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Tag Archives: 2015
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Email List Genie MRR Ebook
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Free Stuff
Incentives online are a good way to get subscribers, but offline freebies can also be a great incentive. For example, a local gym might allow you to pass out free bottles of water that have been re-labeled with your marketing material that have your URL on them.
Yes, it will cost you a bit of money to buy these incentives, but if you’re in a highly targeted area and you buy in bulk, they shouldn’t cost you all that much compared to the cost of acquisition for your typical email subscriber. Here are some ideas of free items you could give out:
Pens
Bottles of water
Magnets
Stickers
Just be sure to tailor the items you give out to your target market, as well as to the location in which you’re handing them out. (For example, hand out water bottles at gyms or the beach, and hand out pens at schools, libraries, and office complexes.)
Free Sources
There are actually places you can advertise for free if you know where to look. Sure, some of them may not be as targeted as you might hope. However, the fact that they are free means you don’t have to worry about this, as your only expense will be a flyer or business card (which you should already have for use with some other methods) or a little time.
Local Saver Papers
Most locales have a saver paper that is full of local ads and coupons. This could be called something like:
The Thrifty Nickel
The Thrifty Saver
The Budget Saver
You get the idea. These local papers can be a goldmine of free or very low cost ads, and if your product even remotely has mass appeal, they can be a great source of free leads. This is especially true if you have a great squeeze page and offer.
Online Classified Ads
Sites like Craigslist can be a good fit, especially if your product can fit into one of their categories and you can keep from having your ad marked as spam by users.
Be sure to include something like “free report” in your title so that people don’t feel misled by your ad. This will draw more negative attention to you. Don’t give people a reason to report you.
You can try putting your ad into “free” under the “ for sale” section if you don’t find that your niche fits elsewhere.
If you’d like the offline version of this, simply place ads in your local newspaper.
Bookstores
You’ll need to get permission for this one. Otherwise, you could end up getting banned from your local bookstore, which is no fun for anyone.
But you can get postcard-sized or bookmark-sized ads printed that you can slip inside books that relate to your target market. Just slip the ad inside the front cover of the book. Not only will the eventual buyer see your ad, but potentially dozens of browsers as well.
Hotels
If you have a product that has mass appeal, hotels and motels can be a great source of subscribers. This is especially true if your product would appeal to travelers.
The best place to locate your ad is inside the nightstand drawer or on the desk inside each room, however you’ll definitely need permission for this from the hotel’s manager.
You could also slip ads under the door or leave them on the counter in the lobby. You should also get permission for this, but I’ve noticed a lot of people don’t bother.
Restrooms
This is also for products that have wide appeal, however you could also target establishments that might cater to your target market. For example, if you target young women, restrooms in clothing stores and shopping malls might be a good fit.
To make use of restrooms, simply leave a handful of your marketing material on the counter, ideally a good distance away from the sinks so it isn’t destroyed by water.
Business Cards
Never overlook the power of a simple business card. It may seem old-fashioned, but a business card can be an incredibly powerful marketing tool and it can work more often than you think.
How many times have you met someone new, or even talked to someone you haven’t seen in years, and they asked what you do for a living? If you’re a fairly social person, this probably happens now and then. If not, you could always start a conversation with random people you meet and ask what they do, which will almost always get them to ask you in return.
Boom! Business card!
Simply mention you sell your fitness DVD (or whatever else) and hand them a business card. Remind them that if they aren’t interested, you’d be very grateful if they’d pass your business card onto anyone they know who might be. You never know when you might meet someone who is interested themselves or might even know multiple people who would be!
As a bonus, business cards are handy for placing here and there. You can pin one on bulletin boards, leave one on bathroom counters, slip them into books, and even put stacks on counters anywhere you might find someone who is interested.
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Traffic Excellence Personal Use Video
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Winning Webinars Personal Use Ebook
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Section Four: The Sales Pitch
To effectvely sell your products and services via webinars, engagement is key! Think about each element you are using to make your pitch and ask if your audience is geQng involved with your material. Are they bored? Do they feel it doesn't apply to them? Is it engaging? Is it excitng?
Think of it this way: If you had to condense your entire webinar to a 30 second pitch, what would you say? This exercise helps you focus your message and what you want your audience to take away.
