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LinkedIn Traffic Generation

If you're seeing this right now, chances are you're already aware that LinkedIn is by far the largest business oriented social platform around. The general objective of the platform is to allow users to create a network of other professionals. It's particularly used for the exchange of ideas, information, and other opportunities.

As a matter of fact, approximately 1.3 million small business owners and professionals just like you are on LinkedIn to gain new prospects, enhance their online presence, generate leads, and build their overall brand awareness. The owners know this, and as much, they provide an ad service that can also assist you with getting new potential customers, starting at a minimum budget of $10.

Above all though, LinkedIn is considered a social media networking site, specifically developed for business professionals and even entrepreneurs. There's a number of things that set LinkedIn apart from say, a Facebook page or another network page.

LinkedIn allows you to design a customized business oriented profile that highlights things such as work experience, skills, endorsements, education, curated posts, and in basically your entire professional presence. On the profile page, a summarized view is displayed to viewers. You can establish connections with other people by using the “InMail” messaging service to expand upon opportunities and network. The platform is an acknowledged approach to advertise your presence online. As such, if you're searching the web to discover new professionals, LinkedIn results will be given priority in the results.

This course will assume you already have an understanding of LinkedIn and how it works, so we'll skip over that. Instead, we're going to focus on how you can use LinkedIn for both traffic generation and also as a useful marketing tool as well.

Setting Up Your LinkedIn Account To Generate The Most Traffic

In this section, we'll look over various tricks and tips for using your LinkedIn account to generate more traffic, regardless of your brand or business.

Create A Company Page

I'm sure you're aware of how to use LinkedIn as an individual, because after all, that's what LinkedIn is most known for: establishing yourself as a professional. But have you created a company page for your brand or business? If not, you should consider doing that for a number of reasons. For starters, it allows people to learn more about your business. You can curate your content on here and centralize everything for sharing updates and other information.

To drive people to your company page, just ask each of your employees or even followers of your brand (such as subscribers of your list) to connect with your company page from their own personal profile. You'd be surprised how many people out there are actively using LinkedIn on a daily basis.

Company pages can also feature job postings as well as other information about your products or services. As an additional bonus, company pages rank very well for branded organic searches.

Optimize Your Profile Page

For starters, you should make sure you have a good profile picture, a complete summary that introduces yourself or your company, and a concise history of achievements and experiences. Don't overlook the importance of these fundamentals with your profile page.

Here's just a few ways to optimize your profile:

Write a summary that clearly explains what you do or what you’d like to do.

Make it easy for people to contact you via email or LinkedIn.

Be honest, be specific, and use numbers when possible.

Read your profile out loud to look for typos.

Now that you're familiar with the optimization of your profile page. Let's discuss how you're going to drive traffic.

With your LinkedIn page, you can link to blog posts, e-books, and even other digital media within your profile. Once you get traffic to your page, this is exactly how they're going to click-through to your site.

Add a link to one of your best posts. Keep in mind that people who end up here are likely learning about you and your company for the first time. Share content that will inspire them to click-through and read.

Your media will appear in your Summary, which is one of the first things people see when viewing your profile. It’s really important to add media in the Summary section. LinkedIn might ask you to add Publications or Projects. You can create external links with those features, but they appear at the bottom of your profile. Stick to the Summary for maximum exposure.

Focus On Your Summary

Nowhere should your profile be more differentiated than in the “Summary” section of your Linkedin profile. This is your opportunity to describe yourself in the context that you want to use the network.

For instance, a person conducting an open job search might explicitly write that in the summary. Or a person seeking to establish thought leadership within their field might highlight their accomplishments and how they demonstrate their expertise. Louise Fletcher of Blue Sky describes her ideal “template” for this section as five paragraphs, while Laura Smith-Proulx of Job Hunt suggests focusing on the readability of this section above everything else.

The summary communicates everything, really. It’s the first substantive thing that people will read on your profile and should communicate why you’re using the network (or in the case of incognito job searches, intimate as much).

Customize Your URL

This many seem like a trite thing, but the impression that the link “linkedin.com/in/jimdougherty” makes as opposed to “linkedin.com/in/A5620E9” is both subtle and substantive.

The former looks better and intimates familiarity with the network, while the latter makes it appear that your not familiar enough with LinkedIn to make a very easy customization.

A non-personalized URL communicates lack of familiarity with the LinkedIn network. A custom URL may make it easier to remember your profile and to navigate back. Also remember that when you create this type of business plan, you should use estimates and projections that aren't overly optimistic. Make sure that your plan will work in a 'worst case scenario' and don't put unnecessary stress upon yourself. This way you can only be pleased by the results that you end up achieving.

Using LinkedIn As A Marketing Tool

Think of your LinkedIn profile as an interactive resume – on steroids. In addition, to information about your work experience and education, LinkedIn allows you to enhance your profile with the following Web 2.0 capabilities to showcase your expertise:

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30 Ways To Market Using Social Media

It seems like every few years, a new social network emerges from the woodwork and becomes popular. All too frequently, businesses and marketers shrug off social media as a means for traffic and lead generation. This is a huge mistake.

You see, social media has been around for ages, and with the rising popularity of technology, ease of use, and high speed connections – it's only here to stay for the long haul.

