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Hiring A Consultant

Savvy business owners realize the importance of email marketing even if they do not know how to run an effective email marketing campaign. Simply stated this means a business owner may realize it is imperative for him to run an email marketing campaign to help him meet the needs and expectations of his target audience but he may not know how to orchestrate an email marketing campaign which is truly effective.

Fortunately for these business owners they don't have to know a great deal about email marketing because there are plenty of Internet marketing consultants who can assist them in planning and running an effective email marketing campaign. This report will provide some tips for finding a consultant to assist you in orchestrating an email marketing campaign.

One of the most important criteria in seeking a consultant to assist you with our email marketing campaign is experience. Specifically it is experience which has resulted in past success. This is important because one of the best indicators of how well a consultant will perform for you is how well they performed in the past. This means if a consultant was able to help a variety of past clients to attain their goals through email marketing, the consultant will likely be able to assist you in the same way.

Another important criterion when hiring a consultant to assist you with your email marketing campaign is the opinions of past clients. Before committing to work with a particular consultant you should request references from past clients. You should not only request these references but also contact each of the past clients provided and question them about their experiences with the consultant. It is important to keep in mind the consultant will likely only provide reference he is confident will offer a positive opinion of his services. However, you can still learn a great deal about the consultant’s style, personality and techniques through these references. This is important because the consultant’s personality as well as his skill and abilities is also very important.

If you do not get along with the consultant and have difficulty talking to him, it can be difficult to work with him. Additionally, it might be hard for you to meet your business related goals because you are likely not providing the consultant with enough information or offering feedback which could help him to adjust his strategies to better meet your expectations. While it is true that skill, knowledge and ability are all important sometimes none of these matter if personality conflicts prevent you and the consultant from communicating adequately. Therefore your personal opinion of the consultant should always be carefully considered before making hiring a consultant.

Although consulting references is a good idea, you should also consider contacting the Better Business Bureau (BBB) as well and also seeking out independent reviews of the consultant you are considering hiring to assist you in your email marketing campaign. The BBB can provide you with a great deal of information regarding the past performance of the consultant. If the consultant has been in business for a number of years and does not have any unresolved complaints with the BBB, this is a good indication the consultant performs adequately and treats clients fairly.

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Building Your List For FREE

We all know very well the importance of a list in order to make money online. But understandably, many marketers have the problem of lack of budget. So how does one build a list for free? Here’s several great techniques for getting your money making list set up on a shoe string budget (or Free of Charge).

Draw free traffic. The basis of building a free list is to draw traffic without any cost. This can be done by article submission or article directories (SEO) such as Ezinearticles and putting a link in the resource box of your article which leads to your landing page. Do an ad swap exchange. If you have a list already and have contacts with several marketers in the same niche, you can offer to do an email swap with them, promoting each others landing page to your respective subscribers. That way, you both can benefit from extra leads and grow your list fast.

Join giveaway events. Giveaway events are great places to build your list fast. What you do is sign up for a free account and submit your gift to the website. Then, all the contributors will actively promote the launch and you will benefit from having built a list from free from all the visitors that come to the event.

Make sure you actively promote the event as well because the list can only grow from the collective effort from all marketers.

Finally, consider being an active contributor in niche forums. Forums are great places to meet your target market and show that you can provide good value to others. Once you’ve established yourself as an expert in your niche, you can provide contact details of your business to anyone who wishes to find out more about your products or even link them to your landing page to build your own list.

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Affiliate Emailing

One strategy you can use is to become an affiliate for other people’s products and services and market them to your list. This can be an extremely lucrative way to generate money through your list.

There is a caveat though.

Don't ever recommend a product or service you haven't tested or used. Don't forget it's about credibility, not just sales.

Keeping your list properly informed, offering good advice and free products will endear you to them - it's all about building trust. Remember, people buy people first!

Ask Your Subscribers To Get Involved

Another way for your subscribers and members to enjoy being a part of your list is to actually be involved.

Invite them over to your social media sites where they can enjoy polls, games, quizzes, discussions and other things that get them actively participating. If they feel like they are part of your business, they'll feel better about buying from you.

Keep your ears open and listen to what they have to say. Again, social media is a good way to do this. Keep tabs on the feedback they give you about your service. Understand as well as possible their problems, questions, worries, fears, and concerns. Then, when you make offers, give them exactly what they want or need to get their problems resolved.