Make sure your main presenter is a good speaker. Webinars share more with traditional film and TV than you think. People are used to a certain level of professionalism and clear presentation. You don't have to be a TV anchor or infomercial pitch man, but don't use a low energy, mumbling personality as your webinar leader.
Use clear, simple, active, colorful images that communicate your ideas.
Start with your end goal. What are you selling?
What does your prospect need to believe so they buy what you are pitching? What concept do they need to understand and accept to buy?
Position your product as the solution.
Don't just pitch like a machine saying, ' 'Buy! Buy! Buy!' ' It does not work. Provide value beforehand, and show the prospect why they should accept your ideas and solutions.
Ideally, you want to do as much marketing and selling upfront before the webinar itself as possible. You'll get much better sales results if you do.
Start the Webinar
Be energetic and enthusiastic. To sell , you need to use emotion. Start on time. Welcome attendees. Turn off all software. Make sure you have water, coffee, lemonade or whatever makes you refreshed and happy.
Tell them to grab paper to take notes. Give them a glimpse of how their lives will change from the informaPon.
Tell them to stay on to the end so they can get a special bonus or gio.
Make a ' 'Big Promise.' ' What is the single big benefit they will get from the webinar. In one sentence, what will they get or what skills will they learn? What pain will you address.
Use stories to tell them where you were before you found this informaPon. Tell them how you changed, and what your life was like aOerward. This is called future pacing. Your stories should be simple. You don't need to write a novel —simply use fast, short stories.
Explain why they should use your product. Then show why they should they listen to you. Give your credibility and experience. YOU are the expert, or your webinar leader is the expert. Tell the audience why you or your webinar leader is an expert and why they should listen and believe.
Share your personal story. This is where you can use words like ''imagine.' ' Say things like '' Imagine what your life will be like when you get these results as well.' ' What is the REAL benefit people get? They get freedom, Pme for family, financial independence, travel, etc. Show how your webinar removes the pain they are experiencing.
Provide visual social proof like screenshots or comments from current users. Show visual proof in all kinds of forms. Be creaPve.
Next explain why they should take acPon now. Remind them they don't want to wait anymore. Start getting them geared to taking acPon now. Show how in your industry, NOW is the Pme. Lay out the factors that are influencing your field. Here is why your soluPon is the one--show how they will grow with your soluPon FAST.
Deliver content that meets your Big Promise. Give them real valuable content that shows how to get the benefits you said you could deliver. Do not push junk. Provide real value, and over deliver on what you said you could do. Do not be stressed or nervous. If you feel nervous, refocus on your webinar a8endees.
This should be your ' ' guiding star ' ' for all of your webinar acPviPes and markePng. FOCUS ONTHE CUSTOMER. What does your target market want? What pain are they experiencing? Why are you the guru? What soluPons do you offer?
Once you've delivered your core content, now is the Pme to sell. You should have already delivered on what you promised, so they now believe you and are presold on your soluPon and that you are the person that can deliver it.
Present your product, service or soluPon. Realize they will believe you and go along with your pitch if they were already sold on your Big Promise. They now believe they should take the acPon you have been suggested. Explain the features and benefits of your product.
If you have them, offer bonuses to build value in the offer. Add in price jusP'ficaP'on by comparing your soluPon to what they would pay if they hired professionals on their own. For example, you might say, ' ' If you hired an offline markePng consultant to help get traffic to your videos, you'd pay $5000 per month at a minimum, and that's IF they will take you as a client. ' ' Show how your product is way lower.
Affiliate Army Secrets Resale Rights Ebook
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6. Affiliate Program Management Part 2
Ok so we've had a good look at aspects relating to the selecting of percentages, levels and whether or not to run an affiliate program. Right now, we're going to jump ahead a little bit, and start talking about how to actually manage those affiliates once you have them. The most important factors that we're going to address will be related to keeping your affiliates promoting, keeping them loyal, promotion spurts using offers, and at the same time, take a look at some of the biggest mistakes I still see people making every day whilst running their affiliate program.
6b. Big Mistake Number One - Recycling
First up, lets look at how many people manage their affiliates. Here's the situation that I come across most. Person A sets up their website, their product and sales system, and integrates an affiliate program. They go ahead, launch the product, and have their affiliates promote for them. That's all very well, in fact there’s nothing wrong with this until you consider what happens when this person goes on and creates a second product.
