Ebook Sample Content Preview:

Why use Webinars for your Business

Have you been considering using webinars for your business, but still feel confused? Not to worry, many marketers feel the same way. While you may realize that using webinars can really boost your business, the thought of presenting a webinar can be totally frightening.

Before deciding one way or the other, you should look at both sides of the webinar scenario. The benefits and the disadvantages. Let's start with the disadvantages.

The main issue for any business owner not to hold their own webinars boils down to three main things.

Be scared of running one

Costs associated with webinar software

Not knowing how to use the software

The main objections of not knowing how to run one and being scared of doing one are common fears. Both of these will disappear quite quickly. Once you have access to the software you can easily learn how to use it. After you have held your first webinar your confidence level will increase and you will look forward to holding your next one.

The money issue can be a deterrent for many people too. Some of the popular webinar platforms such as Go to Webinar, can be expensive and out of the reach of many small business owners. It is possible now to use Google Hangouts to run webinars and this will not cost you anything.

Now to the benefits of why you should hold webinars.

Great way to connect with people regardless of location

More cost effective than travelling to different parts of the country or world

Webinars can be recorded and the recording can be given to attendees

Perfect for coaching businesses

Many platforms allow you to show attendees slide presentations

Great vessel for teaching as well as training

One of the biggest advantages has to be that of reducing travel time to events and seminars. Some webinar platforms are capable of handling 500 or more attendees at one time. So your potential reach to your audience is huge.

Having the ability to show slides and hold presentations means that a webinar can become a learning tool very easily. It is often much easier to show people visually than try to explain concepts to them.

Another benefit of holding webinars is that you can literally hold a quick webinar or meeting at any time. If something comes up and you need to connect with other employees, you simply schedule a webinar meeting.

Hopefully you can now see why running webinars can be advantageous for you.

The Best Ways to Promote Your Webinar

If you do any type of online marketing there is one common issue that runs across all niches and businesses. That is how to effectively promote your products, sites, webinars etc. online. You can set up as many webinars as you like, but without attendees you are dead in the water.

Use the following tips to help you promote your webinar and achieve the best results possible.

Social Media

Make use of all of your social media sites and advertise your webinar. This should start at least 10 days before your expected webinar date. Keep in mind that while a lot of people may register, only about 25% of them will actually show up. This is why it is a good idea to send out the replay link to everyone.

On some social media sites you can create an Event and then invite people to your webinar. If you are running your webinar via Google Hangouts, then advertise your webinar on their Communities page.

You can also share events on Eventbrite, send out an email to your connections on LinkedIn and Tweet your event out.

Affiliates

If your main goal for holding webinars is to sell products then you should set up an affiliate program. Getting affiliates to promote your webinar will save you time and effort. Plus you are getting access into new markets.

To promote by using affiliates you have to set up a program where the affiliate will receive a commission for each person they refer that purchases your product. This could be anywhere from 25% and up. Remember that commission amounts act as incentives, so the higher the commission rate the more time and effort the affiliate will put into promoting your webinar.

You can set up an affiliate program in different ways. This includes using JV Zoo for internet marketing related products and Clickbank. Or you can use a specific affiliate software platform. Popular choices include Amember and I Dev Affiliate.

Video Marketing

Promoting via videos is also an excellent choice. Good videos can rank high in Google and provide you with lots of extra exposure. Just remember to add the sign up link to your webinar in your description. Or send them to a specific page on your website for this purpose.

As you can see you have lots of choices when it comes to promoting your webinar. Using social media and affiliates are the top two that we highly recommend you use. They are both a wonderful way at getting your event notice out there.

Ebook Sample Content Preview:

Key Components of an Online Coaching Program

There are several key components that should be included with any online coaching program. Continue reading to discover what they are and then ensure that you add these elements into your own coaching program.

The first set of components are based around marketing your business.

