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Twitter content creation checklist

Even though a tweet on Twitter isn’t ever going to be any longer than 140 characters, writing those tweets can be almost impossible – especially if you’re looking to use Twitter to build your business online!

So much has to go into each tweet that you send out to make it effective that you really have to think through these kinds of posts, checking – and often double or triple checking – to make sure that it is “just so” and will produce the kind of results that you are hoping for.

No, mastering Twitter as far as it being a marketing tool isn’t some kind of dark art.

But there definitely are specific things you can and cannot do on Twitter if you want to use it as a powerful solution for building your business rather than an instant notification system that lets everyone know what you had for dinner yesterday.

To better help you with each and every single tweet you send out from now on, we have put together this quick guide to really help you make the most of everything Twitter has to offer.

Run through this checklist before you send out ANY tweet and you will be able to catapult your success right through the roof.

Let’s dive right in!

Why am I sending out this tweet?

You would be absolutely shocked at the amount of people that tweet mindlessly when running a business, probably the biggest mistake you can make when it comes to Twitter today.

Everyone already has overloaded news feeds, Twitter feeds, and a social media life that is almost impossible to keep up with as it is.

When businesses start adding on extra layer of “noise” with no real value or no real content, instead just trying to keep their name in front of everyone, they start to shoot themselves in their own feet – and that’s when Twitter turns from a powerful tool to build your business into may be the guillotine that cuts your business had off.

There’s nothing wrong with posting every 15 minutes on Twitter IF you have something valuable, interesting, and engaging to say.

Now, the odds are pretty good that this super fast posting schedule just isn’t sustainable for you – or any other business, for that matter – but it’s just as important that you make sure you know exactly why you are posting to Twitter before you hit the “send” button.

Always – ALWAYS – ask yourself why before you hit that button. It’ll save you a world of hassle and headache, not to mention prevent you from creating bad juju with your followers.

Is this tweet targeted to my ideal prospect?

Now that you have determined that your tweet definitely does have a specific goal in mind it’s time to figure out whether or not that tweet is targeted to your ideal prospect or a “shotgun-style” approach kind of sent out into the universe without any real expectations.

Obviously, you are going to get much better business results when you laser target each and every single tweet you send out to your ideal market.

Once you understand exactly who your best customers are and build a psychological profile of those individuals, you’re able to almost effortlessly create Twitter content – and marketing content in general – that really resonates with them and pulls you into a deeper relationship with one another.

You need to be sure that your tweets are adding extra value to their lives in one way or another but you also need to make sure that your tweets are also interesting, engaging, and entertaining.

Your tweets don’t necessarily have to be both of those things at the exact same time, but EVERY tweet that you send out must be one or the other or people are going to start filtering you out, on following you, or (even worse) bad mouthing you and your business on Twitter.

Twitter Content Creation Checklist

Laser target each individual tweet as though it was a text message to one individual customer and you’ll find your Twitter success goes right through the roof.

Is my message crystal-clear and how is my tone?

It is really, really easy to get your message wrong – or to have the tone of your content misinterpreted – when you are talking about the written word, and this is something that you really have to strive to get a lot better at.

A lot of people that jump on Twitter aren’t shy about firing off 140 characters at lightning like speed, never really double checking that the message they are trying to convey is crystal-clear and can only be interpreted in the way that they want it to be interpreted and that the tone is just right as well.

Big problems – BIG problems – pop up on Twitter when you have a mismatch between your message, your tone, and your overall business branding.

The name of the game with social media marketing across all social media platforms is consistency, and if you have a disconnect anywhere your followers are going to instantly recognize it, and that’s when they are going to bail or start ignoring you faster than you ever would have expected was possible.

Always go back and double check that you are just as crystal-clear with your message as can be and that your tone/voice matches your branding.

Really trying to hammer this out of the park and you’ll deal with a lot fewer self-inflicted marketing messages to deal with.

Will this tweet fit in 140 characters or do I need a picture?