And always, always offer them good deals. Never push garbage on your list. You can also encourage your subscribers to interact or do a task as an incentive to get access to a discount or a better deal.

Even just one lousy product or scam offer will cost you a huge amount of your list members' trust and respect. Your authority and reputation as the one that gives them good stuff will be damaged. Always make sure you offer them high quality offers that they can use.

Present yourself as an authority to your subscribers, get their feedback and then work to create products or services that provide a solution.

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Chapter 6. The Sticking Point – Biceps

The title of this book promises that you can get into great shape with NO equipment. And yet we keep mentioning pull ups and chin ups.

That’s because training the biceps with zero equipment is actually quite hard. And the same is also true for the lats and pulling movements in general. A pull up bar – as we said already – can be bought online for $5 and will fit into your doorframe without even needing you to screw it in or drill any holes. There’s really no reason that you can get one of these.

And if you can’t, then there are a few more options. One is to use the underside of a table or desk. Simply lie flat underneath the table, hook your hands under one edge and then perform ‘half’ pull ups with your legs on the ground. Or you can even lift the legs up and do pull ups while in a ‘sitting’ type position.

Another option is to head outside and grab a tree branch. Or if you’re the very dedicated kind, then you can grab onto the doorframe with your finger-tips. It hurts, but it works!

Option number three is to take a towel, trap it in a door (by closing it on it) and then lean backwards holding the towel and to pull yourself up that way.

There are tons of options in other words and I really do believe that you should be able to find something that works.

But if you really do want to use only your own body, there are still a couple of exercises you can use:

Bicep Exercises With No Need for Equipment

Elbow Curls: This is a strange looking move but is the closest thing we have to pull ups without the pull up bar. Basically, you’re going to lie on one side, with your legs bent and knees pointing in front of you. You’ll also keep one arm trapped underneath those legs and under your body.

Now, using that arm, clutch onto your legs with your hand and then pull your body towards your legs. As you do, hinge at the elbow and raise your body off the ground.

Curl-Grip Press: Now you’ll be in press up position but with your arms very wide apart (wider than your shoulders) and with your fingers pointing outwards. Lower yourself down slowly and as you do, you should feel the biceps contract through the ‘negative’ portion of the movement.

Sitting Knee Curl: Sit on a sofa or a chair and tuck your hands under your knees. Now you’re going to curl the knees upward towards your body and you’re going to use your biceps to do it.

Ankle Curl: Similar, is to sit on the sofa or chair and then to lift one leg up with your foot pointing at the wall on your left or right side. Take the opposite arm and grab the ankle and then curl your own foot upwards towards you in a ‘concentration curl’ type position. As you do this, push down against your hand with your foot and fight yourself with it.

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Chapter 6: Why Aren’t I Losing Weight? Indi-vidual Differences and Getting Started

Now comes the nasty surprise: you can follow all of this advice and do eve-rything we’ve discussed right down to the letter. But that doesn’t neces-sarily mean that you’re going to lose the weight. Or what you might find is that someone else performing the exact same exercise routine and eating the exact same diet is able to lose more weight than you. So what is going on?

This can come down to several factors but it essentially boils down the sim-ple fact that everyone is different. And what works for one person will not necessarily work for another.

One reason for this is the fact that we are all genetically and hormonally dif-ferent. Consider the huge impact that testosterone and thyroid hormones could have. You might think that hormones are just an ‘excuse’ for people who can’t control their eating but then consider how hard it is for someone with polycystic ovaries or hypothyroidism to lose weight and how tired they feel.

Likewise, think about how lean and ripped someone who uses testosterone can become. This is why some people are naturally mesomorphs, some are endomorphs and some are ectomorphs.
You might not fall into either of those categories but we all have completely unique hormone profiles and this isn’t reflected when you calculate your BMR. You might have an actual condition or you might have a borderline condition.

So what do you do? The best options are to restrict your diet even further and try even harder and to look at things you can do to change your hor-mones and your metabolism. If you have low testosterone for example, there are many diet changes and lifestyle changes you can use to change this. If you have a slow metabolism, look at ways to ramp this up by in-creasing your insulin sensitivity. Perhaps IF is right for you? With a little ad-vice from your doctor of course.