Who Is Your Client - before you can attract clients you need to know what type of client you are looking for. Then you can spend time marketing to this particular group. Write down all the characteristics that you want your clients to possess. Are they from a certain ethnic group, age, income bracket for example?

Positioning Your Program - this includes making your coaching program attractive so clients want to join. Most clients have a problem they are looking to solve, so use this when you position and market your business. Another key element here is to outline your program for your clients. This way they know exactly what they are getting in return for their money. This includes tools used, what formats your content is delivered in and more.

Now we will move onto the components for your actual program.

Your Packages - you should clearly outline the details of your coaching program including how it is delivered. Will you be using workshops, webinars, work books or video and audio files? If you have different packages at various price points then put this on your sales pages.

Sign Up Process - you need to have an easy to use sign up system for your students. You may wish to offer new students a complimentary consultation first. This way you can both ensure that you will be happy working together. This can also help to build excitement in prospective students. After your consultation they will be eager to hit that buy button!

Test your sales process in advance to make sure it works. Make it easy for your students to make their payment. They should then be directed to a page where they either create a membership account or are told to check their email for further instructions. Have clear instructions for how to contact you as needed. Of course you may have to answer lots of additional questions before someone enrolls in your program. You may wish to set up a Frequently Asked Questions page on your website for this purpose.

Marketing System - even if you get lots of new students immediately. You want to have a marketing system in place for securing students on a regular basis. This includes making use of social media sites, joining forums for coaches and reading blogs to stay up to date on coaching methods for your field.

Questions to Ask a Prospective Coach

When hiring an online coach you are going to be shelling out some good cash. Because of this you should have a list of questions to ask them. Your prospective coach probably has their own set of questions for you, so why not do the same? Here are some typical questions you might like to use.

How many years have you been coaching?

How many students do you coach each year?

Are your coaching session's group based or individual sessions?

Did you take an accredited coaching program?

Are your coaching credentials up to date?

What type of businesses do you usually work with?

What type of people do you coach, business professionals only or other?

Do you have former students that I can contact?

How many sessions of coaching will I get per week?

What is the main reason why I should hire you?

Not all coaches will have certification, it really depends upon the area of coaching you are looking for. If the coaching is health related, then the coach should have some form of accreditation.

If you are looking for coaching to do with online marketing or setting up a business. Then no courses are necessary, but you would want to see some type of proof. If the coach offers selfpublishing programs then it only makes sense that they would have books published. If they don't, they you should be wary about using them.

It is important not to settle for the first coach you come across. Ideally you want to interview at least three different coaches. Always ask them for references.

Your coach will be working with you on a personal level and this is why it is important that you feel some type of connection with them. This will be very important if you have to have in-depth and possibly emotionally based conversations. If you feel that you can't open up with them, your money is going to be wasted.

Any prospective coach is going to want to know your reasons for hiring a coach. Make sure your objectives and goals are clear, write them out in depth so you can explain them clearly.

Working with a coach is a two-way street. You need to know what to expect and you must be willing to take criticism as well as advice. Sometimes growing internally involves hearing things you really don't want to.

Serving Your Online Coaching Clients

Now that you have the outline of your coaching program in place, do you know how you are going to serve your clients? What we mean by this is do you know how to actually deliver your coaching program?

When it comes to delivering content to your online students you do have several choices. You may still prefer to offer coaching that is done over the phone or via Skype. What some coaches like to do is offer the first session in this manner and then follow up with online tutorials. So how would you set this up?

One of the easiest ways to deliver coaching content is by emailing it to them. With free services such as Yahoo or Gmail the minute you add an attachment you can run into delivery issues.

A good solution to this is to set up either a membership type of software or use an autoresponder service such as Aweber. There are differences between the two that you will need to take into consideration.

Membership software often has the added benefit of being a shopping cart as well. So you instantly have a way for your clients to pay you, once the payment is received the software creates an account. The student logs in and has access to all the available content. You can even set this up so that new content is delivered on a weekly or monthly basis.