Twitter Content Creation Checklist

Even though there is no “perfect” tweet length, studies have shown that tweets that are below 100 characters increase engagement by 17% over those that are longer than 100 characters – but that doesn’t mean that you should truncate your Twitter messages just to try and get under this artificial barrier.

In fact, you’ll probably want to try and hit the sweet spot between 120 and 130 characters (especially if you are going to be including links in your Twitter messages).

This gives you plenty of room to expand your message and get your point across without filling up the entire Twitter block and turning people off of whatever it is you may have to say when they are simply scanning their Twitter feed.

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Instagram Monetization Checklist

Each and every single month, more than 1 billion people log into Instagram, interact with content, and post content to the platform.

Far and away one of the most frequently visited and often utilized social media platforms, even more so than Facebook, Instagram has become the “go to” platform for serious business owners, advertisers, and marketers that are looking to build their business online.

And even though Instagram is 100% free to get started with – and you can have a brand-new Instagram account up and running in less than five minutes.

The truth of the matter is the overwhelming majority of business owners, advertisers, and marketers out there aren’t using Instagram the right way to build their business or create the kind of financial future they have always dreamed of.

Honestly, the majority of the Instagram market is little more than “traditional marketing” applied to the digital world – and that just isn’t going to cut the mustard any longer.

No, if you are going to knock your Instagram marketing right out of the park and really turn it into a powerful channel for marketing you have to know exactly what you’re doing.

On top of that, because you’re going up against already stiff and established competition, you also have to take advantage of as many shortcuts checklists as possible to get you to the top as fast as you can.
Here are some critical tips and tricks in this quick checklist that will help you do exactly that.

Let’s dive right in!

Start at the start – Get your Instagram strategy down first

Most folks run their marketing right off the rails at the start, never even realizing that their entire Instagram marketing and was built on a foundation of sand and not concrete.

Most people just kind of throw different marketing approaches at the wall of Instagram and hope that something sticks, rather than taking a real systematic and focused approach to creating marketing that actually has an opportunity of working.

But not you.

No, since you are reading this quick checklist and following along with all of the tips and tricks we were able to share, you are going to have an almost unfair advantage over the competition to create truly effective marketing that actually works.

You’re going to be able to start at the start (where you need to create that solid foundation) and build from there.

Identify your perfect prospect

The very first thing you have to do (even before you create a new Instagram account) is come up with a crystal clear image of who your perfect prospect is.

You have to know what they are most interested in getting out of you, what they are most interested in seeing and interacting with on Instagram, and the “hot buttons” that compel them to go from engaged Instagram follower to paying customer as quickly as humanly possible.

Once you have this crystal clear image of who this perfect customer is you’re going to want to craft each and every single piece of Instagram content you create (as well as every other piece of marketing you manufacture) for them and them alone.

A lot of people make the mistake of trying to be everything to everyone with their Instagram marketing, missing the mark completely and getting zero followers instead of laser targeting in on their specific niche while ignoring the overwhelming majority of people that wouldn’t have become customers anyway.

Steal great ideas from your competitors

After really firmly establishing that image of your perfect prospect it’s time to go and look at the top 15 or 20 Instagram accounts in your industry, really trying to come up with an idea of what they are doing so effectively in your market to already.

There is absolutely no reason whatsoever to try and reinvent the wheel when it comes to online marketing, especially when your competitors (your successful competitors, anyway) will not have only blazed that trail for you to follow but will have left very easy to understand and copy clues for you as well.

Some people get a little bit squeamish about “stealing” content ideas from competitors, but you are going to want to get past that as soon as humanly possible.

We aren’t in any way suggesting that you actually rip off physical pieces of content and pass them off as your own, but if you are in an outdoor equipment niche in your best competitors are posting in sunup and sundown images of camp life you had better believe you are doing a lot of the exact same thing or you are going to be missing your mark with your ideal prospects and losing ground to these competitors for no reason whatsoever.

This will help you speed up your content marketing on Instagram significantly, but it will also help you slip right into the top tier of Instagram accounts in your industry when you’re publishing the same content as the “big dogs” are.

