Tag Archives: 2017

Ultimate Passive Income MRR Ebook

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Chapter 6: Making Passive Income From a Blog or Other Content

Those last three chapters have given you an insight to what are some of the most popular methods of generating passive income. Of course many people will also create a blog to help back-up their products and to strengthen their brand but you don’t even need that – just a landing page, an affiliate link and the right advertising campaign.

But what if you don’t want to sell a product at all? Can you make completely passive income from a website or blog alone?

The answer is: yes and no.

Over time, if you build a website up to be big enough and to provide a huge amount of free information, if you can rank at the top of Google and if you can build an active community, then in theory, you can get a massive flow of traffic that will be self-sustaining for several years, even without you having to have any consistent input.

If you then place advertising on this website, then you can potentially earn up to a few hundred dollars daily and profit. But this will take a lot of time and a lot of luck.

Therefore, most of the best ways to make money from a blog are going to involve regular input on your behalf, which will mean writing new blog posts and running a social media page. One way to get around this is to find a write (or several) and pay them to write content for your site. Make sure it is good though.

Another way to get around this is to buy a website that already comes with a big audience and a big community + plenty of content. To get this, you’re going to have to spend a large amount of money but this can be a good investment if you can make that up-front expense. Browse marketing forums and webmaster forums where you’ll be able to find people selling sites and try contact big sites directly. A good strategy is to contact people who have a massive audience but haven’t maximized their earning potential yet with ads and affiliate links – it’s likely that they’re not going to know just how valuable their site is just yet and that means they might accept a good deal.

Another strategy is to use insider information and to target a website that’s in a niche that you think is about to become more in-demand. In other words, if you have a tip-off that a big brand is about to take the world by storm and you can buy a website about that brand before that happens, you can stand to profit in a BIG way!

If you can buy a website that is already getting a lot of visits, then theoretically you can simply add some adverts to it or some affiliate links and start profiting immediately!

Content Marketing and Branding

But that said, there’s nothing wrong with running a blog the old fashioned way. This might involve a little more effort than a truly passive income model but it’s still passive in as much as you aren’t trading time for money. And if it’s a subject you love, then you shouldn’t mind writing about it regularly.

The key to being successful with this kind of business is again to get inside the heads of your visitors and to offer something really different. That means creating a brand that once again will appeal to a very specific type of person rather than trying to appeal to everyone possible. You need to think about branding your site so that people will instantly know what your site is all about and whether it is for them and you need to be very consistent in delivering quality content that is also going to offer something a bit different from the competition.

Don’t think that you can make a lot of money by populating a generic site with generic content like ‘How to Get a Six Pack’ (500 words). If you want to be the next Tim Ferriss, then you need to write about things that sound exciting and that no one has read before. That might mean a new training technique, or it might mean a challenging intellectual expose on a particular aspect of training. It means writing in a way that is entertaining and engaging and it means writing in a way that is in-depth and provides links to useful resources.

Then it means building up that brand visibility on social media, getting follows and getting people to repost and re-share.

It means being consistently brilliant and on-point in other words and having a clear mission statement that lets people feel like they’re part of a ‘movement’ just by following you. Again, it’s about their identity and knowing the psychology of your audience.

But meanwhile, there are also a number of useful growth hacks you can use to get surges of hits for your site. One is to write a post that will be particularly irresistible for a certain audience and then finding a route to market again – in this case that might perhaps mean a community on Google Plus or Facebook. Post there and if you’re fortunate, this can lead to hundreds of thousands of hits overnight!

Better yet is ‘influencer marketing’. This means finding a big influencer in the niche and getting them to promote your site. Of course that means you need to offer something else in return, whether that means you also link to them or it means that you provide them with free content. To be successful with this, the best strategy is to start with those smaller influencers that are around your level and then to slowly ‘climb the ladder’. Each time you get a shout-out from one of them, you’ll gain more new followers and you’ll be able to approach someone even bigger next time!

The best way to get influencer marketing and make big money from a blog quickly? Network in person with someone who happens to own a massive website. It’s not easy but it is possible!

