

Principle #185 - Set Goals

Goals are important. They serve as a means for you to gauge your progress and to keep your eyes trained on the future. So, do as the successful do, and set goals for your personal life.

Principle #186 - Volunteer for Non-Profit Organizations

One thing that the successful frequently do is give to others. They not only give money, but they give time and compassion. Consider volunteering for non-profit organizations. You’ll not only feel better about yourself, but others will admire you for it.

Principle #187 - Don’t Let Your Past Limit Your Future

In the past, you failed miserably at many things. But that doesn’t have to carry over into the future. Don’t let your past limit your future, but instead, let go of your past failures and focus on what the future offers.

Principle #188 - Accept Responsibility for Your Decisions

While chance will always play a role in your life, your decisions are the only thing you can control. So, take responsibility for your decisions. When the outcomes are bad, accept it as your fault; and when they are good, see what you did right.

Principle #189 - Be a Good Listener in Relationships

In relationships, it is vital that you have someone who you can vent to and with whom you can be completely honest. Additionally, it is vital that you be that same person for your partner.

Principle #190 - Never Go to Sleep without Resolving an Argument

If you’re in the middle of an argument, don’t just go to sleep. Instead, resolve it. Be the bigger person if you must, but don’t allow a fight to continue through the night and into the following day.

Principle #191 - Remain Proactive in Tackling Challenges

If a big financial or personal event is looming on the horizon, don’t wait for it to come to you. Be proactive in dealing with it, so that you don’t end up cornered and with few options.

Principle #192 - Be a Problem-Solver, Not a Problem-Avoider

Instead of avoiding problems, meet them head-on. This is what the successful do; and this is precisely why they don’t ever end up cornered and without options. They take care of problems before they get worse and bleed over into other areas of their life.

Principle #193 - Manage Your Time and Resources Efficiently

Like most people, you have some time and resources at your disposal. Instead of mismanaging them or ignoring them, use them wisely and to your advantage. Be efficient with your resources and you will reap the rewards of personal success.

Principle #194 - Break Your Larger Goals Down into Daily Objectives

Once you have set broad goals for your personal life, make an effort to break them down into manageable chunks. Find ways to set and accomplish daily objectives that advance you further towards your goals.

Principle #195 - Spend Time Reflecting on Your Personal Life

From time to time, reflect on your personal life. Consider whether you are approach personal relationships and goals correctly; and consider how you might improve your approach.

Principle #196 - Commit Yourself to Getting Out of Debt

As I’ve mentioned in other tips, you must commit yourself to getting out of debt. Debt is often the product of delusion and wishful thinking. Instead of letting delusion run your life, drop the debt and get on a path to saving for a comfortable retirement.

Principle #197 - Take Notes

You’re not in school anymore, but taking notes still has a lot of value. If your spouse tells you to get a number of things done, then you may want to write them down. And if you have ideas about how you can improve your personal or financial life, write them down too. Don’t simply let these notes and insights slip away.

Principle #198 - Readjust Your Expectations to Make Them Reasonable

Many of us go through life with unreasonably high expectations of what we can and should achieve. Over time, we readjust our expectations, but only after spending years chasing something that ultimately ends up being a waste of time. Instead of doing this, do as the successful do and shoot high, but keep reasonable expectations.

Principle #199 - Stop Blaming Others for Your Problem

While others may make your problems worse, only you can solve them. So stop blaming other people for your problems and take responsibility for your life and decisions.