Create a content marketing calendar

The content marketing calendar is the number one differentiator between amateur hour marketers on Instagram and serious and savvy social media marketers, and you’re definitely going to want to find yourself in the latter group.

Major companies all over the world have spent a tremendous amount of time, energy, and effort really trying to streamline and systemize as much of their customer acquisition process as possible.

And while these major multinational companies have budgets far bigger than anything any of us could ever muster, the one weapon that we can copy and use just effectively as they are is the content calendar. Setting up your marketing six months (or even better, one year) in advance with a plan for every single piece of content you are going to release a very specific day and as part of a very specific marketing campaign gives you an almost unfair advantage over the rest of your competition.

By setting out understanding that you are going to have to create content for a three times a week release you’re not only able to create those posts in advance and get them ready for “prime time”, you’re also able to find just the right piece of content to publish at a particular point in time to dovetail in with all of the other marketing approaches you are utilizing.

With a content marketing calendar, you can be working on a Valentine’s Day campaign, for example in the middle of June, coming up with content that will be released on Instagram that goes hand-in-hand with the Valentine’s Day campaign you have been running from the end of January right up until the middle of February the coming year.

On top of that, you can really start to automate your Instagram marketing when you take this kind of approach.

Because you have all of your content created and ready to go, you can then script programs or outsource the actual publishing work to someone else – freeing up your time so that you can focus on other high leverage business activities without having to worry about how you’re going to cobble together an advertising approach that day.

This is game changing stuff, and you have to be 100% certain that you are doing EVERYTHING in your power to systemize, automate, and delegate as much of your Instagram marketing as possible.

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How To Build Your Brand With Instagram Start building your brand

In record time, Instagram has been able to absolutely explode into one of the most popular and frequently visited social media networks on the planet.

Even before being purchased by Facebook, Instagram had close to 1 billion users logging into it social media network every single month – with hundreds and hundreds of millions of users logging in every single day.

On top of that, Instagram was able to cultivate a truly active social media platform in a way that many of the other social media services haven’t been able to. People continue to log into Facebook, but aren’t anywhere near as active on the platform as they used to be.

For every individual photograph posted to Facebook, for example, about 9000 likes will land – compared to 52,000 likes and 315 comments on Instagram for the EXACT same image.

We’re talking about game changing stuff here, especially when it comes to marketing and advertising in the digital world today.

Honestly, you’d have to be at least a little bit crazy not to leverage everything that Instagram has to offer as far as marketing and advertising opportunities are concerned.

Instagram is the key to numerous online marketing empires, and it can be an effective tool to help you build your business and the financial future you’ve always dreamed of as well.

At the same time, you have to be really smart and really savvy about how you go about making the most of Instagram.

Because it is so deceptively simple to get started with it can also lure people into being kind of lazy with they are Instagram marketing and the strategies that they leverage – and that’s not somewhere that you want to find yourself or your business.

Use the inside information we’ve been able to put together for you below to not only jumpstart your Instagram marketing but to also build the kind of business and brand on this social media site that will set you up for unbelievable success moving forward.

Ready to dive right in?

Let’s get right to it!

Know EXACTLY who you are marketing to

This is the number one step that the overwhelming majority of people getting ready to market on Instagram stumble with or ignore completely, and it is the final nail in their coffin before they even get started.
You just cannot have any real success whatsoever with online marketing without first understanding exactly what’s happening in your market, what your ideal prospect is interested in most, and the kinds of content that they really gravitate to.

For starters, you have to get crystal clear about who your ideal prospect really is…

Sure, this isn’t quite as “sexy” as leveraging the latest Instagram marketing tactic du jour, but it is the heart and soul of a proven marketing approach and the only way that you are going to be able to hit the ground running with your new Instagram efforts.

A lot of otherwise smart and savvy business owners and marketers are going to try and create the business of their dreams or a brand that really resonates with what they are most interested in.

This is especially deadly for business owners and entrepreneurs that are trying to “scratch their own itch” and feel like they are the best customer for their products or services.

These are the kinds of business owners and entrepreneurs that are going to color all of their marketing and advertising according to what they would be most attracted to, as opposed to what the majority of their market is interested in.