What you'll likely see is they'll create the product, put up the sales letter and sales system and go about things the same way as they did with their first product. The problem is many marketers don't seem to utilize the affiliates they gathered through the previous product in the promotion of their new product. What a waste. All that promotion and affiliate gathering, and you're just going to throw it all away by starting all over again when you come up with your next product. People say to me, well that’s common sense. Sure, but how many are actually doing it?
This is definitely a big no no. For affiliates being such a great part of online marketing, if you do have several products, you'll want to remember all your affiliates. I wouldn't expect you to get a list of subscribers from one website, then throw them aside and not mail them when your next site launches. The same goes for affiliates. Utilize this powerful tool. There's several ways of doing this of course, you may want to send a mail to your affiliates and let them know about this new promotion opportunity. Your best bet however is to keep all affiliates in the one system for all your websites, and hit them with introductory offers every single time you launch a new product.
Now I know some of you may not have the budget or software to do this, and if you're doing it manually it can take some time. If you're running affiliate promotions though, you'll need to figure out a way of doing this effectively, even if it's just a manual import of all previous affiliates into a second affiliate system, and a mailing that tells them their account is already open, and ready to go, along with an ad they can use, complete with their promotion URL to get them started immediately. Whilst we're talking about this in fact, I'll let you in on a little something.
6c. Big Mistake 2 - Dead Ends.
Next up, we're going to look at the final part of the actual set up of the affiliate program. It’s something that's really important and fundamental in online business, not just for affiliate programs, and that's to link it up, and give your customers a path to follow. Ok that might sound amateurish and maybe a little patronizing, so my apologies for that, however the other day I was browsing around checking out the competition and what they're up to related to my next product, and what I found was many of them, both in their sales letter (if there was one) and in their affiliate signup pages, they dead ended me.
What I mean by that is, I go to signup for their affiliate program, and they have this great sales page that tells me how much I'm going to earn per sale, a really nice bonus scheme for top affiliates etc, and I got to the bottom of the page, and guess what I found? Well, not much actually. They sold me on this affiliate program, but the page just ended. No click here to sign up, no nothing.
Now that's an extreme example I have to admit, but lets be honest here, if you're seriously getting into affiliate marketing you can't afford to do that. If you have an affiliates button that leads to a page that explains a little about your affiliate program, try to fit the form in at the base of the page, or at least have a click here to sign up. Granted, normally I wouldn't have mentioned this, but looking around it's definitely worth it. So never forget, a nav bar is good, but you have to show the customer where to go, with click here's, or forms that tell the story for themselves. You're still selling yourself here, and getting the all-important affiliates can be more profitable than making the sale yourself. Don't overlook small things such as this, pick through your setup with a fine toothcomb and make sure no page has a dead end anywhere.
6d. Sell It Like A Product.
Still concentrating on the selling aspect of getting your affiliates, we need to plug some more gaps. Mistakes, mistakes everywhere, it's not easy to sign up for some affiliate programs even if you wanted to. Don't be one of those people. They're losing thousands and they probably don't even know it. So here's another little tip for you. Sell your affiliate program.
If I click on your 'Affiliates' button on your website, I don't want to be presented with a form that asks for my details. I see this all too often. Write a mini sales letter that explains some things to the potential affiliate. Information you must include can be as basic as how much they'll earn on how many levels, and for how long, and any bonuses they may get for a particular amount of sales in any given time, and of course, how often you pay out.
Personal Branding Power Personal Use Ebook With Audio
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What Is Personal Branding And Why Should I Care?
Whether we're aware of it or not, we are all affected by branding. It is, and has been, a persuasive and pervasive force in the marketplace for decades. It is a powerful marketing tool that has been proven, time and again, to have influenced people's purchasing choices. It is designed to work in concert with basic conscious and subconscious factors to affect decision making. If it's doing the job correctly, the customer isn't even aware of this influence or affect. Branding is amazing, almost magical, in it's ability to impact opinion and, with the development of technology, that ability has grown exponentially.