More Strategies for Earning Passive Income From a Website

There are other ways you can earn even more truly passive income from a website too if you so wish. One is to use a subscription model. There are plenty of WordPress plugins that will allow you to do this easily and completely for free and if you content is compelling enough, you might find people are willing to sign up – creating a recurring income that is much more stable and reliable than you may get from ads! Even donations can work as a model! Or what about having a ‘pay wall’ for your very best content? This works particularly well for those ‘static websites’ that act like large repositories for information – and that kind of business model is most effective when you target a niche that relies on lots of information. Targeting specific careers and industries can work very well for example, as can providing a resource for people studying a particular topic!

Another option is to create a ‘SAS’ or ‘Software As a Service’. This might mean making an online calculator, a tool that organizes people by providing to-do lists, a CMS or a dating website. Then you charge for membership. This will require a little coding skill but you can either handle that yourself, or outsource it to a coder through a site like UpWork or Elance, as long as you have the good idea to
start with. (Quick-but-very-important-tip: not every idea needs to be ‘unique’ to be very profitable! Sometimes it’s best to copy what is working for someone else!)

Chapter 7: Service Arbitrage

The problem with a lot of the ideas that we’ve gone over so far, is that they may seem somewhat abstract or even quite confusing. If you’re someone who has never created a website and who would never read a PDF on their computer, then you might struggle to get into the correct mindset of someone who would buy these kinds of products. Therefore, you might struggle to make a business like this work.
So how about we simplify things for a moment and go back to basics: selling a service.

The good news is that there are a number of ways you can make money from selling a service and turn that into a passive source of income. One example was to create the ‘SAS’ or ‘Software As Service’, which basically means automating a service you provide. The best example of this comes from Matt Mullenweg, best known as the creator of WordPress. WordPress is a brilliant example of a service being ‘productised’ where Matt actually took his website creation business and turned it into a simple tool that would cut out the middle man. There were countless ways that WordPress could have been monetized but one option would simply be to charge people to create the site. Similarly, you could easily charge someone for a piece of software that might fix broken video files, or you could charge them to use a piece of software that would churn out images that could be used as stock photos. Another great example of this is ‘CopyScape’. CopyScape provides a service by checking to see if there are any duplicate copies of content on the web. This is something that might previously have been handled manually but with CopyScape, it’s possible to check countless articles for a few cents.

But if you’re not into making software, then this might still seem like a business model that is out of reach. Fortunately, we have another trick up our sleeves…

Reselling Services

Service arbitrage literally means that you are buying something and then selling it on for more. Arbitrage normally refers to the process of buying and selling securities or currency and selling them off simultaneously in different markets for a profit.

Doing this with services is simple. You find someone who is looking to hire a writer or a web designer for $30 an hour. Then you find a service that provides writing and web design for $20 an hour. Then you simply pass the order on from the client, straight to the service provider! This is another example of a near-perfect business model because all you have actually had to do is to refer an email that you received from the client on to the creator. This will take you barely any time, while at the same time allowing you to make a healthy profit!

Communication Skills For Effective Leadership PLR Ebook

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EFFECTIVE VERBAL COMMUNICATION

Verbal communication is often taken for granted because we can all speak, even if we are not good writers. However, effective verbal communication does not come naturally to everyone. Fortunately, it is a skill that can be learned with a bit of time and effort.

The Importance of Verbal Communication

Spoken words matter beyond just the clear exchange of information. Style and tone of delivery can also affect what is being said and how it is being received by the audience.

Speaking in person and over the phone clearly and concisely is an important skill for any leader to develop. In addition, a good leader must understand the difference between the two and other things that contribute to communication other than the words and phrases being used.

Face-to-Face Communication

Communicating in person can be one of the most efficient ways to convey ideas and open up the floor for discussion. It may not, however, be the most efficient way to give detailed information. Knowing the difference between the two can often mean the difference between success and failure when it comes to planning new projects and initiatives.

For example, it's great to be able to chat face-to-face, but a rushed conversation as you are passing someone's desk is not an efficient way to expect things to get done correctly. A formal meeting or an email would be a better choice.

Body Language

Your body language will say a lot about who you are as a person and what your communication style is. Careless body language can also undermine the message that you were trying to convey. If your body language does not match your spoken words, there can be a serious disconnect which can be confusing or suggest to people that you are not telling the truth or are in some sort of mood.