Do not make this same mistake.

How To Build Your Brand With Instagram

Instead, create a customer profile that is as detailed as humanly possible about whom your perfect prospect is.

Break down their age, their interests outside of your products and services, the hobbies that they most enjoy, the income that they are likely to pull down, their marital status, and absolutely everything else you can come up with to really zero in on EXACTLY who they are.

Then and only then will you be able to create the kind of Instagram content (and other pieces of marketing content, for that matter) that will really resonate with them as a core individual.

This is when you’re able to turn up the heat, this is when you’re able to knock your marketing out of the park, and this is when you have an almost unfair competitive advantage over your competitors.

Speaking of your competitors…

You absolutely MUST check your competition

It is absolutely impossible for you to have any measure of success on Instagram whatsoever without first understanding what the lay of the land is like and what your competitors are doing right now that you have to do better.

Unless you are inventing a brand-new product or service that the world has never seen before (unlikely but possible) the odds are pretty good that there are at least a handful of other companies and businesses selling exactly what you have to offer – and they already have a head start on Instagram!

Instead of letting this discourage you, the important thing for you to understand is that you now have an almost invisible head start over your competitors (and that head start is all their fault).

You see, by paying attention to the content that they publish on Instagram for say 30 days or so you are going to be able to steal inside information from these competitors without them even realizing that they are doing the heavy lifting for you when it comes to your Instagram marketing.

You are going to have the opportunity to watch the kinds of content that they publish, find out which kinds of content gets the most engagement from your target market, and which kinds of content are kind of met with no real reaction whatsoever.

On top of that, you are also going to be to measure the frequency with which these competitors market and figure out whether or not this has an impact on engagement levels.

Some businesses are able to hit it right out of the park with daily or weekly posts, but if your competitor is publishing content on a weekly basis, you may be able to squeeze right in and capture a larger section of market share just by ramping up the speed in which you put out new content.

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Driving traffic with hashtags

There are plenty of different ways to drive traffic to your website today, but some are definitely more effective – and attractive – than others.

Social media marketing, more specifically “hashtag marketing”, is definitely one of the hottest drivers of organic traffic today and you have to make sure that you are making the most of the hashtags you create online right now to build your business from the ground up.

Make no mistake about it. We live in the middle of the most competitive business environment that has ever existed in human history.

Even though we have more tools and more technology available to help us grow our businesses than ever before, the competition is fierce, focused, and coming at us from all corners.

If you are going to succeed today, you absolutely MUST capitalize on social media marketing and “hashtag marketing” right now!

And that’s why we have put together this quick list of tips, tricks, strategies and secrets designed to help you really move the needle when it comes to driving targeted social media traffic to your website, your online shop, or your marketing funnel.

Make use of as many of these tips and tricks as possible to really hypercharge your results, and you will be able to hit the ground running with more targeted traffic then you’ll know what to do with!
Let’s get right into it!

Create an account on EVERY social media platform out there While the bulk of the heavy lifting results you’re going to get out of social media are going to come from “mainstream” social media networks like Facebook, Instagram, and Twitter.

Hashtag Traffic Secrets

That doesn’t mean that you can ignore smaller sized or less frequented social media networks – like Tinder or LinkedIn, for example – if you are going to try and make the most of everything that hashtags have to offer.

You are going to want to review all of the different social media networks out there, large and small, and find out how they fit with the target demographics of your ideal customer.

• If you are selling golf products, you are likely to have a lot of success diving headfirst into the major social media networks and linked in, for example.
• If you are selling outdoor adventure trips, however, you may not have the same kind of success as a social media network designed to cater to business professionals.

It’s all about finding that sweet spot as far as a target audience is concerned and then really trying to make the most of all the leverage that particular platform has to offer.

But you’re going to want to have multiple accounts on multiple networks, if only so that you can publish content across all of those networks with the same hashtags at the same time to really create a “carpet bomb” kind of impact on the market that you reach.