The best way to understand the power of branding is to look at a few examples. If you were shown a picture of a stylized arch that happened to be a yellowish gold in color, what would be your first thought? What if you heard someone say the words "golden arches"? I suspect that nearly everyone's knee jerk reaction to these stimuli would be the same, whether they approved or enjoyed the underlying product or not. Let's try a couple further examples. What's your first thought when you hear the word "apple"? How about when you see a picture of a stylized apple in silhouette with a bite taken out if it? How about a stylized black and white mermaid surrounded by a circular green border? Each of these examples probably caused you to instantly think of the particular product or business they are associated with. You likely had no conscious choice in the matter. You read the description and you thought of the product. This connection happens even quicker, and more uncontrollably, when you can see the brand. The point is, these brands do what they are supposed to do. You see and you make a connection.
So, why should you be branding yourself? Well, there are numerous reasons. Maybe you have a business. It is priceless to have your face be associated with that business. Think about Steve Jobs and Apple or Walt Disney and the DIsney Studios. The face becomes the logo. Maybe you're offering a product or service. The way you present yourself on social media is a way for people to associate you with that product or service. If people find you likable or memorable, in any way and for any reason, they will associate that emotion with what you sell. You are your business. Why not be the brand for that business as well.
There Is No Difference Between Brick And Mortar And Electronic
There is no substitute for positive customer experience when building a brand. Your aim should always be to satisfy your customers. After all a satisfied customer is a happy customer. Happy customers are more likely to become repeat customers. In addition, a happy customer is much more likely to be willing to leave you a positive review or recommend you to friends and family. You can't ever buy this type of publicity or good will. Many successful personal brands were founded on the philosophy that the customer's satisfaction is first and foremost.
At the same time, keep in mind that a dissatisfied customer can have exactly the opposite effect on your business that a happy customer does. An unhappy customer can cause untold damage to your brand and it's reputation. They are almost certainly never going to give you their repeat business. What's worse, they are not going to recommend you to other people. In fact, they may actually go out of their way to let other's know about their negative experience.
Now, as Abe Lincoln said, we all know that you can't please all of the people all of time. Sometimes, a customer will not be satisfied no matter what you do. Should this occur, you just chalk it up to experience. Also, this customer is so rare, that they really can't do a great deal of damage to your brand or business. However, if the reason that your customer had a bad experience was preventable on your part, then you deserve the hit your brand takes. This is especially true if you knew a bad experience was possible, but failed to take steps to stop it from happening.
One of the primary ways to prevent a negative customer experience is to treat your online business as if it were on offline, brick and mortar, store. In theory, there should be no difference, from the customer's point of view between the two, except of course that an online business has no physical presence. In practice, however, this is not always the case. Some people treat their online business as if the real world of customer satisfaction cannot affect them. They seem to believe that, because their brand exists online, the rules of common sense, and courtesy do not apply. Nothing could be further from the truth. An online brand is no different than an offline brand. There is not difference between a brick and mortar business and an electronic business when it comes to customer service. Remembering this can give your brand a leg up over your competition.
Selling Yourself In The Age Of Communication?
You may have heard the term "personal branding" and wondered what it was all about. You may have also thought that whatever branding was, it didn't apply to you. If this was the case, you couldn't have been more wrong. This is the age of social media. Communications are quick and to the point. Impressions matter because, more than ever, time counts. Clicks, views and likes define who sets trends and who follows trends. In this world of instant expertise, branding matters. It matters a lot.
So, why should you care about branding? Well, we are all interconnected like never before. One person has the potential to reach thousands of other people with the flick of a finger and without every leaving home. One result of this is that a pointed comment, a funny joke or a helpful piece of information has a naturally larger audience with a resulting greater reach. This increases the power of personal communication. This is just a fancy way of saying that social media has increased the power of you.
Business Vitality Personal Use Ebook
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Chapter Five: Networking
Just because you spend the main part of your online business behind a computer doesn't mean that you don't need networking skills to help your business stand apart from others. ConnecGng with like-minded business owners can help you in many ways, including branding your product or service and opening endless opportuniGes.
ConnecGng with others on the "Net" is easier now than ever with all of the social networks and other ways to stay connected. Here are some ideas about networking on the Internet that will benefit your business:
Think of social network sites as the new "power lunch" or golf game for Internet marketers. Joining sites such as FaceBook, Twitter and LinkedIn can set you up to culGvate valuable clients, partners and mentors that can help your business grow.
Comment on blogs. Blogs are great ways for those who are interested in the same subjects can connect and exchange valuable informaGon. You should not only comment on blogs, but have a blog of your own so you can find out what others are thinking.