For example, if you speak and listen with your arms crossed in front of your chest, this could relay a number of negative messages. Your audience might think you are defensive, angry or disinterested, especially if you don’t look at them or turn sideways.

Folded arms also send out the signal that people are supposed to stay away from you. They might even indicate stubbornness or refusal, so that people may never ask for what they need because your body language already seems to be telling them no.

Act Natural

A more relaxed and natural body stance with your arms hanging loosely at your sides is a much more welcoming posture when you are dealing with people face to face.

When speaking, try not to fiddle. Practice stillness. Maintain eye contact. If you are in a large group, look around the room. Don’t pace, but do move around as needed. When listening, nod your head. Listen carefully. Don’t try to jump in to speak. Wait until the person has finished. Then repeat what you understand to be the essence of the question, in case anyone hasn’t heard, and to be sure you have heard correctly.

Tone of Voice

Tone of voice has a large part to play in spoken communication - both in person and particularly on the phone. For example, the sentence, "Thanks for joining us" could be sincere and pleasant-sounding if it is uttered at beginning of the meeting. However, if it is said to a person coming in 20 minutes late, with an emphasis on the word "Thanks" it can come off as sounding very sarcastic and perhaps even rude.
Similarly, "Thanks a lot" carries different meanings when spoken versus when you read it on a page. It can be an expression of gratitude, or it can be sarcastic. Tone of voice is key.

Hosting Meetings and Presentations

If you are a business leader, sooner or later you are going to have to be in charge of meetings and give presentations. How well you do this could make or break your reputation as a good leader. If you are an organized leader who has a clear agenda and can get through a meeting in an efficient manner which will evoke positive outcomes, then your leadership will not be called into question. If on the other hand things start to disintegrate into aimless back-and-forth arguments and no work gets done, these meetings will have no positive outcomes and will tarnish your reputation as a solid leader. In terms of presentation such as PowerPoint decks, these days many businesses live and die by their decks. Therefore, it is really important to focus on this skill so you can create and give presentations that will maintain interest, persuade, and inform, rather than send people off to sleep.

Public Speaking

In the course of meetings, presentations, conferences and so on, you will have to speak in public to audiences both large and small. Studies have shown that public speaking is the number one fear that most people have, while death is only number three. As someone once joked, this means most people would rather be in the coffin than give the eulogy over it.

However, this does not have to be the case. There are many ways to practice public speaking in order to become better at it and do it with more confidence and effectiveness. It is just a case of being willing to put in the time and effort to practice until you are perfect.

Or, if you are not perfect, at least you can do a much better job than you are doing at the moment - if you feel that this is a personal weakness that needs to be addressed in order to become a better communicator and leader.

Conveying Confidence

One of the reasons why it is so important to be a confident presenter is that if you look and sound confident, your audience will feel confident in your message, and that you are telling them the truth and not covering up anything.

Going back to the example of having to indicate that lay-offs are imminent, people will feel much more confident about the future of the company if you sound positive about this being a necessary development for the strength of the company going forward. If you sound hesitant, nervous, or unsure about the need to take these steps, your audience in turn will also grow nervous.

Inspiring Your Audience

Great leaders inspire people to follow them. Julius Caesar would have never been able to cross the Rubicon and become the leader of the Roman Empire if he had lacked confidence or

shrugged his shoulders as if to say, "Well, maybe it will work out." Instead he said, "I came, I saw, I conquered."

In every company, there will be certain leaders who set the tone and who people look to for inspiration. Even if you are currently working in a job that has no leadership responsibilities at the moment, it is still possible for you to set the tone and take the lead on projects and initiatives.

If you are willing to do so and can inspire people to follow you, it will be easy to demonstrate your leadership potential, and use what you accomplish as concrete examples of real achievements when it comes time for your end-of-year review or you decide you want to ask for a raise.

For all these reasons, face-to-face communication is key to getting things done and sharing a common vision for what the company is supposed to be like. Phone calls can help as well.

Effective Communication over the Phone

Conversations on the phone can be a fast way of getting things done, but they can also leave room for confusion if you're not clear about what you want to discuss at the start, and what the outcomes are of that phone conversation.

It is great to chat, but sometimes you might go around in circles. You might also end up seeming to agree to a particular action step, only to find that the person you were speaking to forgot that part of the conversation. This means you might expect something important to get done, but it never materializes.

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