Research popular hashtags for the last six months

There’s definitely something to be said about creating your own hashtags that allow you to kind of control the narrative and own “real estate” in the social media game, but at the same time there is absolutely zero reason whatsoever to ignore leverage already available – especially when it has already proven to be tremendously popular with the people that you are trying to reach.

There are quite a few different tools available (100% free of charge) that really let you research different hashtags on different social media networks and not only find out which ones are incredibly popular right now (usually

Hashtag Traffic Secrets

differentiated by the “Trending” tag) but also which ones are getting the most engagement with that particular social media network.

Engagement is such a truly difficult thing to try and generate right out of thin air when you are building up your social media profile from nothing, but it is a core tenet of hashtag traffic generation.

You need to create hashtags that are…

• Immediately interesting
• Relevant
• Easy to share

These are core tenants of viral content and viral marketing on all of social media today.

It’s not just enough to plug your content into these hashtag traffic streams without any real context, either.

You have to be sure that your content is relevant to the hashtags that you are using, not only because using the wrong hashtags could cause you to miss out on a lot of traffic, but it could actually actively push people away at the same time.

That would be a major mistake, especially if you are a brand-new or relatively new social media account just looking to create traction today.

By looking back six months, reviewing the most popular hashtags over that stretch of time, and then finding ways to either co-opt those tags or to create a new spin that will be interesting and relevant to your content you have a tremendously “unfair” advantage over the rest of your competition.

This kind of research can take a little bit of time to drum up on your own (of course you could always outsource most of it), but the return on investment for doing this digging is definitely worthwhile.

Tie analytics to your hashtags

More than a couple of very valuable tools today can be utilized to track the interaction and engagement of the hashtags that you are using, and you Hashtag Traffic Secrets need to make the most of these analytics tools ASAP if you aren’t already leveraging them right now.

The real core differentiator that has helped to separate online marketing from the rest of the pack is the ease of tracking and testing available.

Yes, it used to be possible to test and track more traditional forms of advertising – usually with coupon codes and mailing lists – but we’ve never had access to this much instant information like we do right now.
It would be a shame to waste any of that data, especially when that data can better inform the hashtag marketing that you decide to move forward with from here on out.

Different tools will allow you to analyze the data in different ways, and some of them will compare engagement from the hashtags you are using to other similar hashtags being used at the same time.

These kinds of tools will really help to sharpen your marketing abilities in your focus, and there’s definitely nothing wrong with that!

Generating hashtags that actually work

The most important thing you have to remember when you are creating hashtags designed to help you drive traffic is that you treat them the same way that you would treat headlines on your advertising

• Keep them relatively short
• Keep them incredibly interesting
• Make sure they are relevant
• Use them to do the one thing they are intended to do – drive traffic to your content.

A lot of people make the mistake of trying to get too much out of hashtags or social media marketing in general and then are surprised when they aren’t getting anywhere near the kinds of results they were hoping for.

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Ten Forum Marketing Secrets That Can Take Your Business To The Next Level

If you are looking to promote your online business on the internet, you have your work cut out for you. You really do. The difficulty does not come from finding traffic options. In fact, the difficulty comes from the fact that there are just simply too many options out there. It is too easy to get caught up in all the available traffic generation options, and spend a lot of time, effort and money only to have very little to show for all your marketing efforts.

If you are serious about driving highly targeted traffic to your website, one of the best moves you can ever make is to carry outa forum marketing campaign. It is easy to understand why forum marketing works. Regardless of how obscure your niche is, there are already people congregating online at certain websites who are talking about different aspects of whatever it is you are promoting. They are congregating at online message boards also known as forums.

This is a tremendous marketing opportunity because it is like fishing by shooting fish in a barrel. The fishes are already in the barrel. They have already selected themselves and they are in a tight space. It is almost a sure deal. It is very hard to miss.

However, you have to do this properly; otherwise, your forum marketing efforts will fail. Just as it is very easy tosee the opportunities apparent in forum marketing, it is also very easy to completely blow those opportunities. Here are the 10 secrets to forum marketing that can take your online business to the next level.