Join forums. Don't be inGmidated by forums that seem to be much more advanced than what you think you are. Forums are great ways to learn and to get advice from those who are in the "know" about things technological and methods that will help your business grow.
Leverage social networking sites to build your business. Many joint ventures and subsequent business successes have began on social networking sites. When you have a rapport with another marketer, it's easy to figure out a way so that both of you profit from the joint knowledge you have.
Networking Sites that Can Help You Connect
Don't limit yourself to Twitter and FaceBook to promote your online business with social networking. Branch out to other business-related contacts and gain even more in knowledge and business acumen.
Here are some networking sites you may want to check out:
E.Factor - This online community is targeted especially for online entrepreneurs and is full of great ideas.
Networking for Professionals - This networking site helps you network with others who have the same interests - plus gives you some insight into the reality of running a business.
Ziggs - The slant on this networking site is how to maintain respect, integrity and professionalism for your business.
Focus - Helpful to IT professionals and focused on helping online business owners to make the right decisions based on their business goals.
Networking is a large part of making your online business a true success. Take a look at the above sites and other networking sites that may help you grow your own business with a little help from your friends.
Main Learning Points of Chapter 5: Networking
Networking is a vital part of any business, and especially online businesses. It's crucial that you take advantage of social networking to learn new skills, cultivate relationships with other entrepreneurs and learn new knowledge about what's happening in your particular niche.
Here are some take-aways from "Networking" that you can use to build your business through help from others:
Networking can be achieved by joining forums, social networking sites and commenting on blogs - or starting your own blog for like-minded business owners.
Use networking to get the word out about your business and what you have to offer.
Don't be afraid of joining forums that might be intimidating - especially if you're a beginning online business owner. The contacts you make may become a vital link to your success.
Don't limit yourself to the most popular networking sites. Expand to include other sites that you enjoy and that you have much in common with. The sites might be smaller in population, but the contacts you make can be long-lasting.
Chapter Six: Non-Stop Education
Many times, when people reach a certain age or stage in life - they quit learning. This is a bad thing for the mind, just as it can be a bad thing for your business. Unless you educate yourself constantly - keeping up with the latest trends and news - your business may become stagnant and cease to grow.
Constant learning keeps our minds agile and is the commonality of all successful entrepreneurs. It's the edge that keeps us compettve and spurs us on when others give up.
ABLE (Always Be Learning Every Day) is the best advice that a business owner can take to heart and that will help his or her businesses grow and prosper. Here are a few tps that will keep you ahead of the game:
Share what you know with others - By teaching others what you know are passionate about, you'll be reinforcing your own knowledge and answer challenges that are sure to occur when dissertaton takes place.
Read something new every day about your type of business - Never think you know it all, but be ready to read or listen to another way of doing things or thinking about things that concern your business.
Meditate every day - Reflect on what you've learned each day or simply be silent and let your mind travel its own path by meditaton techniques. Be open to the ideas and new thoughts that will fill your brain.
Get enough sleep - No one can learn properly if they're suffering from lack of sleep. Your brain is ready to shut down for awhile when it's tred - not partcipate in a session of learning.
Exercise and eat healthy - The human brain can become lethargic and out of shape when you don't take care of your body properly. Exercise produces endorphins that keep you enthused and happy so that learning is more enjoyable.
American statesman, Benjamin Franklin, said, "Being ignorant is not so much a shame as being unwilling to learn." Always be willing to learn new things, accept new challenges and use learning as an innovation tool for your business success.
Main Learning Points of Chapter 6: Non-Stop Education
Chapter 6 focused on the theory that constant learning is key to keep your business growing and prospering. Every day there is new informaton about online businesses and about your partcular niche.
It's important that you keep your mind in top shape so that you're always up to the challenges that are sure to be a part of your business strategies. Here are a few things you should have learned in Chapter 6: Non-Stop Educaton.
Learning is a lifetme pursuit. If you don't engage in the learning process your brain will become stagnant and you won't be able to absorb new ideas and informaton that can make your business a success.
Affiliate Marketing Tips Personal Use Ebook With Audio
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Understanding Affiliate Commissions
Now that you have decided to become an affiliate marketer your next step is to search out affiliate programs to join. There are lots of affiliate programs and one consideration to make when selecting them is to see what type of commissions they offer.
