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When you’ve entered your URL, it will tell you that you can set up a pixel for tracking. Be sure you do this! This will be absolutely vital when you move onto marketing to friends and fans later! (Just follow the instructions Facebook gives you for setting up your tracking pixel.)

On the next page, you’ll set your budget. When targeting strangers with interests, you’ll set your budget at $6 per day.

Next, you’ll need to enter your targeting information. You won’t be able to set up a custom audience until you have an audience to use, so for now you’ll just be targeting by interest.

When you’re targeting strangers, the only way to do so on Facebook is via interest targeting. You’ll need to target based on specific interests people add to their Facebook profile.

Let’s say you want to build a list of people who want to lose weight. You could target interests such as:

Weight Watchers
Atkins Diet
Overeaters Anonymous

It can be tricky to find the right interests to target, but you’ll want to spend some time on this, because it’s one of the most important elements of this method.

You’ll want to target a fairly specific audience, but not so much so that you don’t get much traffic. Your market should have a potential reach of approximately 500,000 to 1,000,000 people.

The best way to ensure you’re targeting the right interests is to make sure you’re targeting interests that prove people are truly interested in a particular market. For example, a lot of people might put the “cooking” interest on their Facebook page, but not all of those people would have a strong interest in it. Many of those people might just be casual hobbyists. But let’s say you’re targeting chefs. The “cooking” interest is too broad. Instead, you’d want to target things that would mostly (or only) be of interest to chefs. For example, you could target some of the high-end knife brands that appeal to chefs, or you could target some of the most popular culinary schools.

In the bid amount section, you can either allow Facebook to set the price you pay, which could lead to nasty surprises if your ad doesn’t perform well. Instead, you can set the bid amount to “Manual”, and enter the price you’d like to pay. (About 5-6 cents over the suggestion is ideal.)

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Let’s say you are promoting a product that teaches you how to make your own marketing graphics like headers and banners with Photoshop. A fantastic bonus would be a bunch of Photoshop resources like gradients, layer styles, and templates.

If you can’t find any that would work well and have PLR or resale rights that allow them to be used as a bonus, you could create them yourself. Which brings to mind a fourth benefit of creating your own bonus—it will be exclusive to you, and no one else could offer it as a bonus.

Pre-­?Selling

You’ll probably want to do a fair bit of pre-selling in order to increase conversions. Pre-selling is relatively simple. If you’ve seen the product before you start selling it (and ideally you should to be sure you’re promoting only the best products) you will know where the sales page is lacking. Perhaps it focuses too little on a particular aspect of the product that you know would be important to your audience, or maybe you feel it doesn’t present information in the best order.

Pre-selling will let you present the features you think would be most important to your audience before they even visit the sales page, helping to increase conversions.

Consistency is especially important when promoting products that have a higher price tag, which generally happen to be those with the best prizes for affiliates. You can’t expect to send out one message and win an affiliate contest. It’s about hammering that message in repeatedly.

This might sound counterproductive. You might think your audience will tire of hearing about the same product over and over. Some might. But it often takes seeing the same ad or product about three times before someone decides to purchase, especially for big-ticket items. Consistency is also important when you’re participating in every stage of the launch. You need to keep up each step of the process, from doing prelaunch marketing such as webinars and reviews to post-launch marketing like sending out emails and offering bonuses.

You can even act like you’re doing your audience a favor by letting them know about the product in advance of the launch, and then reminded them about it once it has officially launched. Technically, if the product is good, you would be doing them a favor. Especially if the product is limited and likely to sell out quickly, or is being offered at a discount.

If you really want to win that affiliate contest, it’s vital that you keep hammering your list. Obviously you don’t want to promote too much. But you’ll want to send a minimum of three emails for each launch.