Secret #1: Niche targeting is crucial to forum marketing success

If you want to drive high-quality traffic to your website, you have to understand that you cannot just target any and all forums. That is a sure recipe for disaster. Why? You are not targeting these forums based on interest.

Everyforum has a specialization. Every forum is geared towards certain subject matter categories. It is very important to find forums that are specialized in the particular niche of the product or service you are promoting, and stick to those forums.

Do not fall for the common trap of thinking that since there are few forums that deal with your niche directly, you have to pick any and every forum. That is completely wrong. You are only setting yourself up for your failure if you think that way.

Secret #2: All your forum traffic must have an archive-able HOME

It really would be a shame if you put in all this time, effort and energy driving traffic from forums to your target website only to have that traffic evaporate. Unfortunately, that is precisely what you are doing if you are just promoting a link. Many old school marketers used to do this, and it used to work fine.

Unfortunately, as forum visitors have become more sophisticated over the years, the old tricks simply are not going to fly. People expect more. People are not simply going to convert right off a link. I do not care how well written your landing page is. I do not care how well put together your sales page is. People expect more.

Moreover, for you to maximize the traffic benefits of your target website, you need to make sure that it is archivable. It means that the content on your website must be arranged and handled in such a way that search engines can send traffic to different parts of your website. This is why I highly recommendthat you create a blog. Many people think that a blog is a waste of time or it would take too much effort, but the reality is that thanks to outsourcing, it has become very easy to keep a professional blog.

You want that traffic to go to specific pages on your blog, and you want other specific pages on your blog to work to convert whatever traffic you drive to your blog. You have to remember that different people have different interests. They have different reasons for clicking on a link to go to yourblog. Your blog has to present the value proposition you bring to the table in many different ways, so as to maximize the commercial appeal of whatever it is you are promoting.

Secret #3: Forum link dropping campaigns WILL blow up in your face

One of the most commonly used forum marketing methods is to take simple links and just drop them in posts in forums. The problem with this way of marketing is that there is really no added value as far as forum readers are concerned. They do not have a clear idea as to the context of the link and how that link will add value to their lives. All they see are some catchy text encouraging them to click on the link. They do not even know in advance whether the link will be directly relevant to the niche of the content that they are interested in.

Not surprisingly, many marketers that engage in simple link dropping campaigns have very little to show for all their efforts. In fact, most of them have nothing to show for their efforts because these forums end up banning them. That is right. If your account gets banned, all your posts get deleted.

This is a serious problem because many forum marketers market by simply dropping a link in either the body of their post or in their signature line. Regardless of whetheryou are using forum post body text or signature lines to promote your affiliate product or your own website, if you get banned, you will get to no benefits. This is why it is really important to understand that while you are, at the end of the day, promoting a link, you should not just promote the link. You have to promote content. You have to provide some sort of context for your link.

At the very least, this would give people enough information so they can make an informed decision as to whether theylink will add value to their lives. If you are just dropping mysterious links all over the place, you probably will not get too many clicks since people are very scared of landing on Spyware injection or virus propagation sites. At worst, you will get banned. If you keep up this behavior, chances are quite high that your account will completely disappear from the forums that you are marketing at.

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Introduction

There are many ways to generate website traffic off the internet. In fact, your problem asa marketer is not whether you can generate traffic both on a paid or free basis, but whichtype oftraffic you would go withthatis right.

The issue is not whether there is traffic to generate, but the fact that there are just too many ways to do it. There are just too many options on the table. It is very easy to get distracted. It is very easy to get confused among all the different methods of driving traffic. In fact, if you come across a website that allows you to build a linkthat points to yoursite, thatis a potential source of traffic.

In many cases, there are many online platforms that allow you to mention a brand name without even mentioning URLs, and if everything else lines up, those platforms are also viable sources of online traffic. Again, the issue is not a shortage of online traffic sources. There are just too many of them. In fact, I would venture to say that the only real limitis your imagination and creativity.

With that said, some sources of traffic are obviously much better than others. Some sources of traffic take a lot more money and a lot more time to produce results. Others are more targeted, and take less of your time and less of your money to turn into cold hard cash.