An affiliate commission is the payment you receive for sending a buyer to a certain website via your affiliate link. After the sale has been made you will be notified that you have earned a commission.
The thing about commission rates is that they vary. Some affiliate programs can offer as much as 75% while others such as the Amazon program pays out less than $10%.
When looking at commissions you need to take the actual product into consideration as well. If you are promoting a high ticket price such as a diamond ring or necklace then a 10% can still mean a nice pay day! But if you are only going to earn 4% on a $5 ebook then you have to determine if your effort is going to be worth the paycheck!
If you were to promote internet marketing products on a site like JV Zoo, then you can expect to earn higher commission rates. Plus the added advantage is that you can get paid instantly, which is always a nice benefit. The thing to remember with this type of product is that they are often only on sale for a week or so and then disappear from the marketplace. So unless you change your links they will point to a dead link.
If you are looking for longer term products to promote then look at the programs offered by sites such as CJ Affiliate, Amazon and Clickbank. You can find specific programs to promote such as car seats, yoga equipment, running shoes, lawn mowers and more.
Another aspect to look for when it comes to commissions is to see if they offer a two tier commission structure. A two tier network is when you, as the affiliate, get other affiliates to join the company's program. Then each time one of your referred affiliates get paid, you earn another commission. This can be a great way to add to your monthly affiliate commissions, so it is worth seeing if this option is available or not.
Some companies will actually increase your commission rate by your performance level. If you can demonstrate that you can send them lots of new customers they will be happy to reward you.
Even if they don't offer this it never hurts to ask, they will most likely be happy to reward top affiliates.
How to Set Up an Affiliate Site
Once you have selected the type of products you want to promote as an affiliate, your next step is to set up your website. While this is not really difficult, it can be a little confusing for the first timer. Let's take a look at how to easily set up your affiliate website so you can start promoting with your affiliate links.
In this example we will cover setting up an affiliate site for weight loss supplements.
Step One: Purchase a related domain name for this site along with hosting. This could be something like New Weight Loss Supplements, Weight Loss Supplements Reviewed or Buy Weight Loss Supplements.
Step Two: Install Wordpress on your site then choose an appropriate theme. You can use images from free photo sites to create a header. The basic Wordpress theme is also great for beginners and you can switch themes later on if you like.
Step Three: Sign up as an affiliate for the products or program you wish to promote. Market Health or Sell Health would be good choices here.
Step Four: Create pages on your site including a blog page, contact us page, product reviews and privacy pages. Refer to your affiliate program to ensure you abide by their terms and conditions.
Step Five: Create content for your website. This includes writing blog posts and articles about the supplements. Check the affiliate program to see if they have samples that you could use. Don't just copy the articles try to rewrite them and add your own thoughts and opinions to them.
Step Six: Add your affiliate link into your articles and posts.
Step Seven: Write product reviews pertaining to each product and include any images from the main website. Link the images with your affiliate link too.
Step Eight: Create general posts on your pages about the benefits of taking supplements, the best supplements, the worst supplements etc. This way you are providing readers with lots of facts and figures about weight loss supplements in general
Step Nine: Start promoting your site across your social media sites as well as via bookmarking sites.
Step Ten: Create product review videos and upload them to YouTube as well as embedding them into your website.
Step Eleven: Consider adding an Opt In form to your site to create your own mailing list. This way if the product suddenly stops being sold you still have access to your customers. Then it is just a matter of promoting a different supplement.
Step Twelve: Your website is never finished, continue adding new reviews and information. This keeps your readers coming back and it helps to increase your website rankings with the search engines.
How to Set Up an Affiliate Site
Once you have selected the type of products you want to promote as an affiliate, your next step is to set up your website. While this is not really difficult, it can be a little confusing for the first timer. Let's take a look at how to easily set up your affiliate website so you can start promoting with your affiliate links.
In this example we will cover setting up an affiliate site for weight loss supplements.
Step One: Purchase a related domain name for this site along with hosting. This could be something like New Weight Loss Supplements, Weight Loss Supplements Reviewed or Buy Weight Loss Supplements.
Step Two: Install Wordpress on your site then choose an appropriate theme. You can use images from free photo sites to create a header. The basic Wordpress theme is also great for beginners and you can switch themes later on if you like.