Ebook Sample Content Preview:

Creating a Brand

The sales page on its own can be effective and if you send people to it with some advertising it might lead to some conversions. The great thing about this is that you are earning a lot of profit per sale which means you can afford to spend more on your advertising campaign and therefore fend off the competition.

However, you’ll have a lot more luck if you also introduce a sales funnel. Basically, you need to recognize that one of your biggest obstacles is trust. Remember: you’re communicating with people who have never heard of you before and you’re asking them to spend thousands of dollars for the privilege of listening to you speak. Why should they? How do they know that you aren’t a complete fraud?

With a sales funnel then, your objective is to build that trust and to create a name for yourself very quickly with those individuals that you’re going to sell to.

At the most basic level this means creating a popular blog that you’re then going to use to promote your products and to sell your high ticket items. A blog is basically going to act like a ‘free taster’ and give people a demonstration of what you’re capable of. So someone searches for information on how to make money online, then they find your blog, then they read a post and they think it’s amazing. Then they see your high ticket item and they become much more likely to buy it right away. Why? Because they’ve seen what you can do for them for free. Imagine what you can do for $2,000?

Alternatively, your visitor might not decide to buy anything right away but may instead come back and read your blog a few more times in future. In doing this, they may eventually decide to subscribe and to become a longterm fan, or they might just seek you out whenever they want information on that topic. This then makes them even more likely to buy from you. To make the most from this process you need to create a strong brand which should be consistent on your blog as well as social media. If you notice the examples we looked at in chapter three, you’ll notice that those sellers mainly used ‘personal brands’. This means that they sold products predominantly on the strength of their own real name. Personal brands can be very effective because they let your customers get to know you and to feel as though they have a personal relationship. If you’re willing to put your name and face on the web, then this is a much better option than being a faceless organization.

Ebook Sample Content Preview:

This is also what will encourage people to sign up to your mailing list and what will make affiliates want to work with you. Generally, this is what will help you to go from 0 viewers a day to 10,000 viewers a day.
Make sure that your content is long enough to offer real value (around 1,800 words according to research) and that it is unique and engaging. You can’t write articles that are derivative and old hat and expect people to rush to subscribe to your mailing list!

Another tip is to make sure that you are putting in the time and effort to create as much content as possible. The key here is that in order to make a full time living from a blog, you need to treat it like a full time living in terms of the work you put in.

Be on every social media site as well and make sure that you provide value on here as well so that you’re giving people an actual reason to want to follow you.

Do this consistently and you’ll gradually build an audience that trusts you and that you can sell to time and time again.

PPC

In terms of PPC (pay per click) advertising, there are two main networks you will likely choose from. These are Google AdWords and Facebook Ads. The former lets you place your adverts alongside specific searches right on the SERPs (‘Search Engine Results Pages’), the latter allows you to show ads on users’ home feeds.

The great thing about both these types of advertising, other than their pay per click nature, is the fact that they let you carefully target a very specific type of visitor. Seeing as you pay for each click then, your objective is not to get as many people as possible to go to your website but rather to make sure that only the people most likely to buy from you see the ads and click on them.

On Google AdWords, you accomplish this by targeting phrases that only your potential buyers would search for. So if you’re selling a book on getting abs, you might target phrases like ‘how to get abs’ but use Google’s ‘negative keywords’ tool to filter anyone who uses the term ‘free’ (seeing as they’re not looking to buy anything). You would then put the price of your eBook right in the description alongside your ad so that only people who are likely to buy from you will consider clicking it – thereby improving your ROI.