One of the most powerful sources of traffic that you should never neglect is forum traffic. This book spells out why you should consider forum marketing and the benefits it brings to the table. It also steps you through the process of using specialized online forums and message boards to get highly targeted and high performing website traffic.

Why Forum Marketing?

The interesting thing about generating online traffic is that it is very easy to conclude that you basically have to create interest in whatever it is you are promoting. It is easy to fallinto the trap of thinking that what you are offering is something so new and so different that you have to go out of your way to create a demand for it. The truth is quite the opposite.

The truth is that regardless of which niche you are promoting, chances are there are already people online who are interested in whatever it is that you are trying to market. In fact, they are not just interested; they are actually expressing their interest about your niche product or service. They are asking questions about it. They are networking about it. They are trying to support each other in their efforts at finding solutions regarding your niche.

In other words, there are specific communities of people that already are interested in what you are promoting. Isn’t this amazing? Isn’t this great news?

Unfortunately, too many marketers think that they have to re-invent the wheel and drum up traffic out of the thin blue air. In reality, people already online are congregating in special areas, asking questions and sharing information regarding your niche. These specialized areas are called online message boards or forums.

Regardless of what niche you are in and regardless of how seemingly obscure your niche is, there is sure to be at least one forum that specializes in that particular subject matter. Even in the rare case that there is no one forum that directly specializes in your niche, you can rest assure that there will be at least one forum that would have a sub-forum where at least several discussion threads are talking about your niche.

Why should you consider forum marketing? Why should you bother to market your niche product or service in these areas online? Here are just some basic benefits that you get. This is just a partial list. In fact, the longer you engage in forum marketing, the more you would be surprised as to how many benefits forum promotions bring to the table.

These are just some of the basic benefits that easily come to mind. You really have to engage in forum marketing for an extended period of time to get a full appreciation of its complete list of benefits. These benefits are the ones that materialized for most people trying their hand at forum marketing.

Niche Specificity

To make money online, you have to really do one thing:You need to get the right message in front of the right eyeballs at the right time. In other words, everything has to line up for you to generate a sale. It all, of course, boils down to trust. You cannot simply market something that people are not interested in because they will not trust you, and they would have no need for whatever it is that you are pushing.
Niche specificity will help you solve a lot of your marketing problems because you can put your offer in front of the right eyeballs. These are people who are actually already talking about the particular niche product or service you are promoting. These are people who already expressed their interest and concern about your niche product or service.

This tight fit between the subject matter of the product or service you are promoting and the interest of the people within a particular community increases the likelihood that people would pay attention, and people would want to know more about your product. Depending on how everything else goes, the more they know, the higher the likelihood that they may build enough trust in the content that you are sharing that they would then take the next step and buy your product or service.

Topic Specificity

If you have been trying to sell stuff online, you probably already know that simple niche specificity is not enough. Simply going to a place where people are interested in your product or service is not in of itself enough to generate sales. You have to do something more.

This is where forum marketing blows away lots of other traffic-generation methods. You can go to a forum that already deals with a specific set of problems and issues your particular product or service addresses and look for even more specific discussions. In other words, you get topic specificity.

Topic specificity is extremely important because as I have mentioned earlier, to sell anything online, you need to get your offer in front of the right eyeballs at the right time. Topic specificity is all about timing. When people post a question regarding a particular issue, people who click on that link are actively interested in that issue.

In other words, they care in the here and now regarding a particular issue that they need a solution for. They are not looking for a solution way into the future.

They are not interested in the issue on a purely theoretical basis. They need an answer now.

This is extremely important because if they know about your solution, then chances are good that they may take you up on your offer. Why? The need already exists in the here and now. It is present. It is not theoretical, it is not something that could happen, but it is actually something that they already have.

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Conversion Explosion

Are you making the kind of money with online marketing that you thought you would be making? Are you putting in time and effort, but nothing seems to work?

Are you following your online marketing success blue-print faithfully; however you're not getting the results you want?

Are you struggling to earn an income online?

Have you tried all sorts of gimmicks and software in the past and you still can't make money online?