What this means is that you need to start taking action and marketing your brand, business, or products on the various social media platforms. You may not see the benefits or value in investing the time and efforts towards establishing yourself on any social networking site, and that's completely fine.

But by the end of this course, I hope to change your mind and get you excited to take action towards social marketing as a whole.

Without spending another minute of your time talking, let's just jump right into the 30 different ways that you can market your brand, business, products, or anything else, entirely using social media.

Ways To Market On Facebook

In this section we're going to look over and briefly explain just a few of the different ways that you can market your brand, business, or anything else on Facebook.

Create A Facebook “Page” For Your Business, Brand, Or Product

Facebook expanded years back to allow users to create what's known as a “Page” and it hosts all of the pertinent information about your brand, business, or anything else that you page is centered around. User's can like your page, and then they will see updates from you about anything you post. This is not only easy to do, it's also one of the best ways to market on Facebook as a whole.

Join Groups That Are Relevant To Your Niche Or Brand

Groups are an extremely powerful marketing and community tool that you can utilize in so many ways. Essentially, groups exist for any sort of topic you can think of. These groups may be public or private. What's neat about the group feature is that user's will receive notifications for every post, which means you can get guaranteed traffic if you contribute valuable content and posts.

Use Facebook Ads To Remarket To Prospects

Facebook custom audiences allow you to show ads to people who have already visited your website. This is called remarketing (also known as retargeting). Advertisers can show product ads to Facebook users who left the website before purchasing a ticket.

Remarketing can be a very effective strategy because people rarely buy the first time they hear of a product or see an offer. This is especially true for big-ticket items like conferences and conventions.

Curate And Cross Post Content From Anywhere

This is almost a no brainer, but it needs to be mentioned. If you're a blogger, write articles, sell information products, or anything else, this is valuable to you. You should cross post anything you create on the web, on your Facebook page, or even in groups as well. Make sure that you don't post the entirety of an article or blog post, but rather summarize it or share a teaser, and then link to the full post at the end.

Run Paid (And Targeted) Advertisements On Facebook To Reach New People

When you consider how gigantic the audience is on Facebook, you realize that the advertising potential is also huge. You can laser target different niches and users depending keywords, interests, behaviors they've taken, and so much more. Better yet, there's countless courses out there that will teach you how to get clicks (and sales) from Facebook for pennies each. Though we mentioned re-targeting user's before, there's enormous potential to target completely new user's as well. You can use ads to gain leads for your list, sales for products, or likes for your page.

As you can see, just from these few strategies revealed, Facebook is an extremely powerful tool for creating traffic to any website or page. You should always make it a point to share valuable content, and put your own twist on the methods you practice.

Ways To Market On Twitter

Twitter has been around for a while now and it's definitely not going anywhere. What's neat about Twitter is that it tends to have a very dedicated user base which check their timeline regularly. Furthermore, people will always see your tweets, meaning that your posts don't get hidden, unliked Facebook's algorithms. You can easily drive tons of FREE highly targeted traffic using Twitter for any niche or business, and to prove it, here's just a few methods for marketing on the platform.

Reply To Other Users And Answer Questions

Search for tweets that contain keywords related to your business or products and if they're questions or anything – reply to them. This is your opportunity to not only make connections with others, but also to drive traffic and even get conversions too.

Follow Active Accounts That Follow Other “Authority” Users In Your Niche

This is somewhat of a grey-hat tactic, but as long as you don't go overboard with it, there's truly no harm done. What you want to do is find the major players in your niche or market, and then view their followers and people that interact with their tweets. Go ahead and follow those accounts, or even interact with them. This is an excellent way to gain new followers and easy free traffic. There's even software that can automate this kind of stuff for you.

Use Hashtags To Attract Relevant Users That Are In Your Niche Or Market Tons of people are searching for hashtags on Twitter to interact with or create conversation with. Not only that, but Twitter displays the trending hashtags and topics all throughout the day, for different regions. You can use this to your advantage by discussing popular trending topics to drive in traffic and spawn engagements and discussions.

Run A Contest Or Poll To Encourage Users To Take An Action of Some Sort An integrated feature on Twitter allows you to create polls and even contests through other 3rd party websites. This is an excellent way to generate tons of engagement, conversions, and traffic for anything you want.

Ask Questions And Encourage New Conversations

As always, another excellent method for gaining traffic and creating a buzz is to ask questions on Twitter. This could be by asking other users (via search or hashtags) different questions. Or by asking your followers a question and getting them to retweet with their answer. There's all kinds of potential with this approach.

Ways To Market On YouTube

At this point, there's really no excuse for you to not be utilizing YouTube in your business, especially with how easy it's become to create awesome videos. With that said, if you're still thinking of a way to implement YouTube into your business and your marketing strategy, this is for you.

The following are just a few ways you can take advantage of the massive authority and ever-growing pool of traffic on YouTube.

Create Simple Or Complex Videos, Upload, And Optimize Them For Rankings There's so many services (free and paid) to create videos for any purpose. Whether it's a simple text and slide based video, or a complex animated video – it doesn't matter. Upload your content via videos and start creating. Optimize them for different keywords, tags, titles, and add a nice description with a link to your website or other offer. It's really that simple, just rinse and repeat.