If any of the above applies to you, you are hardly alone. Most marketers face these issues at one time or other. The sad reality of online marketing is the vast majority of marketers make very little money. In fact, 20% of marketers make up 80% of the total income of all online marketers. That means if you're in the 80% you have to settle for leftovers and fight for your tiny slice of the online income pie.

The bad news is you can tweak almost all of your operations and still end up broke. This is exactly what many marketers do. They buy all sorts of products and even hire consultants and “coaches”. Some even spend thousands of dollars on gurus (LOL). What do they get for all those hard-earned dollars? Well; most only manage to improve their operations marginally.

The good news is you don't have to resign yourself to barely scraping by. You only need to apply one technique that will take your online business operations and results to a whole new other level. Converting Leads Into Customers

Don't Let Your Mindset Hold You Back From Success

Keep your mind open to the discussion outlined below. If you let your imagination and creativity take over, you can let this technique work wonders for you. However, if you are closed-minded, or you think you already have things figured out; well, nothing is going to work for you. You have to change your mindset. If you think that you have everything figured out, that's going to hold you back. Seriously. Why? Obviously, you don't have it all figured out because if you did, you wouldn't be reading this book and needing help with making more money online. Converting Leads Into Customers

Trafficfor Traffic's Sake is a Waste of Time... and Money!

Another mindset you need to ditch is the 'magic traffic' mindset. Too many marketers suffer from this.

They think they only need to use a tool or use a special traffic generation technique to pump a huge amount of traffic to a landing page or an affiliate link and the job is done.

I'm sorry to break this to you, but if this is how you view online marketing; you are wasting your time. That is nothing but brute force conversion.

The best that brute force techniques will give you is a few cents on the dollar. In fact, you are leaving a lot of money on the table or simply wasting time and money by attacking your conversion problems exclusively through traffic. Converting Leads Into Customers

Traffic is Not the Problem; It is Your Conversion Rate

You can lead a horse to water, but you can't get it to drink. You can dump all the traffic in the world to a landing page or a series of content pages, but if you don't know what you're doing you're not going to convert those people.

Simply attracting traffic is not enough. This is a crucial insight you should wrap your mind around to finally make headway in your conversion goals. Otherwise, you would be put in a ridiculous situation of pumping huge amount of time and money into traffic generation and having very little to show for it.

Conversion is Not a Last Minute Issue

Now that I've opened your mind to the concept of conversion; you have to understand that conversion is not this last minute concept you scramble to adopt after you've put up your website, generated your traffic, and otherwise did everything else.

If you are serious about making money online, conversion should be your top priority. It is not a last minute detail. In fact, you should build your whole online presence around the concept of conversion. This may seem like you're putting the cart before the horse, but if you don't do this, you're not going to make as much money as you deserve to be making.

Conversion is all about turning traffic into: sales, email leads, zip code entries, or software downloads. In short, conversion is all about turning website traffic into activities that put dollars in your pocket. Conversion is not going to happen if you view it as the last stage in your online promotion process. Instead, it should be the guiding force of your online activities.

This is the One Technique you should focus On: Engineering Conversion into Everything You Do Online. Converting Leads Into Customers

Don't Focus on Conversion as the Last Stage of Web Development

If the need for conversion only dawns on you after you have finished your site, you’re headed in the wrong direction. This is precisely how most marketers do it. They pick a niche, create content, drive traffic, and then when they realize they're not making money; they focus on conversion. At that stage, it's too little, too late. You have to focus first on engineering conversion into your content and traffic funnel. Too many marketers simply assume that as long as they get their content right and their traffic flowing properly, conversion will automatically happen. In many cases, they think that conversion will happen at the last minute. Not surprising, most of these marketers end up completely blindsided when they're unable to turn their dreams of financial freedom into a reality. Converting Leads Into Customers

Engineer Conversion intoYour Content andSales Funnel

The first truly fundamental lesson you need to learn as you try to make money online is the importance of conversion. You have to build your online business from the ground up with conversion as your first priority.

The best way to do this is to implement the discussion outlined below. Converting Leads Into Customers